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The Freenoter

Introducing The Freenoter! There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join Tamsen and Tom Webster as they cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because.

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What Makes a Great Freenote? (AKA Reliable Narrators)

On this week's episode of The Freenoter, Tom and Tamsen look at what makes a great Freenote, and where they can go wrong. No one loves the feeling of being sold to from the stage, and this show is all about recognizing that fine line between being helpful, and being seen as simply a shill--and how you can tell the difference when you walk off the stage. They also celebrate Real Hero of Speaking Sylvie di Giusto and revisit a grand old cocktail from the pre-prohibition era, the Last Word.Also: the return of bloopers! And we made a bunch. Stick around to the end.Show NotesLauren Nagel - Pandora Director Audio Ad Creativehttps://www.youtube.com/watch?v=_i7tuGmJIPcSylvie di Giusto: https://sylviedigiusto.com/You Have Seven Seconds: https://www.youtube.com/watch?v=AbvOh8eMwqg&feature=emb_logoThe Last Word1 oz. Gin (we use Plymouth!)1 oz. fresh lime juice1 oz. Luxardo1 oz. Green ChartreuseShake over ice and strain into a coupe. No garnish needed!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


26 Nov 2019

Rank #1

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Getting the Gigs (AKA, the Outbound of Inbound)

In this episode of The Freenoter, Tamsen calls in from her speaking engagement in Dallas to chat about how to get gigs as a Freenoter: the craft of writing speaking proposals, enlisting the help of clients, and even when it makes sense to create your own event. Tom talks about how he used to write proposals, and how he changed, while Tamsen shares her own best practices for compelling speaker proposals from her previous experience as an event organizer. We also take some listener mail from Cathy McPhillips, learn what Phil Jones has to teach us about Exactly What to Say to get speaking gigs, and (apropos of Tamsen’s trip to Dallas) we treat each other (virtually) to a cocktail called The Aviation.Show Notes:Have a question, or something you’d like us to talk about? Email us at thefreenoter@gmail.comTamsen’s video tutorial on how to write great descriptions for speaker proposals: https://tamsenwebster.com/how-to-write-descriptions-for-your-talks-and-presentations-ep098/Cathy McPhillips, who sent in a great listener question, works with Content Marketing World, where Tamsen and Tom have both freenoted. Visit them at https://www.contentmarketingworld.com.Learn more about Phil Jones at https://www.philmjones.com/. Here’s a great, two-hour workshop from Phil that really encapsulates his genius: https://www.youtube.com/watch?v=c2LDgjCLx9UFinally, two versions of The Aviation:The Classic:2 oz. Gin1/4 oz. Luxardo1/4 oz. Creme de Violette1/2 oz. Lemon Juice (fresh squeezed).Shake and strain into a coupe. Serve with a Luxardo cherry.The Websters’ “warm weather version”:2 oz. gin1 1/2 oz. Lemon Juice1 oz. Luxardo1/2 oz. Creme de VioletteShake and serve as above.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


4 Dec 2019

Rank #2

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The Three Types of Talk (AKA 10 Yard Penalty: Excessive Football Analogies)

On this week's episode of The Freenoter, Tom and Tamsen tease out the goal (yes, singular) of a great Freenote, and how to get clarity on a practical outcome from any talk you give. They also examine the three broad types of talk to achieve that goal, celebrate the "original" Freenoter, and ring in Winter in the most appropriate means possible--a craft cocktail designed for the season.Have questions for the show? Email them to: thefreenoter@gmail.com and we might answer them on a future show!Show Notes:Joe Smith's wonderful "Paper Towel" TED Talk: https://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=enWord of the day: Aplomb: https://www.merriam-webster.com/dictionary/aplombTamsen makes football references, including this reference to Doug Flutie's Miracle in Miami: https://www.youtube.com/watch?v=q3ykWbu2Gl0Today's listener email is from the wonderful Chris Moody. Here's his LinkedIn: https://www.linkedin.com/in/chrismoody/We loved Jay Baer’s advice on how meeting planners fill “content buckets.” Jay's got a new podcast out for professional speakers called Standing Ovation. More here: https://www.convinceandconvert.com/podcasts/episodes/introducing-standing-ovation/Finally, the Winter of Discontent:2.5 oz. Canadian Club Whiskey.5 oz. Yellow Chartreuse.5 oz. B&B3 dashes FalernumStir and strain into an old fashioned glass. Serve with a twist.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


10 Dec 2019

Rank #3

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The Problem of The Problem (AKA The Duckbunny)

On this week's episode of The Freenoter, Tom and Tamsen dissect the problem of...the problem. As speakers, we hope to solve a problem for our audience--but often, their version of the problem and our version of the problem are different! This episode will teach you to reframe, adapt, and deliver true value.Show notes:Tamsen's post on reframing the problem: https://tamsenwebster.com/what-is-your-problem-or-rather-what-is-theirs/The "duckbunny": https://en.wikipedia.org/wiki/Rabbit%E2%80%93duck_illusionJay Baer's speaking website: https://www.jaybaer.com/Convince and Convert: https://www.convinceandconvert.com/Jay's great Hug Your Haters keynote:https://www.youtube.com/watch?v=iD0QsI8sajwA history of the Sazerac:http://www.sazerac.com/cocktail.aspxOur Sazerac:Pour 1 tsp simple syrup into a glass. Add 4 dashes of Peychaud's bitters and 2 dashes of Angostura bitters. Add 2 oz. rye (we used Templeton). Fill glass with ice and stir a few times.In another (cold) glass, add a teaspoon of absinthe (you could substitute Pernod here--we used Kübler Verte Suisse, which could take the chrome off a bumper.) Swirl to coat the inside of the glass completely; dump out the remaining liquid.Strain the cocktail from glass one into glass two. Add a lemon twist. Enjoy responsibly--this one's potent!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


14 Jan 2020

Rank #4

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The Slides Episode (AKA "The Slidecar")

On this week's episode, we talk about slides! We love them, we hate them, we need them. And we look at the work of Joey Coleman, who has a unique take on using slides in his talks. And finally, we rename a classic cocktail: The Slidecar!Bob Hope and Bing Crosby's "Road" movies: https://en.wikipedia.org/wiki/Road_to_...The Road to Hana: https://roadtohana.com/Chris Anderson: https://www.ted.com/speakers/chris_anderson_tedEdward Tufte: https://www.edwardtufte.com/tufte/Joey Coleman: https://joeycoleman.com/The Slidecar:2 oz. brandy or cognac1 oz. Cointreau1/2 oz. Lemon JuiceShaken over ice and strained into a coupe or martini glass. The classic sidecar has a sugared rim, but this is a Slidecar and we are bitter, so NO SUGAR.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


12 Feb 2020

Rank #5

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Speaking Rituals (AKA These Are A Few Of Our Favorite Things)

On this week's episode of The Freenoter, we ring in 2020 with a look at some of our favorite speaking rituals--the things we ALWAYS to do be ready for a gig. We also talk about a few of the books that have helped us get better at the craft, and answer a listener email about video.Show Notes:“We are what we repeatedly do.” https://medium.com/the-mission/my-favourite-quote-of-all-time-is-a-misattribution-66356f22843dJerry Seinfeld on Pop-Tarts: https://www.today.com/news/jerry-seinfeld-reveals-2-year-process-behind-pop-tart-joke-1C7692218John Blue at Truffle Media! https://twitter.com/TruffleMediaSaving your PowerPoint deck as images: https://www.lifewire.com/create-picture-from-powerpoint-slide-4178534Dropbox: https://www.dropbox.comMummenshanz: https://www.mummenschanz.com/3/The UE Miniboom: https://www.amazon.com/MINI-BOOM-Wireless-Bluetooth-Speaker/dp/B00E9YIFQ4The Bang and Olufsen A1: https://www.bang-olufsen.com/en/speakers/beoplay-a1The Well Manhattan: 2 oz. Seagram’s 71 oz. Martini and Rossi sweet vermouthMaraschino cherry2 dashes of Angostura bittersA half tsp. Maraschino cherry juice.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


9 Jan 2020

Rank #6

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The Actionable Takeaway (AKA the VIGOROUS EPISODE)

On this week's episode of The Freenoter, Tom and Tamsen take ACTION and discuss what every conference organizer loves to see--your actionable takeaways. We also celebrate the work of Brian Fanzo, who always leaves audiences with an actionable action, and we toast the week with a delicious bourbon concoction--the Paper Plane.Show Notes:Bloom's Taxonomy: https://tips.uark.edu/using-blooms-taxonomy/Jen Montfort: www.jenmontfort.comBrian Fanzo: https://www.brianfanzo.com/Fyre Festival: https://en.wikipedia.org/wiki/Fyre_FestivalJa Rule, Tax Preparation Expert: https://thesource.com/2020/01/15/ja-rule-tax-preparation/The Paper Plane:3/4 oz. Bourbon3/4 oz. Aperol3/4 oz. Nonino Amaro3/4 oz. Lemon JuiceShake over ice, strain into a coupe. No garnish, no worries.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


4 Mar 2020

Rank #7

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Listener Grab Bag (AKA WHAT Narrative Arc???)

On this week's episode of The Freenoter--it's a LISTENER FIESTAVAL. A grab bag of excellent questions about staying in touch with the audience, selling without sounding like a jerk, and even where Tamsen and Tom disagree! Plus we look at how Drew Davis stays engaged with his audiences after the event, and we reveal our take on the classic gin martini--with a literal and figurative twist.SHOW NOTESOur friend Chris Farias, who did our logo and branding! https://www.theunicornrebellion.com/Have questions for us to answer on the show? Email thefreenoter@gmail.comDouglas Karr's digital marketing company: https://dknewmedia.com/Tamsen's lead magnet: text TAMSEN to 66866 (you won't be automatically signed up!)Alan Stein's book, Raise Your Gamehttps://amzn.to/38105eL Kingman Ink - sketchnoting: http://kingmanink.com/We love handouts. That is all.Our Twitter handles: @tamadear and @webby201Tamsen's lead service: joinbytext.comKindra Hall: https://kindrahall.com/Drew Davis: https://www.akadrewdavis.com/Neen James: https://neenjames.com/The Webster Martini:3 oz. Plymouth GinA capful of St. GermainSTIR (do not shake) over ice for 30 seconds. Strain into a martini glass and serve with a twist.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


5 Feb 2020

Rank #8

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The Insights Show (AKA METAVELCRO)

In this week's episode of The Freenoter, Tamsen and Tom look at how we make ideas stick as speakers--does every talk need a "big idea?" We also examine the work of Real Hero of Speaking Brene Brown, and how her approach to making ideas stick has given her two of the biggest TED talks of all time. And we will make this podcast stick with a classic cocktail from the golden age of newspapers, The Hearst.Show Notes:Sir Robin Bravely Ran Away: https://www.youtube.com/watch?v=BZwuTo7zKM8I'd like to have an argument, please: https://www.youtube.com/watch?v=ohDB5gbtaEQThe history of Velcro: https://en.wikipedia.org/wiki/VelcroNew Historicism: https://en.wikipedia.org/wiki/New_historicismMore on The Red Thread Process: https://tamsenwebster.com/organizations/Brene Brown: https://brenebrown.com/You can find Brene's TED talks and more here: https://brenebrown.com/videos/William Randolph Hearst: https://en.wikipedia.org/wiki/William_Randolph_HearstThe Hearst:2 oz. Plymouth Gin1 oz. Antica CarpanoA couple of dashes of Angostura and Orange bittersStir over ice and strain into an old fashion glass. Add an orange peel.ROSEBUD: https://www.youtube.com/watch?v=O4mQqVqRB7IThe Successful Speaker: https://amzn.to/2HCxhxySee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


19 Feb 2020

Rank #9

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Performance (AKA Tom and Tamsen Acting Badly)

This week, Tom and Tamsen address the finer points of performance--actually delivering your talk. Are speakers actors? We also celebrate the work of Eva Kor, who taught us that content trumps performance. And we celebrate "dry January" with our favorite non-alcoholic cocktail.SHOW NOTES (all Amazon links are affiliate links):More on the "white lab coat effect": https://beyondphilosophy.com/dress-success-white-lab-coat-effect-subconscious-experience/Journey, "Separate Ways": https://www.youtube.com/watch?v=LatorN4P9aATamsen's Four Speaking Personas:CommanderCouncilorStorytellerSagehttps://www.contentmarketingworld.com/speaker-tips-tamsen-webster-6-delivery/Dale Carnegie: The Art of Public Speakinghttps://www.amazon.com/Art-Public-Speaking-Deluxe-Hardbound/dp/9388118472/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=redthread0f-20&linkId=a2c0b3271703bf5f3472683831d5c524&language=en_USMAHNA MAHNAM: https://www.youtube.com/watch?v=8N_tupPBtWQTamsen's upcoming event with Nick Morgan - Fast Track Forum: https://fasttrackforum.comTim Pollard's book: https://www.amazon.com/s?k=tim+pollard+compelling+communicator&language=en_US&crid=V7L6RI95QRH2&linkCode=sl2&linkId=abbb2f3070886311e2e5b7fd970d572b&sprefix=Tim+pollard+c%2Caps%2C149&tag=redthread0f-20&ref=nb_sb_ss_i_1_13Monica Lewinsky's TED talk:https://www.ted.com/talks/monica_lewinsky_the_price_of_shame?language=enJoe Smith on how to use a paper towel:https://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=enEva Kor:https://www.youtube.com/watch?v=gdgPAetNY5USeedlip: https://www.amazon.com/Seedlip-Distilled-Non-Alcoholic-Spirits-Sampler/dp/B07QFYCV3Q/ref=as_li_ss_tl?keywords=seedlip&qid=1580148278&sr=8-6&linkCode=sl1&tag=redthread0f-20&linkId=64fa276345285dae5f40ac999bb1d7e0&language=en_USThe "Garden and Tonic"2 oz. Seedlip GardenFill with iceTop with Elderflower TonicSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.


28 Jan 2020

Rank #10