
Branding and Creativity in Advertising
Branding and Creativity in Advertising
A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on adv... Read more
12 Jul 2022
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53mins

Mastering Marketing and Advertising Analytics
Mastering Marketing and Advertising Analytics
Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from d... Read more
28 Jun 2022
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43mins

Success With Marketing Mix Modeling
Success With Marketing Mix Modeling
A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data c... Read more
14 Jun 2022
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52mins

A New Model for Privacy-Focused Advertising
A New Model for Privacy-Focused Advertising
A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, ... Read more
31 May 2022
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34mins

Programming Success Into Digital Advertising
Programming Success Into Digital Advertising
A conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data mana... Read more
17 May 2022
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22mins

Improving Your Analyst Skills As A Marketer
Improving Your Analyst Skills As A Marketer
Explore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and... Read more
3 May 2022
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27mins

How To Build A Better Marketing Plan
How To Build A Better Marketing Plan
A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that... Read more
19 Apr 2022
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40mins

How Data Improves Marketing and Community Management
How Data Improves Marketing and Community Management
How does marketing data analysis and an appreciation for technical architecture help improve community management for ma... Read more
5 Apr 2022
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29mins

Better Marketing Data Management
Better Marketing Data Management
A discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul... Read more
22 Mar 2022
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22mins

Understanding The Customer Journey
Understanding The Customer Journey
Forget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing met... Read more
8 Mar 2022
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34mins