Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&amp;A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School.We talk about:🔸The state of M&amp;A in the Marketing Services sector🔸Mistakes that agencies make and how to avoid these🔸When is the right time to sell an agency, and how to sell for a fair price🔸The main market buyers and the impact on agencies wanting to sell🔸Why agencies should consider working with MilestoneEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&amp;A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School.We talk about:🔸The state of M&amp;A in the Marketing Services sector🔸Mistakes that agencies make and how to avoid these🔸When is the right time to sell an agency, and how to sell for a fair price🔸The main market buyers and the impact on agencies wanting to sell🔸Why agencies should consider working with MilestoneEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Simon Latarche shares a manual for strategic growth

Sam Budd

Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs.Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about:﻿🔸 What it takes to be successful in the agency world🔸 Key systems and processes to fall back on 🔸 What he has learned from growing and scaling the company 🔸 The future of Buddy Media Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs.Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about:﻿🔸 What it takes to be successful in the agency world🔸 Key systems and processes to fall back on 🔸 What he has learned from growing and scaling the company 🔸 The future of Buddy Media Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Sam Budd discusses self doubt and high-performance

Tim Williams

Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation. They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few. We talk about:🔸 What B2B influencer marketing is and isn’t🔸 The size of influencer marketing and what brands are using it🔸 The business problems Onalytica helps clients solve🔸 How influencer marketing, brand building and ABM link togetherEnjoy the conversation.Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation. They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few. We talk about:🔸 What B2B influencer marketing is and isn’t🔸 The size of influencer marketing and what brands are using it🔸 The business problems Onalytica helps clients solve🔸 How influencer marketing, brand building and ABM link togetherEnjoy the conversation.Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Tim Williams on the new age of B2B influencer marketing

Simon Corbett

Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook. The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.We talk about:🔸 The founding story of the agency and the major milestones 🔸 How the best brands in the world approach PR and profile raising🔸 What has changed in the ways brands get PR now🔸 How the agency has refined/developed their recruitment processEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook. The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.We talk about:🔸 The founding story of the agency and the major milestones 🔸 How the best brands in the world approach PR and profile raising🔸 What has changed in the ways brands get PR now🔸 How the agency has refined/developed their recruitment processEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Simon Corbett on the evolution of B2B PR

Jake Stott

Jake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities. In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects. We discuss:🔸 The dynamics and state of the Web3 market🔸 Will demand meet the supply of the Metaverse 🔸 What are the next businesses to benefit from web 3🔸 A deeper explanation of the Metaverse and Web3 Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Jake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities. In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects. We discuss:🔸 The dynamics and state of the Web3 market🔸 Will demand meet the supply of the Metaverse 🔸 What are the next businesses to benefit from web 3🔸 A deeper explanation of the Metaverse and Web3 Enjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Jake Stott on investing in Web 3 and the Metaverse

Pete Hendrick

Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good time to be in B2B marketing🔸 Why brands thrive when awareness and sales work together🔸 The role of creativity vs data and tight targetingEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good time to be in B2B marketing🔸 Why brands thrive when awareness and sales work together🔸 The role of creativity vs data and tight targetingEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Pete Hendrick discusses the Brand to Sales revolution

Peter Reid

Peter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth.They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few. We talk about:﻿🔸 How MSQ has tripled in size over the last 2 years﻿🔸 The problems MSQ Partners solves for clients  🔸 The importance of brand and is it all about digital ﻿🔸 What drives good collaboration between agenciesEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Peter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth.They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few. We talk about:﻿🔸 How MSQ has tripled in size over the last 2 years﻿🔸 The problems MSQ Partners solves for clients 🔸 The importance of brand and is it all about digital ﻿🔸 What drives good collaboration between agenciesEnjoy the conversationMentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Peter Reid on building a better growth model

Rob Gold

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:﻿🔸 The most pressing priorities for CMOs of the biggest B2B brands﻿🔸 Why B2B has taken so long to understand, brand is crucial﻿🔸 The most significant changes within B2B marketing﻿🔸 What diversity in the workplace means to MerkleEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:﻿🔸 The most pressing priorities for CMOs of the biggest B2B brands﻿🔸 Why B2B has taken so long to understand, brand is crucial﻿🔸 The most significant changes within B2B marketing﻿🔸 What diversity in the workplace means to MerkleEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Rob Gold on the next frontier of B2B marketing

Alfie Wenegieme

Alfie Wenegieme is the Managing Director at Profit Sprout. Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick.His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives. We talk about:🔸 What drives profitability in agencies🔸 The importance of commercially astute leadership🔸 The impact of inflation on agencies and how to tackle it🔸 What a financially astute culture meansEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Alfie Wenegieme is the Managing Director at Profit Sprout. Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick.His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives. We talk about:🔸 What drives profitability in agencies🔸 The importance of commercially astute leadership🔸 The impact of inflation on agencies and how to tackle it🔸 What a financially astute culture meansEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Alfie Wenegieme on what drives profitability for agencies

Adam Graham

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:🔸 How BD Matters helps agency owners win new business🔸 The key to effective sales and the best way to sell🔸 How agencies should prospect for new business🔸 Why sales has a bad reputation and what can be done about itEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:🔸 How BD Matters helps agency owners win new business🔸 The key to effective sales and the best way to sell🔸 How agencies should prospect for new business🔸 Why sales has a bad reputation and what can be done about itEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Adam Graham on new business, sales and strategy

Nathan Anibaba interviews smart and influential marketing agency leaders whose work and ideas have dramatically influenced the market and business of agencies and businesses.

Agency Dealmasters podcast

Kathleen Saxton

Kathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management.  Clients include: Havas, Engine and Channel 4 to name a few.  She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London. Kathleen is also a qualified psychotherapist and Founder of Psyched Global. She brings positive transformational psychotherapy into corporate boardrooms.   If you are remotely interested in:  Media and marketing Executive leadership The mindset of high achieving CEOs Having a single-minded proposition Changing the recruitment and headhunting industry  Empathetic leadership Running and growing Advertising Week Europe  Then this is the podcast for you. Enjoy the chat. 

Kathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management.  Clients include: Havas, Engine and Channel 4 to name a few.  She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London. Kathleen is also a qualified psychotherapist and Founder of Psyched Global. She brings positive transformational psychotherapy into corporate boardrooms. If you are remotely interested in: <ol> <li>Media and marketing</li> <li>Executive leadership</li> <li>The mindset of high achieving CEOs</li> <li>Having a single-minded proposition</li> <li>Changing the recruitment and headhunting industry </li> <li>Empathetic leadership</li> <li>Running and growing Advertising Week Europe</li> </ol> Then this is the podcast for you. Enjoy the chat.

Kathleen Saxton discusses executive level leadership in media and technology

Adam Tuckwell

Adam Tuckwell is the Commercial Director at Mobas, the Brand Transformation Agency, leading marketing campaigns for a variety of national and international clients. Adam is also the co-founder of PRHub, a regional network of PR professionals in the East of England and a Fellow of the Chartered Institute of PR. We discuss:  The culture within Mobas that helps them in a crisis Which agencies will struggle most at this time and what can they do about it? How do we help people not suited to remote working? The Five ways business leaders can help their stakeholders What is Mobas doing? Adam's silver linings  I started by asking him to explain his comment: ‘The focus for agency leaders at any time of crisis typically centers around three Areas: retaining projects, delivering effective and profitable projects and managing cashflow'. Enjoy the chat.

Adam Tuckwell is the Commercial Director at Mobas, the Brand Transformation Agency, leading marketing campaigns for a variety of national and international clients. Adam is also the co-founder of PRHub, a regional network of PR professionals in the East of England and a Fellow of the Chartered Institute of PR. We discuss: <ol> <li>The culture within Mobas that helps them in a crisis</li> <li>Which agencies will struggle most at this time and what can they do about it?</li> <li>How do we help people not suited to remote working?</li> <li>The Five ways business leaders can help their stakeholders</li> <li>What is Mobas doing?</li> <li>Adam's silver linings</li> </ol> I started by asking him to explain his comment: ‘The focus for agency leaders at any time of crisis typically centers around three Areas: retaining projects, delivering effective and profitable projects and managing cashflow'. Enjoy the chat.

Adam Tuckwell says: 'This is when leaders show their true colors'.

Doug Kessler

Doug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss:  What are the most common questions from clients right now. How much do you think life will change after this?  Which brands should be communicating at this time and who shouldn't? What opportunities does this provide for the well run agencies and businesses who will survive and even thrive? Smart businesses won't waste a crisis. This is an opportunity to upgrade operations, run leaner and run more efficiently. discuss. Will we continue in their remote working environments or will we all be yearning to go back to the office? Doug's silver linings.  Enjoy the chat.

Doug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss: <ol> <li>What are the most common questions from clients right now.</li> <li>How much do you think life will change after this? </li> <li>Which brands should be communicating at this time and who shouldn't?</li> <li>What opportunities does this provide for the well run agencies and businesses who will survive and even thrive?</li> <li>Smart businesses won't waste a crisis. This is an opportunity to upgrade operations, run leaner and run more efficiently. discuss.</li> <li>Will we continue in their remote working environments or will we all be yearning to go back to the office?</li> <li>Doug's silver linings.</li> </ol> Enjoy the chat.

Doug Kessler asks ‘is it ok to do normal marketing yet?’

Giulia Watson

Giulia Watson is the Head of the Change Accelerator at Revolt, helping NGOs, activists and changemakers supercharge their revolutions through the power of branding. Where action and creativity meet to have real impact. We discussed:  Respond, Relieve, Rebuild their manual for action leadership in Covid 19.  Should marketers step back and let the public health professionals and government take the lead? Do brands even have a role to play in this environment? What practical help can brands help with at this time? How do we make sure were being sensitive to the situation and not be opportunistic? Good examples and bad examples from brands Giulia's silver linings  I started by asking her: Since the start of the crisis, many of our clients have come to you to help them understand how they can take action, and do so with maximum impact and integrity.  Talk about what some of their toughest challenges are and what advice do you give them? Enjoy the chat. 

Giulia Watson is the Head of the Change Accelerator at <a href="https://revoltlondon.com/" rel="nofollow" target="_blank">Revolt</a>, helping NGOs, activists and changemakers supercharge their revolutions through the power of branding. Where action and creativity meet to have real impact. We discussed: <ol> <li>Respond, Relieve, Rebuild their manual for action leadership in Covid 19. </li> <li>Should marketers step back and let the public health professionals and government take the lead?</li> <li>Do brands even have a role to play in this environment?</li> <li>What practical help can brands help with at this time?</li> <li>How do we make sure were being sensitive to the situation and not be opportunistic?</li> <li>Good examples and bad examples from brands</li> <li>Giulia's silver linings</li> </ol> I started by asking her: Since the start of the crisis, many of our clients have come to you to help them understand how they can take action, and do so with maximum impact and integrity.  Talk about what some of their toughest challenges are and what advice do you give them? Enjoy the chat.

Giulia Watson on how brands can help people and communities through this crisis

Marcus Lambert

Marcus Lambert is an entrepreneurial CTO and software architect for Omobono, the digital agency for business brands.  He measures success by delivering exactly what the user needs wrapped in a compelling UX on time and on budget.  We discussed:  How have their business continuity plans changed What does that look like with an agency with 100 people? How should we be thinking about scenario planning? How his role has changed as CTO How Omobono are thinking about sales and new business? How do B2B salespeople sell in this environment? Pitching/workshops Digital transformation Marcus' silver linings  I started by asking him to explain his comment: 'Most agency business continuity plans are not fit for purpose'. Enjoy the chat.

Marcus Lambert is an entrepreneurial CTO and software architect for Omobono, the digital agency for business brands.  He measures success by delivering exactly what the user needs wrapped in a compelling UX on time and on budget.  We discussed: <ol> <li>How have their business continuity plans changed</li> <li>What does that look like with an agency with 100 people?</li> <li>How should we be thinking about scenario planning?</li> <li>How his role has changed as CTO</li> <li>How Omobono are thinking about sales and new business?</li> <li>How do B2B salespeople sell in this environment?</li> <li>Pitching/workshops</li> <li>Digital transformation</li> <li>Marcus' silver linings</li> </ol> I started by asking him to explain his comment: 'Most agency business continuity plans are not fit for purpose'. Enjoy the chat.

Marcus Lambert discusses business continuity planning

Collette Philip

Collette Philip is the founder and managing director of Brand by Me. She specialises in is helping brands that drive positive change and social impact. Everything she does is about putting strategy at the heart of brands and unlocking brands to achieve transformation. We discussed:  The difference between a knee jerk reaction vs a more thoughtful and considered one. Good and bad examples The pressure between short term results and long term success. Do we have the wrong metrics? Which brands have a role to play Fear of getting it wrong - is now the time to experiment with our marketing even more? How can we use our purpose and values to guide decision making? Corona virus fatigue? Collette's silver linings  Enjoy the chat.

Collette Philip is the founder and managing director of Brand by Me. She specialises in is helping brands that drive positive change and social impact. Everything she does is about putting strategy at the heart of brands and unlocking brands to achieve transformation. We discussed: <ol> <li>The difference between a knee jerk reaction vs a more thoughtful and considered one. Good and bad examples</li> <li>The pressure between short term results and long term success. Do we have the wrong metrics?</li> <li>Which brands have a role to play</li> <li>Fear of getting it wrong - is now the time to experiment with our marketing even more?</li> <li>How can we use our purpose and values to guide decision making?</li> <li>Corona virus fatigue?</li> <li>Collette's silver linings</li> </ol> Enjoy the chat.

Collette Philip discusses how brands should communicate right now

Guy Wieynk

Guy Wieynk is the Global CEO of Analog Folk and the former CEO of Publicis UK, the 3rd largest communications firm in the world, where he led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. We discussed:  Should we put sales and marketing on hold or ramp up? Selling without looking opportunistic Communicating with clients and employees at this time How agencies and creative businesses can support each other. How clients can remain always on Innovative businesses emerging from this Guy's silver linings  I started by asking him: 'What are the most pressing things you are thinking about as this becomes our new reality?  Enjoy the chat.

Guy Wieynk is the Global CEO of Analog Folk and the former CEO of Publicis UK, the 3rd largest communications firm in the world, where he led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. We discussed: <ol> <li>Should we put sales and marketing on hold or ramp up?</li> <li>Selling without looking opportunistic</li> <li>Communicating with clients and employees at this time</li> <li>How agencies and creative businesses can support each other.</li> <li>How clients can remain always on</li> <li>Innovative businesses emerging from this</li> <li>Guy's silver linings</li> </ol> I started by asking him: 'What are the most pressing things you are thinking about as this becomes our new reality?  Enjoy the chat.

Guy Wieynk discusses business innovation emerging from this crisis

David Clare

Remote

David Clare is an award-winning communications strategist, specialising in content, insights, and influence. He is Head of Content at Fox Agency, the B2B tech marketing agency, and producer of ClientSide podcast. David was listed in PR Week's 30 under 30 in 2015 as one of the leaders in the communications industry. He is a regular speaker on digital topics, having spoken at Social Media Week, CIPR and Microsoft conferences. We discussed:  Have client relations ever been impacted by your remote working setup? Socialising and maintaining human interaction? Work/life balance and remote working. Managing your family and their expectations, considering you appear to be home and ‘available’. How clients react. The best set-up for agencies. Should we continue remote working as we come out of this crisis? David's silver linings?  Enjoy the chat

David Clare is an award-winning communications strategist, specialising in content, insights, and influence. He is Head of Content at Fox Agency, the B2B tech marketing agency, and producer of ClientSide podcast. David was listed in PR Week's 30 under 30 in 2015 as one of the leaders in the communications industry. He is a regular speaker on digital topics, having spoken at Social Media Week, CIPR and Microsoft conferences. We discussed: <ul> <li>Have client relations ever been impacted by your remote working setup?</li> <li>Socialising and maintaining human interaction?</li> <li>Work/life balance and remote working.</li> <li>Managing your family and their expectations, considering you appear to be home and ‘available’.</li> <li>How clients react.</li> <li>The best set-up for agencies. Should we continue remote working as we come out of this crisis?</li> <li>David's silver linings?</li> </ul> Enjoy the chat

David Clare discusses remote working and work/life balance

Robert Craven

Robert is the UK's best-known and sought-after keynote speaker on growing digital agencies.  He also talks on customers: finding, delighting and keeping more and better customers and clients. We discussed:  Which types of creative businesses will survive? How to prepare yourself for the recession to come Reassuring employees  Robert Craven's Silver Linings   Enjoy

Robert is the UK's best-known and sought-after keynote speaker on growing digital agencies. He also talks on customers: finding, delighting and keeping more and better customers and clients. We discussed: <ol> <li>Which types of creative businesses will survive?</li> <li>How to prepare yourself for the recession to come</li> <li>Reassuring employees </li> <li>Robert Craven's Silver Linings </li> </ol> Enjoy

Robert Craven has advice for agencies on surviving until Christmas

Blair Enns

My extra special guest this week is Blair Enns, he is the CEO of Win Without Pitching, if you are one if the 15 people in the agency world who has not read the book, I suggest you head over to Amazon.com or wherever fine books are sold and pick up a copy for you and your business development people. It’s one of those books you realise within the first few pages, yeah this is a good book. It’s short, super practical and full of enduring business development insights. the book has been around over 10 years and it’s still as fresh and relevant today as it was in 2010. He said he wanted to write a book that if you picked it up would feel old while at the same time relevant. Annual sales have increased year after year, It hit the Amazon best seller list in January 2020. Blair is funny, charming, scary smart and has a deeper and smoother voice than I’m told that I do. I could just listen to him talk all day. If you only listen to one podcast this year! this is it. If you are even remotely interested in anything to do with winning new business for your agency, you will find this conversation to be absolutely fascinating, so without me keeping you in suspense any further, my conversation with Blair Enns.

My extra special guest this week is Blair Enns, he is the CEO of Win Without Pitching, if you are one if the 15 people in the agency world who has not read the book, I suggest you head over to <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> or wherever fine books are sold and pick up a copy for you and your business development people. It’s one of those books you realise within the first few pages, yeah this is a good book. It’s short, super practical and full of enduring business development insights. the book has been around over 10 years and it’s still as fresh and relevant today as it was in 2010. He said he wanted to write a book that if you picked it up would feel old while at the same time relevant. Annual sales have increased year after year, It hit the Amazon best seller list in January 2020. Blair is funny, charming, scary smart and has a deeper and smoother voice than I’m told that I do. I could just listen to him talk all day. If you only listen to one podcast this year! this is it. If you are even remotely interested in anything to do with winning new business for your agency, you will find this conversation to be absolutely fascinating, so without me keeping you in suspense any further, my conversation with Blair Enns.

Blair Enns discusses how creative businesses Win Without Pitching

Guy Wieynk is the global CEO of AnalogFolk, a 300 person digital creative agency with offices in London, New York, Hong Kong, Shanghai, Sydney. You may have heard of some of their clients: Nike, Diageo, BT, Tommy, Unilever, go down the list…. He was the former Managing director of AKQA New York then VP of International. He joined the agency when they had just 20 people, opened 10 offices and worked with some of the most iconic brands of the last 20 years. They sold the agency to WPP for only about 500 million. He then became CEO of Publicis UK where he really had his toughest test to date. working with a portfolio of 5 different brands who had their own way of doing things, didn’t want to play nice, Publicis was losing a lot of money at the time, he says, if it was a private company it would have closed ages ago. and how he turned it around it really a remarkable achievement. This is really a masterclass is getting people to align around a common vision and using EQ, emotional intelligence, not IQ to turn around a failing company. If you are remotely interested in:  How to turn around a failing business How to win new business The crisis of innovation in marketing Running small agencies to much much larger ones  You will find this conversation to be absolutely fascinating. Get your tickets to EOS Worldwide is running their first "EOS Launch Event" in London on the 2nd April at The Dorchester.

Guy Wieynk is the global CEO of AnalogFolk, a 300 person digital creative agency with offices in London, New York, Hong Kong, Shanghai, Sydney. You may have heard of some of their clients: Nike, Diageo, BT, Tommy, Unilever, go down the list…. He was the former Managing director of AKQA New York then VP of International. He joined the agency when they had just 20 people, opened 10 offices and worked with some of the most iconic brands of the last 20 years. They sold the agency to WPP for only about 500 million. He then became CEO of Publicis UK where he really had his toughest test to date. working with a portfolio of 5 different brands who had their own way of doing things, didn’t want to play nice, Publicis was losing a lot of money at the time, he says, if it was a private company it would have closed ages ago. and how he turned it around it really a remarkable achievement. This is really a masterclass is getting people to align around a common vision and using EQ, emotional intelligence, not IQ to turn around a failing company. If you are remotely interested in: <ol> <li>How to turn around a failing business</li> <li>How to win new business</li> <li>The crisis of innovation in marketing</li> <li>Running small agencies to much much larger ones</li> </ol> You will find this conversation to be absolutely fascinating. <a href="http://eoseurope.eventbrite.com" rel="nofollow" target="_blank">Get your tickets to EOS Worldwide is running their first "EOS Launch Event" in London on the 2nd April at The Dorchester.</a>

Guy Wieynk discusses growing large complex agencies

Rory Sutherland

Rory Sutherland is the Vice Chairman at Ogilvy UK. TED Global speaker and author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense. He is one of the smartest people we’ve had on the show. And for someone who has achieved so much is so humble and is just hilariously funny. We go deep into the weeds about his new book Alchemy - The surprising power of ideas that don’t make sense. This is essential reading if you are in the business of affecting how people think and act.  It’s about human behavior, perception and how we think about the world and the way we are is wrong. If you’re into the work of Daniel Kahneman, Tversky, Richard Thaler on behavioral economics this is the podcast for you. If you are remotely interested in: -Human behavior -The disproportionate effect of fame and winner take all scenarios in marketing. -Why the legacy of ABBA will live on longer than the legacy of the Beatles. -Why Bach was must better than Mozart Enjoy the chat.

Rory Sutherland is the Vice Chairman at Ogilvy UK. TED Global speaker and author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense. He is one of the smartest people we’ve had on the show. And for someone who has achieved so much is so humble and is just hilariously funny. We go deep into the weeds about his new book Alchemy - The surprising power of ideas that don’t make sense. This is essential reading if you are in the business of affecting how people think and act.  It’s about human behavior, perception and how we think about the world and the way we are is wrong. If you’re into the work of Daniel Kahneman, Tversky, Richard Thaler on behavioral economics this is the podcast for you. If you are remotely interested in: -Human behavior -The disproportionate effect of fame and winner take all scenarios in marketing. -Why the legacy of ABBA will live on longer than the legacy of the Beatles. -Why Bach was must better than Mozart Enjoy the chat.

Rory Sutherland on the surprising power of ideas that don't make sense part 2

Robert Craven is a first-class, international Keynote business speaker, digital agency expert, author and business growth consultant. I’ve been reading is books for years. He is a true expert in all things around growing your digital agency. In fact, he has had such an impact on me. Whenever I have a big pitch or presentation I so often refer to his work in Grow your digital agency and Grow your service firm, both excellent books and recommend you get both. His clients include Google, Barclays, and Nandos to name a few.  We discuss:  What do the high performing agencies do - as found by Google Growing a lifestyle agency business vs growing a big business So many agencies don’t have a sales process, why they are essential to improving your results and how to create one. Why he advises agencies not to sell.   We go deep into the conversation about sales and winning new business. He says ‘sales is the best thing you can do with your clothes on’. How most agencies don’t understand sales and marketing themselves. He has some tough words for agencies. He really doesn’t like RFPs, the best approach is a proactive sales one. And How to get people to follow you by becoming an expert.  This is just a masterclass in agency growth. Enjoy the chat. 

Robert Craven is a first-class, international Keynote business speaker, digital agency expert, author and business growth consultant. I’ve been reading is books for years. He is a true expert in all things around growing your digital agency. In fact, he has had such an impact on me. Whenever I have a big pitch or presentation I so often refer to his work in Grow your digital agency and Grow your service firm, both excellent books and recommend you get both. His clients include Google, Barclays, and Nandos to name a few.  We discuss: <ol> <li>What do the high performing agencies do - as found by Google</li> <li>Growing a lifestyle agency business vs growing a big business</li> <li>So many agencies don’t have a sales process, why they are essential to improving your results and how to create one.</li> <li>Why he advises agencies not to sell.</li> </ol> <ul> <li>We go deep into the conversation about sales and winning new business. He says ‘sales is the best thing you can do with your clothes on’.</li> <li>How most agencies don’t understand sales and marketing themselves. He has some tough words for agencies.</li> <li>He really doesn’t like RFPs, the best approach is a proactive sales one. And How to get people to follow you by becoming an expert.</li> </ul> This is just a masterclass in agency growth. Enjoy the chat.

Robert Craven discusses how to grow your digital agency

Michael Scantlebury

Happy new year! This week on the podcast we are starting 2020 very strong. My extra special guest this week is Michael Scantlebury, he is the Founder and Creative Director of IMPERO, the winner of 5 agency of the year awards. And if you are at all interested in how to grow a multi-award-winning world-class agency then this is the podcast for you. He arrives in the UK at 29 years old without knowing anyone but his wife and over the next 10 years builds one of the most well-respected agencies in the world. We talk about everything from: How they beat Wieden and Kennedy in a competitive pitch for a huge global account, that put them on the map. How to change the structure of your business every time you go from 8, to 16, 20, 30 people. It really requires a fundamental restructuring. Why he thinks the magic number of employees in an agency is 75. We discuss setting goals for your agency. This is probably one of the most honest and accurate accounts you will hear about the pain, yes the pain of growing and running a successful agency. Michael holds no punches when he describes the challenges of getting to where they are today. He didn’t have an agency background and when he was about 8 people he didn’t even know what an account manager was, he had to ask an employee, what does an account manager do again? Parental advisory warning, if you have children or young people listening you may want to cover their ears, Michael uses some very colorful language. This is one of the most fascinating conversations we’ve had so far. Michael is funny, straight-talking, honest, humble and just a pleasure to speak to. I’m just gonna stop talking now and just say, without me keeping you in suspense any further, my conversation with Michael Scantlebury.

Happy new year! This week on the podcast we are starting 2020 very strong. My extra special guest this week is Michael Scantlebury, he is the Founder and Creative Director of IMPERO, the winner of 5 agency of the year awards. And if you are at all interested in how to grow a multi-award-winning world-class agency then this is the podcast for you. He arrives in the UK at 29 years old without knowing anyone but his wife and over the next 10 years builds one of the most well-respected agencies in the world. We talk about everything from: How they beat Wieden and Kennedy in a competitive pitch for a huge global account, that put them on the map. How to change the structure of your business every time you go from 8, to 16, 20, 30 people. It really requires a fundamental restructuring. Why he thinks the magic number of employees in an agency is 75. We discuss setting goals for your agency. This is probably one of the most honest and accurate accounts you will hear about the pain, yes the pain of growing and running a successful agency. Michael holds no punches when he describes the challenges of getting to where they are today. He didn’t have an agency background and when he was about 8 people he didn’t even know what an account manager was, he had to ask an employee, what does an account manager do again? Parental advisory warning, if you have children or young people listening you may want to cover their ears, Michael uses some very colorful language. This is one of the most fascinating conversations we’ve had so far. Michael is funny, straight-talking, honest, humble and just a pleasure to speak to. I’m just gonna stop talking now and just say, without me keeping you in suspense any further, my conversation with Michael Scantlebury.

Michael Scantlebury on becoming a five time Agency of the Year award winner

Paul Sullivan

Paul Sullivan is the founder and CEO of BIAS Digital, a triple-award winning business marketing, sales and training consultancy.  They help their clients with with inbound marketing, sales enablement, and Training. He has over 12 years’ senior management and consulting experience within financial services at tier-one banks and brokers coupled with over a decade’s experience in marketing and business development within the financial, technology and property industries. Paul has a successful track record of 15+ years implementing marketing and brand development strategies, promoting growth across the organisation and enhancing ROI while creating competitive advantages.

Paul Sullivan is the founder and CEO of BIAS Digital, a triple-award winning business marketing, sales and training consultancy.  They help their clients with with inbound marketing, sales enablement, and Training. He has over 12 years’ senior management and consulting experience within financial services at tier-one banks and brokers coupled with over a decade’s experience in marketing and business development within the financial, technology and property industries. Paul has a successful track record of 15+ years implementing marketing and brand development strategies, promoting growth across the organisation and enhancing ROI while creating competitive advantages.

Paul Sullivan discusses growing a multi award winning inbound marketing agency

Nick Cooke

My extra special guest this week is Nick Cooke. He is the co-founder of The Goat. They are the 4th fastest growing agency in the world as named by Adweek in 2019. In 4 years they have generated 20 million turnover, they have 120 employees, and the average age of everyone is 24. Nick is one of the ancient ones at 30 years old. If you are at all interested in:  Influencer marketing social media Platform trends Agency Growth Creating campaigns that deliver tremendous value  This is an absolute masterclass in all of that. They started on a shoestring, sharing a co-working space and in 4 years grew it to 20 million and 120 employees and have clients like FIFA and UBER. Nick tells the story of how they won their first huge client wins, New Look, and how they achieved milestones that propelled their growth.  We go deep into the weeds about what’s happening with influencer marketing at the moment. We discussed the massive shift in attention and budget from TV to social. We talked about where we are with social media platforms. How worried Instagram about platforms like of Tik Tok.  Enjoy the chat. 

My extra special guest this week is Nick Cooke. He is the co-founder of The Goat. They are the 4th fastest growing agency in the world as named by Adweek in 2019. In 4 years they have generated 20 million turnover, they have 120 employees, and the average age of everyone is 24. Nick is one of the ancient ones at 30 years old. If you are at all interested in: <ul> <li>Influencer marketing</li> <li>social media</li> <li>Platform trends</li> <li>Agency Growth</li> <li>Creating campaigns that deliver tremendous value</li> </ul> This is an absolute masterclass in all of that. They started on a shoestring, sharing a co-working space and in 4 years grew it to 20 million and 120 employees and have clients like FIFA and UBER. Nick tells the story of how they won their first huge client wins, New Look, and how they achieved milestones that propelled their growth.  We go deep into the weeds about what’s happening with influencer marketing at the moment. We discussed the massive shift in attention and budget from TV to social. We talked about where we are with social media platforms. How worried Instagram about platforms like of Tik Tok.  Enjoy the chat.

Nick Cooke discusses building the 4th fastest growing agency in the world

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency He was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.  He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'. This is part 1 of 3. We had to divide it into 3 parts because we spoke for almost 2 hours and if we released it in one go it would break the internet, and probably blow your mind, so we’re going with a softly softly approach.

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency He was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.  He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'. This is part 1 of 3. We had to divide it into 3 parts because we spoke for almost 2 hours and if we released it in one go it would break the internet, and probably blow your mind, so we’re going with a softly softly approach.

Rory Sutherland on creating marketing that moves people - Part 1 of 3

Nik Govier

In October 2018 Nik founded Blurred alongside Katy Stolliday and Stuart Lambert. In January 2019 it was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal / external. Prior to founding Blurred Nik co-founded agency Unity, when she was 29. Whilst at Unity, Nik was named one of the Sunday Times 35 under 35. Management Today also featured her on its cover and in an exhibition of business leaders. If you are at all interested in how to win new business by becoming a truly values-led business. Which she sites as the reason these global businesses want to work with her.

In October 2018 Nik founded Blurred alongside Katy Stolliday and Stuart Lambert. In January 2019 it was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal / external. Prior to founding Blurred Nik co-founded agency Unity, when she was 29. Whilst at Unity, Nik was named one of the Sunday Times 35 under 35. Management Today also featured her on its cover and in an exhibition of business leaders. If you are at all interested in how to win new business by becoming a truly values-led business. Which she sites as the reason these global businesses want to work with her.

Nik Govier discusses growing  a values agency based agency

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