Ranked #1
Episode 6: Can We Get Shirley?
Episode 6: Can We Get Shirley?
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up... Read more
20 Jun 2021
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25mins
Ranked #2
Episode 5: The Unifying Cultural Expression
Episode 5: The Unifying Cultural Expression
You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of ... Read more
13 Jun 2021
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24mins
Ranked #3
Episode 4: What Do We Talk About When We Talk About Brand?
Episode 4: What Do We Talk About When We Talk About Brand?
It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up... Read more
6 Jun 2021
•
26mins
Ranked #4
Episode 3: The Problem Only We Can Solve
Episode 3: The Problem Only We Can Solve
Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everythi... Read more
30 May 2021
•
29mins
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Episode 2: The Power of Narrative
Episode 2: The Power of Narrative
Most place-branding and economic development work is driven by advertising agencies and consultants. Why does it so rare... Read more
23 May 2021
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21mins
Ranked #6
Episode 1: Different is Good
Episode 1: Different is Good
The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the... Read more
10 May 2021
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19mins
