Cover image of Brand Narrative Podcast with Matt Certo

Brand Narrative Podcast with Matt Certo

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective,... Read more

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Ranked #1

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Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restau... Read more

23 Jun 2022

1hr 4mins

Ranked #2

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Case Study: How to Change Your Company's Name

Case Study: How to Change Your Company's Name

In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this ep... Read more

6 Jun 2022

25mins

Ranked #3

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Building Top-of-Mind Awarness

Building Top-of-Mind Awarness

In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. ... Read more

1 Jun 2022

47mins

Ranked #4

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Investing in Brand Identity

Investing in Brand Identity

In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating th... Read more

16 May 2022

55mins

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Ranked #5

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Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause

Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that ha... Read more

27 Apr 2022

25mins

Ranked #6

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Brand Differentiation in Higher Education

Brand Differentiation in Higher Education

In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shift... Read more

7 Apr 2022

40mins

Ranked #7

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Brand Evangelism with Guy Kawasaki

Brand Evangelism with Guy Kawasaki

In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his w... Read more

29 Mar 2022

41mins

Ranked #8

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How Publishing a Book Can Help You Build Your Brand

How Publishing a Book Can Help You Build Your Brand

In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writ... Read more

21 Mar 2022

59mins

Ranked #9

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The Link Between Brand and Organizational Strategy

The Link Between Brand and Organizational Strategy

In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizatio... Read more

3 Mar 2022

49mins

Ranked #10

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The Nuanced Connection Between Brand and Sales

The Nuanced Connection Between Brand and Sales

In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboratio... Read more

18 Feb 2022

44mins

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