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GYDA Initiative

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

Weekly hand curated podcast episodes for learning

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Four Strategies to Solve Your People Puzzle with Gareth Healey

In this GYDA Expert Seminar Gareth takes you through four strategies to help you with your people puzzle. Including: ‘Enabling and encouraging people to achieve greater knowledge, capabilities and performance.’This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

8mins

25 Aug 2021

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How to Use Qualifying to Win New Business with Ben Potter

In this GYDA Talks, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers. In this session Robert and Ben discuss how to master qualifying.What is qualifying?How can you implement it in your agency?How to use qualifying to help you win new business This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

10mins

25 Aug 2021

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Marcus Sheridan on They Ask, You Answer

In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.Robert and Marcus discuss:The Backstory to They Ask, You AnswerWhy should marketing agencies follow the system?Why don’t they?Who does it well?What will agencies look like in 2-3 years time – how will they respond to the vast change all around?If you were an agency thinking of adopting TAYA principles what would you do?How to differentiate yourself from other TAYA agencies This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

10mins

25 Aug 2021

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GYDA Talks - Adam Graham - Gray Matters

In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.Robert and Adam discuss:Commoditisation of offerWhat’s changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

11mins

25 Aug 2021

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Masterclass in Content by Andy Lambert of ContentCal

Watch this masterclass in Content by Andy Lambert of ContentCal. Andy takes us through a How To session on content marketing. Including: Where content marketing fits in our marketing mix. What a good strategy looks like. How it can be done. Plus loads more! This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

6mins

25 Aug 2021

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Entrepreneur Mindset Q&A with Pete Everett

In this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset – why what got us here, might not get us there, and what you can do about it. Featuring David Gilroy of Conscious and led by Robert Craven, this hour-long video holds great insight for any digital agency leader. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

10mins

25 Aug 2021

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Robert Craven Interviews Bo Burlingham

Our GYDA Talks special guest for June 2021 needs little introduction… Bo Burlingham is an editor-at-large of Inc. magazine and the author of five books, the most recent being ‘Finish Big: How Great Entrepreneurs Exit Their Companies on Top’ (Portfolio/Penguin, 2014). A previous book, ‘Small Giants: Companies That Choose To Be Great Instead of Big’ (Portfolio/Penguin, 2006), was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award.Burlingham joined Inc. in January 1983 as a senior editor and became executive editor six months later. As executive editor, he was involved in much of the magazine’s early coverage of innovative companies that have since emerged as leaders of the so-called New Economy. In 1990, he resigned that position so that he could do more writing and assumed the title of editor-at-large. Subsequently he wrote two books with Jack Stack, the co-founder and CEO of SRC Holdings Corp. (formerly, Springfield Remanufacturing Corp.) and the pioneer of open-book management. One of the books, The Great Game of Business (Doubleday/Currency, 1992), introduced the concept of open-book management, has sold more than 300,000 copies, and was named one of “the 100 best business books of all time.” The other, A Stake in the Outcome (Doubleday/Currency, 2002), recounted how SRC built its culture of ownership while developing the business model that has allowed it to grow from $16 million to $600 million in revenue as of this writing.Burlingham also co-authors with Norm Brodsky the popular column in Inc. called “Street Smarts,” which was the winner of a gold Azbee award from the American Society of Business Publication Editors in 2008, and a finalist for a National Magazine Award in 2006 and 2008. He and Brodsky also wrote The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up (Portfolio/Penguin, 2008). (When the book was reissued in paperback a year later, the title was changed to Street Smarts: An All-Purpose Tool Kit for Entrepreneurs.)A former Fulbright Scholar and a Woodrow Wilson Fellow, Burlingham graduated from Princeton University in 1967 with a B.A. in public and international affairs. He subsequently served as managing editor of Ramparts magazine, contributing editor of New Times magazine, and a member of the editorial board of Working Papers, and wrote for numerous publications, including Harper’s, Esquire, Mother Jones, The Boston Globe, and Boston magazine.In the early 1980s, he joined Fidelity Investments, the mutual fund company, where he worked with fund managers and top executives, including Peter Lynch. Burlingham was a founding member, with Tom Peters, of PAC/World, an international organization of business leaders and observers. He served on the board of The Body Shop Inc., the U.S. subsidiary of the international skin and hair care company, from 1992 to 1997.Bo and his wife, Lisa, have been married for 44 years and live in Oakland, California, and Sancerre, France. They have two children and four grandchildren.Robert and Bo discuss: Why Bo wrote Small Giants and Finish BigWhere are the Small Giants now?Post-Covid – is there a greater call for a Small Giants philosophy?How does Finish Big sit against the Small Giants philosophy?Finish Big – what does this mean in practice?Bo’s top tips and pearls of wisdom This is a bitesize version of the hour-long video. To watch the rest visit: www.GYDAmemberhub.com

10mins

25 Aug 2021

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Achieve Your Personal and Professional Goals with Serena Humphrey

In this GYDA Talks, Robert talks to Serena Humphrey. For almost 30 years Serena has been on a mission to help business owners get the life they want and deserve. She’s spent that time growing her knowledge around why, despite years of hard slog, most small businesses either fail or just survive. In the early ‘90s three things happened that changed the course of Serena’s life and set her on a journey to help businesses. First she lost her home, due to interest rates at reaching 15%. Then the business she worked for went bust overnight. Finally she watched her parents lose their dream business, a hotel in Scotland, because of the recession. Serena needed answers, so set out on a mission that still drives her to this day; Get business owners the financial rewards, freedom and lifestyle they thought owning a business would give them, instead of a life of stress, financial worry and compromise. In 2012 Serena set up The F Word, to achieve her mission. They provide high impact training and coaching, helping put critical financial skills into businesses. Robert and Serena discuss: – What is the mission and why?– Why don’t people get finance?– What if they did get it?– Is there a way to take control?– Weekly flashes– What’s next for Serena? This is a bitesize version of the hour-long video. To watch the rest visit: www.GYDAmemberhub.com

11mins

25 Aug 2021

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Build Financial Maturity in Your Agency with Paul Barnes - MAP

In this GYDA Talks, Robert talks to Paul Barnes. Paul is Managing Director of MAP, who specialise in helping digital creative agencies to climb the maturity curve and grow more profitably. They do this by giving the agencies total visibility and understanding of their finances, so they can make better and more timely decisions.An agency’s growth often outpaces the effectiveness of their finance function; while a well optimised back office can be an essential component in ensuring you are growing in the right way. The Agency Maturity Curve is a way in which digital agencies assess the strength of their operating model, by pegging the strengths and weaknesses of their finance function against a set of disciplines with clearly defined outcomes.The more established the business, the further along the Agency Maturity Curve we would expect them to be, but this may not actually be the reality. Identifying areas for development shows where improvements can have the greatest impact, and how long it might take to get there.Whether you are looking to scale, sell or just run a more operational slick agency, you will be held back if the finances don’t stand up to what the business needs. Ultimately you will not have access to the data you need to make informed decisions and you will leak profit.Robert an Paul discuss:Asking the right questionsPoor financial education is ubiquitous in many agency boardsYou need to link strategy to the numbers and tell the full storyAgency Maturity Curve and Scorecard This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

14mins

25 Aug 2021

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GYDA Talks - Tom Peters - Excellence Now 2021

Tom is insisting about the critical nature of leadership in current conditions. These tumultuous times demand deep engagement, human connection, and, yes, EXCELLENCE. In response, Tom has started his Excellence Now Campaign, a trio of tools intended to be his final lessons in Excellence. Lessons which focus on these topics of surpassing importance; topics which are, in fact, more important now than ever. The tools are Excellence Now: The Forty-Three Number Ones eBook, Excellence Now: Extreme Humanism hardback, and Excellence: Now More Than Ever six-part course series. Check it out today!This is a bite-size version of the hour-long video. To watch the rest please visit: www.GYDAmemberhub.com

13mins

25 Aug 2021

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