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Cover image of B2B Marketing - A Guidebook for the Classroom to the Boardroom

B2B Marketing - A Guidebook for the Classroom to the Boardroom

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

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"Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It looks like that this topic is the new hidden champion when it comes to self-generated lead development through the clients themselves.  Tune-in and find out how and why clients start developing leads for their suppliers, about how in the Asset-as-Service economy lead scanning will be your game changer and how you can profit from Oliver´s very special presentation for our community of this podcast getting one free workshop with some of his experts for your organization worth approximately 2500,- Euros.--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

16mins

27 May 2021

Rank #1

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What is the impact of the disruptive Equipment-as-a-Service (EaaS) Business Model for B2B Marketers featuring Matthias Schlipf

Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. So, why do industrial companies still think needing to own their equipment and machines? Maybe because Jeremy Rifkin´s hypothesis about "outdated" top managers is valide? Matthias Schlipf from the Munich University of Applied Science currently runs the biggest study in the area of EaaS in order to enable B2B Marketers applying the concepts and models of the B2B Marketing Guidebook to also initiate and facilitate this paradigm shift in industrial companies in order to sustainable assure the survival of European industrial not only small and medium but also large-size companies.  Tune-in to this groundbreaking coffee talk and learn what you need to learn and understand to get you into the EaaS-economy!--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

18mins

7 Dec 2020

Rank #2

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BEST OF the B2B Marketing Guidebook Podcast - Part 3

This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.  Tune-in and enjoy!--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

17mins

27 Nov 2020

Rank #3

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BEST OF the B2B Marketing Guidebook Podcast - Part 2

The first BEST OF epiosde was a huge success and multiplied the reach of our B2B Marketing Guidebook podcast. Tune-in and find out which authors are being featured in this second BEST OF and do not miss to learn and profit from their unique experience.Tune-in, enjoy and win! All comments, questions, posts, likes and shares received will be  entered into a draw for five signed copies of the English first edition  of the book. So take the chance and link, share and comment on them and  with a little luck one of the books will be sent out to you in the next  weeks immediately after publication. Get all infos at the end of this  first "Best Of" episode and send us your contributions to  b2bmarketingguidebook@gmail.com.--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

14mins

7 Nov 2020

Rank #4

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BEST OF the B2B Marketing Guidebook Podcast - Part 1

Tune-in and win!In recent months, the publisher of the B2B Marketing Guidebook Uwe Seebacher himself, has conducted more than 30 café talks with some of the best and leading international marketing managers and experts. This has resulted in a unique collection of interesting statements, opinions and above all future perspectives. In the coming weeks until the publication of this new, already prior to its publication highly praised standard work in the field of industrial goods marketing, the best statements and recordings will again be presented in several "Best of" Podcast episodes. Tune-in, enjoy and win!All comments, questions, posts, likes and shares received will be entered into a draw for five signed copies of the English first edition of the book. So take the chance and link, share and comment on them and with a little luck one of the books will be sent out to you in the next weeks immediately after publication. Get all infos at the end of this first "Best Of" episode and send us your contributions to b2bmarketingguidebook@gmail.com.--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

13mins

30 Oct 2020

Rank #5

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"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 2

Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar on "Time to innovate" and find out why technical sales will disappear and how digital companies will play their part in the game. Learn what future successful top managers will need to do and profite from many different companies being discussed in this episode such as leading German company TRUMPH.Enjoy!--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

17mins

23 Oct 2020

Rank #6

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"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 1

Switch on and take a virtual seat for a unique coffee talk with one of only 20 B2B Marketing professors in the world - and for sure one of the leading ones in that area.  "It's time for innovations" and "technical sales is dead" are just two of the surprising and very clear statements made by Waldemar Pfoertsch, a man who has seen it all, experienced a lot and therefore needs to know.  As a long-time friend and companion of the marketing legend, mastermind and guru Phil Kotler, author of the book "Marketing 4.0", Waldemar Pfoertsch is one of the world's leading professors in the field of B2B marketing  and his contribution as author of the B2B Marketing Guide is further proof and indicator of the importance of this book even before its publication and how important this new educational and standard work will be for B2B marketing as a new standard and textbook for many years to come - not only for marketers but even more so for industrial managers, leaders and executives. --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

17mins

16 Oct 2020

Rank #7

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SPECIAL EPISODE feat. Julián Garritz on the occasion of the publication of the Spanish version of the "B2B Esencial"

Tune-in and meet one of the leading marketers in the Americas Mr. Julián Garritz. Uwe and Julián jointly authored the Spanish version of the already best selling German original edition of the 50 pages "B2B Marketing Essential" with highly recognized Springer Publishing.  The B2B Marketing Essentials are perfect companions for getting an overview on next practice industrial markeing. This is the perfect management book for your non-marketer-boss and already available in five languages... In this episode Julián gives an overview on the B2B Esencial and explores brilliantly the different challenges the B2B marketers in the Americas are facing. With his amazing background and experience from clients in Mexico and Peru down to Argentina, Julián for the first time in-depthly elaborates on the these regional differences - and he knows what is he talking about because after all James Bond is only that successful in the region as Julián is serving Universal Pictures, among other international clients, in different countries across the globe with award-winning campaigns.  Tune-in, enjoy and get the book with this link: https://amzn.to/36Exz4G --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

21mins

9 Oct 2020

Rank #8

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Business Intelligence for Data-driven Management featuring Dale Vile from Freemform Dynamics (Part 2)

This is the second part of this so enriching coffee talk on data-driven management with Dale Vile from Freeform Dynamics. Tune-in and learn how you can get started developing a data-driven corporate environment and what it takes to overcome silo thinking. Dale and Uwe are also elaborating latest findings in regards to financial benefits and advantages of data-driven organizations as they perform significantly better then their peers without the required data infrastructure. If you want to also quickly self-assess your own organization for free in regard to data-driveness and predictive intelligence, then you can use this link: https://www.survio.com/survey/d/R9D4E6N6A2A0F3X5O.--- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

12mins

3 Oct 2020

Rank #9

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Business Intelligence for Data-driven Management featuring Dale Vile from Freemform Dynamics (Part 1)

The feedback on the episode with Lukas Strohmeier on "Central Business Intelligence" was overwhelming, This is why we decided to elaborate more on this ever more important topic. Tune-in to this episode with Dale Vile, co-founder of Freeform Dynamics, and international one of the most recognized industry experts when it come to data-driven management and business intelligence. Dale recently published a research paper on data-driven management in Europe and uncovered that only 5 - 8 % of European companies can be considered as data-driven. This means the vast majority is flying in blind flight. In this little coffee talk between the B2B Marketing Guidebook editor uwe and Dale, you will learn what this means and how to overcome this dilemma. If you want to also quickly self-assess your own organization for free in regard to data-driveness and predictive intelligence, then you can use this link: https://www.survio.com/survey/d/R9D4E6N6A2A0F3X5O. For more information, do not hesitate to contact us. --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/messageSupport this podcast: https://anchor.fm/b2bmarketingguidebook/support

16mins

27 Sep 2020

Rank #10