No matter your business or industry, one thing is certain: You’re always selling. This can be tricky because people generally don’t like being sold to. And when we’re desperate, they can smell us coming a mile away, and it’s harder to close the deal. So, where does that leave us?  On the show today to talk to us about the “unspoken language of sales” is Craig Andrews. He’s the mind behind Allies4Me and is an expert in helping companies attract strangers and convert them into high-paying customers. This is done by taking yourself OUT of sales mode and instead positioning yourself from a place of trust.  And how is trust built? With an irresistible FTO.  FTOs (first-time offers) - when done correctly - will build trust rapidly and create an environment where people want to buy. It moves the heavy lifting from the hands of the salesperson and places it into the power of the offer. Everyone can benefit from this sales strategy, from HVAC companies to logistics, plumbers to pet groomers. And as a special offer for listeners of The Liquid Lunch Project, he’s giving away his guide and 23 days of FREE access to his course to help you create the perfect first-time offer that will convert to more customers and more sales.    Episode Highlights:  What is the unspoken language of sales What is a good First-Time Offer? The types of companies he works with What is considered a high-ticket offer The biggest hurdle to finding your perfect offer How he helps companies develop the ideal FTO in one day    Favorite Quote: Solve a small problem for them. And when you solve a small problem, it accelerates the trust building like you wouldn’t believe.    Connect with Craig: https://allies4me.com/ https://allies4me.com/liquidlunch (for FREE access to his guide!) https://www.linkedin.com/in/craig-andrews/     Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

No matter your business or industry, one thing is certain: You’re always selling. This can be tricky because people generally don’t like being sold to. And when we’re desperate, they can smell us coming a mile away, and it’s harder to close the deal. So, where does that leave us?  On the show today to talk to us about the “unspoken language of sales” is Craig Andrews. He’s the mind behind Allies4Me and is an expert in helping companies attract strangers and convert them into high-paying customers. This is done by taking yourself OUT of sales mode and instead positioning yourself from a place of trust.  And how is trust built? With an irresistible FTO.  FTOs (first-time offers) - when done correctly - will build trust rapidly and create an environment where people want to buy. It moves the heavy lifting from the hands of the salesperson and places it into the power of the offer. Everyone can benefit from this sales strategy, from HVAC companies to logistics, plumbers to pet groomers. And as a special offer for listeners of The Liquid Lunch Project, he’s giving away his guide and 23 days of FREE access to his course to help you create the perfect first-time offer that will convert to more customers and more sales.  Episode Highlights: <ul> <li>What is the unspoken language of sales</li> <li>What is a good First-Time Offer?</li> <li>The types of companies he works with</li> <li>What is considered a high-ticket offer</li> <li>The biggest hurdle to finding your perfect offer</li> <li>How he helps companies develop the ideal FTO in one day</li> </ul> Favorite Quote: Solve a small problem for them. And when you solve a small problem, it accelerates the trust building like you wouldn’t believe.  Connect with Craig: <a href="https://allies4me.com/" rel="nofollow" target="_blank">https://allies4me.com/</a> <a href="https://allies4me.com/liquidlunch" rel="nofollow" target="_blank">https://allies4me.com/liquidlunch</a> (for FREE access to his guide!) <a href="https://www.linkedin.com/in/craig-andrews/" rel="nofollow" target="_blank">https://www.linkedin.com/in/craig-andrews/</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Perfecting the First-Time Offer with Craig Andrews

Have you noticed it seems like everyone is an investing expert these days…or at least THINKS they’re an investing expert these days?   Gone are the days of Bull-and-Bear conversations limited to the suits on Wall Street. Now, anybody can get in on the action. Making your money work for you has never been easier, while at the same time, more complicated. There is an art to investing. And despite what your Twitter feed might tell you, you’ll rarely find overnight success and riches. Slow and steady wins the race.   That’s why we were excited to sit down with today’s guest. Meet Zaheer Anwari, co-founder of SublimeTrading.io. He helps CEOs and HNWIs (high net worth individuals) get consistent returns in the stock market with a proven strategy that averaged 30%+ per annum over the last decade.    How does he do it? Reverse engineering. Instead of choosing assets based on what you WANT to invest in (i.e., Tesla fans will want to buy Tesla stock), he helps people determine how much money they want by when… and then works backward to decide the right investment strategy to achieve that goal. He strictly uses technical analysis, focusing on small wins that compound over time using cutting-edge tech for current market conditions.    Investing and reemploying capital - when done strategically - is an excellent way to develop second, third, or even fourth streams of income. If you’re a busy professional looking to achieve results without dedicating endless hours, we strongly encourage you to first listen to this episode, and then visit SublimeTrading.io to learn more.   Episode Highlights:   Technical analysis vs. Fundamental analysis…and how to use them in tandem   His daily process to determine which assets make it to his portfolio   Why he only takes end-of-day positions   His stance on long positions   How a 30% success rate can still generate 7 to 8 figures a year   The best trade he ever made     Favorite Quote: “It’s not about how many winners you have. Focus on how large your winners are and keep them compounding.”   Connect with Zaheer: https://www.linkedin.com/in/zaheeranwari/  https://sublimetrading.io   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Have you noticed it seems like everyone is an investing expert these days…or at least THINKS they’re an investing expert these days? Gone are the days of Bull-and-Bear conversations limited to the suits on Wall Street. Now, anybody can get in on the action. Making your money work for you has never been easier, while at the same time, more complicated. There is an art to investing. And despite what your Twitter feed might tell you, you’ll rarely find overnight success and riches. Slow and steady wins the race. That’s why we were excited to sit down with today’s guest. Meet Zaheer Anwari, co-founder of <a href="http://SublimeTrading.io" rel="nofollow" target="_blank">SublimeTrading.io</a>. He helps CEOs and HNWIs (high net worth individuals) get consistent returns in the stock market with a proven strategy that averaged 30%+ per annum over the last decade.  How does he do it? Reverse engineering. Instead of choosing assets based on what you WANT to invest in (i.e., Tesla fans will want to buy Tesla stock), he helps people determine how much money they want by when… and then works backward to decide the right investment strategy to achieve that goal. He strictly uses technical analysis, focusing on small wins that compound over time using cutting-edge tech for current market conditions.  Investing and reemploying capital - when done strategically - is an excellent way to develop second, third, or even fourth streams of income. If you’re a busy professional looking to achieve results without dedicating endless hours, we strongly encourage you to first listen to this episode, and then visit <a href="http://SublimeTrading.io" rel="nofollow" target="_blank">SublimeTrading.io</a> to learn more. Episode Highlights: <ul> <li> Technical analysis vs. Fundamental analysis…and how to use them in tandem </li> <li> His daily process to determine which assets make it to his portfolio </li> <li> Why he only takes end-of-day positions </li> <li> His stance on long positions </li> <li> How a 30% success rate can still generate 7 to 8 figures a year </li> <li> The best trade he ever made </li> </ul> Favorite Quote: “It’s not about how many winners you have. Focus on how large your winners are and keep them compounding.” Connect with Zaheer: <a href="https://www.linkedin.com/in/zaheeranwari/" rel="nofollow" target="_blank">https://www.linkedin.com/in/zaheeranwari/ </a> <a href="https://sublimetrading.io" rel="nofollow" target="_blank">https://sublimetrading.io</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Following the Trends: Investment Strategies with Zaheer Anwari

Dave Albin

There’s only one way to describe this week’s episode: On fire. (Or “lit” for the millennials in the audience.)   We had the pleasure of sitting down with Dave Albin, America's #1 Firewalk Instructor. With an impressive 19+ year tenure working alongside the legendary Tony Robbins, Dave's expertise in firewalking is unrivaled. In 2014, he took the plunge and founded Firewalk Productions, igniting the lives of hundreds of thousands of individuals.   But Dave's path to success was paved with darkness and turmoil. In a haunting moment on June 8th, 1988, he found himself at the brink of desperation, pointing a gun at his own head in an attempt to escape the agonizing grip of drug and alcohol addiction.   Fast forward to 2023, and Dave is celebrating an incredible milestone—35 years of sobriety. Join us as we explore the harrowing journey that led him to this moment of triumph.   Dave's list of clients reads like a who's who of major organizations: Google, NASA, Notre Dame, Virginia Tech, Heineken, RE/MAX, Entrepreneurs Organization (EO), Chick-fil-A, CRISP Video, Mystery Hill, Y.M.C.A., Replace Your University, Tony Robbins, T. Harv Eker, The Four Seasons, The Omni Hotel, The Waldorf Astoria, Waikoloa Hotel, and many more.    If the idea of firewalking terrifies you, baffles you, or makes you wonder what the hell those people are thinking - give this episode a listen for a truly eye-opening look at the process and how it’s a bonding experience like no other.    And if you’re a business owner seeking a new or unconventional way to bring your team together (because we all know teams excel when they get along), Dave is holding a Firewalk Academy from October 3, 2023 - October 7, 2023. Listeners of The Liquid Lunch Project Podcast can get an EXCLUSIVE discount using the code 6828.    Favorite Quote: “What doesn’t challenge you doesn’t change you.”   Connect with Dave: https://firewalkadventures.comhttps://www.facebook.com/firewalkadventureshttps://www.instagram.com/firebuilder2/?hl=enhttps://www.linkedin.com/in/dave-albin/    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

There’s only one way to describe this week’s episode: On fire. (Or “lit” for the millennials in the audience.) We had the pleasure of sitting down with Dave Albin, America's #1 Firewalk Instructor. With an impressive 19+ year tenure working alongside the legendary Tony Robbins, Dave's expertise in firewalking is unrivaled. In 2014, he took the plunge and founded Firewalk Productions, igniting the lives of hundreds of thousands of individuals. But Dave's path to success was paved with darkness and turmoil. In a haunting moment on June 8th, 1988, he found himself at the brink of desperation, pointing a gun at his own head in an attempt to escape the agonizing grip of drug and alcohol addiction. Fast forward to 2023, and Dave is celebrating an incredible milestone—35 years of sobriety. Join us as we explore the harrowing journey that led him to this moment of triumph. Dave's list of clients reads like a who's who of major organizations: Google, NASA, Notre Dame, Virginia Tech, Heineken, RE/MAX, Entrepreneurs Organization (EO), Chick-fil-A, CRISP Video, Mystery Hill, Y.M.C.A., Replace Your University, Tony Robbins, T. Harv Eker, The Four Seasons, The Omni Hotel, The Waldorf Astoria, Waikoloa Hotel, and many more.  If the idea of firewalking terrifies you, baffles you, or makes you wonder what the hell those people are thinking - give this episode a listen for a truly eye-opening look at the process and how it’s a bonding experience like no other.  And if you’re a business owner seeking a new or unconventional way to bring your team together (because we all know teams excel when they get along), Dave is holding a Firewalk Academy from October 3, 2023 - October 7, 2023. Listeners of The Liquid Lunch Project Podcast can get an EXCLUSIVE discount using the code 6828.  Favorite Quote: “What doesn’t challenge you doesn’t change you.” Connect with Dave: <a href="https://firewalkadventures.com" rel="nofollow" target="_blank">https://firewalkadventures.com</a><a href="https://www.facebook.com/firewalkadventures" rel="nofollow" target="_blank">https://www.facebook.com/firewalkadventures</a><a href="https://www.instagram.com/firebuilder2/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/firebuilder2/?hl=en</a><a href="https://www.linkedin.com/in/dave-albin/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dave-albin/</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Team Building through Firewalking with Dave Albin

If you think you need Rockerfeller-type wealth or sell your soul to one of the Sharktank sharks to get your business off the ground and grow it, think again.   Today, we're sitting down with fellow entrepreneur, podcaster, and author, Sara St. John. She's the mind behind the successful marketing agency called PodPlanet, the host of the Frugalpreneur podcast, and the author of Bootstrapped Budget.   After going through six different jobs in less than a year, Sara realized she needed to work for herself. It was through a trial-and-error process exploring over 20 different online businesses (drop-shipping, blogging, print-on-demand, etc.) she discovered a lot of free and affordable resources to run a business on a budget. So she wrote a book about it and then started a podcast, and now she’s using her experience and expertise to help other small business owners learn how to be frugal-preneurs and tap into the power of podcasting. She’s never gone into debt for a business…and typically spends no more than $100 to run them.    Whether you’re an aspiring entrepreneur looking for a bit of guidance or a business owner who wants to explore podcasting as a way to grow and scale your operations, tune in to our conversation and learn how Sara St. John can help you.   Episode Highlights:     How she helps small business owners find the angle for their podcast   How podcast directory ads work   How podcasting has evolved over the years   Some of her favorite guests she’s had on the show   Why she spends more money on ads and less on the business itself   How to get a copy of her free Ebook   The upcoming trends she sees in the world of podcasting     Favorite Quote: “I think there’s a misconception that to start a business, you need to invest a whole lot of money.”   Connect with Sarah: https://www.thesarahstjohn.com  https://www.facebook.com/thesarahstjohn https://www.linkedin.com/in/sarah-stjohn https://instagram.com/thesarahstjohn    Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

If you think you need Rockerfeller-type wealth or sell your soul to one of the Sharktank sharks to get your business off the ground and grow it, think again. Today, we're sitting down with fellow entrepreneur, podcaster, and author, Sara St. John. She's the mind behind the successful marketing agency called PodPlanet, the host of the Frugalpreneur podcast, and the author of Bootstrapped Budget. After going through six different jobs in less than a year, Sara realized she needed to work for herself. It was through a trial-and-error process exploring over 20 different online businesses (drop-shipping, blogging, print-on-demand, etc.) she discovered a lot of free and affordable resources to run a business on a budget. So she wrote a book about it and then started a podcast, and now she’s using her experience and expertise to help other small business owners learn how to be frugal-preneurs and tap into the power of podcasting. She’s never gone into debt for a business…and typically spends no more than $100 to run them.  Whether you’re an aspiring entrepreneur looking for a bit of guidance or a business owner who wants to explore podcasting as a way to grow and scale your operations, tune in to our conversation and learn how Sara St. John can help you. Episode Highlights: <ul> <li> How she helps small business owners find the angle for their podcast </li> <li> How podcast directory ads work </li> <li> How podcasting has evolved over the years </li> <li> Some of her favorite guests she’s had on the show </li> <li> Why she spends more money on ads and less on the business itself </li> <li> How to get a copy of her free Ebook </li> <li> The upcoming trends she sees in the world of podcasting </li> </ul> Favorite Quote: “I think there’s a misconception that to start a business, you need to invest a whole lot of money.” Connect with Sarah: <a href="https://www.thesarahstjohn.com" rel="nofollow" target="_blank">https://www.thesarahstjohn.com</a> <a href="https://www.facebook.com/thesarahstjohn" rel="nofollow" target="_blank">https://www.facebook.com/thesarahstjohn</a> <a href="https://www.linkedin.com/in/sarah-stjohn" rel="nofollow" target="_blank">https://www.linkedin.com/in/sarah-stjohn</a> <a href="https://instagram.com/thesarahstjohn" rel="nofollow" target="_blank">https://instagram.com/thesarahstjohn</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Entrepreneurship on a Budget with Sarah St. John

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight.   That’s because there IS a trick to digital marketing. It requires creativity, consistency, and strategic planning. Sometimes brands and businesses get lucky, but more often than not the eye-catching or viral campaigns you see are the result of hours and hours of careful and calculated work.    On the show today, we sit down with Mike Koehler, the founder of Smirk New Media, Oklahoma City's pioneering digital marketing agency. What started at a table in the back of a Starbucks 12 years ago has evolved into an award-winning agency, boasting an impressive roster of clients (like Sonic Drive-In) and a multi-million dollar revenue stream.    As Mike explains it, everyone is competing for attention, and it’s up to every business owner to get their story out there and connect with the community. Opting out of the conversation isn’t an option. Even if you loathe digital marketing and social media in general, you have little hope of capturing the next generation and securing your share in the market without it. You need to take the time to develop your brand's personality, figure out what your story is, be smart, create a strategy, and turn what you do or sell into eye-catching content that stays true to who you are and helps you keep your relationship with the customers going.    If you think your business could benefit from a marketing expert like Mike (he gives free consultations!), tune into this episode to learn more about what he does and how he can help.    Episode Highlights:   His transition from “traditional” media to digital.   How artificial intelligence affects marketing.   His “Reply or Die” motto and why responding to customer reviews are so critical.   The impact of nostalgic branding and marketing.   Which social media platform is “his first love.”   The future of social media platforms amid the rapidly changing landscape.      Favorite Quote: “The audience is demanding you give them good content, and you pay attention to what you’re saying.”   Connect with Mike: https://smirknewmedia.com/ https://www.instagram.com/smirknewmedia/?hl=en https://twitter.com/smirknewmedia https://www.facebook.com/SmirkNewMedia/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In this day and age, it seems like everyone wants to fancy themselves a marketing know-it-all. They open a Facebook page or Instagram account, (irregularly) post a few pieces of content, use all the trending hashtags, maybe create a reel or two, and sit back and expect magic…only to be left holding the bag (or hat, as it were) with not a rabbit or new customer in sight. That’s because there IS a trick to digital marketing. It requires creativity, consistency, and strategic planning. Sometimes brands and businesses get lucky, but more often than not the eye-catching or viral campaigns you see are the result of hours and hours of careful and calculated work.  On the show today, we sit down with Mike Koehler, the founder of Smirk New Media, Oklahoma City's pioneering digital marketing agency. What started at a table in the back of a Starbucks 12 years ago has evolved into an award-winning agency, boasting an impressive roster of clients (like Sonic Drive-In) and a multi-million dollar revenue stream.  As Mike explains it, everyone is competing for attention, and it’s up to every business owner to get their story out there and connect with the community. Opting out of the conversation isn’t an option. Even if you loathe digital marketing and social media in general, you have little hope of capturing the next generation and securing your share in the market without it. You need to take the time to develop your brand's personality, figure out what your story is, be smart, create a strategy, and turn what you do or sell into eye-catching content that stays true to who you are and helps you keep your relationship with the customers going.  If you think your business could benefit from a marketing expert like Mike (he gives free consultations!), tune into this episode to learn more about what he does and how he can help.  Episode Highlights: <ul> <li> His transition from “traditional” media to digital. </li> <li> How artificial intelligence affects marketing. </li> <li> His “Reply or Die” motto and why responding to customer reviews are so critical. </li> <li> The impact of nostalgic branding and marketing. </li> <li> Which social media platform is “his first love.” </li> <li> The future of social media platforms amid the rapidly changing landscape.  </li> </ul> Favorite Quote: “The audience is demanding you give them good content, and you pay attention to what you’re saying.” Connect with Mike: <a href="https://smirknewmedia.com/" rel="nofollow" target="_blank">https://smirknewmedia.com/</a> <a href="https://www.instagram.com/smirknewmedia/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/smirknewmedia/?hl=en</a> <a href="https://twitter.com/smirknewmedia" rel="nofollow" target="_blank">https://twitter.com/smirknewmedia</a> <a href="https://www.facebook.com/SmirkNewMedia/" rel="nofollow" target="_blank">https://www.facebook.com/SmirkNewMedia/</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Digital Marketing with Mike Koehler, founder of Smirk New Media

Dan Haberkost

On today’s episode of The Liquid Lunch Project, we sit down with Dan Haberkost, the founder of Front Range Land LLC. Based in Colorado Springs, Dan has built an impressive business specializing in in-fill land improvements throughout the Southeast region. What began as a modest venture investing in rental properties has transformed into a thriving land and development enterprise, consistently driving the acquisition of more rentals.   Dan shares why he focuses solely on horizontally developed land (and what that means), why he sees land as a way to generate sustainable income rather than viewing it solely as a traditional investment vehicle, and how he balances short-term and long-term projects to effectively manage cash flow.    Whether you're an aspiring real estate investor or a seasoned professional seeking fresh perspectives, this “underappreciated niche,” as Dan describes it, might be something worth considering.    Episode Highlights:   The going rate in subdivisions   Macro trends in real estate   What he looks for in a land purchase   Financing options (or lack thereof) to purchase land   Which state he would invest in right now    Favorite Quote: “There are a million ways to make a million dollars, but you can’t do it doing all of them.”   Connect with Dan: https://frontrangeland.com https://www.linkedin.com/in/dan-haberkost-68b03371/ https://www.instagram.com/danhaberkost/  https://www.facebook.com/dan.haberkost.3   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

On today’s episode of The Liquid Lunch Project, we sit down with Dan Haberkost, the founder of Front Range Land LLC. Based in Colorado Springs, Dan has built an impressive business specializing in in-fill land improvements throughout the Southeast region. What began as a modest venture investing in rental properties has transformed into a thriving land and development enterprise, consistently driving the acquisition of more rentals. Dan shares why he focuses solely on horizontally developed land (and what that means), why he sees land as a way to generate sustainable income rather than viewing it solely as a traditional investment vehicle, and how he balances short-term and long-term projects to effectively manage cash flow.  Whether you're an aspiring real estate investor or a seasoned professional seeking fresh perspectives, this “underappreciated niche,” as Dan describes it, might be something worth considering. Episode Highlights: <ul> <li> The going rate in subdivisions </li> <li> Macro trends in real estate </li> <li> What he looks for in a land purchase </li> <li> Financing options (or lack thereof) to purchase land </li> <li> Which state he would invest in right now </li> </ul> Favorite Quote: “There are a million ways to make a million dollars, but you can’t do it doing all of them.” Connect with Dan: <a href="https://frontrangeland.com/" rel="nofollow" target="_blank">https://frontrangeland.com</a> <a href="https://www.linkedin.com/in/dan-haberkost-68b03371/" rel="nofollow" target="_blank">https://www.linkedin.com/in/dan-haberkost-68b03371/</a> <a href="https://www.instagram.com/danhaberkost/" rel="nofollow" target="_blank">https://www.instagram.com/danhaberkost/</a> <a href="https://www.facebook.com/dan.haberkost.3" rel="nofollow" target="_blank">https://www.facebook.com/dan.haberkost.3</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Building Income through Land with Dan Haberkost

Brett Swarts

Every tax strategy works until it’s audited. This is why having an expert in your corner who knows what they’re talking about is critical.    And one such expert is on the show today. Meet Brett Swarts, founder of Capital Gains Tax Solutions. His mission is to equip high-net-worth individuals with the Deferred Sales Trust (DST) tool to help them defer capital gains tax on the sale of their assets. His team can help you clarify your exit plan and determine the right timing to sell, set up the DST and sell your asset and defer your capital gains tax, and finally reinvest the funds to create more (and preserve) wealth.    As taxes continue to rise and the government continues to spend out of control, it makes it harder to keep wealth in the hands of the people. If you’re considering selling a highly appreciated asset (such as a business, a primary home, crypto, etc.) and thought a 1031 was your only option, we recommend setting aside about 40 minutes today to listen to what Brett has to say. He unpacks and shares a lot in this episode, so bring a pen and paper. You work hard for your money - and we want to see you keep more of it.    Episode Highlights:     How a Deferred Sales Trust can help you defer capital gains   The difference between a 1031 and a Deferred Sales Trust   Real-world, specific examples of how his team has helped clients save money   The process of setting up a Deferred Sales Trust   Which state would he invest in     Favorite Quote: “It’s a bigger picture than just cash flow. It’s tax flow. It’s impact. It’s freedom for America in the next 20 years.”  How to Connect with Brett: https://capitalgainstaxsolutions.comhttps://www.facebook.com/capitalgainstaxsolutions/ https://www.instagram.com/brett_swarts/ https://www.linkedin.com/in/brett-swartshttps://www.facebook.com/brett.swarts Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Every tax strategy works until it’s audited. This is why having an expert in your corner who knows what they’re talking about is critical.  And one such expert is on the show today. Meet Brett Swarts, founder of Capital Gains Tax Solutions. His mission is to equip high-net-worth individuals with the Deferred Sales Trust (DST) tool to help them defer capital gains tax on the sale of their assets. His team can help you clarify your exit plan and determine the right timing to sell, set up the DST and sell your asset and defer your capital gains tax, and finally reinvest the funds to create more (and preserve) wealth.  As taxes continue to rise and the government continues to spend out of control, it makes it harder to keep wealth in the hands of the people. If you’re considering selling a highly appreciated asset (such as a business, a primary home, crypto, etc.) and thought a 1031 was your only option, we recommend setting aside about 40 minutes today to listen to what Brett has to say. He unpacks and shares a lot in this episode, so bring a pen and paper. You work hard for your money - and we want to see you keep more of it.  Episode Highlights: <ul> <li> How a Deferred Sales Trust can help you defer capital gains </li> <li> The difference between a 1031 and a Deferred Sales Trust </li> <li> Real-world, specific examples of how his team has helped clients save money </li> <li> The process of setting up a Deferred Sales Trust </li> <li> Which state would he invest in </li> </ul> Favorite Quote: “It’s a bigger picture than just cash flow. It’s tax flow. It’s impact. It’s freedom for America in the next 20 years.” How to Connect with Brett: <a href="https://capitalgainstaxsolutions.com" rel="nofollow" target="_blank">https://capitalgainstaxsolutions.com</a><a href="https://www.facebook.com/capitalgainstaxsolutions/" rel="nofollow" target="_blank">https://www.facebook.com/capitalgainstaxsolutions/</a> <a href="https://www.instagram.com/brett_swarts/" rel="nofollow" target="_blank">https://www.instagram.com/brett_swarts/</a> <a href="https://www.linkedin.com/in/brett-swarts" rel="nofollow" target="_blank">https://www.linkedin.com/in/brett-swarts</a><a href="https://www.facebook.com/brett.swarts" rel="nofollow" target="_blank">https://www.facebook.com/brett.swarts</a> Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Deferred Sales Trust with Brett Swarts

Zach Schaefer

If you’ve got a case of the Processes-Blues, the Doctor is in, and he will see you now.   Dr. Zach Schaefer (dubbed the Process Expert by Luigi) is a management consultant, leadership coach, and award-winning professional speaker who advises companies on strategy execution and communication. Through his consulting firm, Spark The Discussion, he and his team of expert coaches and consultants have provided solutions to hundreds of companies. With a “Hire to Retire” approach, they help solve the challenges that most businesses will face in due course, including conflict management, organization, leadership development, and workplace culture.    For Zach, the key to his success is communication. Even from a young age, he recognized its critical role in every area of our lives. Whether it’s having tough conversations with employees, knowing how to hold people accountable, building trust within relationships, or creating company culture, it all comes down to how you communicate it.    If you’re struggling with strategy, execution, communication, objectivity, conflict, planning, leadership, or operations within your business, don’t miss this episode for some solid, actionable advice you can start today - and how Spark The Discussion can help you in the future.   Episode Highlights:   Is there such a thing as “Perfect Process?”   What is Intentional Retention   How to separate business from relationships (especially when family is involved)   How to keep employees accountable   Why a third-party mediator is critical   Pros and cons of outsourcing vs. hiring in-house staff   Why company culture starts with leadership   The importance of clarifying consequences   Succession planning strategy     Favorite Quote: “You can’t be objective when your money, your family, or your business is on the line. You need somebody else who’s not tied to any of that.”   Connect with Zach: https://www.sparkthediscussion.com https://www.linkedin.com/in/zschaefer https://twitter.com/sparksolver https://www.newstorynewscore.com/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

If you’ve got a case of the Processes-Blues, the Doctor is in, and he will see you now. Dr. Zach Schaefer (dubbed the Process Expert by Luigi) is a management consultant, leadership coach, and award-winning professional speaker who advises companies on strategy execution and communication. Through his consulting firm, Spark The Discussion, he and his team of expert coaches and consultants have provided solutions to hundreds of companies. With a “Hire to Retire” approach, they help solve the challenges that most businesses will face in due course, including conflict management, organization, leadership development, and workplace culture.  For Zach, the key to his success is communication. Even from a young age, he recognized its critical role in every area of our lives. Whether it’s having tough conversations with employees, knowing how to hold people accountable, building trust within relationships, or creating company culture, it all comes down to how you communicate it.  If you’re struggling with strategy, execution, communication, objectivity, conflict, planning, leadership, or operations within your business, don’t miss this episode for some solid, actionable advice you can start today - and how Spark The Discussion can help you in the future. Episode Highlights: <ul> <li> Is there such a thing as “Perfect Process?” </li> <li> What is Intentional Retention </li> <li> How to separate business from relationships (especially when family is involved) </li> <li> How to keep employees accountable </li> <li> Why a third-party mediator is critical </li> <li> Pros and cons of outsourcing vs. hiring in-house staff </li> <li> Why company culture starts with leadership </li> <li> The importance of clarifying consequences </li> <li> Succession planning strategy </li> </ul> Favorite Quote: “You can’t be objective when your money, your family, or your business is on the line. You need somebody else who’s not tied to any of that.” Connect with Zach: <a href="https://www.sparkthediscussion.com/" rel="nofollow" target="_blank">https://www.sparkthediscussion.com</a> <a href="https://www.linkedin.com/in/zschaefer" rel="nofollow" target="_blank">https://www.linkedin.com/in/zschaefer</a> <a href="https://twitter.com/sparksolver" rel="nofollow" target="_blank">https://twitter.com/sparksolver</a> <a href="https://www.newstorynewscore.com/" rel="nofollow" target="_blank">https://www.newstorynewscore.com/</a> Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Conflict, Communication, and Culture with Zach Schaefer, Founder of Spark The Discussion

Raise your hand if you’ve ever made a purchase because of an ad you saw online.   (Don’t lie; we know you have.)   When it comes to social media marketing and advertising, there is a LOT of money to be made. But it’s not always as simple as creating an eye-catching graphic, adding a Buy Me CTA, and then sitting back and waiting for the sales to roll in. When you consider industry limitations, algorithms, geographic locations, and keyword restrictions (just to name a few), there’s plenty to navigate around. And if you’re not a social media ad expert (many of us aren’t!), you won’t get very far.   Today’s guests recognize that challenge and are on a mission to solve the biggest pain points in the ad industry. Eroslav and Rohaan, founders of OrangeTrail, are on the show today to discuss how they’re helping businesses handle and manage ad spend and avoid bans, restrictions, and disapprovals.   With their combined industry experience, an internal compliance team of former Meta employees, and contracts and agreements with all the platforms, they can provide direct support to ensure your ads get approved and stay up and running. Since their inception 18 months ago, they’ve serviced 400 clients, have 27 employees worldwide, and generated $20 million in revenue. And they have no plans to slow down.   Episode Highlights:     The three tiers of social media bans   How to work around certain ad restrictions - and how it can give you a competitive edge   How they help clients get cash back on Google ad spend   Which platforms are most successful, and why it depends on your product and target audience   Why (good!) copywriting is essential, and why you should invest in different styles of ad creatives and test them out   How they’ve incorporated AI into their business model   What it’s like to manage a team living around the world     Favorite Quote: “Competent people with AI are going to replace the incompetent people without AI.”   Connect with Rohaan and Eroslav Orangetrail.io Facebook: Orange Trail  Linkedin: /Orange Trail   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Raise your hand if you’ve ever made a purchase because of an ad you saw online. (Don’t lie; we know you have.) When it comes to social media marketing and advertising, there is a LOT of money to be made. But it’s not always as simple as creating an eye-catching graphic, adding a Buy Me CTA, and then sitting back and waiting for the sales to roll in. When you consider industry limitations, algorithms, geographic locations, and keyword restrictions (just to name a few), there’s plenty to navigate around. And if you’re not a social media ad expert (many of us aren’t!), you won’t get very far. Today’s guests recognize that challenge and are on a mission to solve the biggest pain points in the ad industry. Eroslav and Rohaan, founders of OrangeTrail, are on the show today to discuss how they’re helping businesses handle and manage ad spend and avoid bans, restrictions, and disapprovals. With their combined industry experience, an internal compliance team of former Meta employees, and contracts and agreements with all the platforms, they can provide direct support to ensure your ads get approved and stay up and running. Since their inception 18 months ago, they’ve serviced 400 clients, have 27 employees worldwide, and generated $20 million in revenue. And they have no plans to slow down. Episode Highlights: <ul> <li> The three tiers of social media bans </li> <li> How to work around certain ad restrictions - and how it can give you a competitive edge </li> <li> How they help clients get cash back on Google ad spend </li> <li> Which platforms are most successful, and why it depends on your product and target audience </li> <li> Why (good!) copywriting is essential, and why you should invest in different styles of ad creatives and test them out </li> <li> How they’ve incorporated AI into their business model </li> <li> What it’s like to manage a team living around the world </li> </ul> Favorite Quote: “Competent people with AI are going to replace the incompetent people without AI.” Connect with Rohaan and Eroslav <a href="https://orangetrail.io" rel="nofollow" target="_blank">Orangetrail.io</a> Facebook: <a href="https://www.facebook.com/orangetrailmedia" rel="nofollow" target="_blank">Orange Trail </a> Linkedin: <a href="https://www.linkedin.com/company/77163587" rel="nofollow" target="_blank">/Orange Trail</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Social Media Ad Solutions with Eroslav and Rohann, Founders of OrangeTrail

Matt Shoup

Picture it: It’s 2005 and you’ve just been laid off from your corporate banking job. You’re recently married, have a brand new car, a mortgage, and are six figures in debt with $100 left in your pocket.   What now?   Today’s guest doesn’t have to picture it - he lived it, and came out the other side with an amazing story to tell. Meet Matt Shoup: Author, keynote speaker, serial entrepreneur, Brazilian Ji Jitsu black belt, and Spanish coffee addict who took that $100 and transformed it into M&amp;E Painting, an award winning business with $30 million in revenue. From there, he grew five more profitable businesses and is now on a mission to inspire entrepreneurs and business owners find the same success through leadership platforms and programs.    This episode is a vulnerable look at his origin story, and a reminder that sometimes the only limits you have are the ones you put on yourself. And for those watching on YouTube, you’ll get to see our bonus guest and newest (and littlest) member of The Liquid Lunch posse as James Rosabianca makes his podcast debut!   Episode Highlights:     The three phrases of business: A.C.D.C.   The two primary ways he marketed his painting business   The type of marketing new entrepreneurs should focus on   The key to knowing when to bring new people on board   How he grew M&amp;E Painting to a $30 million dollar enterprise    How he founded and grew five more successful companies from the ground up   How you can travel with him to Spain!     Favorite Quote:   “At the end of the day, whatever I’m doing, it always has to contribute to helping people get better.”   Connect with Matt: www.mattshoup.com Facebook: Matt Shoup Instagram: @matthewshoup   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Picture it: It’s 2005 and you’ve just been laid off from your corporate banking job. You’re recently married, have a brand new car, a mortgage, and are six figures in debt with $100 left in your pocket. What now? Today’s guest doesn’t have to picture it - he lived it, and came out the other side with an amazing story to tell. Meet Matt Shoup: Author, keynote speaker, serial entrepreneur, Brazilian Ji Jitsu black belt, and Spanish coffee addict who took that $100 and transformed it into M&amp;E Painting, an award winning business with $30 million in revenue. From there, he grew five more profitable businesses and is now on a mission to inspire entrepreneurs and business owners find the same success through leadership platforms and programs.  This episode is a vulnerable look at his origin story, and a reminder that sometimes the only limits you have are the ones you put on yourself. And for those watching on YouTube, you’ll get to see our bonus guest and newest (and littlest) member of The Liquid Lunch posse as James Rosabianca makes his podcast debut! Episode Highlights: <ul> <li> The three phrases of business: A.C.D.C. </li> <li> The two primary ways he marketed his painting business </li> <li> The type of marketing new entrepreneurs should focus on </li> <li> The key to knowing when to bring new people on board </li> <li> How he grew M&amp;E Painting to a $30 million dollar enterprise  </li> <li> How he founded and grew five more successful companies from the ground up </li> <li> How you can travel with him to Spain! </li> </ul> Favorite Quote: “At the end of the day, whatever I’m doing, it always has to contribute to helping people get better.” Connect with Matt: <a href="https://www.mattshoup.com" rel="nofollow" target="_blank">www.mattshoup.com</a> Facebook: <a href="https://www.facebook.com/matt.shoup" rel="nofollow" target="_blank">Matt Shoup</a> Instagram: <a href="https://www.instagram.com/matthewshoup/" rel="nofollow" target="_blank">@matthewshoup</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Inspired Entrepreneurship with Matt Shoup

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire.A note before you go any further: This show is only for those who want to grow.Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.

Albert Einstein once remarked that “the measure of intelligence is the ability to change,” and we can’t think of a better way to sum up this week’s episode with Aaron Bare.    A Change Agent, Strategic Educator, and a Wall Street Journal, USA Today, and #1 Amazon best-selling author, Aaron is one of the top facilitators in the world and has worked with (just to name a few) NASA, Coa-Cola, Facebook, Amazon, and Adobe, generating over $4 billion in documented results. And now he’s taking that experience and knowledge he’s collected from these elite Board Rooms and making it accessible to help small and medium businesses.    As Aaron points out, our world is evolving at a remarkable pace, and if businesses don’t change with it, they die. As a facilitator, he helps leaders and owners shift to a “yes, and” mentality, teaching them to be willing to make decisions quickly and accept that there’s always a better business model out there. Companies like Bed Bath &amp; Beyond may blame Amazon for running them out of business, but they - like so many others - had the opportunity to adjust and adapt. Aaron wants to help leadership teams think as change agents.    Ask yourself: Do I want to be part of the change, or do I want to let the change happen to me?    Episode Highlights:     Why embracing change is vital to survival   Why wisdom will get you so much further than knowledge   Why relationships will only take you so far in business   Which industry is ripe for AI disruption   A look at his best-selling book, ‘Exponential Theory, the Power of Thinking Big.’   Which industry is going to impact every other industry   How AI could help companies 10x their work     Favorite Quote:   “The world is changing faster than you want it to. You can either resist it and let the world go by you, or you can embrace that change and lean into it.”    Connect with Aaron: www.Aaronbare.com Instagram: @aaronbare Linkedin: Aaron Bare   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Albert Einstein once remarked that “the measure of intelligence is the ability to change,” and we can’t think of a better way to sum up this week’s episode with Aaron Bare.  A Change Agent, Strategic Educator, and a Wall Street Journal, USA Today, and #1 Amazon best-selling author, Aaron is one of the top facilitators in the world and has worked with (just to name a few) NASA, Coa-Cola, Facebook, Amazon, and Adobe, generating over $4 billion in documented results. And now he’s taking that experience and knowledge he’s collected from these elite Board Rooms and making it accessible to help small and medium businesses.  As Aaron points out, our world is evolving at a remarkable pace, and if businesses don’t change with it, they die. As a facilitator, he helps leaders and owners shift to a “yes, and” mentality, teaching them to be willing to make decisions quickly and accept that there’s always a better business model out there. Companies like Bed Bath &amp; Beyond may blame Amazon for running them out of business, but they - like so many others - had the opportunity to adjust and adapt. Aaron wants to help leadership teams think as change agents.  Ask yourself: Do I want to be part of the change, or do I want to let the change happen to me?  Episode Highlights: <ul> <li> Why embracing change is vital to survival </li> <li> Why wisdom will get you so much further than knowledge </li> <li> Why relationships will only take you so far in business </li> <li> Which industry is ripe for AI disruption </li> <li> A look at his best-selling book, ‘Exponential Theory, the Power of Thinking Big.’ </li> <li> Which industry is going to impact every other industry </li> <li> How AI could help companies 10x their work </li> </ul> Favorite Quote: “The world is changing faster than you want it to. You can either resist it and let the world go by you, or you can embrace that change and lean into it.”  Connect with Aaron: <a href="https://www.Aaronbare.com" rel="nofollow" target="_blank">www.Aaronbare.com</a> Instagram: <a href="https://www.instagram.com/aaronbare/" rel="nofollow" target="_blank">@aaronbare</a> Linkedin: <a href="https://www.linkedin.com/in/aaronbare/" rel="nofollow" target="_blank">Aaron Bare</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Change or Die: Why Your Business Needs to Adapt with Aaron Bare

“If you build it, they will come.”   While that might work for a baseball field in the middle of Iowa, most business owners know that the building part is just the beginning.    If you want to stay ahead of the competition, increase your profits, and keep the lights on and the employees paid, you can’t just open a business and wait for the customers to start streaming in; you need a plan to scale and grow.   And who better to talk on this topic than the founder of Build Scale Grow, Inc., Benjamin F. Friedman? Pulling from his years of experience in finance and operations (including M&amp;A, capital raising, debt financing, team building, and management collaboration, just to name a few), he now helps founders and leaders activate their own visions to build systems and facilitate new growth opportunities and exit plans.    This is a must-listen episode for any startup, founder, or owner who is ready to take the next practical steps to scale their business.    Episode Highlights:     The mistakes most founders make   Artificial intelligence vs artificial augmentation   Why “being human” in the age of AI is more important than ever   The potential negatives of taking vc funding   Why he loves working with founders who don’t know everything   Succession protocols for successful exits   Which industry he would choose to enter into now (hint: health and education)   Why he believes everyone should have coaches and mentors   A look at his book, Scale: Reach Your Peak     Favorite Quote:    “The worst thing in the world is not to fail in your business; it’s to succeed in other people’s eyes and be incredibly miserable through that experience.”   Connect with Benjamin:   https://www.webuildscalegrow.com/ Linkedin: https://www.linkedin.com/company/buildscalegrow/   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

“If you build it, they will come.” While that might work for a baseball field in the middle of Iowa, most business owners know that the building part is just the beginning.  If you want to stay ahead of the competition, increase your profits, and keep the lights on and the employees paid, you can’t just open a business and wait for the customers to start streaming in; you need a plan to scale and grow. And who better to talk on this topic than the founder of Build Scale Grow, Inc., Benjamin F. Friedman? Pulling from his years of experience in finance and operations (including M&amp;A, capital raising, debt financing, team building, and management collaboration, just to name a few), he now helps founders and leaders activate their own visions to build systems and facilitate new growth opportunities and exit plans.  This is a must-listen episode for any startup, founder, or owner who is ready to take the next practical steps to scale their business.  Episode Highlights: <ul> <li> The mistakes most founders make </li> <li> Artificial intelligence vs artificial augmentation </li> <li> Why “being human” in the age of AI is more important than ever </li> <li> The potential negatives of taking vc funding </li> <li> Why he loves working with founders who don’t know everything </li> <li> Succession protocols for successful exits </li> <li> Which industry he would choose to enter into now (hint: health and education) </li> <li> Why he believes everyone should have coaches and mentors </li> <li> A look at his book, Scale: Reach Your Peak </li> </ul> Favorite Quote:  “The worst thing in the world is not to fail in your business; it’s to succeed in other people’s eyes and be incredibly miserable through that experience.” Connect with Benjamin: <a href="https://www.webuildscalegrow.com/" rel="nofollow" target="_blank">https://www.webuildscalegrow.com/</a> Linkedin: <a href="https://www.linkedin.com/company/buildscalegrow/" rel="nofollow" target="_blank">https://www.linkedin.com/company/buildscalegrow/</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Build, Scale, and Grow with Benjamin F. Friedman

There are only two things in life we have complete control over: Our attitude and our activity. And if you’re struggling with managing one (or both) of these, this episode is for you.   Today’s guest is JM Ryerson, creator of the Let’s Go Win process. He helps high-performing leaders define and execute their own individual leadership styles to grow and scale their businesses. And that’s something he knows quite a bit about. After building - and successfully exiting - two companies, he realized he wanted to help others obtain the same levels of personal and financial freedom that he did.    We cover a lot of ground in this episode; from how he helps people unlock their potential, why showing up authentically is so essential, the importance of routines and habits, and why discipline actually makes room for more freedom. We also talk a bit about his latest book, Champions Daily Playbook. If you’re serious about accomplishing your goals, and willing to hold yourself accountable, this is the same guide he uses with his clients to help them meet those goals in just 90 days.    If you’re feeling stuck or need a bit of an attitude adjustment to get yourself back on track, carve out 20 minutes today to tune in.   You’ll Learn:     Why having fun is an important part of company culture   Tips for overcoming limiting beliefs   How a market crash actually helped his company grow   How to boost your self-confidence   How you SHOULD react to somebody elses success     Favorite Quote:   “It’s not about wins and losses. It’s about setting yourself up to win every single day.”   Connect with JM: www.letsgowin.com   Let's Go Win Podcast  Facebook: https://www.facebook.com/letsgowin365  Instagram: https://www.instagram.com/letsgowin365/   Linkedin: https://www.linkedin.com/company/letsgowin365      How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

There are only two things in life we have complete control over: Our attitude and our activity. And if you’re struggling with managing one (or both) of these, this episode is for you. Today’s guest is JM Ryerson, creator of the Let’s Go Win process. He helps high-performing leaders define and execute their own individual leadership styles to grow and scale their businesses. And that’s something he knows quite a bit about. After building - and successfully exiting - two companies, he realized he wanted to help others obtain the same levels of personal and financial freedom that he did.  We cover a lot of ground in this episode; from how he helps people unlock their potential, why showing up authentically is so essential, the importance of routines and habits, and why discipline actually makes room for more freedom. We also talk a bit about his latest book, Champions Daily Playbook. If you’re serious about accomplishing your goals, and willing to hold yourself accountable, this is the same guide he uses with his clients to help them meet those goals in just 90 days.  If you’re feeling stuck or need a bit of an attitude adjustment to get yourself back on track, carve out 20 minutes today to tune in. You’ll Learn: <ul> <li> Why having fun is an important part of company culture </li> <li> Tips for overcoming limiting beliefs </li> <li> How a market crash actually helped his company grow </li> <li> How to boost your self-confidence </li> <li> How you SHOULD react to somebody elses success </li> </ul> Favorite Quote: “It’s not about wins and losses. It’s about setting yourself up to win every single day.” Connect with JM: <a href="http://www.letsgowin.com" rel="nofollow" target="_blank">www.letsgowin.com</a> <a href="https://podcasts.apple.com/us/podcast/lets-go-win-podcast/id1517669567" rel="nofollow" target="_blank"> Let's Go Win Podcast</a> Facebook: <a href="https://www.facebook.com/letsgowin365" rel="nofollow" target="_blank">https://www.facebook.com/letsgowin365</a> Instagram: <a href="https://www.instagram.com/letsgowin365/" rel="nofollow" target="_blank">https://www.instagram.com/letsgowin365/</a>  Linkedin: <a href="https://www.linkedin.com/company/letsgowin365" rel="nofollow" target="_blank">https://www.linkedin.com/company/letsgowin365</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Your Untapped Potential with JM Ryerson, founder of Let's Go Win

It’s no secret that nearly everything is getting outsourced today. From house cleaning to car maintenance to food delivery, the convenience and accessibility of hiring someone else to do a task you A) Don’t know how to do or B) Have no interest in doing has become big business.    This is particularly true in the world of home improvement and renovations; while a good percentage of the population still goes the DIY route, more and more are seeing the benefits of hiring a professional to do it right the first time, saving both time, money, headaches - and probably marriages. And since so many people are spending more time IN their homes thanks to remote work, they’re much more eager to invest in outdoor living spaces, remodeling bathrooms, and upgrading their kitchens.    But anyone who has hired (or attempted to hire) a handyman knows finding trustworthy and reliable contractors can be challenging. Vice versa, if you’re a handyman or contractor, you know the difficulty of managing customer expectations, dealing with paperwork and contracts, and handling admin while doing the job itself. Far too often, neither side comes out ahead.    This is an opportunity that Chris Lalomia has capitalized on. (Very successfully, we might add.) Leaving the “corporate zoo,” he ventured out on his own and started The Trusted Toolbox, a home repair and remodeling service. He employs a team of specialized technicians whose only responsibility is to do what they do best. By managing the communication, the paperwork, and the “busy work,” he has more control over the final outcome, making both customer and contractor happy.   If you’re in any type of service-based business, tune into this episode for some great advice on customer service, business planning, mistakes to avoid, and more.   What You’ll Learn:     Lessons he learned from building a business plan   Marketing mistakes he made first starting out   What the number one priority should be today for advertising   Why it’s essential to show your client your work   Why he puts a premium on customer service   His exit strategy   …and much more!     Favorite Quote:   “We can’t be a master and expert of everything.”   Connect with Chris: www.chrislalomia.com LinkedIn: https://www.linkedin.com/in/chrislalomia/ Instagram: @customerservice.freak   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

It’s no secret that nearly everything is getting outsourced today. From house cleaning to car maintenance to food delivery, the convenience and accessibility of hiring someone else to do a task you A) Don’t know how to do or B) Have no interest in doing has become big business.  This is particularly true in the world of home improvement and renovations; while a good percentage of the population still goes the DIY route, more and more are seeing the benefits of hiring a professional to do it right the first time, saving both time, money, headaches - and probably marriages. And since so many people are spending more time IN their homes thanks to remote work, they’re much more eager to invest in outdoor living spaces, remodeling bathrooms, and upgrading their kitchens.  But anyone who has hired (or attempted to hire) a handyman knows finding trustworthy and reliable contractors can be challenging. Vice versa, if you’re a handyman or contractor, you know the difficulty of managing customer expectations, dealing with paperwork and contracts, and handling admin while doing the job itself. Far too often, neither side comes out ahead.  This is an opportunity that Chris Lalomia has capitalized on. (Very successfully, we might add.) Leaving the “corporate zoo,” he ventured out on his own and started The Trusted Toolbox, a home repair and remodeling service. He employs a team of specialized technicians whose only responsibility is to do what they do best. By managing the communication, the paperwork, and the “busy work,” he has more control over the final outcome, making both customer and contractor happy. If you’re in any type of service-based business, tune into this episode for some great advice on customer service, business planning, mistakes to avoid, and more. What You’ll Learn: <ul> <li> Lessons he learned from building a business plan </li> <li> Marketing mistakes he made first starting out </li> <li> What the number one priority should be today for advertising </li> <li> Why it’s essential to show your client your work </li> <li> Why he puts a premium on customer service </li> <li> His exit strategy </li> <li> …and much more! </li> </ul> Favorite Quote: “We can’t be a master and expert of everything.” Connect with Chris: <a href="http://www.chrislalomia.com" rel="nofollow" target="_blank">www.chrislalomia.com</a> LinkedIn: <a href="https://www.linkedin.com/in/chrislalomia/" rel="nofollow" target="_blank">https://www.linkedin.com/in/chrislalomia/</a> Instagram: @customerservice.freak How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

The Customer Experience in the Handyman Industry with Chris Lalomia

Scott McCrady

Here’s a sobering statistic:    Over 50% of businesses that get ransomware close up shop in two years.   That is a significant number.    And yet, cybersecurity continues to be something often overlooked by small to medium-sized business owners. It’s considered to be a problem for big corporations, like Goldman Sachs or Citigroup, not the Mom &amp; Pop Tire shop on Main Street. But the unfortunate truth is that cyber hacking has evolved into a sort of business of itself - and for that reason, smaller companies are finding themselves the targets with more and more frequency over the last several  years.    Sounds like it’s time to beef up your cybersecurity, no? That’s exactly what Scott McCrady, CEO of SolCyber, discusses in today’s episode. His company is revolutionizing the cybersecurity business for small to medium-sized businesses that lack the manpower, resources, and know-how to handle it on their own. With a “security subscription model,” you pay a monthly fee and get a team of dedicated, talented professionals who manage and respond to your security needs.    If you’re someone who “doesn’t think it can happen to them,” think again. As the world continues to digitize, the threats will continue to grow. It’s like Luigi asked, why isn’t EVERY small and medium-sized business in America tapping into this resource?   What You’ll Learn:   Why he left the corporate world to become an entrepreneur   What he loves about working for a smaller company (hint: culture &amp; innovation!)   The three primary checkpoints you should take to reduce the risk of cyber threats   The onboarding process for new clients   How they can assist businesses in obtaining cyber insurance   How their program has helped their clients score big contracts with their own customers   …and much more!     Favorite Quote: “You have to have the plan, you have to have the tools, and you have to have the people to do it.”   Connect with Scott: www.Solcyber.com Scott@solcyber.com    How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Here’s a sobering statistic:  Over 50% of businesses that get ransomware close up shop in two years. That is a significant number.  And yet, cybersecurity continues to be something often overlooked by small to medium-sized business owners. It’s considered to be a problem for big corporations, like Goldman Sachs or Citigroup, not the Mom &amp; Pop Tire shop on Main Street. But the unfortunate truth is that cyber hacking has evolved into a sort of business of itself - and for that reason, smaller companies are finding themselves the targets with more and more frequency over the last several  years.  Sounds like it’s time to beef up your cybersecurity, no? That’s exactly what Scott McCrady, CEO of SolCyber, discusses in today’s episode. His company is revolutionizing the cybersecurity business for small to medium-sized businesses that lack the manpower, resources, and know-how to handle it on their own. With a “security subscription model,” you pay a monthly fee and get a team of dedicated, talented professionals who manage and respond to your security needs.  If you’re someone who “doesn’t think it can happen to them,” think again. As the world continues to digitize, the threats will continue to grow. It’s like Luigi asked, why isn’t EVERY small and medium-sized business in America tapping into this resource? What You’ll Learn: <ul> <li> Why he left the corporate world to become an entrepreneur </li> <li> What he loves about working for a smaller company (hint: culture &amp; innovation!) </li> <li> The three primary checkpoints you should take to reduce the risk of cyber threats </li> <li> The onboarding process for new clients </li> <li> How they can assist businesses in obtaining cyber insurance </li> <li> How their program has helped their clients score big contracts with their own customers </li> <li> …and much more! </li> </ul> Favorite Quote: “You have to have the plan, you have to have the tools, and you have to have the people to do it.” Connect with Scott: <a href="http://www.Solcyber.com" rel="nofollow" target="_blank">www.Solcyber.com</a> <a href="mailto:Scott@solcyber.com">Scott@solcyber.com</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Reevaluating Your Cybersecurity with Scott McCrady, CEO of SolCyber

Alex Svinov

Remember when The Jetsons seemed like a fun, far-fetched fantasy of what the future would (or could) look like? Nowadays, it doesn’t seem so crazy. Technology is advancing at a rapid pace, with everyone racing to stay ahead.    We’ve said it before on the show (and it’s 1000% likely we’ll say it again), but your business, regardless of industry, must be partnering closely with technology. Of course, not everyone is a tech whiz. While large corporations have entire teams of specialists and developers on the payroll, that’s a luxury many startups and small to medium-sized businesses cannot afford.    But with every problem comes the opportunity for a solution. Meet Alex Svinov, co-founder and CEO of Insquad, a Talent Cloud platform to hire senior startup developers globally. Their mission is simple: Find the best engineering talent from around the world, put them through a rigorous vetting process, and then connect them with CEOs who need to outsource software development tasks.    This is no small feat; with IT professionals making up just 1.5% of the population, good help can be hard to find, not to mention the difficulty of hiring for a role you may not completely understand. That’s why a service like Insquad is so valuable; they can get you matched with someone to start on your project in two weeks and save you roughly 50 hours with each hire.   Tune in to learn how Insquad can take the hassle out of outsourcing for your next project, plus thoughts on ChatGPT, AI, and more.    What You’ll Learn:     The screening and assessment process their engineers go through to ensure they’re up to the task   His journey from investment banker to the world of startups   Real-world example of how their services were able to assist a local coffee shop   Understanding cultural differences when managing and working with clients and employees from around the world   Why he believes the future of the economy is in the software segment     Favorite Quote:   “The reason I switched from investment banking to startups wasn’t about money; it was about making good things for the world.“   Connect with Alex:   www.insquad.com LinkedIn: Alex Svinov https://www.linkedin.com/in/alex-svinov/   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Remember when The Jetsons seemed like a fun, far-fetched fantasy of what the future would (or could) look like? Nowadays, it doesn’t seem so crazy. Technology is advancing at a rapid pace, with everyone racing to stay ahead.  We’ve said it before on the show (and it’s 1000% likely we’ll say it again), but your business, regardless of industry, must be partnering closely with technology. Of course, not everyone is a tech whiz. While large corporations have entire teams of specialists and developers on the payroll, that’s a luxury many startups and small to medium-sized businesses cannot afford.  But with every problem comes the opportunity for a solution. Meet Alex Svinov, co-founder and CEO of Insquad, a Talent Cloud platform to hire senior startup developers globally. Their mission is simple: Find the best engineering talent from around the world, put them through a rigorous vetting process, and then connect them with CEOs who need to outsource software development tasks.  This is no small feat; with IT professionals making up just 1.5% of the population, good help can be hard to find, not to mention the difficulty of hiring for a role you may not completely understand. That’s why a service like Insquad is so valuable; they can get you matched with someone to start on your project in two weeks and save you roughly 50 hours with each hire. Tune in to learn how Insquad can take the hassle out of outsourcing for your next project, plus thoughts on ChatGPT, AI, and more.  What You’ll Learn: <ul> <li> The screening and assessment process their engineers go through to ensure they’re up to the task </li> <li> His journey from investment banker to the world of startups </li> <li> Real-world example of how their services were able to assist a local coffee shop </li> <li> Understanding cultural differences when managing and working with clients and employees from around the world </li> <li> Why he believes the future of the economy is in the software segment </li> </ul> Favorite Quote: “The reason I switched from investment banking to startups wasn’t about money; it was about making good things for the world.“ Connect with Alex: <a href="http://www.insquad.com" rel="nofollow" target="_blank">www.insquad.com</a> LinkedIn: Alex Svinov <a href="https://www.linkedin.com/in/alex-svinov/" rel="nofollow" target="_blank">https://www.linkedin.com/in/alex-svinov/</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Software Development Solutions with Alex Svinov, CEO of Insquad

Chris Hood

In the words of the illustrious British pop group sensation, The Spice Girls, "So tell me what you want, what you really, really want."   Why TF are we bringing up a 90s girl group on The Liquid Lunch Project podcast? Because that's the theme of today's episode. (Plus, it's a banger of a hit.)   Chris Hood, digital strategist, speaker, and former Head of Business Innovation and Strategy at Google, is here to talk about customer empathy. It's a simple idea: Understand the customer's wants, needs, desires, and expectations and translate that into products and services that will meet those wants, needs, desires, and expectations.    Straightforward, right? And not a new concept. But that might just be the reason it doesn't get the attention it deserves. In Chris' experience, too often, companies, leaders, CEOs, etc. THINK they know what the people want, but they haven't actually ASKED the people what they want. They have their own agenda and "big" ideas and create products and provide services without actual insight into what the customer desires. Customers are driving business like never before, which means you must be plugged in like never before. By understanding a company's biases and getting down to the basics, aka just ask, he helps them uncover what their customer ACTUALLY wants.    Chris also touches on the (perceived) job security of working for a large company vs. venturing out on your own, why many entrepreneurs will fail - and why that's OK, and makes a case for starting something new that you have to figure out along the way.  So, if you want to know what your customer wants (what they really, really want), don't miss this episode.   What You’ll Learn:   His favorite project he worked on at Google   His transition from corporate America to entrepreneurship   A look at his new book coming out in May   Why it’s so critical to have a viable fallback option in your career       Favorite Quote: “Customer empathy basically just boils down to walking in somebody else's shoes.   Connect with Chris: www.chrishood.com    How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

In the words of the illustrious British pop group sensation, The Spice Girls, "So tell me what you want, what you really, really want." Why TF are we bringing up a 90s girl group on The Liquid Lunch Project podcast? Because that's the theme of today's episode. (Plus, it's a banger of a hit.) Chris Hood, digital strategist, speaker, and former Head of Business Innovation and Strategy at Google, is here to talk about customer empathy. It's a simple idea: Understand the customer's wants, needs, desires, and expectations and translate that into products and services that will meet those wants, needs, desires, and expectations.  Straightforward, right? And not a new concept. But that might just be the reason it doesn't get the attention it deserves. In Chris' experience, too often, companies, leaders, CEOs, etc. THINK they know what the people want, but they haven't actually ASKED the people what they want. They have their own agenda and "big" ideas and create products and provide services without actual insight into what the customer desires. Customers are driving business like never before, which means you must be plugged in like never before. By understanding a company's biases and getting down to the basics, aka just ask, he helps them uncover what their customer ACTUALLY wants.  Chris also touches on the (perceived) job security of working for a large company vs. venturing out on your own, why many entrepreneurs will fail - and why that's OK, and makes a case for starting something new that you have to figure out along the way.  So, if you want to know what your customer wants (what they really, really want), don't miss this episode. What You’ll Learn: <ul> <li> His favorite project he worked on at Google </li> <li> His transition from corporate America to entrepreneurship </li> <li> A look at his new book coming out in May </li> <li> Why it’s so critical to have a viable fallback option in your career </li> </ul> Favorite Quote: “Customer empathy basically just boils down to walking in somebody else's shoes. Connect with Chris: <a href="https://www.chrishood.com" rel="nofollow" target="_blank">www.chrishood.com</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

The Importance of Customer Empathy with Chris Hood

There’s a lot more to growing and scaling a business than wishful thinking or taking shots in the dark; it requires an intentional and sustainable strategy. After all, the average lifespan of a company is only 8 years. If you don’t want to be one of the 185,000 businesses that disappear each year, you’ll want to listen to this episode.   Steve Preda is a bestselling author and Leadership Team Coach of Pinnacle, a custom, no-ceiling business operating system. He’s passionate about helping the economy flourish and keeping businesses in perpetual growth mode by building strategies from the ground up. In this episode, we get a peak at his new book, “Strategy OS: Implement an Advanced Business Operating System in Six Simple Steps,” and discuss the accompanying Learning Management System portal  - designed to empower business owners to coach themselves and implement these tools into their own businesses.   What You’ll Learn:   What is a Strategy Stack   Why overcoming big obstacles in a unique way is great for your business   His journey from investment banker to entrepreneur   A preview of the six simple steps from his book, Strategy OS   European entrepreneurial mindset vs. American entrepreneurial mindset     Favorite Quote:   “I believe with great coaching and great tools, none of these businesses would have to disappear.”   Connect with Steve:   LinkedIn Twitter @stevepreda  www.stevepreda.com   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

There’s a lot more to growing and scaling a business than wishful thinking or taking shots in the dark; it requires an intentional and sustainable strategy. After all, the average lifespan of a company is only 8 years. If you don’t want to be one of the 185,000 businesses that disappear each year, you’ll want to listen to this episode. Steve Preda is a bestselling author and Leadership Team Coach of Pinnacle, a custom, no-ceiling business operating system. He’s passionate about helping the economy flourish and keeping businesses in perpetual growth mode by building strategies from the ground up. In this episode, we get a peak at his new book, “Strategy OS: Implement an Advanced Business Operating System in Six Simple Steps,” and discuss the accompanying Learning Management System portal  - designed to empower business owners to coach themselves and implement these tools into their own businesses. What You’ll Learn: <ul> <li> What is a Strategy Stack </li> <li> Why overcoming big obstacles in a unique way is great for your business </li> <li> His journey from investment banker to entrepreneur </li> <li> A preview of the six simple steps from his book, Strategy OS </li> <li> European entrepreneurial mindset vs. American entrepreneurial mindset </li> </ul> Favorite Quote: “I believe with great coaching and great tools, none of these businesses would have to disappear.” Connect with Steve: LinkedIn Twitter @stevepreda  <a href="http://www.stevepreda.com" rel="nofollow" target="_blank">www.stevepreda.com</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Building a Better Business Strategy with Steve Preda

Drumroll, please!   Cue the champagne and the confetti because THIS is the 100th episode of The Liquid Lunch Project Podcast!   On today’s show, Matt and Luigi reflect back on how this all got started (thanks, COVID), discuss some of their most memorable guests (don’t worry, they love all their children equally), and the future of The LLP (hint - they’re just getting started!).   They’re also covering bromances and man crushes, who deserves the “Big Jock on Campus” award, Matt’s lifelong ambition to have his own Tequilla brand, what they look for when deciding to invest in a company, which guests drank them under the table, and their shared goal to continue growing a community of like-minded entrepreneurs and business owners.    They also pull back the curtain and give a behind-the-scenes look at the process of writing their first book, Buying the American Dream (available for purchase April 7, 2023), and why they’re so bullish about small businesses.   Enjoy this trip down memory lane, and cheers to the next 100 episodes of The Liquid Lunch Project Podcast!   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Drumroll, please! Cue the champagne and the confetti because THIS is the 100th episode of The Liquid Lunch Project Podcast! On today’s show, Matt and Luigi reflect back on how this all got started (thanks, COVID), discuss some of their most memorable guests (don’t worry, they love all their children equally), and the future of The LLP (hint - they’re just getting started!). They’re also covering bromances and man crushes, who deserves the “Big Jock on Campus” award, Matt’s lifelong ambition to have his own Tequilla brand, what they look for when deciding to invest in a company, which guests drank them under the table, and their shared goal to continue growing a community of like-minded entrepreneurs and business owners.  They also pull back the curtain and give a behind-the-scenes look at the process of writing their first book, <a href="https://www.amazon.com/Buying-American-Dream-strategic-businesses/dp/1665736461/ref=sr_1_2?crid=1NDBN5BZLYUUQ&amp;keywords=buying+the+american+dream&amp;qid=1680807676&amp;sprefix=buying+the%2Caps%2C135&amp;sr=8-2" rel="noopener nofollow" target="_blank">Buying the American Dream</a> (available for purchase April 7, 2023), and why they’re so bullish about small businesses. Enjoy this trip down memory lane, and cheers to the next 100 episodes of The Liquid Lunch Project Podcast! How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: <a href="https://www.instagram.com/matthew.r.meehan/" rel="noopener nofollow" target="_blank">@matthew.r.meehan</a> <a href="https://www.instagram.com/luigi_rosabianca/" rel="nofollow" target="_blank">@luigi_rosabianca</a> <a href="https://www.instagram.com/theliquidlunchproject/" rel="nofollow" target="_blank">@theLiquidLunchProject</a> <a href="https://www.instagram.com/shieldadvisorygroup/" rel="nofollow" target="_blank">@ShieldAdvisoryGroup.</a> Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="https://www.theliquidlunchproject.com/" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

The 100th Episode of The Liquid Lunch Project Podcast!

Business is in a constant state of evolution. And how you share your message, promote your product, or sell your service changes with it. TV killed the radio star, and Google ads killed the Yellow Pages. This is why you must remain flexible and fluid and be willing to adopt new mediums of communication.    Podcasting is one such medium that has seen enormous success over the last several years. No longer limited to whodunit murder mysteries, there are literally thousands of niches and hundreds of shows on just about any topic. And here to share some valuable insights on how you can tap into this opportunity is the founder of Outlier Audio, Spencer Carpenter.   In the last three years, Spencer has helped over 100 clients book 800+ interviews. Using his background in talent representation and focusing on building strategic partnerships, he helps his clients leverage the power of podcasting to promote their services/products/messages without a needy sales pitch. He explains why and how podcasting (whether as a guest or host) can be such a powerful opportunity for any business owner or entrepreneur, its impact on SEO and creating branded content, and how it helps establish you as an authority or expert in your field.    If you want to learn what podcasting can do for your business, don’t miss this episode.   What You’ll Learn:   Why podcasting is an excellent medium for just about anyone   Why there isn’t a quantifiable ROI for podcasting…and why it doesn’t matter   Why podcasting can be more effective than “disruptive marketing” on Facebook or Instagram   The challenges of being a podcast guest or podcast host   How he helps his clients get booked on their ideal podcast shows   Tips to newbies just starting out   …and much more!    Favorite Quote: “Just go be you, talk about what you do, and provide value. That’s it.”   Connect with Spencer:  https://www.outlieraudio.com https://www.instagram.com/outlieraudio/  https://www.linkedin.com/in/spencer-carpenter-49988166/   How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at www.shieldadvisorygroup.com.   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

Business is in a constant state of evolution. And how you share your message, promote your product, or sell your service changes with it. TV killed the radio star, and Google ads killed the Yellow Pages. This is why you must remain flexible and fluid and be willing to adopt new mediums of communication.  Podcasting is one such medium that has seen enormous success over the last several years. No longer limited to whodunit murder mysteries, there are literally thousands of niches and hundreds of shows on just about any topic. And here to share some valuable insights on how you can tap into this opportunity is the founder of Outlier Audio, Spencer Carpenter. In the last three years, Spencer has helped over 100 clients book 800+ interviews. Using his background in talent representation and focusing on building strategic partnerships, he helps his clients leverage the power of podcasting to promote their services/products/messages without a needy sales pitch. He explains why and how podcasting (whether as a guest or host) can be such a powerful opportunity for any business owner or entrepreneur, its impact on SEO and creating branded content, and how it helps establish you as an authority or expert in your field.  If you want to learn what podcasting can do for your business, don’t miss this episode. What You’ll Learn: <ul> <li> Why podcasting is an excellent medium for just about anyone </li> <li> Why there isn’t a quantifiable ROI for podcasting…and why it doesn’t matter </li> <li> Why podcasting can be more effective than “disruptive marketing” on Facebook or Instagram </li> <li> The challenges of being a podcast guest or podcast host </li> <li> How he helps his clients get booked on their ideal podcast shows </li> <li> Tips to newbies just starting out </li> <li> …and much more! </li> </ul> Favorite Quote: “Just go be you, talk about what you do, and provide value. That’s it.” Connect with Spencer: <a href="https://www.outlieraudio.com/" rel="noopener nofollow" target="_blank"> https://www.outlieraudio.com</a> <a href="https://www.instagram.com/outlieraudio/" rel="noopener nofollow" target="_blank">https://www.instagram.com/outlieraudio/</a> <a href="https://www.linkedin.com/in/spencer-carpenter-49988166/" rel="noopener nofollow" target="_blank"> https://www.linkedin.com/in/spencer-carpenter-49988166/</a> How To Get Involved: Matthew Meehan and Luigi Rosabianca use their combined experience to provide insight and strategic advice to help small and medium-sized businesses in America have the same opportunities as corporate 500 companies. If you’re looking for tailor-made solutions to grow your small biz, learn more at <a href="http://www.shieldadvisorygroup.com/" rel="nofollow" target="_blank">www.shieldadvisorygroup.com</a>. Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup. Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. <a href="http://www.theliquidlunchproject.com" rel="nofollow" target="_blank">www.theliquidlunchproject.com</a> Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.

The Power of the Podcast with Spencer Carpenter, Founder of Outlier Audio

After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.

The Liquid Lunch Project

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