Cover image of PPC Ponderings Podcast

PPC Ponderings Podcast

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core ... Read more

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Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode... Read more

29 Jun 2022

32mins

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Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we bo... Read more

9 Jun 2022

36mins

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Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common T... Read more

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Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk abo... Read more

12 Apr 2022

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Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

What do water bottles, train robberies, inventory management, 7x increases in shipping containers,  employee purpose and... Read more

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Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?

Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?

Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been i... Read more

10 Mar 2022

40mins

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Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models

Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models

This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & ... Read more

4 Feb 2022

16mins

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Bonus: Amanda Farley on Attribution & the Client

Bonus: Amanda Farley on Attribution & the Client

Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat wi... Read more

2 Feb 2022

32mins

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Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making

Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology... Read more

20 Jan 2022

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Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can k... Read more

5 Jan 2022

34mins

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