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PPC Ponderings Podcast

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

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Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode. Episode Interviewees:Bethany Singer-Baefsky , Director of Privacy at iRobotSimon Poulton, VP of Digital Intelligence at Wpromote

32mins

29 Jun 2022

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Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. 

36mins

9 Jun 2022

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Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

57mins

9 May 2022

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Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

42mins

12 Apr 2022

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Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

What do water bottles, train robberies, inventory management, 7x increases in shipping containers,  employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates into keeping employees around, you won't want to miss this next interview!As a reminder, Mike was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen!

44mins

23 Mar 2022

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Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?

Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. In this episode, we interview four people who deal with this on a daily basis:  Mike Beckham, CEO of Simple ModernElizabeth Marsten, Senior Director of Marketplace Services at TinuitiSean McGinnis, President of KURU FootwearChris Johnson, Director of Strategy at Common Thread CollectiveMake sure to watch for each of these interviewee's individual episodes, as these were masterclasses in ecommerce, thinking far beyond the supply chain! 

40mins

10 Mar 2022

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Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models

This episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. Big thanks to our four guests for these two attribution episodes, and make sure to listen to their full interviews to dig into attribution more deeply:Amanda Farley - AimClearHeather Aeder - Seer InteractiveMike Ryan - SMECNechama Teigman - AdVenture Media

16mins

4 Feb 2022

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Bonus: Amanda Farley on Attribution & the Client

Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.

32mins

2 Feb 2022

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Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.  Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

37mins

20 Jan 2022

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Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

34mins

5 Jan 2022

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