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PPC Ponderings Podcast

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

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While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

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Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. 

We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode. 

Episode Interviewees:

  • Bethany Singer-Baefsky , Director of Privacy at iRobot
  • Simon Poulton, VP of Digital Intelligence at Wpromote

Jun 29 2022

32mins

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Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

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In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. 

Jun 09 2022

36mins

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Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

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In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. 

As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

May 09 2022

57mins

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Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

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There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. 

As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Apr 12 2022

42mins

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Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham

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What do water bottles, train robberies, inventory management, 7x increases in shipping containers,  employee purpose and the great job exit, have to do with one another? They're all topics of today's fascinating conversation with Simple Modern CEO, Mike Beckham. From Mike's first reactions to Covid, to his company's purpose and how that translates into keeping employees around, you won't want to miss this next interview!

As a reminder, Mike was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen!

Mar 23 2022

44mins

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Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?

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Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. 

In this episode, we interview four people who deal with this on a daily basis: 

  •  Mike Beckham, CEO of Simple Modern
  • Elizabeth Marsten, Senior Director of Marketplace Services at Tinuiti
  • Sean McGinnis, President of KURU Footwear
  • Chris Johnson, Director of Strategy at Common Thread Collective

Make sure to watch for each of these interviewee's individual episodes, as these were masterclasses in ecommerce, thinking far beyond the supply chain! 

Mar 10 2022

40mins

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Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models

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This episode is purposefully geared towards the PPC Newb or Student.

In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. 

This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. 

Big thanks to our four guests for these two attribution episodes, and make sure to listen to their full interviews to dig into attribution more deeply:

  • Amanda Farley - AimClear
  • Heather Aeder - Seer Interactive
  • Mike Ryan - SMEC
  • Nechama Teigman - AdVenture Media

Feb 04 2022

16mins

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Bonus: Amanda Farley on Attribution & the Client

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Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.

Feb 02 2022

32mins

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Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making

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One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.  Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Jan 20 2022

37mins

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Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

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Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Jan 05 2022

34mins

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Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions

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What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out now. 

Dec 16 2021

42mins

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Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid

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Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. 

This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical. 

Big thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks):

  • Amanda Farley - AimClear
  • Heather Aeder - Seer Interactive
  • Mike Ryan - SMEC
  • Nechama Teigman - AdVenture Media

Dec 03 2021

30mins

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Bonus: Full Keyword Interview with Aaron Levy

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In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview.  You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.

In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode!

Nov 22 2021

38mins

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Bonus: Full Keyword Interview with Brad Geddes

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In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview.  The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.

In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Brad's ponderings!

Nov 16 2021

41mins

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Bonus: Full Keyword Interview with Amy Bishop

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In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Amy's ponderings!

Nov 09 2021

42mins

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Ep 1 - The PPC Keyword: Past, Present, and Future

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Welcome to the PPC Ponderings Podcast!

In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.

The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode. 

Episode 1 special guests: Aaron Levy, Amy Bishop, and Brad Geddes.

Oct 29 2021

29mins

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