Authenticity is Addictive

Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

Hey Authenticity Addicts,I’m popping in with a couple of quick announcements. The first one is that my team and I will be taking a much deserved break from now through the end of January 2022. I’m looking forward to bringing you more amazing content and expert interviews when we’re back in the studio. In the meanwhile, I’ll be spending my time in front of my fireplace in my rose gold robe, with a ridiculously tall stack of good books, and a steaming hot cup of chai. If you’re feeling heartbroken by the thought of going without new episodes of Authenticity is Addictive for a couple of weeks, be of good cheer, my friend. I will still be publishing the newsletter so that you can hear about all the behind-the-scenes happenings. If you still aren’t subscribed to the newsletter, visit tiffanyaingle.com/AIA so you can remedy that. The second announcement is I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives.  It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit www.bit.ly/cravefactor or send an email to tiffany@tiffanyaingle.com to book a call with me. In closing, I’d like to express my thanks to all the amazing guests who have been on the show so far. It’s been an honor to learn from you. I also want to thank my producer, Letitia Stafford. Without her, Authenticity is Addictive never would have seen the light of day.  I’m grateful to my assistant, Evelyn “Tati” Tatiana, for helping me stay organized and for being a voice of encouragement. An extra special thanks goes to my husband and our children for their support and behind-the-scenes help. Finally, I want to thank all of you. Thank you for your attention, your encouragement, your critiques, and your support. I truly appreciate all of you, and it’s been a pleasure to go on this journey with you. Alright, friends! That’s it for now. Can’t wait to spend time with you again in 2022. Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ www.bit.ly/cravefactor

“The streetwise definition is the brand is what someone says about you when you're not in the room. But what it really is, is what you tell people to say about you when you're not in the room.” - Nicole Morton Authenticity is Addictive 016: How to Turn the Messy Moments of Your Life into a Story Worth Sharing Do you have a sinking feeling that there’s a missing piece to your business? If so, you’re probably right, and I’m willing to bet that it’s a brand strategy. This is one of the most valuable and most overlooked tools you need to build a healthy, sustainable business. On today’s episode, Nicole Morton shares why your brand strategy is the key to making your business run much smoother. Nicole Morton (She/Her) is the founder and owner of the Nicole Morton Agency: a branding and copywriting service focused on helping creatives develop their ideas to market readiness. Through her Secret Decoder Ring process, Nicole unearths the juicy, quirky, sticky branding foundations, that serve as a guide for her clients to execute their offers with highly relevant messaging, better conversions, and far less hassle.  Join us for our conversation, where we discuss: →How Nicole combined the disciplines of product development and teaching to create her approach to brand strategy →A useful, easy to grasp definition of what a brand is (finally!) →Why it’s important to differentiate between yourself and your brand, even if you’re a solopreneur →The #1 reason your beautiful website has done nothing to grow your business →The universal elements you need to build your brand strategy →Why heartfelt conversations are the key to unearthing your most powerful brand stories that strengthen your position in the marketplace →The 5 things your website needs to do to turn your browsers into buyers If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Nicole Morton: www.nicolemortonagency. https://www.linkedin.com/in/nicole-morton-6155219/ www.instagram.com/nicolemortonagency www.facebook.com/nicolemortonagency Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ 

“When you open up and share the cringy, messy moments of your life, it gives the other person permission to open up and share their messy moments.” - Ash Chow Authenticity is Addictive 015: How to Turn the Messy Moments of Your Life into a Story Worth Sharing One of the major mistakes you can make when building your personal brand is creating an image of yourself that has nothing to do with who you really are. Real life can be messy, and those vulnerable moments can be the source for your most powerful messages. On today’s show, Ash Chow tells us about how she used one of her most vulnerable experiences to explode her following and land dream clients. Ash Chow is a Launch Strategist & Conversion Copywriter for course creators and entrepreneurs who want to leave the world a better place than they found it. When she's not writing, you can find her drinking bottomless chai and spending more time in her feelings than Drake. Join us for our conversation, where we discuss: →Ash’s pivot from law school to copywriting →The deeper opportunity behind your launch (and why it’s so exciting!) →Why market research is a crash course in the human psyche →How vulnerability makes you stand out to the right audience →How to share personal stories without violating your boundaries or oversharing →Identifying the right time to share your messy moments (without violating your boundaries or offending your audience!) →How to bake feelings into your launch copy to make a resounding impact If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Ash Chow: www.ashchow.com www.instagram.com/itsashchow Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ 

“The more money someone is paying you, the less interested they are in how you do things. Your content needs to answer the questions that matter: ‘Can you do this, and do you have a process for it?’” - Esai Arasi Authenticity is Addictive 014: The Introverted Service Provider’s Guide to Dominating Social Media Social Media can be an excellent place to show up authentically so that you connect with your dream clients. But for introverted service providers, managing your social media marketing on top of your client work can feel intimidating.  On today's episode, Social Media Manager Esai Arasi is here to teach how she helps her clients get a 300% ROI on social media marketing, without resorting to cringe worthy tactics. If you're interested in implementing a sustainable and effective approach to being more visible on social media, this is the episode you've been waiting for. Join us for our conversation, where we discuss: →How Esai’s background as an experiential training specialist equipped her to be an effective marketer →Why a one-size-fits-all approach to social media marketing doesn’t work for service providers (and what to do instead!) →The types of content that premium clients actually pay attention to (and the ones that send them running in the other direction…) →How to understand which stage of social media marketing you’re in and how to use it to create a sustainable visibility plan →How to repurpose your existing content effectively so that you have more time to run your actual business If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Esai Arasi: www.elysienne.in https://www.linkedin.com/in/esaiarasi/ www.instagram.com/elysienne.in Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/

“We need to know so much more about ourselves to be able to make a real go of business and to really make the impact we want.” - Chantelle Andercastle Authenticity is Addictive 013: Cultivating a Holistic Business Mindset Your concept about how business works has a massive impact on your ability to foster sustainable growth. Your business consists of interdependent systems, so your approach to business development must be holistic. In this episode, Chantelle Andercastle shares her own journey of learning to think holistically about her business, and how she equips her clients to develop holistic strategies for long term success. Chantelle Andercastle is a service-based business strategist who helps soulful service providers develop meaningful business strategies so that they have the inner alignment they need to feel great about themselves and the work they do. In this episode, she shared so much wisdom about what it takes to develop the skill of strategic thinking.  Join us for our conversation, where we discuss: →How Chantelle’s foray into entrepreneurship as a yoga instructor led to her transformation into a strategist for service providers →Why it’s important to have a solid understanding of yourself in order to create an effective strategy for your business →The mindset pitfalls that prevent creatives from recognizing when it’s time to pivot →How to find practices that give you clarity during every season of your entrepreneurship journey →How to break free from shiny object syndrome and find inspiration within yourself If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Chantelle Andercastle: www.clearquartzcreative.co www.clearquartzcreative.co/workshop Aligned Action Podcast www.instagram.com/clearquartzcreative Connect with Tiffany A Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity https://instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/