Cover image of Hortal.com - Digital Strategy, Transformation and Innovation

Hortal.com - Digital Strategy, Transformation and Innovation

Leader in Innovation and Digital. Head of Innovation at RM Studio.

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Ranked #1

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Innovation starts with empathy

Innovation starts with empathy

The way to successful innovation is to build an alliance with your customers: understand their needs and desires, design... Read more

19 Oct 2018

6mins

Ranked #2

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The 4 types of innovation

The 4 types of innovation

Technology evolution, competition, customer expectations and margin erosion: there is an innovation approach to each of ... Read more

12 Oct 2018

7mins

Ranked #3

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BARCA, or how to build a winning company culture

BARCA, or how to build a winning company culture

The Barca framework provides some brilliant insight into practically building a deliberate business culture: pick your 3... Read more

4 Oct 2018

5mins

Ranked #4

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Innovation: art or science?

Innovation: art or science?

Last week, I attended Insight Into: Innovation, an event organised by Insight Recruitment that brought together 5 brilli... Read more

1 Oct 2018

3mins

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Ranked #5

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Automation is here. Are you ready for AI?

Automation is here. Are you ready for AI?

While the mainstream media continues to spin horror stories about how AI is going to make everyone unemployed and propos... Read more

24 Sep 2018

3mins

Ranked #6

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The Dual Nature of Digital Strategy

The Dual Nature of Digital Strategy

When faced with Digital disruption, many organisations’ Digital Strategy is to set up a dedicated Digital Innovation bus... Read more

15 Mar 2018

3mins

Ranked #7

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A guide to the economics of Digital

A guide to the economics of Digital

Economics has been in the news. Since the start of the recession, many people have been introduced to Hayes’ and Keynes’... Read more

7 Mar 2018

5mins

Ranked #8

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4 keys to success in Digital Transformation

4 keys to success in Digital Transformation

According to respondents to a recent McKinsey survey, only 37% of Digital Transformation efforts are successful. The num... Read more

27 Feb 2018

9mins

Ranked #9

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You need a CDO: why, and how do you help her thrive

You need a CDO: why, and how do you help her thrive

Digital technology is making organisational evolution unavoidable. This will not be a one-off reorganisation, but a cons... Read more

23 Feb 2018

Ranked #10

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Digital Strategy for CEOs: develop mastery, keep learning and stay humble

Digital Strategy for CEOs: develop mastery, keep learning and stay humble

Have you watched All the Money in the World?. As a film, it leaves a lot to be desired. But I was struck by its depictio... Read more

20 Feb 2018

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