OwlTail

Cover image of The Localization Podcast

The Localization Podcast

"Once you stop learning, you start dying" - Albert Einstein.Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!

Weekly hand curated podcast episodes for learning

Popular episodes

All episodes

Read more

"Once you stop learning, you start dying" - Albert Einstein.Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!

A Guide To Vendor Management - Ahmed Elmiligy #47

Podcast cover
Read more

How important is it to choose the right vendors for your business? What factors come into play when building your vendor management strategy? Find out in this interview with Ahmed Elmiligy from WORDS Language Solutions.

Welcome to this episode of The Localization Podcast where you’ll learn about:

  • How to build a vendor management strategy
  • Balancing quality vs price when choosing vendors
  • Key considerations when choosing between freelancers and agencies
  • What to look for in vendors
  • Monitoring and developing vendor performance
  • How to impress your clients as a vendor

This is episode 47 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Ahmed Elmiligy.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/o_0W0ddl3oI

Thank you for listening and enjoy :)

Dec 10 2021

1hr 35mins

Play

Building A Good Localization Program - Camila Pedraza #46

Podcast cover
Read more

How is a good localization program built? Find out in this interview with Camila Pedraza from Skillshare.

Welcome to this episode of The Localization Podcast where you’ll learn about:

  • How company culture shapes your localization program
  • Tips on finding out if a company has a culture of growth & innovation
  • What makes a localization program good… or bad
  • How to NOT pitch to Localization Managers
  • B2B vs B2C KPIs
  • How to catch attention on LinkedIn
  • 72 hours learning about… bees?!

This is episode 46 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Camila Pedraza.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/SyRREfDT_GM

Thank you for listening and enjoy :)

Oct 20 2021

1hr 58mins

Play

How Bumble Does App Localization - Alex Timin #45

Podcast cover
Read more

How does Bumble do app localization differently from other companies? Find out in this interview with Alex Timin from Bumble.

In this episode you’ll learn about:

  • Benefits of using internal tools vs commercial tools
  • How new features are introduced to the app
  • JIRA’s role in the L10N process of Bumble
  • What is CTP (Collaborative Translation Platform)
  • The benefits of using A/B Testing for translation
  • How translation updates are deployed
  • What is Elastic Search and why it’s important for TM
  • Why are Google Sheets...evil?!

This is episode 45 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Alex Timin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/lFXzivbLEgw

Thank you for listening and enjoy :)

Sep 15 2021

1hr 17mins

Play

What's Going On With The Localization Podcast?

Podcast cover
Read more

A not-so-quick message from me on the state of TLP and how I feel about it.

Aug 25 2021

35mins

Play

Asia Pacific Going International - Min Tan #44

Podcast cover
Read more

How does an international growth localization consultant help companies achieve their goal of growing in the Asia Pacific? Find out in this interview with Min Tan from Google.

In this episode you’ll learn about:

  • The role of an International Growth Localization Consultant
  • What localization means for clients
  • Where to find inspiration and new knowledge as a consultant
  • What makes a good consultant
  • The differences between APAC and US companies
  • Where to grow as a consultant
  • How to self-reflect
  • Becoming a consultant because of... podcast?!

This is episode 44 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Min Tan. 

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/UQ2wOGeHbBE

Thank you for listening and enjoy :)

Jul 28 2021

1hr 18mins

Play

On Being An LGBTQ+ Ambassador & Biases - Raffaele Pascale #43 pt. 2

Podcast cover
Read more

In part 2 of our interview with Raffaele Pascale, we got a bit more personal and talked about his role as an LGBTQ+ Ambassador and his personal biases. We also talked about what aspects of the localization industry can be improved.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/OFobc4bbkhA

Thank you for listening and enjoy :)

Jul 14 2021

48mins

Play

Data Collection for AI - Raffaele Pascale #43 pt. 1

Podcast cover
Read more

What is data collection? And how is it used in localization? Find out in this interview with Raffaele Pascale - the NLP Localization Program Manager at Venga Global.

Welcome to part 1 of our interview where you’ll learn about:

  • General process for data collection projects
  • Why companies need data collection
  • How to transition from localization to data collection
  • Who are computational linguists
  • How to find the right people for data collection projects
  • Data collection tools
  • How to be inclusive with AI
  • Translating without context... on purpose?!

This is episode 43 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Raffaele Pascale.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/HofNVyzw0xU

Thank you for listening and enjoy :)

Jun 30 2021

1hr 11mins

Play

On Finding Your Ikigai & Being A Project Manager - Zachary Haitkin #42 pt.2

Podcast cover
Read more

In part 2 of our interview with Zachary Haitkin, we talked about finding your Ikigai and transforming that passion to purpose. 

We also got a bit more personal and talked about a day in the life of a Netflix Localization Project Manager, the importance of relationships, using machine translation in creative content, and how NOT to sell on LinkedIn.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/tlmXZEow8ss

Thank you for listening and enjoy :)

Jun 16 2021

1hr 9mins

Play

Data Driven Decision Making - Zachary Haitkin #42 pt. 1

Podcast cover
Read more

How do you incorporate data-driven decision making in localization? Find out in this interview with Zachary Haitkin - the Localization Project Manager at Netflix.

I got to talk with Zachary about his journey from being a bartender and driver to localization manager! Welcome to part 1 of our interview where you’ll learn:

  • How to convince your managers to localize
  • Understanding the user you're localizing for
  • How to find out user's language preference
  • Why is localization key to growth
  • How to test the impact of a new language
  • What localization data to gather
  • How to integrate your vendors

This is episode 42 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Zachary Haitkin.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/X-FjcmhKbI8

Thank you for listening and enjoy :)

Jun 02 2021

1hr 7mins

Play

On Ethical Buying, Storytelling, and Comfort Zones - Senem Konuklu #41 pt. 2

Podcast cover
Read more

In part 2 of our interview with Senem Konuklu, we discussed how we have the power to create the shift towards ethical buying in the localization industry.

We also got a bit more personal and talked about water-cooler chats, storytelling being trendy, and pushing people outside of their comfort zones.

If you want to see our beautiful talking heads, head to Youtube: https://youtu.be/zldZX9rH3K0

Thank you for listening and enjoy :)

May 19 2021

50mins

Play

Stakeholder Management 101 - Senem Konuklu #41 pt. 1

Podcast cover
Read more

What is stakeholder management all about? Find out in this interview with Senem Konuklu - the Localization Manager at Sony.

Whether you're a localization project manager, account manager, or any other manager, you can learn something from Senem:

  • Who are stakeholders
  • How to manage expectations
  • Prioritizing stakeholders
  • The difference between partners and stakeholders
  • Meetings vs reports
  • Do you have to go to fancy dinners?
  • Stakeholder management plan
  • How to get the hot girl.... at LocWorld?!

This is episode 41 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Senem Konuklu.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/Vx59wwZDOqE

Thank you for listening and enjoy :)

May 05 2021

1hr 6mins

Play

On Public Speaking For Introverts & Learning Agility - Dave Ruane #40 pt. 2

Podcast cover
Read more

In this episode, you'll get to meet Dave Ruane - Digital Content & Partnership Manager at XTM International. This is part 2 of our interview where things got a bit more personal.

We talked about public speaking as an introvert, getting outside of your comfort zone, learning agility, making exciting content, leading vs managing.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/m6jSwi0P4PI

Thank you for listening and enjoy :)

Apr 21 2021

47mins

Play

What Is Process Innovation Challenge (PIC) - Dave Ruane #40 pt. 1

Podcast cover
Read more

Innovation in localization? Check. Did you know we have the PIC - Process Innovation Challenge? Dave Ruane will tell you about the contest inspired by Dragon's Den / Shark Tank.

Welcome to part 1 of our interview where you'll learn about:

  • What's Process Innovation Challenge (PIC)
  • Why you should participate in this contest
  • Tips to pitch your innovations more effectively
  • Can anyone be an innovator?
  • The one thing missing in most presentations
  • How to foster a culture of innovation in your company
  • Innovate like.... a rat?!

This is episode 40 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Dave Ruane.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/cCSuO1JPH4c

Thank you for listening and enjoy :)

Apr 07 2021

49mins

Play

The First ASMR In Localization

Podcast cover
Read more

Are you craving some ASMR from the industry? ✅ How about a music quiz? ✅ 

I got it all, baby! Please enjoy my first ASMR whisper recording. (Yes, it's April Fools)

⏱ Timestamps:
01:34 - Top 10 largest LSPs in localization (by Nimdzi)
08:57 - Top 10 largest boutique LSPs (by Slator)
14:16 - Upcoming LocLunches in April
18:20 - Memsource API error codes
24:07 - Lokalise iOS SDK

Sources:

If you want to see my talking head (hidden behind a mic), head to YouTube https://youtu.be/CWlugsouI7k

Thank you for listening and enjoy :)

Apr 01 2021

31mins

Play

On World Of Warcraft & Recognitions - Yago Sagrado #39 pt. 2

Podcast cover
Read more

In this episode, you'll get to meet Yago Sagrado - the Communications Manager at Keywords Studios. This is part 2 of our interview where things got a bit more personal.

We talked about World of Warcraft, people who are not gamers, the problems of vertical organizations, recognitions, personalities.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/IFjurD0h3WI

Thank you for listening and enjoy :)

Mar 24 2021

58mins

Play

How To Localize Audio In Games - Yago Sagrado #39 pt. 1

Podcast cover
Read more

How do you localize the audio in games? Yago Sagrado from Keywords Studios is here to guide you through the process of audio localization from start to finish.

I got to talk about video games again. Yay! Welcome to part 1 of our interview where you'll learn:

  • The best way to get into the game industry
  • Why it's good to know multiple disciplines
  • What exactly is part of audio localization
  • How to localize songs
  • Why are day one patches so huge
  • How casting works in game localization
  • What is adaptation
  • 4 actors in the booth... drunk?!

This is episode 39 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Yago Sagrado García.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/GsN6gyLXiGc

Thank you for listening and enjoy :)

Mar 10 2021

1hr 21mins

Play

On Sailing & Annoying LSPs - Jan Hinrichs #38 pt. 2

Podcast cover
Read more

In this episode, you'll get to meet Jan Hinrichs - the founder & CEO of Beluga and LocLunch. This is part 2 of our interview where things got a bit more personal.

We talked about sailing, entrepreneurship, competition, annoying LSPs, corporations.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/8bSpyoZv6zk

Thank you for listening and enjoy :)

Feb 24 2021

1hr 21mins

Play

What Is LocLunch - Jan Hinrichs #38 pt. 1

Podcast cover
Read more

Have you noticed a lot of salad bowls on LinkedIn recently? That's probably LocLunch. What exactly is it? If you're a newbie like me, learn more about the community in this episode.

I got to talk to Jan Hinrichs, the founder of LocLunch. We split the 2.5-hour long interview into 2 parts, in this one you can learn the following:

  • How LocLunch started 
  • What makes a good ambassador 
  • How to get rid of a bad ambassador 😁 
  • The key to growing communities 
  • What happened to LocBurgers 
  • Is LocLunch for introverts 
  • How to "Change your life with LocLunch" 
  • The future of LocLunch

This is episode 38 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jan Hinrichs.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/lwZyLdT7kxc

Thank you for listening and enjoy :)

Feb 10 2021

1hr 14mins

Play

How To Become Global Brand Champion - Javi Díaz #37

Podcast cover
Read more

Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one.

Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out:

  • The origins of Global Brand Champion
  • A new take on the sales process
  • Why are quotas your biggest enemy
  • How to use LinkedIn to stand out
  • Does personality matter
  • How to develop your EQ
  • Dealing with rejection
  • Learn to... pick up girls?!

This is episode 37 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Javier Díaz Fernández-Carvajal.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/_IaZFgsa5SU

Thank you for listening and enjoy :)

Jan 06 2021

1hr 15mins

Play

Welcome To The World Of BiDi Localization - Gilad Almosnino #36

Podcast cover
Read more

This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo.

In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you:

▪ Why you need a robust and inclusive design
▪ The problems of mirroring UI
▪ Going against the rules to make Windows better
▪ Why MS, Google, FB, and Apple gave up BiDi users
▪ What's wrong with Unicode's BiDi algorithm
▪ Why customers don't have the power to change things
▪ Human Design System
▪ How to... bribe people?!

This is episode 36 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gilad Almosnino.

If you want to see our beautiful talking heads, head to YouTube https://youtu.be/K3R6W20s29M

Thank you for listening and enjoy :)

Nov 05 2020

1hr 30mins

Play