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Whiskey Lore

Join Best Selling Author Drew Hannush as he explores the rich stories, myths, and legends that surround our favorite spirit. From the ghosts of the Scottish Highlands, to bourbon legends like Colonel E.H. Taylor, to popular myths around how we taste and experience whisk(e)y - Drew is on a mission to help enrich your whiskey experience by finding the stories that hide behind the labels.

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Warning: This podcast is a series podcast

This means episodes are recommended to be heard in order from the very start. Here's the 10 best episodes of the series anyway though!

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Whisky Tom

The story of two very different individuals and ways to market their whisky. First James "Cobbie" Allardice, who when having trouble getting sales started, stumbled into a very unconventional way of promoting his guid GlenDronach whisky. And second a whisky maverick named Tommy Dewar who would revolutionize the way Scotch whisky was marketed with his creative flair for grabbing attention.


1 Dec 2019

Rank #1

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Introducing Whiskey Lore

Why do a podcast around whisky history? There are so many great stories to tell. And it's not just what is in the bottle, it's what happened to help create that bottle, or bring that bottle to you. It's about the mysteries and lore that has been built up around brands, distilleries, and the whiskies themselves. And in this episode, you'll see how these stories can touch you in ways you'd never imagine.


3 Dec 2019

Rank #2

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The Origins of Bottled-in-Bond

Food fraud was a rampant in the 18th and 19th Centuries. The Industrial Revolution had taken food quality out of the hands of the individual and on to business owners. Adulteration and food fraud would find its way into whiskey and one Kentucky distiller decided to fight back.


4 Dec 2019

Rank #3

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Did James Bond Cause a Whisky Depression?

007 James Bond often takes the blame for the decline of whisky sales in the 70's and 80's. But is he really to blame? We'll take a look at the man who defines cool for many and see how much influence he really wielded. And we'll look at the man who personified cool before Bond, James Bond. A fun story looking back Frank Sinatra and the Rat Pack in Las Vegas.


6 Dec 2019

Rank #4

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Cù Bòcan and the Haunting of Tomatin

When you see a bottle of Cù Bòcan Single Malt Whisky know that the name was inspired by a spectral beast that roams the Highlands of Scotland. Is it wolf? Is it a ghost dog? Hear the legends that compel villagers to take extra precautions when driving the hills of this beautiful Scottish town.


7 Dec 2019

Rank #5

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The 50 States of Whiskey

As we come up on the 100th anniversary of the enforcement of the Volstead Act, it's time to look at some of the weird and diverse laws that govern spirits across the United States. With a 10th Amendment that allows each state to create its own laws, there is no wonder figuring out where to buy your bottle in each state can become quite the mystery.


9 Dec 2019

Rank #6

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Shackleton and His Whisky (Part 1 - featuring Richard Paterson)

This is the story of two men. One, a Polar explorer affectionately and respectfully referred to as “The Boss;” and the other, a master showman and master distiller whose uncanny ability to blend and analyze scotch whisky earned him the nickname “The Nose.”  And at the beginning of this decade, these two would have their paths cross in a most unusual way - over three bottles of scotch whisky, a set of handcuffs, and a century of patient waiting.


10 Dec 2019

Rank #7

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Shackleton's Endurance Expedition (Part 2 - Bonus)

In Part 1, Ernest Shackleton is knighted for his attempt at the South Pole. Carelessly he leaves some whisky behind that is discovered and recreated by Richard Paterson. In Part 2, Sir Ernest Shackleton attempts to trans-navigate the continent of Antarctica, only to lead his men through one of the most incredible (if not THE most incredible) survival adventures in mankind's history.


31 Dec 2019

Rank #8

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The Rise and Fall and Rising Again of Four Roses (with Al Young)

The Four Roses brand you know and respect today, may have literally been your grandfather's and great-grandfather's favorite whiskey. But at the peak of its popularity in 1958, it was inexplicably removed from American shelves and remained a distant memory for almost 50 years. Join me as I invite Four Roses Brand Ambassador Al Young to help me tell the story of the rise and fall and rising again of Four Roses.


3 Jan 2020

Rank #9

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General Grant, Abe Lincoln, and a Barrel of Old Crow

There has long been a quote attributed to President Lincoln, when he was pressed about his decision to put a potential drunkard in charge of the Union Army. Is this legend true? We'll look at the origins of the quote, the drinking history of Ulysses S. Grant, the quandary that Lincoln found himself in, and see if we can make a connection to Old Crow whiskey. (Be 21+) 


10 Feb 2020

Rank #10