Retail wrap-up 2020: Setting goals for 2021
Retail wrap-up 2020: Setting goals for 2021
Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands hav... Read more
16 Dec 2020
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25mins
Retail wrap-up 2020: The current state of customer loyalty
Retail wrap-up 2020: The current state of customer loyalty
Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers... Read more
8 Dec 2020
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25mins
Retail Wrap-up 2020: Black Friday ethics
Retail Wrap-up 2020: Black Friday ethics
Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obvio... Read more
20 Nov 2020
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23mins
Retail Wrap-up 2020: Shopper modes are the new purchase channels
Retail Wrap-up 2020: Shopper modes are the new purchase channels
In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks... Read more
12 Nov 2020
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19mins
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Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year
Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year
In the second podcast of this multi-part holiday retail series, Kristin Demel, Retail Strategy Director at Callahan talk... Read more
27 Oct 2020
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33mins
Holiday Retail Series: Factors making this a one-of-a-kind retail holiday season
Holiday Retail Series: Factors making this a one-of-a-kind retail holiday season
The 2020 retail holiday season will be one unlike any others, with new challenges and major shifts for most retailers. T... Read more
13 Oct 2020
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20mins
How efficient is your media reporting?
How efficient is your media reporting?
Teams are spending a lot of time compiling massive amounts of data, to prepare reports for the next status meeting only ... Read more
6 Oct 2020
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17mins
Front-end analytics, revisited
Front-end analytics, revisited
Front-end analytics means using the data you have, to drive decisions when planning. It's about predicting the areas of ... Read more
24 Sep 2020
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21mins
How efficient is your marketing data?
How efficient is your marketing data?
Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze ... Read more
2 Sep 2020
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19mins
How machine learning can inform your marketing
How machine learning can inform your marketing
Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. Howeve... Read more
23 Jun 2020
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21mins
