Cover image of Uncovering Aha! | Data-Savvy Brand Strategy

Uncovering Aha! | Data-Savvy Brand Strategy

Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.

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Retail wrap-up 2020: Setting goals for 2021

Retail wrap-up 2020: Setting goals for 2021

Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands hav... Read more

16 Dec 2020

25mins

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Retail wrap-up 2020: The current state of customer loyalty

Retail wrap-up 2020: The current state of customer loyalty

Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers... Read more

8 Dec 2020

25mins

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Retail Wrap-up 2020: Black Friday ethics

Retail Wrap-up 2020: Black Friday ethics

Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obvio... Read more

20 Nov 2020

23mins

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Retail Wrap-up 2020: Shopper modes are the new purchase channels

Retail Wrap-up 2020: Shopper modes are the new purchase channels

In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks... Read more

12 Nov 2020

19mins

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Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year

Retail Wrap-up 2020: Top 10 holiday tactics that will suffer this year

In the second podcast of this multi-part holiday retail series, Kristin Demel, Retail Strategy Director at Callahan talk... Read more

27 Oct 2020

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Holiday Retail Series: Factors making this a one-of-a-kind retail holiday season

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The 2020 retail holiday season will be one unlike any others, with new challenges and major shifts for most retailers. T... Read more

13 Oct 2020

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How efficient is your media reporting?

How efficient is your media reporting?

Teams are spending a lot of time compiling massive amounts of data, to prepare reports for the next status meeting only ... Read more

6 Oct 2020

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Front-end analytics, revisited

Front-end analytics, revisited

Front-end analytics means using the data you have, to drive decisions when planning. It's about predicting the areas of ... Read more

24 Sep 2020

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How efficient is your marketing data?

How efficient is your marketing data?

Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze ... Read more

2 Sep 2020

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How machine learning can inform your marketing

How machine learning can inform your marketing

Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. Howeve... Read more

23 Jun 2020

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