Ranked #1
Rethinking the customer journey
Rethinking the customer journey
Customer journeys are nothing new to marketing plans. But, there are more personal factors - and context - to consider n... Read more
25 Sep 2019
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20mins
Ranked #2
How brands should approach virtual reality
How brands should approach virtual reality
Virtual reality has become mainstream enough that it’s time for brands to think about what kinds of experiences to offer... Read more
15 Nov 2019
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20mins
Ranked #3
Are you data driven? Or data inspired?
Are you data driven? Or data inspired?
It would be tough to find a company that would say data isn’t important. But, what is the expectation of data as a marke... Read more
3 Dec 2019
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17mins
Ranked #4
Find insights in micro and aggregate data
Find insights in micro and aggregate data
It's easy to generalize performance of your retail locations when looking at data. Sometimes, the true aha insights are ... Read more
5 Aug 2019
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17mins
Most Popular Podcasts
The Joe Rogan Experience
TED Talks Daily
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Armchair Expert with Dax Shepard
Ranked #5
The case for adding marketing analytics
The case for adding marketing analytics
Often, a company’s internal analytics functions are housed somewhere within the finance department to monitor things lik... Read more
28 Jun 2019
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16mins
Ranked #6
Predicting college football attendance with data
Predicting college football attendance with data
What’s really behind a football fan's decision to go to a game? In this episode, Callahan’s senior business analyst Jame... Read more
10 Sep 2019
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18mins
Ranked #7
An insider's look at current retail challenges - and opportunities - for brands
An insider's look at current retail challenges - and opportunities - for brands
Knowing how navigate retail is critical to the success of any brand with shelf space. In this episode, Jan-Eric talks ab... Read more
28 Aug 2019
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17mins
Ranked #8
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions
Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. I... Read more
10 Jan 2020
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19mins
Ranked #9
Marketing & Analytics Hierarchy of Needs, Part 1 of 3
Marketing & Analytics Hierarchy of Needs, Part 1 of 3
Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this first epi... Read more
30 Apr 2019
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13mins
Ranked #10
Marketing & Analytics Hierarchy of Needs, Part 2 of 3
Marketing & Analytics Hierarchy of Needs, Part 2 of 3
Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this second ep... Read more
13 May 2019
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17mins
Ranked #11
Marketing & Analytics Hierarchy of Needs, Part 3 of 3
Marketing & Analytics Hierarchy of Needs, Part 3 of 3
Inspired by Maslow’s Hierarchy of Needs, we’re taking our own marketing-specific angle to his pyramid. In this third epi... Read more
29 May 2019
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11mins
Ranked #12
Black Friday success strategies
Black Friday success strategies
Black Friday has shifted from being “the” shopping holiday of the year to “a” shopping day amidst a calendar year full o... Read more
26 Nov 2019
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20mins
Ranked #13
Why an out of stock analysis matters
Why an out of stock analysis matters
Having product on shelves is an obvious requirement for customers’ ability to purchase it. But, why drive a consumer to ... Read more
18 Nov 2019
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14mins
Ranked #14
Why your ad agency should handle your campaign reporting
Why your ad agency should handle your campaign reporting
Analytics are a critical component of any marketing campaign. But who should be in charge of that reporting? In this epi... Read more
12 Jul 2019
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17mins
Ranked #15
Forecasting Facebook's future trends
Forecasting Facebook's future trends
Ben Smith, Callahan's Director of Social and Emerging Media, recently attended Facebook's F8 conference for developers. ... Read more
14 Jun 2019
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18mins
Ranked #16
Creating meaningful brand experiences in a post-pandemic world
Creating meaningful brand experiences in a post-pandemic world
What happens in a post-pandemic world? How have consumer behaviors shifted, how do we continue to meet their needs and h... Read more
17 Apr 2020
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24mins
Ranked #17
How data can inform brand and marketing decisions amidst COVID-19
How data can inform brand and marketing decisions amidst COVID-19
Navigating your marketing plan and brand response during this COVID-19-generated pandemic is no easy feat to say the lea... Read more
23 Mar 2020
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16mins
Ranked #18
Navigating C-Suite and personnel change
Navigating C-Suite and personnel change
The only constant is change - so how do you navigate the change inside your business as C-Suite leadership and other key... Read more
9 Mar 2020
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17mins
Ranked #19
Our 2020 Oscars predictions can also uncover aha...and this year's winners?
Our 2020 Oscars predictions can also uncover aha...and this year's winners?
Callahan's senior business analyst used his spare time once again to construct an algorithm - this time to determine whi... Read more
5 Feb 2020
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22mins
Ranked #20
How golf data can tee up new marketing insights
How golf data can tee up new marketing insights
Done right, business analytics can allow a marketing team or a golfer to understand the problems that are worth solving.... Read more
8 Apr 2019
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17mins
