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Business
Marketing
Entrepreneurship

Customers Who Click

Updated 16 days ago

Business
Marketing
Entrepreneurship
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Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue. The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yourself.In this weekly marketing podcast, Will interviews marketing leaders, from companies such as Fiverr, Pizza Hut Digital Ventures, and Jellyfish Group, CEOs, influencers, and celebrities to help you understand the complete customer journey, and how every aspect of it is important for the growth, and longevity of your business.We’ll discuss how to grow your business through various channels including ASO, behavioural emails, AI, customer service, social media, influencers, conversion rate optimisation, and many more.Join me, Will Laurenson of Monkey Blocks consulting, as we fight to put an end to discounting and short term visions, and promote customer centric marketing, to keep your customers clicking.

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Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue. The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yourself.In this weekly marketing podcast, Will interviews marketing leaders, from companies such as Fiverr, Pizza Hut Digital Ventures, and Jellyfish Group, CEOs, influencers, and celebrities to help you understand the complete customer journey, and how every aspect of it is important for the growth, and longevity of your business.We’ll discuss how to grow your business through various channels including ASO, behavioural emails, AI, customer service, social media, influencers, conversion rate optimisation, and many more.Join me, Will Laurenson of Monkey Blocks consulting, as we fight to put an end to discounting and short term visions, and promote customer centric marketing, to keep your customers clicking.

Cover image of Customers Who Click

Customers Who Click

Latest release on Nov 17, 2020

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Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue. The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yourself.In this weekly marketing podcast, Will interviews marketing leaders, from companies such as Fiverr, Pizza Hut Digital Ventures, and Jellyfish Group, CEOs, influencers, and celebrities to help you understand the complete customer journey, and how every aspect of it is important for the growth, and longevity of your business.We’ll discuss how to grow your business through various channels including ASO, behavioural emails, AI, customer service, social media, influencers, conversion rate optimisation, and many more.Join me, Will Laurenson of Monkey Blocks consulting, as we fight to put an end to discounting and short term visions, and promote customer centric marketing, to keep your customers clicking.

33: How to excel at Customer Activation Experiences

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In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth.

These interactive experiences are great, and if done well can turn your presence at a conference from bang average to star of the show. But they have to be done well.

A bad or average experience might draw a few people in, but won’t get shared on social, and won’t create that engagement with your customers.

A great experience is one that your audience wants to share on social media, they want to hand over their personal data to be more involved with, and crucially, sticks in their mind and ensures your brand is first in mind when a purchase decision comes about.

With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. 

Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give their customers and guests a unique and instantly shareable experience. 

Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share, brings our experiences to

Nov 17 2020

1hr 8mins

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32: How Can Brands Podcast to Success?

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In episode 32 I spoke with Roger Nairn, Founder & CEO of JAR Audio, an agency which helps launch podcasts for brands.

Podcasts are a great way for brands big and small to grow, provided you get your strategy right.

If you go down the salesy route you’re destined for failure, but provide value to your audience and you’ll increase customer engagement, and lifetime value. You can also use podcasts internally as well to engage employees and build a more engaging and fun culture within the company.

Roger has an extensive career in advertising including 8 years at DDB working with some of the worlds biggest brands. He founded JAR Audio in 2018 to help brands build ROI driven podcasts that help acquire, engage, and retain customers.

Nov 10 2020

1hr 1min

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31: Winning with Video Marketing

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This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video.

Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time.

It’s such an important channel now, especially given the increasing rise of video consumption, but also the increasing rise in cost of advertising channels. 

Add in to that the cost of producing the content, and it quickly becomes difficult to manage for most companies. The Molio approach ensures you get the most bang for your buck.

For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia).

After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand.

According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising only and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion dollar brands.

DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC’s Nightline, MediaPost and Bloomberg TV.

Nov 03 2020

1hr 2mins

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30. Drive Customer Retention with SMS Marketing

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This weeks guest was David Hoos of Conversmart, here with me to talk all about how brands can make use of SMS as a marketing and customer engagement channel.

It’s a difficult channel to use as its so intrusive, but this is exactly why it’s so powerful in the hands of great marketers.

With 90%+ open rates within minutes of sending you can ensure your message gets in front of your audience, but you just have to make it the right message.

Too promotional too often and you’ll see those unsubscribe rates rocket.

David is the Director of Marketing at Conversmart where they help growing DTC brands run best-in-class SMS and email programs that delight consumers and drive more revenue. He's been featured in multiple publications including Digiday, Shopify Plus, BigCommerce, and more. Outside of work, he's usually spending time with his wife and foster kiddo or cooking up a chunk of meat on his smoker. You can connect with him on LinkedIn or Twitter.

Oct 27 2020

43mins

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29: Copywriting for Conversion

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This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates.

Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the reader.

Rishi had some great tips for how you can do just that in this episode, including a few other resource recommendations.

Rishi has spent the last 13 years exploring shopper behaviour and has established 9 aspects of consumer psychology that are the most important.

Oct 20 2020

1hr 1min

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28: How to Conduct Great Customer Research

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This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands.

Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity.

However, it is difficult. It’s difficult to do properly, and write questions that aren’t leading or create some sort of bias. Luckily, in this episode Sam gives a great example of what the right question might look like.

Sams an expert and designing surveys and really asking the right questions to ensure your feedback is useful and relevant, and not biased by phrasing.

Oct 13 2020

1hr 4mins

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27: What is the Key to a Great SEO Strategy?

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In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO.

It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality.

  • Quality customer experience.
  • Quality website.
  • Quality content.

If you give the customer a great experience, and your content matches the needs of their search, you’ll be rewarded by Google.

Combine that with a quality outreach program to build quality links and you’ll be on page 1 in no time.

Most businesses fail because they can't get enough customer. Kris developed a simple system to get your message in front of your ideal customer to predictably grow your business.

Oct 06 2020

40mins

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26: Find Out Why Social Proof is Key For Your Business

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In this weeks episodes I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days.

Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem and just the slightest doubt in a customers mind about the legitimacy of reviews can turn them away.

Any business wanting to be really successful and step up to the next level absolutely must be collecting reviews, and it is really easy. One important thing to realise as well is that negative reviews aren’t necessarily a bad thing, they add transparency, and also give you an opportunity to respond to them.

Don’t be afraid of collecting reviews, just get the emails out there, and do it responsibly. No incentivising!

Callum Mckeefery is the founder and CEO of Reviews. He bootstrapped the company to a $10m plus turnover. The company employs 73 people across the UK Germany, USA & Australia.

Sep 29 2020

51mins

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25: How to Beat the Advertising Algorithms

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I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them.

It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business.

It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work.

You can get the basics by looking at what others are doing, but the absolute key thing is that your adverts resonate with your audience, and they react positively to it.

Masood is a digital marketing specialist with a background in chemical engineering (UMIST) and mathematical modeling — both academia and in industrial operations. He used that as inter transferable prowess into his passion that was the online world as a whole. He has more than 12,000 hrs of experience with social media paid and organic algorithms dissecting and deciphering. 

He’s an avid fanatic and expert of reverse-engineering systems to evaluate digital intelligence for businesses and the roadmap for the way to go. He has an overall internet media analysis experience of 16 years, and currently runs an AI driven digital marketing consultancy and agency with the world’s top 1% talent, and technology from around the world.

Sep 22 2020

45mins

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24. The Importance of a Holistic Approach to Marketing

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In this episode, I spoke with Josh Boone about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing.

It’s so important that everyone involved in marketing for business that really understands the wider picture, when teams get siloed, performance is held back and this is made worse by an obsession with channel-based roles. Obviously, while it’s important that you have specialists who are just amazing at that one channel that they own, it’s also key that they not only work collaboratively across the business but also that they actually understand marketing.

Quite often I see people brought in to do functional roles. They sit there just tweaking ad copy and keywords, but there’s little marketing understanding as to why these changes work and why customers respond to them better.

Really great episode with Josh, and I think there might be a follow up in the future as well.

Josh is an advisor, speaker, and growth strategist with 17 years of marketing and leadership experience in the B2B and B2C industries.

Sep 17 2020

1hr 2mins

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23: How to Dominate Page 1

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In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand.

We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already?It’s a really fascinating approach as really, everyone thinks of just SEO or PPC as your methods for reaching Page 1, but if you’re going for high traffic, competitive keywords, it’s incredibly difficult to get there. So why not let someone else do the work, and you benefit from it?

Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR.

Sep 08 2020

59mins

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22: Capture and Convert with Chatbots

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Mikael da Costa, the CEO of Leadoo explains how businesses, both B2B and B2C can use on-page chatbots to convert more customers. While they can be used as a support function, there’s actually huge value in using them as part of the lead generation and conversion funnel.

Mikael da Costa is a serial entrepreneur with experience in various online businesses. Currently he is the CEO of Leadoo Marketing Technologies a fast growing MarTech startup.

Aug 31 2020

41mins

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21: Using TikTok to Grow Your Business

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Khaleel Gonzalez explains how you can use TikTok as a marketing channel both organically and with advertising.

In this episode you’ll learn the tactics and techniques for really getting value out of TikTok as a marketing channel. It’s not an easy one to use and requires a lot of work, but the content consumption on a daily basis is huge, and there aren’t many brands on the platform yet so there’s huge opportunity available.

From deploying disruptive digital technologies at McDonald's to managing advertiser partnerships at Facebook. Khaleel has built his career around placing himself on the bleeding-edge of emerging tech and consumer sensations.

As VP of Strategic Partnerships at Optimal Agency, Khaleel is the connecting tissue between brands, creators and a leading performance marketing agency that helps unlock incremental revenue and drive awareness with tremendous efficiency for a growing roster of clients.

Khaleel and Optimal are making history on TikTok as one of the first advertisers on the platform and by producing conversions much more affordably than competing social channels.

Aug 25 2020

56mins

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20. How to Run Profitable Facebook Ads

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Peter Carter, a marketing consultant specialising in Facebook ads explains the key do’s and don’t behind Facebook advertising.

You’ll learn some of the biggest mistakes people make when approaching Facebook advertising (including going to Facebook groups for the answers), and how easy it is to actually run these easily and profitably for your business.

Peter’s been running Facebook ads since 2013. Built and sold 2 of his own brands (one of them did $175,00 in month 2 after launch). He’s been out to Facebook’s offices in Austin, Texas. Run campaigns for brands as large as Subway restaurants. Lived in Barcelona/Thailand building ecommerce brands and running/consulting on Facebook ads. Have taken a skincare brand from $17k/mo > $500k/mo in 4 months, and recently has just taken a brand from $0>$20,000/day in sales in 3 weeks.

Aug 18 2020

56mins

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19: Getting Value from Your Transactional Email

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Matt Reibach from Socketlabs takes us through the importance of transactional email, and how you can drive value for your business by taking advantage of the emails your customers actually want to receive.

In this episode you’ll learn the biggest mistakes businesses use with transactional email, how to go about implementing these properly into your business, and the exciting trends we’ll be seeing over the next 18 months.

Matt is the Head of Community and Developer Relations at SocketLabs. He is an avid learner and always keeps an eye out for the latest trends in the email and software development spaces. Based outside of Philadelphia, Matt is a huge sports fan and an aspiring basement guitarist.

Aug 11 2020

41mins

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18: How to Position Your Business For Success

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Peter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success.

In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right.

Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain them to their target audience in a way that makes them listen.

For the last few years he has worked with startups teaching them how to build a compelling proposition that will make people listen and act. Peter has spent most of his working life as an entrepreneur working in startups. He’s built and sold several scale businesses, so he’s seen the problem first hand.

Aug 04 2020

54mins

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17: The Secrets To A Powerful Content Strategy

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In this episode I spoke with Raj Anand the founder of Goodman Lantern about content marketing.

In this episode you’ll learn how to go about a content strategy for your business. It’s not particularly quick, its not that simple, but the results can be incredible. Raj goes into detail about Top, Middle and Bottom of funnel content to really explain what sort of content should go where.

Raj Anand is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. 

An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £55m. 

Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

Jul 28 2020

51mins

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16: Surprise & Delight Your Customers with Personalised Video

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Matthew Barnett, founder of Bonjoro takes us through how businesses can use personalised and unique videos to surprise and delight their customers.

In this episode you’ll learn how quickly and easily you can create these videos and even send them to hundreds or thousands of customers easily to create a more engaged and loyal customer base.

Originally a British designer & Artist, Matt launched Bonjoro from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, his goal is to be the next Zappos, to be most loved brand in the world.

Jul 21 2020

41mins

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15: How To Run Effective PR Campaigns

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In this episode I spoke with David Fraser the founder of Ready10, a PR agency in London. You’ll learn about what PR really is, and how you should go about crafting a high performance PR strategy.

David Fraser is founder and Managing director of Ready10, the current PRCA Agency of the Year and whose clients include McDonald’s, Paddy Power, MoneySuperMarket and TotalJobs. David set up the agency after 12 years at Frank PR, where he went from work experience to Deputy Managing director. For a decade, David was Lord Sugar’s personal publicist as well as directing PR campaigns for a number of household names and brands. As well as running one of the industry’s most talked-about young agencies, David is also a keen podcaster and is founder and host of the award-winning QPR Podcast.

Jul 14 2020

43mins

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14: What Is A Brand Strategy, And Why Is It Important?

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In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland.

You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach.

Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things.

Jul 07 2020

45mins

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