Cover image of The Wit & Wire Podcast

The Wit & Wire Podcast

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies wit... Read more

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Online Courses vs. Memberships

Online Courses vs. Memberships

Which digital product is right for your business right now: an online course or a membership? Both have the potential to... Read more

27 Oct 2022

28mins

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Live Launches vs. Evergreen Funnels

Live Launches vs. Evergreen Funnels

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in... Read more

10 Aug 2022

30mins

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Squarespace vs. WordPress vs. ShowIt

Squarespace vs. WordPress vs. ShowIt

Which website builder is right for you? At a certain point, every business will need a website. But depending on what yo... Read more

23 Mar 2022

31mins

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Podcast Host vs. Podcast Guest

Podcast Host vs. Podcast Guest

Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a pod... Read more

2 Feb 2022

28mins

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TikTok vs. Instagram

TikTok vs. Instagram

Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie ... Read more

5 Jan 2022

40mins

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Bonus: What's new in 2022? (Season 3 Preview)

Bonus: What's new in 2022? (Season 3 Preview)

Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek beh... Read more

1 Jan 2022

9mins

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Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]

Season 2 Recap: How I Doubled My Downloads & What I'd Do Differently [Ep. 40]

Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies... Read more

30 Jun 2021

21mins

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How to design your podcast listener journey with Desola Davis [Ep. 39]

How to design your podcast listener journey with Desola Davis [Ep. 39]

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listen... Read more

16 Jun 2021

46mins

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Productivity tips for podcasters who don't want to outsource [Ep. 38]

Productivity tips for podcasters who don't want to outsource [Ep. 38]

A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may n... Read more

2 Jun 2021

23mins

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How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

How to build your audience as a podcast guest with Christina Lenkowski [Ep. 37]

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If e... Read more

19 May 2021

44mins

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