Designer Discussions

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-51-How-to-use-marketing-and-PR-to-drive-your-business

This is the 50th Designer Discussions podcast episode - wahoo!Jason, Maria and Mirjam look back on their favorite episodes and guest Elizabeth Kaminski from Elizabeth Helen Design shares how following the tips of the podcast led her to be published in a regional magazine and what else she took away from listening.Get more info on the podcast and listen to all the episodes at https://www.designerdiscussions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-50-Designer-Discussions-Success-Story

Find more information on SEO and all things digital marketing on Jason’s website: https://www.kitchenandbathmarketingsolutions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-49-Why-does-SEO-Cost-so-much

Our guest Jamie Gold is a well-known wellness design consultant and the author of three books on design and remodeling, including the award-winning Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health Fitness and Happiness.In this episode, we covered the following:● What does wellness have to do with design?● How do you best integrate it into the design process?● As a designer and journalist at the same time, how should designers use the wellness angle in their marketing/PR?● Why you should talk with clients about wellness design;● How to talk with clients about wellness design, and how not to;● The benefits of being niched in Interior design.Get in touch with Jamie: jamiegold.net, @JGWellnessDesign (No i on Twitter or Clubhouse)If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-48-Wellness-in-Design

In this episode, Maria talks about the concept of partitioning and why it’s important to leave every client meeting on a high note.● Clients want something to be checked off after a meeting● There are five stages:○ Identify what they need○ Gather information○ Compare○ Evaluate○ Decide● Completing something is 10 times more important than the process● Creating partitions where something gets accomplished keeps the client happy!To find some tools to help create partitions, use Design Appy to leave your client with a visual after the first meeting or Maria’s custom home design lists.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-important-to-end-on-a-high-note

In this episode, Mirjam explains what a press release is and when you may need one.A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.Purpose is to announce something, for example:Company launchNew products/servicesNew hiresEventsAwardsNew clients/partnershipsCompany growthExhibiting, speaking at eventNew office locationCharitable activitiesWhat goes in a press releases:Ask: who cares?Who, what, when, where, whyBoilerplate/backgrounderFacts only - no fluff or salesy languageHire a professional to write it!Below is the link to the PR example Mirjam discussed in this episode:https://www.prunderground.com/designer-discussions-launches-educational-marketing-podcast-for-interior-designers/00242636/ To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-46-When-do-you-need-a-Press-Release

In this episode, Maria walks us through the behavioral economics concepts of reciprocity.You have to give something first before you can get or ask for anything.Two prime examples from the world of marketing:Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.On social media, use a similar approach. Provide lots of entertaining and informative content before asking for anything.On your website, offer people something special to build trust and likeability.Client gifts are key during and after working on a project.If you give freely, people are likely to reciprocate!Learn more about the Designer Discussions hosts at https://www.designerdiscussions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-45-You-Have-to-Give-to-Get-The-Power-of-Reciprocity

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end resultOnce the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.Print media placements carry higher perceived value than onlineLearn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

In this episode, we explore the concept of social proof and share some tips on how you can apply it to your business.Getting published is the ultimate form of social proof.Get client testimonials at the big reveal.Get video testimonials.Ask and manage your online reviews..Communicate average client spend to prospects.Get in touch with us to learn more about how to get more social proof: Mirjam’s DIY PR program: https://www.getinkdiy.com/ A website review with Jason: https://www.kitchenandbathmarketingsolutions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-43-Social-Proof-The-Ultimate-Way-to-Build-Know-Like-and-Trust

This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.Different kinds of brand partnershipsPaid influencer partnerships (often with bloggers)Licensing partnerships (with high-profile designers)“Grassroots partnerships” where brands and interests aligWhy “smaller” brands are interested in partnering with designersBrand positioningExposureTrue long-term partnerships, brand advocatesContent, especially images!Benefits for designers to seek out partnerships with brandsProduct discountsAccess to new productsSocial/PR exposure and other marketingCost sharing of photography, or other financial incentivesHow to initiate a relationshipFind PR/marketing contact and reach out to introduce yourselfTag brand on social media when you use their productsCaveatArrangement must be fair for both sides!If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-42-How-designers-can-make-brand-partnerships-work-for-them