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Managing Marketing

Updated 7 days ago

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Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

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Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

Cover image of Managing Marketing

Managing Marketing

Latest release on Apr 07, 2020

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Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought leading ideas and concepts can be found on the blog.

Rank #1: Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building

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Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth.

https://www.trinityp3.com/2019/04/business-strategy-alignment-in-brand-building/

Apr 09 2019

39mins

Play

Rank #2: Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

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Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.

https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

Jan 21 2020

43mins

Play

Rank #3: Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

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Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. The challenges of measuring the value of sports and entertainment sponsorship has been a long term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.

https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Feb 25 2020

36mins

Play

Rank #4: Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

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Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.

https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

Feb 04 2020

39mins

Play

Rank #5: Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

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Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.

https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/

Mar 19 2019

43mins

Play

Rank #6: Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

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Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results.

https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Feb 11 2020

38mins

Play

Rank #7: Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise.

https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Jan 28 2020

40mins

Play

Rank #8: Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching

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Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and has been a long time new business guru for GroupM agencies in Australia and the USA. Here he chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right.

https://www.trinityp3.com/2019/03/media-agency-pitching/

Mar 12 2019

37mins

Play

Rank #9: Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

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Virginia Hyland is founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.

https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/

Feb 19 2019

35mins

Play

Rank #10: Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

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Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. He Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.

https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/

Mar 05 2019

42mins

Play

Rank #11: Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

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Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation.

https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/

Nov 26 2019

37mins

Play

Rank #12: Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett who is the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence.

https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Nov 12 2019

34mins

Play

Rank #13: Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

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Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known.

https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Nov 05 2019

39mins

Play

Rank #14: Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

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Caleb Bush is the Managing Director Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather then the things the brands communicate with them. That to build and grow brands, marketers need to ensure they are creating and managing brand experiences.

https://www.trinityp3.com/2019/11/how-brands-are-experienced/

Oct 29 2019

40mins

Play

Rank #15: John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing funnel.

https://www.trinityp3.com/2019/11/measurable-marketing-applications-artificial-intelligence/

Oct 22 2019

28mins

Play

Rank #16: Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

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Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media.

https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/

Oct 15 2019

36mins

Play

Rank #17: Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

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Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increased number of fans around the world.

https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/

Oct 08 2019

37mins

Play

Rank #18: Christian Bartens And Darren Talk Data, AI And Agile Business Practices

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Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and a C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.

Oct 01 2019

38mins

Play

Rank #19: Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising

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Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia.

https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/

Sep 24 2019

39mins

Play

Rank #20: Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective

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Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University and someone who has worked on both sides of the client / agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.

Sep 17 2019

41mins

Play

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

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Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times.

Apr 07 2020

39mins

Play

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

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Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches.

https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/

Mar 31 2020

36mins

Play

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

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Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross cultural multilingual digital marketing company. Here she talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies.

https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/

Mar 24 2020

36mins

Play

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

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George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform.

https://www.trinityp3.com/2020/03/social-media-technology-or-media/

Mar 17 2020

45mins

Play

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

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Raja Pradeep is the CEO of IT company AUP IT who provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet their security and risk expectations of their clients in handling data of all types.

https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/

Mar 10 2020

36mins

Play

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

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Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high quality content to attract and engage customers.

https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/

Mar 03 2020

37mins

Play

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Podcast cover
Read more
Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. The challenges of measuring the value of sports and entertainment sponsorship has been a long term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.

https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Feb 25 2020

36mins

Play

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

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Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.

https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/

Feb 18 2020

33mins

Play

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

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Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results.

https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Feb 11 2020

38mins

Play

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

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Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.

https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

Feb 04 2020

39mins

Play

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

Podcast cover
Read more
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise.

https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Jan 28 2020

40mins

Play

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

Podcast cover
Read more
Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.

https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

Jan 21 2020

43mins

Play

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

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To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way.

https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Jan 14 2020

37mins

Play

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

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Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making.

https://www.trinityp3.com/2020/01/the-ai-cmo/

Dec 17 2019

36mins

Play

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

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Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/

Dec 10 2019

40mins

Play

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson who is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves.

https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/

Dec 03 2019

38mins

Play

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

Podcast cover
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Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation.

https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/

Nov 26 2019

37mins

Play

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

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Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry.

https://www.trinityp3.com/2019/11/mentor-walks-women-in-media/

Nov 19 2019

39mins

Play

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

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In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett who is the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence.

https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/

Nov 12 2019

34mins

Play

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

Podcast cover
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Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known.

https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/

Nov 05 2019

39mins

Play