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Go For Launch — Grow Your Business & Your Life

Go For Launch features action-oriented tools, tips and techniques to help you grow your business, including interviews with successful company founders and business leaders.

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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GFL 050: Make Your Business Sexy

Can you make your business sexy? Heather Ann Havenwood says, "Yes, you can!" She often equates success in business with success in dating—and she's an expert at advising people in both camps. She joins me on today's podcast to talk about adding sex appeal to yourself and your company.Heather Ann is CEO of and Chief Sexy Boss. She is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.In 2006, Heather Ann started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, she molded her client into a successful guru who is now known as an expert in his field.Heather Ann has been named as an ‘Icon Creator’ and a ‘Wizard Behind the Curtain.’ She has instructed, coached and promoted hundreds of entrepreneurs, leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.Heather Ann is the author of and , a rule book for divorced men stepping back into the game.Now, Heather Ann is stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.


8 Feb 2016

Rank #1

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GFL 080: How To Work On Purpose

Are you just running a business merely for the sake of making money—or have you discovered how to work on purpose, with a clear mission? Scott Beebe has many missions in life, among them helping small business owners and organizational leaders uncover what they cannot see. As the founder and head coach of , a business coaching, training, and strategy group, he does this in three primary ways: Through the development and implementation of organizational Vision, Mission and Values By systematizing and automating business systems so owners can work ON their business and less time IN their business By leading virtual Business On Purpose Mastermind groups Scott is also the host of The Business On Purpose podcast, a weekly podcast where Scott interviews small business owners to get their insights on how they are living out their business on purpose.


5 Sep 2016

Rank #2

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GFL 078: How to Invent New Products

Learn how to invent products and bring them to market in this interview with Louis Foreman. Louis is founder and Chief Executive of Enventys, an integrated product design and engineering firm. He is also CEO of Edison Nation, and Edison Nation Medical.


22 Aug 2016

Rank #3

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GFL 076: Increase Your Website Conversions

Most people and companies have a goal to "drive more traffic" to their website. But a more crucial goal is to increase your website conversions, or the number of visitors you capture into your sales funnel. You want to make every website click count. My guest on today's podcast is an expert on the subject of turning browsers into buyers. Justin Christianson is a 14-year digital marketing veteran and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and president of Conversion Fanatics, a full service conversion rate optimization company that helps companies get more out of their digital traffic efforts. Justin talks about why conversions are so important and what some of the most effective tactics are for attracting and converting website traffic, including Ebooks, coupon codes, training programs, videos, free products and discounts.


8 Aug 2016

Rank #4

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GFL 054: The Best Business Process Management Software

I have used dozens of process management applications—from Asana and Basecamp to Trello and beyond. But the best business process management software application in my experience is .So I was excited to speak with Vinay Patankar, cofounder and CEO of Process Street, on the Go For Launch podcast.Process Street is the simplest way to manage your team’s recurring processes and workflows. You can use Process Street to do things like easily setting up new clients, onboarding employees and managing content publishing (or podcast production and promotions workflows!).Process Street is a venture backed SaaS company and AngelPad alumnus with numerous Fortune 500 clients.When not running Process Street, Vinay loves to travel and spent four years as a digital nomad roaming the globe and running different Internet businesses.Vinay and I had a wide-ranging conversation about the benefits of process management and why Process Street is helping everyone from entrepreneurs to Fortune 500 companies 10x their business results with more effective, repeatable processes.Check out the many features and benefits of using Process Street to automate your business processes.


7 Mar 2016

Rank #5

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GFL 073: From Wantrepreneur To Entrepreneur

Have you been thinking about starting your own business for awhile? Progress from wantrepreneur to entrepreneur with advice from Brian Lofrumento, my guest on this week's Go For Launch podcast. Brian is the creator of The Ultimate Profit Model and author of the book Wantrepreneur to Entrepreneur. Brian’s businesses have reached over 3.5 million people in over 200 countries. Brian built a six-figure SEO agency at the age of 24 and has helped over 50 clients from around the US and over 3,000 students from around the world grow and automate their businesses by implementing high-converting sales and marketing funnels. Brian started early as an entrepreneur. While many of his college classmates were playing video games in their spare time, he was starting a website in 2009 about soccer that he grew to a profitable audience of over 3.5 million worldwide. Soon, people started asking him how he built the webiste traffic so effectively--which led him and a friend to start an SEO agency in 2012. What started as a side hustle became a full-time venture. But in recent years, Brian started moving away from what he calls the "old way" of doing business which essentially takes a long time to convince people to buy from you. While he still values "long game" activities like SEO and participating in social media, he has developed faster, more scalable ways of attracting and converting customers. During our conversation, we talking about his "go to" source for marketing his own business. We also discuss his book and his course, which he says is aimed directly at "action takers" only. He freely gives discounts to those who sign up for his course but are not serious on following through. Brian is currently giving away 1,000 free copies of his book (you just pay shipping).


18 Jul 2016

Rank #6

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GFL 075: The Power of Direct Response Copywriting

Get ready to learn about the power of direct response copywriting from one of the masters of the craft, Scott Martin, founder of Scott Martin Copywriting. He joins me on today's Go For Launch podcast. Scott has been a professional copywriter for his entire career. He was born in America, spent his formative years in England, then moved back to America where he lived in Charlotte, North Carolina for 27 years. He now lives in Aspen, Colorado. He has taken detours into corporate communications, magazine publishing, and writing books but he has always written copy. Today, he’s a direct response copywriter. His clients include direct marketing giants like Agora, The Motley Fool, and Ryan Deiss’s Digital Marketer. But he also writes for much smaller businesses including a local pub. He has helped this small establishment build an opt-in email database of 2,500 people. Scott is a member of the Titans marketing group run by former boardroom executive Brian Kurtz. He conservatively estimates that his copy has generated over $50 million in revenue in the last four years. One of his clients was named the fastest growing business in the Charlotte area by The Charlotte Business Journal. He’s written 17 books, including a book about Caddyshack, published by Taylor Trade. Right now, he’s focusing on direct response copy—plus he just launched two websites with resources for direct marketers and direct response copywriters. Topics we discuss include: How Scott was spurred to become an entrepreneur after being laid off as a corporate copywriter How he decided to write the book and what it was like to track down some of the people who made the movie The basics of the craft of copywriting Specifics of Scott’s specialty, direct response copywriting Why direct response copywriting is critical to selling products and services Scott’s process for engaging with his direct response clients Why testimonials are so vital (“like snow at a ski resort”) and how to improve them Why Scott does not write branding ads and branding copy (and how these differ from direct response copy) The origins of direct response copywriting (in the 13th century!) Some of the reasons why it has remained powerful and effective for thousands of years A timeless example from the Gary Bencivenga, considered the greatest living direct response copywriter Other masters of neurolinguistic programming How to measure the ROI of direct response copy A great exercise to hone your direct response copywriting skills


1 Aug 2016

Rank #7

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GFL 077: Monetize Your Expertise and Work Anywhere

Discover how to monetize your expertise and work anywhere with Caitlin Pyle. Caitlin is a 29-year-old former desk zombie turned business transformation consultant. She’s the creator of ProofreadAnywhere.com, home of the online course Transcript Proofreading: Theory and Practice™, the first-ever online course on how to work from anywhere by proofreading transcripts for court reporters. She teamed up with a colleague to expand the brand by launching Transcribe Anywhere in January 2016. An authentic and effective content marketer, Caitlin turned ProofreadAnywhere into a six-figure+ blog and business within three months, and total business revenue reached $1 million within 15 months. To teach others her unique method of building platforms, carving out authority in a niche, and monetizing digital products, Caitlin developed TheWorkAnywhereLife.com blog and the Monetize Your Genius™ course.


15 Aug 2016

Rank #8

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GFL 081: Develop A Winning Edge

Dan Waldschmidt helps billion-dollar companies and high performers develop a winning edge. His bestselling book, EDGY Conversations: How Ordinary People Can Achieve Outrageous Success, is a blueprint that goes beyond typical self-help advice. Dan is a popular speaker, business strategist and an ultra-runner who since birth has been refusing to accept business as usual. Like many kids, he had a lawn mowing business, but he turned his into a money-making machine (though he opted not to tell his mom about his increased profits). He ran track like plenty of other kids, but he pushed himself to break his high school’s mile record. He got the usual entry-level job right of college, but then he changed the sales process, earned millions of dollars for the company, and became CEO by the time he was 25. These days, Dan is a people strategist and a conversation changer, serving as president and chief antagonist at Waldschmidt Partners International. Dan and his team help people arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure and the selfish behaviors that stop them from being high performers. Using his experience as a technology CEO and his fascination with neuroscience, he helps companies use extreme behavior and radical conversations to blow away the competition and dominate their industry. The Wall Street Journal calls his blog, Edgy Conversations, one of the top seven blogs sales blogs anywhere on the Internet, and hundreds of his articles on unconventional sales tactics have been published.


12 Sep 2016

Rank #9

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GFL 082: Making Millions With WordPress

How does a high school kid who speaks no English immigrate to America, overcome racial tensions, graduate from college and go on to earn millions with WordPress (among other things)? That is just part of the amazing story of Syed Balkhi. I had the honor of meeting Syed two different times in 2015. He joins me on today's podcast to talk about his impressive entrepreneurial journey. Syed is a 25- year-old, award-winning entrepreneur with several 7-figure online businesses. He was recognized as a top 100 entrepreneur under the age of 30 by the United Nations. Today, Syed is a partner in numerous companies, including WPBeginner, OptinMonster, ThemeLab, SoliloquyWP, Envira Gallery and WPForms.


19 Sep 2016

Rank #10

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GFL 088: Create and Sell Digital Products

How would you like to create and sell digital products? You might be surprised how relatively easy it is to do this and start earning extra income. In today’s podcast, I share information about why digital products are so effective. I also talk about the process of creating them—speaking from personal experience. Over the past week, I created a multi-part digital product offering just to demonstrate I could (and to create a passive revenue source!). Then I did a webinar about it and launched the product, How to Create and Sell Digital Products. The opportunity to share your knowledge by selling it online is vast and continues to grow. There are virtually endless possibilities of packaging your expertise in a variety of digital ways. Listen to the end when I give a discount code for the new course I created on this topic.


7 Nov 2016

Rank #11

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GFL 087: How to Write a Best-Selling Book

Want to know how to write a best-selling book? Believe it or not, there’s a service for that now. It’s called Book In A Box, and it is a game changer for professionals who want to write a book but don’t know how—or who can’t commit the time that is typical involved. I had the pleasure of speaking with Tucker Max, the co-founder and CEO of Book In A Box, that has turned book writing and publishing into a service. Tucker himself has written three #1 New York Times Best Sellers, which have sold over three million copies worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. Tucker admittedly has a colorful past, which is well documented. He says he tends to “slow play that” when he meets new people. “Not because I’m embarrassed or ashamed of anything, but it actually works the other way around for me,” he says. “Most people try and tell you how great they are. If you don’t do that but someone finds out on their own that you’ve done great things or cool things…it’s a better way.” He does say there are periods of his life when “almost everything I did was stupid…but the things people think I’m supposed to regret, I don’t regret at all—in fact I’m proud of them. I did the things that everyone did, but I have the courage and the honesty to say them out loud.” Now at the age of 40—married with a young son—Tucker has embarked on a new entrepreneurial path. He told me the story of being challenged by a successful businesswoman into figuring out the concept for Book In A Box, which literally helps people write a book without actually doing the writing itself. Their process is proving to be highly successful, with a string of best-selling book launches. Tucker even claims he was inspired by Socrates to create the process. Visit the show link to download a free copy of their own book that explains their methodology in detail.


24 Oct 2016

Rank #12

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GFL 086: How to Disrupt an Industry

Some of the most promising startups happen when their founders discover how to disrupt an industry. They see opportunities to radically change or improve “business as usual.” That is what Mike Devlin and his cofounders are doing with LureBoats, an online marketplace that enables customers to book boat charters across the country right from their computer or mobile device—it’s like an OpenTable or Airbnb for fishing charters.  Mike is cofounder and CBO of LureBoats. He graduated in 2014 from the University of South Carolina, Darla Moore School of Business. Prior to LureBoats, he worked for a boutique consultancy in Boston specializing in working with medical device startups.  Mike's passion for the outdoors and creating user friendly services drove him to start LureBoats and seek to disrupt the charter boat industry. Learn how Mike and his team are navigating the sometimes murky and deep waters of the fishing charter industry to make it easier for customers to find and book their trips. They are also expanding to serve people who want to book other types of boat charters such as sunset cruises, dinner tours, sightseeing tours and party barges.


17 Oct 2016

Rank #13

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GFL 085: Start A Business By Helping Others

Many people have this idea that they can start a business by helping others. But few act on their instincts. Kathryn Jones is one of those who decided to turn her passion for improving others' lives into a business that is helping children who are facing medical treatment get the emotional support they need. Kathryn is co-founder and head of product development for SuperHealos, a company dedicated to helping children facing medical treatment feel like superheroes. Before living life as an entrepreneur, Kathryn was in fashion and event coordination, organizing events all over Manhattan including the famed Mercedes Benz fashion shows. Although the fast paced environment was exciting, her love of helping others prompted her to start a second career as an Occupational Therapist. Through physical rehab, she helps people of all ages live their lives as independently and meaningfully as possible. Working at the hospital bedsides of children and families, Kathryn realized that fear of the unknown was the worst thing for someone trying to recover from illness and injury. When approached by a good friend and asked to start SuperHealos, a company focused on using superheroes and education to reduce fear for children facing medical treatment, she jumped at the chance. As well as enjoying the opportunity to merge her passions for design and health care, Kathryn is loving her new title as a “superhero of health!” Listen to the story of how Kathryn and her partner dove right in when the idea struck them for SuperHealos. They did not rely on extensive market research—instead, they started with nothing more than their passion and basic materials to create their first prototype products (superhero capes) for children. “I think being naive helps us quite a bit, because [starting a business] can be very paralyzing,” Kathryn says. She talks about running a successful Kickstarter campaign, along with getting a lot of support through the InnoLoft, an accelerator program sponsored by Constant Contact in Boston.


10 Oct 2016

Rank #14

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GFL 084: Make Money With Affiliate Marketing

How would you like to make money with affiliate marketing? There’s no better person to learn from than Matt McWilliams. Matt is the president of Matt McWilliams Consulting, where he helps online business owners and brands, small and large, leverage the power of partners to grow their businesses. Specifically, he teaches people how to make money as an affiliate and how to work better with affiliates. Matt has worked with companies and entrepreneurs like Shutterfly, Ray Edwards, Brian Tracy, Lewis Howes, Jeff Goins and more. Affiliate marketing is a lot more challenging than most people realize—whether you are simply trying to make extra money marketing products from others, or seeking others to promote your products and services. “There is an art to knowing what you should promote as an affiliate,” Matt says. He offers a free checklist and scoring system to determine if something you want to sell is worthy of promoting. If you are just starting out and have a small list, Matt offers some great advice on how to solicit feedback. (And it’s not the cliche “What are you struggling with” email.) Matt is a big proponent of hustling, and he shares several stories of how long it took him to get on the radar of some of his biggest clients. What’s more, he dives into how to charge for your time and go beyond typical hourly rates.


3 Oct 2016

Rank #15

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GFL 083: What Entrepreneurs Need to Know About HR

I recently talked to two experts about what entrepreneurs need to know about HR (human resources). Shannon Cook is a SHRM Senior Certified Professional with over 17 years’ experience in Human Resources. She received her Professional Certification in Human Resources Management from UCLA, and is the proud wife of a business owner. She works with Insperity, a trusted advisor to America's best businesses for more than 30 years that provides an array of human resources and business solutions designed to help improve business performance. Shannon has served her clients as an HR Specialist and as a Client Liaison. Shannon also developed national level trainings and resources for her colleagues in the field to support client satisfaction and efficiencies for the service teams. Earlier this year, she transitioned to a Business Performance Advisor role within Insperity and support’s Insperity’s mission to Help Businesses Succeed So Communities Prosper. Having the unique combination of business owner perspective and a HR background, she is able to empathize with the challenges a business owner faces and offer solutions that fit their long and short term strategies. Also joining us on the podcast is Luke Williams. Luke is the head of sales and operations for Zenworkforce. An entrepreneur nearly his entire life, he has founded multiple companies and has a great deal of experience helping start-ups and emerging companies start and grow their sales and organization functions. Luke joined Zenworkforce in 2015 to assist the company with entering the B2B market. His company, Grab A Cloud, specializes in consulting pre-revenue companies acquire their first customers and develop strategies for scaling operations. Zenworkforce is an employee performance documentation software that allows managers to document activities in real-time to encourage positive reinforcement and ensure accurate documentation of areas of opportunity. Zen workforce allows managers to operate more efficiently, it helps facilitates employee engagement, and provides risk mitigation assistance to the executive team.


26 Sep 2016

Rank #16

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GFL 072: Turn Frustration Into Business Inspiration

Have you ever encountered a problem and said to yourself, "There should be a solution for this!" That is what happened to Anne Brewer, who decided to turn frustration into business inspiration. Anne is the inventor and owner of Pocket Palz® and Potti Pocket®. As the product names imply, these products literally started with a lightbulb moment in a bathroom. Picture this: you are enjoying an outdoor concert and go to use a portable toilet, only to have your cell phone fall in! That is almost what happened to Anne in the summer of 2014 when she used a portable toilet at a concert and her smartphone fell out of her back pocket and onto the floor. She was lucky it didn’t fall in! But she thought there has to be a better way, and she immediately began researching smartphone holders in concert venues, stadiums, ballparks, restaurants and movie theaters… and there were none! So she invented Pocket Palz®, the safe, secure, sanitary and convenient place to put your smartphone so you can be hands free. I recently had the pleasure of meeting Anne at one of the Network for Entrepreneurs events in Wilmington, NC. She was kind enough to join me on the podcast to share more of her entrepreneurial journey.


11 Jul 2016

Rank #17

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GFL 070: The Coming End of Jobs

What happens when jobs are we know them are gone? Are you ready for the coming end of the 9-5? Taylor Pearson is on a quest to delve into the current and future trends behind tremendous shifts taking place in traditional global workforces. Taylor is an entrepreneur and author of The End of Jobs: Money, Meaning and Freedom Without the 9-to-5. Inc.com rated The End of Jobs one of the Top Three ‘Start Your Own Business’ Books and a Top 25 Business Book of 2015. He joins me on today’s podcast. Taylor’s book is full of anecdotes about the sweeping changes in what constitutes “work” for most people. For example, he talks about a child being born in 1870, when 80 percent of the population worked in agricultural jobs. Yet over the next hundred years, that figure would flip to 80% of people working in offices vs. just four percent in agriculture. He asserts that what used to be “safe” (having a 9-5 type of job) is now risky…whereas the opposite is true for entrepreneurship, with fewer barriers to entry and a bigger potential upside. He talks about several big trends, including globalization; the massive increase in the number of college degrees and the rise of ubiquitous of software and technology. For entrepreneurs, he cites several pluses including ready access to a large pool of capable talent and inexpensive software for communications and other key functions.


27 Jun 2016

Rank #18

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GFL 068: Solve Your Pain and Start a Business

What’s ailing you? What if you could solve your pain and start a business at the same time? That is what my guest on today’s podcast did with a revolutionary new health product. Jerry Collins is CEO and cofounder of Treadwell Corporation based in Wilmington, NC. After graduating from the University of Maine with a degree in finance and and an MBA, he spent 10 years as a commercial bank manager and lender. This was followed by three successful entrepreneurial ventures in the retail grocery business, financial consulting and a medical services organization. Jerry also served for 20 years as executive in the C-Suite (CEO & CFO) for Rural Health Clinic and Federally Qualified Health Center organizations. In 2009, he joined Treadwell after the system they invented helped him personally treat symptoms of Restless Leg Syndrome (cramping of feet and legs at night) that had been previously unsuccessfully treated for the prior five years. In our discussion, Jerry shares a very cautionary tale about how he bought his first business, a grocery store in a growing community. The aging owners painted a rosy picture of profitability when in fact they were fabricating the numbers to boost the sales prices. Despite Jerry’s banking acumen and access to a lot of industry and financial information that told him everything looked great, on paper, the owners fooled him. Within six months, he found the business failing—despite customers who raved about it. He had to tap into this savings until he nearly went out of business. This was followed by months of legal pursuit. Fortunately, he did receive some remuneration, yet tragically the original owner took his own life when the full extent of the damages were revealed. In the end, Jerry sold the business for a profit after three years. On a brighter note, Jerry talks about how he a childhood friend and physical therapist, Richard Hand, discovered how to solve Jerry’s restless leg pain with a device Richard was developing to help elderly patients improve their circulation. Interestingly, the device was fashioned after an old treadle (foot pedal) used on a sewing machine, which was sitting in the home of one of the elderly patients he worked with. The device, known as the TREDLR™, increases circulation significantly throughout the body with minimal user effort. They are making inroads into long-term care, assisted living, primary care. independent living and adult daycare facilities. Additional markets they are pursing include workplace wellness, athletic recovery and performance, the consumer in-home market and medical diagnostics.


13 Jun 2016

Rank #19

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GFL 060: How To Become An Infopreneur

If you want to know how to become an "infopreneur," Bailey Richert is an excellent person to teach you. In fact, that is what infopreneurs do—they package their knowledge around a specific subject and sell it to others in a variety of ways.Bailey joined me on this week's Go For Launch podcast. She is a business coach who helps individuals launch profitable online enterprises as infopreneurs—or respected experts in their fields who create value and profit by sharing their passions with others in a manner that supports their ideal lifestyles.After working the 9-5 grind as a consultant in California until 2014, she quit my job and enrolled at MIT to study entrepreneurship. She then launched a successful online travel education company, DontDieAbroad.com, and has expanded into teaching "infopreneurship" to other people (e.g., how to create and sell digital informational products online).Her new book, ,  is available on Amazon, and she offers a free video training course that outlines her 6-step process to launching an infopreneur business.Topics we discuss include:• Why you should give away 90% of your content for free • How to grow your email list then keep it warm by communicating regularly (at least once a week) • How to build your community (and gain their trust) • What are the best information products to create (based on your desires and skills) • Where the real money is for infopreneurs • What the “job” of the successful infopreneur entails (and why it’s valuable) • Why infopreneurship provides great flexibility for entrepreneurs • How Bailey gets a lot done as a solopreneur • Her “can’t live without” tool () • The first infopreneur who really inspired Bailey (Natalie Sisson of ) • Her revenue streams that include speaking, online course and coaching


18 Apr 2016

Rank #20