Cover image of The Idealists

The Idealists

Business is changing. The profit-at-all-cost narrative went extinct. But what’s next? No idea. That’s why we meet with people who are in business to lead by example. And sometimes become role models f... Read more

Ranked #1

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Klaus Thomsen, Coffee Collective

Klaus Thomsen, Coffee Collective

To evade the so-called coffee paradox, four coffee enthusiasts set out to form the Coffee Collective in 2007 in Copenhag... Read more

17 Sep 2019

42mins

Ranked #2

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Henrik Marstrand, Mater

Henrik Marstrand, Mater

Henrik Marstrand is the founder and CEO of Mater, a furniture brand dedicated to sustainability, ethics and craftsmanshi... Read more

3 Sep 2019

40mins

Ranked #3

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Nathan Gilbert, B Lab Europe

Nathan Gilbert, B Lab Europe

Nathan Gilbert is the executive director of B Lab Europe. B Lab is a non-profit organisation aiming to prove that busine... Read more

1 Oct 2019

29mins

Ranked #4

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Mariah Mansvelt Beck, Yoni

Mariah Mansvelt Beck, Yoni

Dutch fem care brand Yoni was founded by two long-time friends in 2014. Their mission? Changing the way we think and tal... Read more

29 Oct 2019

37mins

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Carel Neuberg, Marie-Stella-Maris

Carel Neuberg, Marie-Stella-Maris

In 2010, the United Nations decided that water is a human right. A year later, two Dutch business partners founded lifes... Read more

12 Nov 2019

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