Cover image of Content Lab

Content Lab

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone... Read more

Ranked #1

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Teaching Not Preaching, Laura Belgray of Talking Shrimp

Teaching Not Preaching, Laura Belgray of Talking Shrimp

How do you teach and not preach in your content? Emotional peanut butter. Listen to this conversation to learn what that... Read more

1 Aug 2018

57mins

Ranked #2

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Content Strategy Best Practices vs. Reality

Content Strategy Best Practices vs. Reality

How do we bridge the divide between inbound and content marketing best practices and the limitations inherent to our rea... Read more

22 Mar 2019

46mins

Ranked #3

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How to Be a Rockstar Brand Storyteller, Melanie Spring

How to Be a Rockstar Brand Storyteller, Melanie Spring

I invited Melanie Spring, a dear friend, as well as a brand strategist and speaker coach, to join me on this week's epis... Read more

29 Aug 2018

48mins

Ranked #4

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Showing vs. telling in content marketing

Showing vs. telling in content marketing

No matter what type of content you’re creating, generalities are the kiss of death. You need to show instead of tell. Bu... Read more

22 Nov 2019

27mins

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Ranked #5

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Google's Duplicate Content Penalty Isn't Real with Franco Valentino

Google's Duplicate Content Penalty Isn't Real with Franco Valentino

If the duplicate content penalty isn't real, why do so many of us think it is? And how should we be thinking about dupli... Read more

10 May 2019

31mins

Ranked #6

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"What to Write & When in Content Marketing" with Kevin Phillips

"What to Write & When in Content Marketing" with Kevin Phillips

I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips,... Read more

22 Feb 2019

49mins

Ranked #7

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"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot

We talk about link-building, guest blogging, and my puppy's flatulence. That's really all you need to know.

1 Mar 2019

1hr 6mins

Ranked #8

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The Challenges & Rewards of Being Vulnerable with Brie Rangel

The Challenges & Rewards of Being Vulnerable with Brie Rangel

We want to be thought leaders. But how do we get to those necessary moments of vulnerability in our content and ground t... Read more

12 Apr 2019

35mins

Ranked #9

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How to run a content brainstorm

How to run a content brainstorm

Content brainstorms with expert teams and client-facing departments are absolutely essential to creating content that dr... Read more

1 Nov 2019

41mins

Ranked #10

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Google Ads Copywriting

Google Ads Copywriting

If you're a digital marketer who is still trying to wrap your head around copywriting for Google Ads in the new age of i... Read more

20 Apr 2019

27mins

Ranked #11

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What's on My (Content) Mind, March 2019 Edition

What's on My (Content) Mind, March 2019 Edition

I'm taking a break from chatting with others to share with you all what’s inspiring me, any major content milestones fro... Read more

15 Mar 2019

15mins

Ranked #12

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What's on My Content Mind (April 2019)

What's on My Content Mind (April 2019)

Instead of the usual running list of things I'm thinking about this month, April has left me only with one question in m... Read more

26 Apr 2019

18mins

Ranked #13

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How to Interview Subject Matter Experts with John Becker

How to Interview Subject Matter Experts with John Becker

Here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.

14 Jun 2019

1hr 3mins

Ranked #14

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How to create authentic human content your buyers will love

How to create authentic human content your buyers will love

It doesn't matter what industry you're in. You can be an authentic and funny human in your content in a way that makes y... Read more

18 Oct 2019

38mins

Ranked #15

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How to give feedback on a bad draft

How to give feedback on a bad draft

I've put my cohost, John Becker, in the hot seat this week to answer this very question. If you were to ask anyone at IM... Read more

2 Nov 2019

31mins

Ranked #16

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But I'm Not a Good Writer, Kevin Phillips of IMPACT

But I'm Not a Good Writer, Kevin Phillips of IMPACT

“But I’m not a good writer.”If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at... Read more

5 Sep 2018

45mins

Ranked #17

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The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio

The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio

This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Opera... Read more

31 May 2019

46mins

Ranked #18

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Don't Fear the SEO Robots, Franco Valentino of Narrative SEO

Don't Fear the SEO Robots, Franco Valentino of Narrative SEO

SEO is not the enemy of content. If you think that, you’re shooting yourself in the foot. Trust me, I know from experien... Read more

12 Sep 2018

47mins

Ranked #19

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Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum

Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum

Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another ... Read more

24 May 2019

44mins

Ranked #20

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"Pay Attention to Tone & Context" with Will Murphy of MessagePath

"Pay Attention to Tone & Context" with Will Murphy of MessagePath

This may not seem like a big deal, but it blew my mind that Will Murphy had developed a piece of technology in MessagePa... Read more

1 Feb 2019

40mins

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