Ranked #1

Teaching Not Preaching, Laura Belgray of Talking Shrimp
Teaching Not Preaching, Laura Belgray of Talking Shrimp
How do you teach and not preach in your content? Emotional peanut butter. Listen to this conversation to learn what that... Read more
1 Aug 2018
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57mins
Ranked #2

Content Strategy Best Practices vs. Reality
Content Strategy Best Practices vs. Reality
How do we bridge the divide between inbound and content marketing best practices and the limitations inherent to our rea... Read more
22 Mar 2019
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46mins
Ranked #3

How to Be a Rockstar Brand Storyteller, Melanie Spring
How to Be a Rockstar Brand Storyteller, Melanie Spring
I invited Melanie Spring, a dear friend, as well as a brand strategist and speaker coach, to join me on this week's epis... Read more
29 Aug 2018
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48mins
Ranked #4

Showing vs. telling in content marketing
Showing vs. telling in content marketing
No matter what type of content you’re creating, generalities are the kiss of death. You need to show instead of tell. Bu... Read more
22 Nov 2019
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27mins
Ranked #5

Google's Duplicate Content Penalty Isn't Real with Franco Valentino
Google's Duplicate Content Penalty Isn't Real with Franco Valentino
If the duplicate content penalty isn't real, why do so many of us think it is? And how should we be thinking about dupli... Read more
10 May 2019
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31mins
Ranked #6

"What to Write & When in Content Marketing" with Kevin Phillips
"What to Write & When in Content Marketing" with Kevin Phillips
I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips,... Read more
22 Feb 2019
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49mins
Ranked #7

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot
We talk about link-building, guest blogging, and my puppy's flatulence. That's really all you need to know.
1 Mar 2019
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1hr 6mins
Ranked #8

The Challenges & Rewards of Being Vulnerable with Brie Rangel
The Challenges & Rewards of Being Vulnerable with Brie Rangel
We want to be thought leaders. But how do we get to those necessary moments of vulnerability in our content and ground t... Read more
12 Apr 2019
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35mins
Ranked #9

How to run a content brainstorm
How to run a content brainstorm
Content brainstorms with expert teams and client-facing departments are absolutely essential to creating content that dr... Read more
1 Nov 2019
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41mins
Ranked #10

Google Ads Copywriting
Google Ads Copywriting
If you're a digital marketer who is still trying to wrap your head around copywriting for Google Ads in the new age of i... Read more
20 Apr 2019
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27mins
Ranked #11

What's on My (Content) Mind, March 2019 Edition
What's on My (Content) Mind, March 2019 Edition
I'm taking a break from chatting with others to share with you all what’s inspiring me, any major content milestones fro... Read more
15 Mar 2019
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15mins
Ranked #12

What's on My Content Mind (April 2019)
What's on My Content Mind (April 2019)
Instead of the usual running list of things I'm thinking about this month, April has left me only with one question in m... Read more
26 Apr 2019
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18mins
Ranked #13

How to Interview Subject Matter Experts with John Becker
How to Interview Subject Matter Experts with John Becker
Here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.
14 Jun 2019
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1hr 3mins
Ranked #14

How to create authentic human content your buyers will love
How to create authentic human content your buyers will love
It doesn't matter what industry you're in. You can be an authentic and funny human in your content in a way that makes y... Read more
18 Oct 2019
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38mins
Ranked #15

How to give feedback on a bad draft
How to give feedback on a bad draft
I've put my cohost, John Becker, in the hot seat this week to answer this very question. If you were to ask anyone at IM... Read more
2 Nov 2019
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31mins
Ranked #16

But I'm Not a Good Writer, Kevin Phillips of IMPACT
But I'm Not a Good Writer, Kevin Phillips of IMPACT
“But I’m not a good writer.”If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at... Read more
5 Sep 2018
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45mins
Ranked #17

The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio
The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio
This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Opera... Read more
31 May 2019
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46mins
Ranked #18

Don't Fear the SEO Robots, Franco Valentino of Narrative SEO
Don't Fear the SEO Robots, Franco Valentino of Narrative SEO
SEO is not the enemy of content. If you think that, you’re shooting yourself in the foot. Trust me, I know from experien... Read more
12 Sep 2018
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47mins
Ranked #19

Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum
Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum
Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another ... Read more
24 May 2019
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44mins
Ranked #20

"Pay Attention to Tone & Context" with Will Murphy of MessagePath
"Pay Attention to Tone & Context" with Will Murphy of MessagePath
This may not seem like a big deal, but it blew my mind that Will Murphy had developed a piece of technology in MessagePa... Read more
1 Feb 2019
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40mins