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MarketPlay

MarketPlay by Two Trees PPC shares the stories of hard working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better. We throw in a few fun games each week to quiz our guests on some of the latest news and developments in the marketing and branding world. We have guests from a wide variety of industries and backgrounds to share as many interesting stories as possible. You'll notice some common themes to success and hopefully pick up some useful tips to apply to your own business.

Weekly hand curated podcast episodes for learning

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Episode 49: Rand Fishkin, Sparktoro

Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.Support the show (https://www.patreon.com/bePatron?u=44196766)

54mins

11 Jun 2021

Rank #1

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Episode 48: Paul Sockett

Today, our guest is Paul Sockett. He is a storyteller and creator; a professional actor and voice artist; a creative multipotentialite, and a wanderer of the world. He also helps people realigning with their story and how it impacts their spaces (and the things in it). Paul speaks a lot on uncovering and rediscovering our relationship with masculinity & femininity, and looks at all of us as energy and wants to help people consciously choose what they share their energy with. He also loves exploring words, lowering the stakes wherever possible, and enjoys really cheesy puns.Support the show (https://www.patreon.com/bePatron?u=44196766)

1hr 14mins

4 Jun 2021

Rank #2

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Episode 47: Lauren Yee, Cultivator of Curiosity & this.us.now.

Lauren Yee is a cultivator of curiosity, a builder of communities, and a process-driven problem solver who has been managing people, projects, and clients since 2005. She helps individuals of all ages, improving upon ideas so they reach their fullest potential, and streamlining policies, processes, and procedures are the things that make me come alive. She believes that curiosity, consistency, and authentic connections are the greatest drivers of great things.Before venturing out on my own, she helped build the largest LEGO-inspired STEM company in the United States. Lauren has worked with the Golden State Warriors, Google, LinkedIn, Netflix, Southwest Airlines, and Workday helping them to build community, establish inclusivity, and create psychologically safe work environments where staff can thrive.Support the show (https://www.patreon.com/bePatron?u=44196766)

1hr 11mins

28 May 2021

Rank #3

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Episode 46: Caitlin Kolb, Pilates Done Differently

Caitlin Kolb is the founder and owner of Pilates Done Differently (formerly Studio 20) in San Francisco. Caitlin specializes in post-rehab care and is known citywide for her unique approach to Pilates and the results she can achieve with her clients. Driven by her passion to help people feel at home in their bodies and more fulfilled in their lives, her teaching is trauma-informed, comforting, and intuitive. With more patience, care, and generosity, she knows Pilates can be much more than what it is used for traditionally. Now Caitlin has her sights set on increasing accessibility to the therapeutic movement industry and has been running an outreach program for the last two years to serve that cause. Through grants awarded by a generous private foundation, Caitlin and her team collaborate with local rehabilitation centers to pair individuals from underserved communities with a PDD staff member. The clients in the program are able to work with PDD on a regular basis, move towards their body-based goals, and have their sessions covered in full. Caitlin is steps away from receiving non-profit status for this program and hopes to increase accessibility across the Bay Area mindful movement industry.Support the show (https://www.patreon.com/bePatron?u=44196766)

58mins

21 May 2021

Rank #4

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Episode 45: Ginger Elizabeth Hahn, Ginger Elizabeth Chocolates

Ginger Elizabeth Hahn of Ginger Elizabeth Chocolates thinks the color of chocolate is sexy. Through her connections with the local agricultural community, her bon bons are now inspired by local organic farms and all the lush flora that grows throughout California. Listen to how Ginger grew her business to become the taste of California in our latest episode of MarketPlay. ____Ginger Elizabeth of Ginger Elizabeth Chocolates, a Northern California chocolate boutique specializing in chocolate bonbons, macarons and ice cream. With a familial love of baking set in place at a young age, Ginger ended up working towards a certificate in Hotel, Restaurant and Culinary Management from  Santa Barbara City College, followed by a pastry study program at the CIA in Hyde Park and receiving the prestigious IACP scholastic scholarship for the culinary arts. She later did an externship with the Jacque Torres chocolate shop in NY, and worked at the Ritz Carlton in Chicago under the tutelage of En-Ming Hsu, where she developed her creativity and meticulous practices. She became pastry chef at Masque Ristorante in El Dorado Hills, and a few years later went out on her own to create her personal wholesale operation, with the renamed Ginger Elizabeth Chocolates emerging several years later as a retail store in Sacramento. She now has another location in San Francisco, teaches classes and is always refining her craft. Support the show (https://www.patreon.com/bePatron?u=44196766)

48mins

15 May 2021

Rank #5

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Episode 44: Anna Cantor

Anna Cantor is a Certified Life Coach and Dementia Care consultant. After her mother was diagnosed with early onset Alzheimers in 2010, Anna became her full time caregiver at only 26 years old. For over a decade Anna has managed her care & sought out how to help others deal with grief and loss and get the right support they need. Anna found that she lacked community and 1:1 help that was specific to her needs, alongside the needs of her mother. She believes firmly that you cannot care for others unless you care for yourself first. She became a certified life coach to mentor caregivers dealing with the daily challenges that come with a loved ones diagnosis with dementia. She helps people find value and meaning in their lives, and teaches them healthy perspectives through mindset shifts, emotional processing tools and communication strategies. Anna works alongside you to provide care consulting and resources for you as a caregiver as well as personal value and empowerment for you to grow as an individual.Support the show (https://www.patreon.com/bePatron?u=44196766)

51mins

7 May 2021

Rank #6

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Episode 43: Hailey Kleinhans, Capitol Floats Auburn

In this episode Hailey Kleinhans, Owner of Capitol Floats Auburn, helps us understand the experience of floating, and talks about her vision to spread the concept of connection to self and others at Auburn's new float spa.Hailey Kleinhans (Kline-Hanz) considers herself an artist, creative and entrepreneur. She was introduced to floating by Ryan Duey in 2016 - having no idea what it was, she showed up to his newly opened float center and fell in love with the tank. One thing led to another, and she started working at Cap Floats Sac as a float facilitator and worked her way up to the director of operations. In 2018, she approached Ryan with an idea: How about opening her own center in her hometown of Auburn and expanding the vision of Capitol Floats to Placer County? Fast forward to 2020: Hailey was knee deep in construction, shooting to open in April, when COVID shut everything down. Capitol Floats Auburn officially opened June 15th. Hailey enjoys working out, learning new things, being in nature, travelling and making art. Support the show (https://www.patreon.com/bePatron?u=44196766)

45mins

30 Apr 2021

Rank #7

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Episode 42: Jonathan Havens, Cannabis Law

Jonathan Havens joins us on this episode of MarketPlay, and we're so happy to have him!Jonathan Havens is the co-chair of both the Cannabis Law Practice and the Food, Beverage & Agribusiness Practice at Saul Ewing Arnstein & Lehr LLP.  He counsels state cannabis license applicants and awardees, ancillary service and product providers, investors, management companies, and various other entities that are affected by federal and state cannabis laws.  In addition to his cannabis law practice, Jonathan maintains an active food and beverage practice, particularly with regard to cannabidiol (CBD) products, in which he counsels manufacturers, importers, distributors, and retailers of conventional foods, dietary supplements, and beverages on product development, claim substantiation, labeling, promotion, registration, reporting, and recall issues to ensure compliance with U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), and state and local requirements.Since 2019, Jonathan has been listed in Chambers USA: America's Leading Lawyers for Business for his nationwide cannabis law practice.  In 2018, he was named to the National Law Journal’s inaugural Cannabis Law Trailblazers list.  He is regularly interviewed by mainstream and trade press outlets, alike, and has been quoted by or authored pieces for CNBC, The New York Times, The Los Angeles Times, WIRED, MarketWatch, Engadget, Law360, High Times Magazine, Cannabis Business Times, Hemp Industry Daily, Marijuana Business Daily, and HEMP Magazine.   Jonathan currently serves on Law360’s Cannabis Editorial Advisory Board and the Food and Drug Law Institute’s Cannabis-Derived Products Committee.Before entering private practice, Jonathan served as a regulatory counsel with FDA, where he focused on compliance and enforcement related to promotion, advertising, and labeling.  Prior to law school, Jonathan served as a legislative aide in both the U.S. Senate and U.S. House of Representatives.Support the show (https://www.patreon.com/bePatron?u=44196766)

52mins

23 Apr 2021

Rank #8

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Episode 41: Ash Alhashim, BFG Consulting

This week's episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and  execute their go-to-market strategies, he is a firm believer that sales should be as  much science as art — and that data should inform decisions wherever possible. He  founded BFG Consulting with the goal of helping B2B SaaS businesses generate  predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to  BFGC, Ash led sales teams at companies like Sift Science, Heap Analytics, and  Optimizely. When he’s not working, Ash spends his time running, cycling, playing chess  and roasting coffee for Simsim Coffee in San Francisco, CA.Support the show (https://www.patreon.com/bePatron?u=44196766)

46mins

16 Apr 2021

Rank #9

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Episode 40: Jeroen Corthout, Co-Founder at Salesflare

In this episode, we're joined by Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling business-to-business, mostly popular with agencies and SaaS companies. Salesflare was founded when Jeroen and his co-founder Lieven wanted to manage their leads for their software company in an easier way. They didn't like to keep track of them manually, so they built Salesflare, which pulls customer data together automatically. Salesflare is a top-rated CRM on review platforms like G2 for ease of use and automation features.Support the show (https://www.patreon.com/bePatron?u=44196766)

50mins

9 Apr 2021

Rank #10