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Be The Drop

Updated 9 days ago

Business
Education
Society & Culture
News
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Be The Drop Podcast is where passionate communicators and savvy business people come to improve their communication skills. The show captures insights from a wide range of guests including leading entrepreneurs, athletes, social media influencers, CEO’s, charity founders and visionaries. Learn how the best communicators motivation and inspire their tribes to take action. This show will teach you ways to connect in a more meaningfully way as both a business owner and community leader.

Read more

Be The Drop Podcast is where passionate communicators and savvy business people come to improve their communication skills. The show captures insights from a wide range of guests including leading entrepreneurs, athletes, social media influencers, CEO’s, charity founders and visionaries. Learn how the best communicators motivation and inspire their tribes to take action. This show will teach you ways to connect in a more meaningfully way as both a business owner and community leader.

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0
Cover image of Be The Drop

Be The Drop

Latest release on May 24, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 9 days ago

Rank #1: How Storytelling Can Be Used To Sell

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All of us working in small to medium sized business are acutely aware of the importance of sales to ongoing success. But despite this, it is not uncommon for there to be a reluctance or unease about knowing how to sell. 

Sometimes it's as though "sales" is a dirty word. But it's not! And even if your business doesn't have a dedicated salesperson, there are some changes you can make that will help sharpen your sales focus - in a natural and organic way.

In today's episode of Be The Drop, I break down 3 key storytelling techniques to supercharge your sales process. I also discuss the importance of building a sales mindset for your business that aligns with your culture, and is true to your story to deliver bottom line results.

To explore this topic in more detail, join the discussion in our Storytelling Superheroes Facebook Group.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

May 15 2018

20mins

Play

Rank #2: Personal Branding Tips From Brand Expert Kristen Werner

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These days, it's not enough to have a corporate brand. You need a personal brand too. In some industries, it's more important than others. But across the board, adopting some basic personal branding tips could take your networking and sales efforts to the next level.

In today's episode of Be The Drop, I chat to Kristen Werner of KW.Brands about authenticity and visual branding. Plus, she reveals some powerful tips for developing a compelling personal brand.

To explore this topic in more detail, join our Storytelling Superheroes Facebook Group where you can ask Kristen and the team at Narrative Marketing any questions you have about personal branding and storytelling.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

May 20 2018

14mins

Play

Rank #3: Diversity In The Workplace And Social Enterprise

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Increasing evidence demonstrates that diversity in the workplace leads to better innovation and improved financial performance. Accepting people of all backgrounds, gender and varying physical capacity, is not just a nice idea, but when it comes to business, adopting an altruistic approach is also good business strategy.

Sarah Gun is an inspiring social entrepreneur, disruptor, and founder of GOGO events. Sarah is an activator for SheEO, Founder of Social Change Headquarters, and Director of GOGO Labour Hire. She is well versed in dealing with people from all walks of life, and is passionate about helping others do good.

In today's episode of Be The Drop, Sarah shares her mechanisms for achieving positive business outcomes, and how changing your structures, presumptions of business, and approaches to hiring can improve business performance and at the same time, provide positive community outcomes.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jun 16 2019

17mins

Play

Rank #4: Cooperatives And Mutuals: A Community Based Business Model

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Mutual run organisations is a business model that not all people understand - even people who are actually members of a Cooperative or Mutual. In this model, customers earn their right to influence the organisation, not for direct investment, but with their custom. It's a model that is becoming more popular along with the rise of social enterprises.

The Business Council of Cooperatives and Mutuals is an organisation that promotes, advocates, and represents Cooperative and Mutual Enterprise (CME). 8 in 10 Australians are involved or are customers of a cooperative or mutual, and Melina Morrison the CEO at BCCM is agitating legislators and regulators to raise awareness of the value of this business model.

In today's episode of Be The Drop, Melina explains the benefits to both consumers and our economy. She share stories of communities who are uniting and through Cooperatives and Mutuals, to increase accessibility of renewables, health services, housing, and many other significant functions.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jun 09 2019

19mins

Play

Rank #5: Time Management And Mindfulness For Optimal Performance

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As modern life becomes more complex, and work pressures increase, stress and burnout are becoming increasingly common complaints. Quality of life isn't in the standard business vocabulary, but time management is, and according to this week's guest, this is one key element to achieving a manageable balance in your life.

Alexandra Laws is a leading Human Performance coach who moved from optimal performance in athletics, to teaching optimal performance in the corporate sector. Having won world championship medals, and assisted olympic medal winning athletes, Alex has proven her method with some of the world's highest achievers.

In today's episode of Be The Drop, Alex demystifies Optimal Performance and she explains how mindfulness, discipline, and time management, are critical elements to achieve optimal performance and reduce stress.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jun 02 2019

17mins

Play

Rank #6: Journey Of A Professional Magician With Matt Tarrant

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Making a living as an entertainer in any field is challenging, as a professional magician the opportunities to do so are very limited. To be successful in this field requires patience, discipline and resilience; plus maybe a pinch of magic!

Matt Tarrant is one of Australia's leading magicians and mentalists. Matt has sold out at the Adelaide Fringe Festival for the last six years, earning him a stack of awards. His shows are packed with interactive, engaging magic and mind-blowing mentalism. 

In today's episode of Be The Drop, Matt shares the highs, lows and lessons he's learned from building a business model as a professional magician. He also explains why an important element of his business is to help nurture and support emerging performers.

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Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Apr 21 2019

32mins

Play

Rank #7: Understanding Blockchain With Katrina Donaghy

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The internet of things has made data an important commodity, but there is increasing distrust in how our data is used and managed. Blockchain, a practice of decentralising data, and creating rules around how we access, record, and use data underpins a monumental shift in the use of technology, and the trust we put in the keepers who hold our private information.

Katrina Donaghy is the Co-Founder and Co-CEO of Civic Ledger, a technology startup that provides Blockchain solutions for the public sector. Having spent several years learning the technology, and being involved in multiple successful startups, Katrin is considered an industry expert in blockchain by the likes of RMIT University.

In today's episode of Be The Drop, I speak to Katrina about how this technology could revolutionise services in government, how we use banking, and our interactions with artificial intelligence. Katrina's background in sociology provides a human perspective for our conversation instead of purely focusing on the technology because at the end of the day, it's how humans engage with and govern blockchains that will have the greatest impact.

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Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there!

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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jan 23 2019

29mins

Play

Rank #8: Future Proof Yourself And Your Business With Penny Locaso

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The future of technology is both uncertain and disruptive, requiring many of our current systems in business and life to radically change in the next decade. With the speed of technology and AI advancements moving exponentially, it is crucial for our society, particularly our corporate and professional leaders to understand technology and embrace the changes of the future, in order to future proof our workforce and businesses.

Penny Locaso, Founder and CEO of BKindred is an expert in technology and AI. After leaving her successful sixteen year career in change systems at Shell, she has become one of Australia's most well-regarded entrepreneurs. Her knowledge on artificial intelligence and technology has been called upon internationally, and at home including consultation for the Senate and the national curriculum.

In today's episode of Be The Drop, Penny explores the potential for humans in the space of technology to amplify happiness in a world that is largely yet to be understood. Penny's concerns for the future proof of humanism in tomorrow's technology is something we need to consider, it's a conversation that could ultimately help us to lead more fulfilling and successful lives.

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Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there!

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Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jan 06 2019

18mins

Play

Rank #9: Tobi Pearce On How To Build An International Business

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Growth in business can seem elusive and difficult to obtain, yet 26 year old Tobi Pearce, is very clear on the methods, the conditions, and the mindsets that has driven his international business success. In this forthcoming interview, Tobi shares many strategies and tools, that helped him build a global fitness business.

Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. His background in personal training, and the discipline gained from strict health regimes, has facilitated Tobi to run business effectively and efficiently. The couple have been very strategic in capitalising on social media trends, which has been pivotal in driving their success.

In today's episode of Be The Drop, Tobi discusses the five-year journey of his business, Sweat, and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets.

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Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called "Pop Your Podcast Cherry An Interactive Podcasting Event" on Tuesday 19th or 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there!

---

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Dec 09 2018

33mins

Play

Rank #10: The Wonder Of Technology With Amie DD

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AmieDD is a maker of things. With a background in Game Programming and Simulation, Amie Danielle Dansby is a Software Engineer with a passion for code and cosplay. Whilst at Hybrid World Adelaide recently, I managed a quick interview to discuss the wonder of technology with AmieDD.

Starting her career at Marvel Studios, working on Captain America and X-Men Destiny, she transitioned to Research and Development, working on the Xbox and Playstation. AmieDD is currently one of the Co-Founders of ATAT Tech, working on a Robotics, Augmented Reality Video Game code-named: Project EvE.

In today's episode of Be The Drop, AmieDD discusses why it's important to make technology fun and hands on. Amie also talks about the importance of sharing ideas through open source code and she reveals how she tackles her biggest challenge in programming.

Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

For more business tips and brand storytelling tricks, or how to's to help you do your job > check out our new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

LISTEN to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Sep 02 2018

13mins

Play

Rank #11: Building A Community On Instagram With Chloe Jane

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Chloe Jane is a kindred spirit, who shares my passion for the incredible power of storytelling. Taking her love of creative writing and combining it with her skills in visual storytelling, Chloe Jane now helps a range of clients to answer questions such as > how to build your Instagram profile?

Chloe Jane loves creating beautiful social content and teaching people tips and techniques, to curate an authentic online presence. She describes herself a driven and dreamy 'ideas girl', with a passion for helping small businesses.


In today's episode of Be The Drop, Chloe Jane talks about the importance of consistent visual branding, she share her top tips to build your Instagram profile and we discuss how to authentically tell your business truth in order to stand-out online.

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Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

--

Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

LISTEN to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Aug 26 2018

15mins

Play

Rank #12: How To Build A Successful YouTube Channel With Muselk

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Elliott Watkins, better known online as Muselk, is a 22 year old Australian YouTuber based in Sydney. With over 6.3 Million subscribers to his YouTube Channel and nearly 1.8 Billion total video views since launching, Muselk has established international credibility as a YouTube content creator. 

But what does it take to build a successful YouTube Channel? How do you create initial momentum to attract subscribers and grow your channel? Muselk's channel grows by an average of 18,000 subscribers daily and averages 4 million views per day (stats from Social Blade), so I was thrilled to sit down with him at Hybrid World Adelaide to get his thoughts on how to crack YouTube success.

In today's episode of Be The Drop, Muselk shares his journey as a YouTuber, including his biggest challenges along the way and his top advice on how to grow an internationally recognised YouTube Channel. 

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to Be The Drop podcast in iTunes here

LISTEN to Be The Drop on Spotify here

SUBSCRIBE on YouTube here

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Aug 19 2018

16mins

Play

Rank #13: Latest Marketing Insights From Social Media Day Adelaide

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Social media seems to be evolving at a rate that makes my head spin. It can get confusing and it's certainly a challenge to keep up. That's why events like Social Media Day Adelaide, packed full of the latest industry insights and real business applications, are so incredibly valuable.

Established in 2015 by three passionate marketers, Jennifer Evison, Rubina Carlson and Ryan Jones, wanted to create an opportunity to share social media knowledge, with the aim of making it accessible to everyone. The event has seen rapid growth, both in attendance numbers and content, building from it's first year comprised of a handful of presentations and developing into a full day conference.

In today's episode of Be The Drop, speakers from Social Media Day Adelaide share some latest marketing insights. We hear from Lucy Cornes on audience hunger for video content, Erin Williamson from Yellow shares tips on how to connect with your customers via social media, plus Alex Counsell tells us why the focus at Cordon Blu is on frequency and brand awareness. And that's not all, there's more - this episode is packed full of helpful social media advice!

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The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Aug 12 2018

25mins

Play

Rank #14: Interview Techniques For Storytelling With Marc Fennell

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What does is take to be a good interviewer? How do you capture content in order to create a story that will take your audience on a journey - and keep them with you until the end? As a content creator and storyteller, these are questions I search to answer as I work to continually improve my interview techniques. 

Sitting down at Hybrid World Adelaide with Marc Fennell, renowned Australian radio, tv and podcast interviewer and presenter was therefore a huge honour (and also slightly intimidating!) As the anchor of SBS VICELAND's news show The Feed, Marc has interviewed high profile people from Al Gore to Tom Cruise.

Marc also created and presents ABC Radio National's award-winning podcast Download This Show, so he has a wealth of experience and knowledge to share on the topics of interview techniques and storytelling. 

In today's episode of Be The Drop, Marc talks about how to take people on a journey through storytelling, why story is critical to all forms of communication, especially in today's digital world plus he shares some top tips to improve your interview techniques. 

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Want more?  Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content.

--

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Aug 05 2018

18mins

Play

Rank #15: Podcast Insights From Pocket Casts Developer - Russell Ivanovic

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Pocket Casts is my favourite app for listening to podcasts, and I'm not alone. Recently listed by TIME as one of the 5 best podcast apps, Pocket Casts receives international recognition as one of the leading listening platforms. I was therefore very excited to interview Russell Ivanovic, Pocket Casts Co-Founder and Developer.

Russell + Co-Founder Philip Simpson, developed their first app in 2008 - an Australian weather app, which became number 1 in the app store in Australia. Two years later, they quit their day-jobs and begun full time development on the Pocket Casts app.  

Pocket Casts was recently acquired by a collective group that includes four of the world's top podcast producers - NPR, WNYC Studios, WBEZ Chicago, and This American Life For Russell, the partnership works because the collective group shares his passion for keeping podcast content open and accessible to everyone.

In today's episode of Be The Drop, we delve into the world of podcasts, Russell talks about the highs and lows of his business journey and he reveals his predictions for the future of podcasts.

Want more? We're currently running a FREE Online Storytelling That Generates Leads [SEO Basics] program - where we provide tools and resources in our Facebook Group to help you supercharge your digital storytelling content.

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here.

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE to Be The Drop podcast in Stitcher here

SUBSCRIBE to Be The Drop podcast in iHeartRadio here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jul 08 2018

31mins

Play

Rank #16: Tips For Building A Good Website - With Tyson Brady

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In today's crowded digital marketplace, the performance of your website is so important to your business. Yet many SME's struggle to understand what is required to develop an online presence that is functional, engaging and visible in search results. Unless you know a web developer, that is!

Tyson Brady is a freelance website developer and former graphic designer. So, as an introduction to our Online Storytelling Program, that looks at how to generate leads from online storytelling, Tyson is the ideal person to give us some tips for how to build a good website.

In today's episode of Be The Drop, we discuss Content Management Systems and common website problems; plus, we dip our toes into the often confusing world of Search Engine Optimisation.

To explore these topics in more detail, join our Storytelling Superheroes Facebook Group

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business advice and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jun 24 2018

21mins

Play

Rank #17: Connection & Positive Impact - With Cathy Beaton, Vinnies

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Cathy Beaton is an incredible woman. As South Australian State President of Vinnies, her work is integral to the positive impact that Vinnies has on the thousands of homeless people in South Australia.

This is a cause that troubles me deeply. So this year, I will once again participate in the CEO Sleepout, spending the night outside, on the street in the cold and wet of mid winter, to raise funds and awareness for the plight of the vulnerable and needy within our community.

In today's episode of Be The Drop, we discuss the power of working together, what volunteering means to her, and Cathy reveals how you can make a difference to the poor and needy in your community.

DONATE TODAY. All donations, big or small, greatly appreciated ❤️

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more business tips and brand storytelling tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Jun 17 2018

18mins

Play

Rank #18: How To Optimise Your Digital Content With Amelia + Jojo

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The digital content landscape is a noisy space that is constantly evolving. The rate at which this marketing space changes often leaves businesses and marketers with their heads spinning - myself included!

So this week, I sit down with my Narrative Marketing team member Jojo Furnival to share some key tips that we've learned about how to achieve success with online content.

Jojo started blogging for business in 2010, and has witnessed firsthand the evolution of digital content and online search. Through her journey, Jojo has learnt that storytelling is the best way to foster genuine engagement, and yet she also stresses that in the digital age, businesses can't approach written content without seriously considering Search Engine Optimisation.

In today's episode of Be The Drop, we discuss the importance of optimising digital content for both search-ability and readability, we break down some of the jargon terms associated with content optimisation and we also review what you can do to improve your content visibility, so more people will find you online.

To explore these topics in more detail, join our Storytelling Superheroes Facebook Group

The Be The Drop podcast is brought to you by Narrative Marketing

SUBSCRIBE to the blog here .

SUBSCRIBE to Be The Drop podcast in iTunes here

SUBSCRIBE to Be The Drop in Spotify here

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CONTACT US podcast@narrativemarketing.com.au

Jun 03 2018

23mins

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Rank #19: The Importance Of Voice And Tone - With Tamara Linke

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Voice and tone have incredible impact on the overall success of how your story is communicated. Your tone of voice is an expression of your company's values and way of thinking, and is something that should not be overlooked. My guest this week, Tamara Linke is an expert at understanding the power of voice.

A professional voiceover artist and singer, her voice is her instrument. But it's really much more accurate to describe what she does as voice acting. She's a performer and a storyteller, so naturally I couldn't wait to interview her for Be The Drop!

In today's episode of Be The Drop, we discuss the challenges of juggling creative skills with managing a business. We also chat about the growing voiceover industry, and Tamara reveals some of her top voice acting tips.

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Want more storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

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CONTACT US podcast@narrativemarketing.com.au

Apr 22 2018

22mins

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Rank #20: Understanding Data To Improve Communication - Erica Stacey

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As consumers we now access increasing amounts of digital content, across more platforms and on more devices. How, when and by whom your content is accessed can now be tracked and analysed in many clever ways. Yet many businesses are overwhelmed when tasked with understanding data to improve communication.

With a background in web design and digital strategy, Erica Stacey, founder of Scout Digital has built her business to help prepare her clients to do their best online.

In a constantly evolving digital world, Erica increasingly found, that it is training her business clients need. So she now delivers a range of half day digital courses, including Google Analytics, SEO and social media advertising.

In today's episode of Be The Drop, we discuss digital strategy, the value of data and its relationship to storytelling, and Erica reveals how to avoid feeling swamped by the ever-changing digital world.

Join the discussion in our Facebook Group!

Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

Want more digital strategy and business storytelling tips and tricks, or how to's to help you do your job? We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to the Be The Drop podcast in iTunes here

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SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au

Apr 08 2018

21mins

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