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Scaling to Freedom Podcast

After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. On this podcast, you will have everything you need to bring your business to the next level and conquer your dreams without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.

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Are Facebook Ads Still Worth It?

Today’s topic is a hot one as it is something I get asked ALL the time and something that I’ve seen several people talking about recently. Are Facebook ads still worth it? I started running Facebook ads in the corporate world in 2015 and many things have changed over the years. I can understand how all of the changes can make one feel skeptical, but once you better understand them and what they mean you will see that the short answer to the question is still a resounding YES. Tune in now to learn more about the changes that have happened over the last two years, what the changes mean, and how to work with the changes to still successfully run Facebook ads for your business.Here’s a closer look at what I discuss in this episode:How the old Facebook ads structure made us “lazy”How changes in tracking have changed visibility on what’s happening during a launchThe decrease in targeting options Staying on top of your skill building and learning as an ads manager to keep upMaking sure that your messaging is dialed in Resources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

14mins

17 May 2022

Rank #1

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How I Hire and Manage My Dream Team

Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level.However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today’s episode, I’m sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast.If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices.Here’s a closer look at what I discuss in this episode:Different ways to find people to hireWhy vetting a candidate is so importantThings I look for during the hiring and interview processWhy training is essential to building your dream teamMy thoughts and experience on firing fastResources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

19mins

10 May 2022

Rank #2

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Four Different Ways to Give Back Through Your Business

Giving back is something that I have always loved to do. When I was growing up, I would volunteer regularly and now that I am an entrepreneur I am able to give back in different ways through my business.In today’s episode, I am sharing four different ways that you can give back specifically as a business owner. Each of these methods offer different types of contributions that you can participate in depending on what stage of business you are in. If you feel called to make further impact through your business, make sure to tune in for a few options to make this happen. Here’s a closer look at what I discuss in this episode:Donating a percentage of your revenueInvolving your clients and team in your contributionRunning a match campaignHosting charity or volunteer daysOffering program scholarships or donating services Resources:VOTE FOR THE NEXT CHARITY WE DONATE TO: https://christinabernhard.com/voteApply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

8mins

3 May 2022

Rank #3

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How I’m Planning My Maternity Leave as a Single Female Entrepreneur

If you follow me on Instagram, you know that I’m currently pregnant with my very first child. As excited as I am about the news, I realized that there isn’t much information out there for female entrepreneurs who are currently expecting, especially if they’re opting to be a single parent by choice.So in this episode, I’ll be discussing what maternity leave as a female entrepreneur and single mother is going to look like for me, and how I’m planning for my maternity leave. I share my goals during my maternity leave, what I want to focus on, and how I’m designing my maternity leave for flexibility. I hope this episode can help you out or offer a perspective for how you might plan your maternity leave as an entrepreneur.Here’s a closer look at what I discuss in this episode:My goal with my clients during my maternity leaveWhy I’m focusing on giving myself time and space during this timeWhy I’m designing my maternity leave for flexibilityWhy you should create systems and hire ASAPHow I’m structuring my meetings and call schedulesHaving plans for many different scenariosResources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

22mins

26 Apr 2022

Rank #4

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What a Successful Launch Actually Looks Like Behind the Scenes

In the online space launching is a hot topic, especially as a coach. Have you ever looked at your competitors having successful launches and wonder how you could also replicate that for your business?In today’s episode I am sharing the top ingredients that I see in almost every successful launch. I know that launching can often feel chaotic - trust me, I’ve been through enough to know - but I am going to take you behind the scenes of a launch and share some tips for how to increase your chances of success. Here’s a closer look at what I discuss in this episode:Sometimes what looks like a successful launch could be a “flop”Having a tried and tested offerWhat your product is vs what your offer isMessaging that speaks to your ideal clientConsistent nurturing between launchesFollowing up with leads during the live launchUsing ads to support your launch Resources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

19mins

19 Apr 2022

Rank #5

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5 Lessons I’ve Learned Growing a Multi Six-Figure Agency

As any entrepreneur will tell you, growing a business is not always a walk in the park. While it is rewarding, it can also be quite challenging at times. In today’s episode, I’m sharing a total of six lessons that I’ve learned as a now multi six-figure agency owner (five + a bonus if you stay until the end). After four years of running this business, the way that I do things has changed significantly and thank goodness for growth! I am sharing some tips that I think would have helped me when I was first starting out, but can also be applicable for you at any stage of business.So whether you are a new or seasoned entrepreneur, these are six lessons you don't want to miss, so tune in now!Here’s a closer look at what I discuss in this episode:Hiring before you are ready The importance of creating solid systems (and doing so before you need them)Taking ultimate responsibility as the business ownerFinding the balance between honoring your boundaries and maintaining your client experienceLearning to separate your feelings from circumstancesBONUS LESSON (tune-in to find out what it is)Resources:Apply to work with us: https://christinabernhard.com/apply The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

19mins

12 Apr 2022

Rank #6

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Setting Boundaries While Remaining Flexible When Serving Your Clients

Setting boundaries can be difficult as a freelance service provider. Especially when you want to remain flexible when serving your clients.In today’s episode, I’m sharing an inside look into my business when I first started it and how not having boundaries in place eventually led to burnout. Then, I share the boundaries I started to put in place, why I have them, and why I think they’re so important as a freelance service provider. I also share how you can stay flexible with your clients all while having strong boundaries in place, how to create space with time and mental capacity, and why you should only sign clients that you’re absolutely aligned with.If you’re a new or aspiring freelancer, this episode is for you. Tune in, take notes, and learn why boundaries are important to the longevity of your business.Here’s a closer look at what I discuss in this episode:Where I started and the problems I ran into (why boundaries are so important)Examples of boundaries I put in placeHow to stay flexible based on your specific circumstanceHow to create space with time and mental capacityWhy you should only sign clients that you loveResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

18mins

5 Apr 2022

Rank #7

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How to Measure Your Funnel to Make Sure It’s Converting

Funnels are an essential part to the success of your digital ads and your sales. This week, I’ll be talking about ways in which you can measure your funnel to make sure it’s optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you’ll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you’ve made changes to your funnel, and how to measure your funnel.Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it’s working hard in the background.Here’s a closer look at what I discuss in this episode:Learning which metrics you need to measureMonitoring and keeping track of your click-through ratesTracking the dates that you’ve made changes to your funnelHow to measure your funnel so you know they’re convertingResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

14mins

29 Mar 2022

Rank #8

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How To Navigate The New Facebook Ads Targeting Changes In 2022

Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences,  your ads, and different combinations again and again. Here’s a closer look at what I discuss in this episode:What the big Facebook ad change is and why it mattersThe two biggest industries that are panicking over this change3 ways to combat this changeWhy the change doesn’t affect ad performanceHow to find replacements for authors removed in Public FiguresThe success we’ve seen with the new Publications & Organizations changeWhy source audiences were already shrinkingWhat a pure audience isResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

9mins

22 Mar 2022

Rank #9

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What You Need to Know About Running Facebook Ads for Your New Offer

Using Facebook ads for your new offer can be a very confusing endeavor. Whether you’ve used Facebook ads for a previous offer or if you’re using them for the very first time, this episode will help you create a checklist of things to keep in mind when you’re considering using ads to promote your new or latest offer.First and foremost, I highlight two very different scenarios - one being an entrepreneur who has used Facebook ads to launch a previous offer, and another one who is completely new to using Facebook ads. This is important to remember because how you proceed with using Facebook ads will greatly differ depending on your situation. Next, I share some tips and pointers to help you throughout the Facebook ads process. From pre-launching, to list building with your new ideal client, and structuring your campaigns to test the different variables involved, this episode is a must if you’re thinking about using Facebook ads for a brand new offer.Here’s a closer look at what I discuss in this episode:Two different scenarios to consider when thinking about Facebook adsWhy your pre-launch is going to be importantHow to list build with your ideal clientHow market research can help you with your messagingStructuring your campaigns to test different variablesThree Facebook Ad Strategies You Need For Your Next Launch Podcast Episode: https://christinabernhard.com/episode81/ Resources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

16mins

15 Mar 2022

Rank #10