Kurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors.  In this episode, he breaks down the 8 guiding principles that he developed to get there.   We're glad you joined us!  Topics covered include:  Starting the business (5:00) Serving great beer (16:00) Creating a great place to hang out (20:30) Open book management (26:00) A great place to work (37:00) A place to learn (41:00) Giving back to the community (44:00)  Special thanks to Kurtis Cummings for taking the time to share the Switchyard Brewing story with us   Contributors to this episode include:  Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Kurtis Cummings founded Switchyard Brewing Company in his garage and then spent 7 years developing the business plan before opening his doors.  In this episode, he breaks down the 8 guiding principles that he developed to get there.   We're glad you joined us!  Topics covered include: <ul> <li>Starting the business (5:00)</li> <li>Serving great beer (16:00)</li> <li>Creating a great place to hang out (20:30)</li> <li>Open book management (26:00)</li> <li>A great place to work (37:00)</li> <li>A place to learn (41:00)</li> <li>Giving back to the community (44:00)</li> </ul> Special thanks to Kurtis Cummings for taking the time to share the <a href="http://www.switchyardbrewing.com/" rel="nofollow" target="_blank">Switchyard Brewing</a> story with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Guiding Principles of Switchyard Brewing Company

Chuck Surack

Chuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include:  Resources (5:00) Getting started in a VW Bus (12:30) Old tech vs new tech (16:00) Advantages and disadvantages of audio tech (18:45) How the Kurzweil K250 changed everything (20:00) Customer service and sales training (29:00) Trends in audio (33:00) The NAMM Show (35:30) The Amazon threat? (37:45) Acquiring businesses (46:00) Where’s Sweetwater 10 years from now? (54:55)  Mentions:  Business Schooled Podcast Tower of Power NAMM  Special thanks to Chuck Surack for sharing Sweetwater's story Contributors to this episode include:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty  If you enjoyed this episode, stick around:  SUBSCRIBE on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. JOIN the Scratch Entrepreneur Group so we can make it Facebook official.  Thanks for listening!   Want insurance without the headache? We’re here for you.  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Chuck Surack founded <a href="https://www.sweetwater.com/" rel="nofollow" target="_blank">Sweetwater Sound</a> in his VW Bus. Now he's closing in on a billion dollars annual revenue. Topics discussed include: <ul> <li>Resources (5:00)</li> <li>Getting started in a VW Bus (12:30)</li> <li>Old tech vs new tech (16:00)</li> <li>Advantages and disadvantages of audio tech (18:45)</li> <li>How the Kurzweil K250 changed everything (20:00)</li> <li>Customer service and sales training (29:00)</li> <li>Trends in audio (33:00)</li> <li>The NAMM Show (35:30)</li> <li>The Amazon threat? (37:45)</li> <li>Acquiring businesses (46:00)</li> <li>Where’s Sweetwater 10 years from now? (54:55)</li> </ul> Mentions: <ul> <li><a href="https://www.synchrony.com/businessschooled" rel="nofollow" target="_blank">Business Schooled Podcast</a></li> <li><a href="https://towerofpower.com/" rel="nofollow" target="_blank">Tower of Power</a></li> <li><a href="https://www.namm.org/" rel="nofollow" target="_blank">NAMM</a></li> </ul> Special thanks to <a href="https://www.linkedin.com/in/chuck-surack-9a207398/" rel="nofollow" target="_blank">Chuck Surack</a> for sharing Sweetwater's story Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you enjoyed this episode, stick around: <ul> <li>SUBSCRIBE on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening! Want insurance without the headache? We’re here for you. More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Chuck Surack on Online Retail

Dhar Mann

Dhar Mann grew LiveGlam from a small business to a booming multimillion dollar success through influencer marketing. Topics:  Resources (5:30) Origins (8:45) Growth (15:00) Dhar’s mantra (19:50) Which ideas to pursue (21:00) Learning from failure (24:30) Influencer marketing (32:45) Influencer responsibilities (39:20) How to become an influencer (42:00) Dhar's 5 year plan (45:45)  Mentions: Gary Vaynerchuk Measure What Matters Project Management Tool - Monday   Special thanks to Dhar Mann for sharing LiveGlam's story   Contributors to this episode include:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty  If you enjoyed this episode, stick around:  SUBSCRIBE on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. JOIN the Scratch Entrepreneur Group so we can make it Facebook official.  Thanks for listening!   Want insurance without the headache? We’re here for you.  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Dhar Mann grew <a href="https://liveglam.com/" rel="nofollow" target="_blank">LiveGlam</a> from a small business to a booming multimillion dollar success through influencer marketing. Topics: <ul> <li>Resources (5:30)</li> <li>Origins (8:45)</li> <li>Growth (15:00)</li> <li>Dhar’s mantra (19:50)</li> <li>Which ideas to pursue (21:00)</li> <li>Learning from failure (24:30)</li> <li>Influencer marketing (32:45)</li> <li>Influencer responsibilities (39:20)</li> <li>How to become an influencer (42:00)</li> <li>Dhar's 5 year plan (45:45)</li> </ul> Mentions: <a href="https://www.garyvaynerchuk.com/" rel="nofollow" target="_blank">Gary Vaynerchuk</a> <a href="https://www.whatmatters.com/" rel="nofollow" target="_blank">Measure What Matters</a> <a href="https://monday.com/" rel="nofollow" target="_blank">Project Management Tool - Monday</a> Special thanks to <a href="https://www.dharmann.com/" rel="nofollow" target="_blank">Dhar Mann</a> for sharing LiveGlam's story Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you enjoyed this episode, stick around: <ul> <li>SUBSCRIBE on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening! Want insurance without the headache? We’re here for you. More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Dhar Mann on the Power of Influencer Marketing

Pat East, founder of Hanapin Marketing and director of The Dimension Mill, knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions:  The Tim Ferris Show The 4-Hour Work Week  Breakthrough Strategy Siri  QuickBooks Digital Marketing Blog Hero Conference  Showers Brothers Furniture Factory StoryBrand Clayton Christianson  Special thanks to Pat East for sharing his story with us Contributors:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty  If you liked this episode, stick around:  SUBSCRIBE to Scratch Entrepreneur on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. Connect with us! JOIN the Scratch Entrepreneur Group so we can make it Facebook official.  Thanks for listening!   Want insurance without the headache? We’re here for you.     More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Pat East, founder of <a href="https://www.hanapinmarketing.com/" rel="nofollow" target="_blank">Hanapin Marketing</a> and director of <a href="https://dimensionmill.org/" rel="nofollow" target="_blank">The Dimension Mill</a>, knows the five things it takes to create a healthy profitable business. Do you? Hit play to find out. Mentions: <ul> <li><a href="https://tim.blog/podcast/" rel="nofollow" target="_blank">The Tim Ferris Show</a></li> <li><a href="https://fourhourworkweek.com/" rel="nofollow" target="_blank">The 4-Hour Work Week</a></li> <li><a href="https://www.goodreads.com/book/show/3006105-breakthrough-strategy" rel="nofollow" target="_blank"> Breakthrough Strategy</a></li> <li><a href="https://www.apple.com/siri/" rel="nofollow" target="_blank">Siri</a></li> <li><a href="https://search2.quickbooks.com/get-quickbooks/?cid=ppc_G_e_US_.QB_US_GGL_Brand_Top+Terms_Exact_Search_Desktop._quickbooks_txt&amp;gclid=CjwKCAiA767jBRBqEiwAGdAOr6moBSo_SjDhpFgDTkRjg0FXr1Be4eUHZr2YKfGN3ion7NK9ScygPBoCzAoQAvD_BwE&amp;gclsrc=aw.ds#/" rel="nofollow" target="_blank"> QuickBooks</a></li> <li><a href="https://www.hanapinmarketing.com/blog/" rel="nofollow" target="_blank">Digital Marketing Blog</a></li> <li><a href="https://www.ppchero.com/hero-conf/" rel="nofollow" target="_blank">Hero Conference</a></li> <li><a href="https://bloomington.in.gov/sites/default/files/2017-06/showers.pdf" rel="nofollow" target="_blank"> Showers Brothers Furniture Factory</a></li> <li><a href="https://storybrand.com/" rel="nofollow" target="_blank">StoryBrand</a></li> <li><a href="http://www.claytonchristensen.com/" rel="nofollow" target="_blank">Clayton Christianson</a></li> </ul> Special thanks to <a href="https://www.linkedin.com/in/pateast/" rel="nofollow" target="_blank">Pat East</a> for sharing his story with us Contributors: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="noopener nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you liked this episode, stick around: <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>Connect with us! JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening! Want insurance without the headache? We’re here for you. <a href="https://www.shineinsure.com/contact" rel="nofollow" target="_blank"></a> More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Pat East - 5 Steps to a Healthy Profitable Business

Abby Gitlitz

You’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. Abby Gitlitz, founder of The Bloomington Creative Glass Center (BCGC), agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about:  magical realism apocalyptic literature and art glass pumpkins the science of blown glass, and more.  Some Mentions:  Shine Insurance Station Eleven  Welcome to Night Vale The NeverEnding Story  Great Glass Pumpkin Patch Bay Area Glass Institute The MIT Glass Lab Monroe County Public Library (MCPL) Switchyard Park  Special thanks to Abby Gitlitz for sharing her story with us Contributors:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty  If you enjoyed this episode, stick around:  SUBSCRIBE to Scratch Entrepreneur on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. Connect with us! JOIN the Scratch Entrepreneur Group so we can make it Facebook official.  Thanks for listening!   Want insurance without the headache? We’re here for you.   More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

You’ve been warned since you were small not to play with glass. It’s sharp, it’s fragile, and you’ll get hurt if it breaks. <a href="http://abbygitlitz.com/" rel="nofollow" target="_blank">Abby Gitlitz</a>, founder of <a href="http://www.bloomingtoncreativeglasscenter.org/" rel="nofollow" target="_blank">The Bloomington Creative Glass Center (BCGC)</a>, agrees. You’ll get hurt if it breaks, and you can count on it breaking if you blow glass. You’ll get burnt too. But it won’t be a big hurt, and you’ll learn to make art using the medium you’ve been scared of since before you can remember. Hit play if you want to hear about: <ul> <li>magical realism</li> <li>apocalyptic literature and art</li> <li>glass pumpkins</li> <li>the science of blown glass, and more.</li> </ul> Some Mentions: <ul> <li><a href="https://www.shineinsure.com/" rel="nofollow" target="_blank">Shine Insurance</a></li> <li><a href="https://www.goodreads.com/book/show/20170404-station-eleven" rel="nofollow" target="_blank">Station Eleven</a></li> <li><a href="https://www.goodreads.com/book/show/23129410-welcome-to-night-vale?from_search=true" rel="nofollow" target="_blank"> Welcome to Night Vale</a></li> <li><a href="https://www.imdb.com/title/tt0088323/" rel="nofollow" target="_blank">The NeverEnding Story</a></li> <li><a href="https://www.visitbloomington.com/listing/great-glass-pumpkin-patch/1927/" rel="nofollow" target="_blank"> Great Glass Pumpkin Patch</a></li> <li><a href="http://www.bagi.org/" rel="nofollow" target="_blank">Bay Area Glass Institute</a></li> <li><a href="http://glasslab.scripts.mit.edu/" rel="nofollow" target="_blank">The MIT Glass Lab</a></li> <li><a href="https://mcpl.info/" rel="nofollow" target="_blank">Monroe County Public Library (MCPL)</a></li> <li><a href="https://bloomington.in.gov/parks/parks/switchyard-park" rel="nofollow" target="_blank">Switchyard Park</a></li> </ul> Special thanks to <a href="http://abbygitlitz.com/" rel="nofollow" target="_blank">Abby Gitlitz</a> for sharing her story with us Contributors: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="noopener nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you enjoyed this episode, stick around: <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>Connect with us! JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening! Want insurance without the headache? We’re here for you.  More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Abby Gitlitz - Don't Play With Glass

Pete Yonkman

Medical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter.   Along the way, you’ll gain insight into how to create a positive company culture, how to give back to your community, and how the American healthcare system compares to others around the world.   Still wondering why this episode is titled “walking billboard for cook medical"? Hit play to find out.    Mentions:  Cook Medical Cook Group  Here’s The Thing with Alec Baldwin The Dimension Mill    Special thanks to Pete Yonkman for sharing his story with us   Contributors:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty  If you enjoyed this episode, stick around:  SUBSCRIBE to Scratch Entrepreneur on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. Connect with us! JOIN the Scratch Entrepreneur Group so we can make it Facebook official.  Thanks for listening and as always, Shine on!   Want insurance without the headache? We’re here for you.    More great stories &amp; information at:   Youtube - Blog - Podcast   Facebook - Twitter

Medical conversations are usually one of two things: confusing, bad news (or both). Join me and Pete Yonkman as we talk medical equipment shop in a way you, your five year old, or your great grandmother would understand. Learn how medical devices changed the face of healthcare forever, how Bill and Gayle Cook went on the entrepreneurial venture of a lifetime, and how Cook President Pete Yonkman once kidnapped a scooter. Along the way, you’ll gain insight into how to create a positive company culture, how to give back to your community, and how the American healthcare system compares to others around the world. Still wondering why this episode is titled “walking billboard for cook medical"? Hit play to find out. Mentions: <ul> <li><a href="https://www.cookmedical.com/" rel="nofollow" target="_blank">Cook Medical</a></li> <li><a href="https://www.cookgroup.com/" rel="nofollow" target="_blank">Cook Group</a></li> <li><a href="https://www.npr.org/podcasts/452538242/here-s-the-thing-with-alec-baldwin" rel="nofollow" target="_blank"> Here’s The Thing with Alec Baldwin</a></li> <li><a href="https://dimensionmill.org/" rel="nofollow" target="_blank">The Dimension Mill</a></li> </ul> Special thanks to <a href="https://www.linkedin.com/in/peteyonkman/" rel="nofollow" target="_blank">Pete Yonkman</a> for sharing his story with us Contributors: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="noopener nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you enjoyed this episode, stick around: <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>Connect with us! JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening and as always, Shine on! Want insurance without the headache? We’re here for you. More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Pete Yonkman - Walking Billboard for Cook Medical

Matt Ellenwood

Have you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen...   Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture.   Join us as he begins his professional journey in the sixth grade on Career Day. Follow him as he builds a flourishing career out of small beginnings in Muncie, larger than life skyscrapers in Seattle, and finally a beautiful mix of modern and traditional in our beloved Bloomington.   If you’re curious to learn how:  architecture is the perfect mix of art, math, and problems (time and money); the healthiest, most profitable businesses find a balance between making money and helping people; and everything comes full circle when Matt talks entrepreneurship with his son’s fourth grade class,  go ahead and hit play.   Mentions:  Matte Black Architecture Radiolab 99% Invisible A Very Fatal Murder Cardinal Spirits The Dimension Mill The Wilds Venue  Special thanks to Matt Ellenwood for sharing his story with us Contributors:  Host - Jeremy Goodrich Music Production - Mark Vinten Audio Editing - Christopher Lang Copy Editing - Talia Chakraborty    If you enjoyed this episode, stick around:  SUBSCRIBE to Scratch Entrepreneur on Apple Podcasts, Stitcher, Spotify or wherever you catch your podcasts.  REVIEW the show and SHARE with friends. Connect with us! JOIN the Scratch Entrepreneur Group so we can make it Facebook official.    Thanks for listening and as always, Shine on! Want insurance without the headache? We’re here for you.  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Have you ever met someone who had their whole life figured out before they’d learned how to tie their shoes? Most of us have no idea what we want to be when we grow up. Or we think we do, but with age and gray hairs realize pro baseball probably isn’t going to happen... Others stumble purely by chance into dream careers, never looking back. Enter Matt Ellenwood of Matte Black Architecture. Join us as he begins his professional journey in the sixth grade on Career Day. Follow him as he builds a flourishing career out of small beginnings in Muncie, larger than life skyscrapers in Seattle, and finally a beautiful mix of modern and traditional in our beloved Bloomington. If you’re curious to learn how: <ul> <li>architecture is the perfect mix of art, math, and problems (time and money);</li> <li>the healthiest, most profitable businesses find a balance between making money and helping people; and</li> <li>everything comes full circle when Matt talks entrepreneurship with his son’s fourth grade class,</li> </ul> go ahead and hit play. Mentions: <ul> <li><a href="http://matteblackarch.com/" rel="nofollow" target="_blank">Matte Black Architecture</a></li> <li><a href="https://www.wnycstudios.org/shows/radiolab" rel="nofollow" target="_blank">Radiolab</a></li> <li><a href="https://99percentinvisible.org/" rel="nofollow" target="_blank">99% Invisible</a></li> <li><a href="https://www.theonion.com/c/a-very-fatal-murder" rel="nofollow" target="_blank">A Very Fatal Murder</a></li> <li><a href="https://www.cardinalspirits.com/" rel="nofollow" target="_blank">Cardinal Spirits</a></li> <li><a href="https://dimensionmill.org/" rel="nofollow" target="_blank">The Dimension Mill</a></li> <li><a href="https://thewildsvenue.com/" rel="nofollow" target="_blank">The Wilds Venue</a></li> </ul> Special thanks to <a href="http://matteblackarch.com/contact/" rel="nofollow" target="_blank">Matt Ellenwood</a> for sharing his story with us Contributors: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music Production - <a href="https://www.facebook.com/mark.vinten.1" rel="noopener nofollow" target="_blank">Mark Vinten</a></li> <li>Audio Editing - Christopher Lang</li> <li>Copy Editing - Talia Chakraborty</li> </ul> If you enjoyed this episode, stick around: <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">Apple Podcasts</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://open.spotify.com/show/14zXQr8lDmYUYLMu9G467I" rel="noopener nofollow" target="_blank">Spotify</a> or wherever you catch your podcasts. </li> <li>REVIEW the show and SHARE with friends.</li> <li>Connect with us! JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Group</a> so we can make it Facebook official.</li> </ul> Thanks for listening and as always, Shine on! Want insurance without the headache? We’re here for you. More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Matt Ellenwood - How to Turn Problems into Opportunities

Margaret Fette

We all dream of taking the thing we love to do and growing it into a healthy profitable business.  Well our guest today has done just that.  Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career.  Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit.  In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you joined us! Topics discussed include:  Podcasts we’re listening to (1:00) How Margaret got in to sewing (3:45) Going from Quilting to Costuming on Broadway (18:00) Starting her own business (30:30) What makes a bad sewing machine (32:00) Recommended sewing machines (34:00) The Tailored Fit five years from now (47:30)  Mentioned in the episode: The Tailored Fit The Entre Leadership Podcast Threads Magazine Podcast Association of Sewing and Design Professionals   Special thanks to Margaret Fette for taking the time to share her story with us   Contributors to this episode include:  Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the  Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

We all dream of taking the thing we love to do and growing it into a healthy profitable business.  Well our guest today has done just that.  Since she was a little girl sewing was a curiosity, then a pastime, then a college major, and then a career.  Now Margaret is the owner of a sewing and tailoring shop called The Tailored Fit.  In this episode she shares about working on Broadway, how to pick the right sewing machine, and what it takes to build a business from scratch. We're glad you joined us! Topics discussed include: <ul> <li>Podcasts we’re listening to (1:00)</li> <li>How Margaret got in to sewing (3:45)</li> <li>Going from Quilting to Costuming on Broadway (18:00)</li> <li>Starting her own business (30:30)</li> <li>What makes a bad sewing machine (32:00)</li> <li>Recommended sewing machines (34:00)</li> <li>The Tailored Fit five years from now (47:30)</li> </ul> Mentioned in the episode: <a href="https://www.thetailoredfit.com/" rel="nofollow" target="_blank">The Tailored Fit</a> <a href="https://www.entreleadership.com/blog/podcast" rel="nofollow" target="_blank">The Entre Leadership Podcast</a> <a href="https://www.threadsmagazine.com/tag/podcast" rel="nofollow" target="_blank">Threads Magazine Podcast</a> <a href="https://www.paccprofessionals.org/" rel="nofollow" target="_blank">Association of Sewing and Design Professionals</a> Special thanks to <a href="https://www.thetailoredfit.com/" rel="nofollow" target="_blank">Margaret Fette</a> for taking the time to share her story with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank"> Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Margaret Fette – How to build a business based on sewing

Chris Chasteen

Today’s show is the fourth in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads.  A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world.  His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies.  When you put that all together, Content Cucumber has created a one stop shop for building your brand and sharing your perspective with the world.  Our guest today is co-founder Chris Chasteen who started as a financial investor in the project but then felt so connected with it he up his connection to a full-fledged member of the founding team.   Topics discussed include:  Podcasts we’re listening to (4:30) Chris’ Crossroad (7:30) With money out of the equation, which business would Chris choose? (11:30) The steps to making Content Cucumber profitable (17:30) Dave’s tip #1: Setting milestones and the steps to achieve them (26:00) Dave’s tip #2: Prepping for the ownership conversation (32:00) Dave’s tip #3: Create a laundry list of loose ends, if the conversation goes well (35:30)  Mentioned in the episode:  BeeCorp Enrollment Fuel Shine Insurance How I built This Scratch Entrepreneur BTown LowDown Up &amp; Vanished    Special thanks to Chris Chasteen for taking the time to share his crossroads with us   Contributors to this episode include:  Host - Jeremy Goodrich Co-host - David Quick Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Today’s show is the fourth in our series of on-air coaching sessions between veteran executive coach <a href="http://www.helpingbulls.com" rel="nofollow" target="_blank">David Quick</a> and an entrepreneur who sits at a crossroads.  A big decision point in his or her business. Our guest today has built a painless way for your business to share your expertise with the world.  His team includes rock star writers, street-wise marketing gurus, and analytics obsessed techies.  When you put that all together, <a href="https://contentcucumber.com/" rel="nofollow" target="_blank">Content Cucumber</a> has created a one stop shop for building your brand and sharing your perspective with the world.  Our guest today is co-founder Chris Chasteen who started as a financial investor in the project but then felt so connected with it he up his connection to a full-fledged member of the founding team.   Topics discussed include: <ul> <li>Podcasts we’re listening to (4:30)</li> <li>Chris’ Crossroad (7:30)</li> <li>With money out of the equation, which business would Chris choose? (11:30)</li> <li>The steps to making Content Cucumber profitable (17:30)</li> <li>Dave’s tip #1: Setting milestones and the steps to achieve them (26:00)</li> <li>Dave’s tip #2: Prepping for the ownership conversation (32:00)</li> <li>Dave’s tip #3: Create a laundry list of loose ends, if the conversation goes well (35:30)</li> </ul> Mentioned in the episode: <ul> <li><a href="https://www.thebeecorp.com/" rel="nofollow" target="_blank">BeeCorp</a></li> <li><a href="http://enrollmentfuel.com/" rel="nofollow" target="_blank">Enrollment Fuel</a></li> <li><a href="http://www.shineinsurance.com" rel="nofollow" target="_blank">Shine Insurance</a></li> <li><a href="https://www.npr.org/about-npr/491072721/how-i-built-this" rel="noopener nofollow" target="_blank">How I built This</a></li> <li><a href="http://www.scratchentrepreneur.com/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur</a></li> <li><a href="https://www.btownlowdown.com/" rel="noopener nofollow" target="_blank">BTown LowDown</a></li> <li><a href="https://season1.upandvanished.com/" rel="noopener nofollow" target="_blank">Up &amp; Vanished</a></li> </ul> Special thanks to Chris Chasteen for taking the time to share his crossroads with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Co-host - <a href="http://www.helpingbulls.com" rel="nofollow" target="_blank">David Quick</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Crossroads: Ownership Conversations with Chris Chasteen of Content Cucumber and Silicone Depot 

Jeremy walks you through his thoughts on reflecting and projecting for the coming year.  He address the year that was and new things that are coming up.  

Jeremy walks you through his thoughts on reflecting and projecting for the coming year.  He address the year that was and new things that are coming up.

Reflections & Projections with Jeremy

Starting a new business from scratch is an adventure. On the Scratch Entrepreneur podcast we dig deep into the systems, secrets, and stories of remarkable people who dropped everything to start a healthy profitable business.

These stories never get old and the tips your guests share along the way are huge!

Love hearing stories about start up entrepreneurs.

Love scrappy Entrepreneurs

Scratch Entrepreneur

Today we chat with RCV Roofing owner Jay Nelson about all things roofing. Learn how he grew from zero to one of the largest midwestern roofing contractors in less than 5 years. We’ll talk bad roofs, the tension between roofers and insurance companies, how to pick a good roofer, and more. We’re glad you joined us.

Today we chat with RCV Roofing owner Jay Nelson about all things roofing. Learn how he grew from zero to one of the largest midwestern roofing contractors in less than 5 years. We’ll talk bad roofs, the tension between roofers and insurance companies, how to pick a good roofer, and more. We’re glad you joined us.

RCV Roofing

Today's episode starts a new series of one air coaching session between business owners and executive coach David Quick.  We start with ourselves, Jeremy &amp; McKenzie Goodrich owners of Shine Insurance.  Our crossroads is How Do We Strategically Scale?   The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest.  David and Jeremy ask thoughtful questions for the first half of the show.  Their goal is to get at the heart of the factors that affect this point of growth.  The second half of the show is all about solutions.  David will offer three next steps and the outcomes that he sees from taking them. We’re glad you joined us! Don’t’ forget to listen to the after show recorded just for our Patreon community:  JOIN HERE   This episode’s big question: How to scale your business? Episode topics include:  Introduction to the Crossroads format and David Quick (00:45) Shine Insurance, who are they and what to they do? (4:00) Mindset for hitting expectations (7:30) What does thriving mean to Shine (9:20) Where is Shine not thriving? (12:15) What Jeremy and McKenzie enjoy about their roles at Shine (17:15) Challenges and concerns of bringing on employees (21:30) Who’s the ideal candidate? (29:20) The Hiring Process (36:30) Mentioned in the episode:  Shine Insurance Helping Bulls  Special thanks to Jeremy and McKinzie for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at HELPINGBULLS.COM   Contributors to this episode include:  Host - Jeremy Goodrich Co-Host – David Quick Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.       Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Today's episode starts a new series of one air coaching session between business owners and executive coach David Quick.  We start with ourselves, Jeremy &amp; McKenzie Goodrich owners of Shine Insurance.  Our crossroads is How Do We Strategically Scale?   The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest.  David and Jeremy ask thoughtful questions for the first half of the show.  Their goal is to get at the heart of the factors that affect this point of growth.  The second half of the show is all about solutions.  David will offer three next steps and the outcomes that he sees from taking them. We’re glad you joined us! Don’t’ forget to listen to the after show recorded just for our Patreon community: <a href="https://www.patreon.com/rss/scratchentrepreneur?auth=VFHdLlgmfKEqDxfgwN9YCW1MATcO9kKe" rel="nofollow" target="_blank"> JOIN HERE</a> This episode’s big question: How to scale your business? Episode topics include: <ul> <li>Introduction to the Crossroads format and David Quick (00:45)</li> <li>Shine Insurance, who are they and what to they do? (4:00)</li> <li>Mindset for hitting expectations (7:30)</li> <li>What does thriving mean to Shine (9:20)</li> <li>Where is Shine not thriving? (12:15)</li> <li>What Jeremy and McKenzie enjoy about their roles at Shine (17:15)</li> <li>Challenges and concerns of bringing on employees (21:30)</li> <li>Who’s the ideal candidate? (29:20)</li> <li>The Hiring Process (36:30) Mentioned in the episode: <ul> <li><a href="https://www.shineinsure.com/" rel="nofollow" target="_blank">Shine Insurance</a></li> <li><a href="https://helpingbulls.com/" rel="nofollow" target="_blank">Helping Bulls</a></li> </ul> Special thanks to <a href="https://www.shineinsure.com/" rel="nofollow" target="_blank">Jeremy and McKinzie</a> for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at <a href="https://helpingbulls.com/" rel="nofollow" target="_blank">HELPINGBULLS.COM</a> Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Co-Host – <a href="http://www.helpingbulls.com/" rel="nofollow" target="_blank">David Quick</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. </li> </ul> </li> </ul> Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Crossroads - Scaling Your Business

Adam Schaeuble

Have you ever just felt stuck, like your life or your business isn’t where you want it to be? Meet transformation coach Adam Schaeuble.

Have you ever just felt stuck, like your life or your business isn’t where you want it to be? Meet transformation coach Adam Schaeuble.

Transformation Coach Adam Schaeuble

Have you ever dreamed of starting a business based on something you just love to do? Sure you have. The owners of Cardinal Spirits did to. They loved mixing drinks and their crazy dream was to build a distillery, make hard alcohol, and invent great drinks to mix with their vodkas, rums, and more. So they went for it. In this podcast, Jeff Wuslich shares how their business became legal, what they did next, and whether bourbon can be made outside of Kentucky.

Have you ever dreamed of starting a business based on something you just love to do? Sure you have. The owners of Cardinal Spirits did to. They loved mixing drinks and their crazy dream was to build a distillery, make hard alcohol, and invent great drinks to mix with their vodkas, rums, and more. So they went for it. In this podcast, Jeff Wuslich shares how their business became legal, what they did next, and whether bourbon can be made outside of Kentucky.

Cardinal Spirits

Michael Cassady

There are some businesses that are integral in the fabric and story of a community. Think about the town you live in.  If someone asks, "What are some things I HAVE to do when I visit?" you immediately think of them.  Maybe the dive bar in that back alley, an ice cream shop that has handmade old-fashioned vanilla but you have to specifically ask for it, a barber shop that only does high fades, a music venue where every good band played before they got famous.  "But where should I eat when I go there?" A good restaurant or two or five aren’t just threads in the fabric of a town, they’re a whole cross section.  Until your town has the perfect place to eat, it’s just plain not a town yet. Our guest today is the owner of one such eatery.  Anyone who knows anything about Bloomington, Indiana is going to insist that you eat at his place at least once while you’re here.  In the 1970’s, you would stumble into the Uptown Café after a long night listening to music at the Bluebird.  You’d order gumbo or jambalaya to soaked up all the booze.  But now, 40 years later, Michael Cassady has refined the dining experience. His place seats 250 people instead of 30.  Breakfast, lunch, and dinner are served and the place closes at 10.  Michael sees his restaurant as a kind of urban work of art and anyone who’s spent a moment inside couldn’t agree more.  On today’s show, Michael shares the story of The Uptown Café. We’re glad you joined us! Here are some highlights: What childhood memories led Michael to starting­­­­­­­­ The Uptown?  Michael grow up in Fort Wayne, Indiana and used to watch Justin Wilson talk about Louisiana cooking on PBS.  He’s loved the big flavors of the Big Easy ever since. Michael moved to Bloomington in the 1960’s to study political science.  The whole time he was in school, he was cooking.  He spent time at The Office Lounge, The TOA, The New Age Deli, The Vienna Doghouse, The Gables, and lots of other places. He finally decided to buy his own placer and start a diner.  He modeled it after The Empire Diner in New York City and fashioned the cooking style after Paul Prudhomme. What’s evolved since you started the Uptown?  When Michael started, there really wasn’t a whole lot as far as good cuisine.  Even yogurt was seen as a left wing food.  American food has come a long way since then. Where do you go when you want to get some food out?  It’s not something Michael does a lot.  He lives in the county and generally doesn’t want to go out once he gets home. When he does go out, he generally goes to places where he loves the chef like C3, Feast, Finchs, &amp; NOCO.  His buddy owns Mother Bears Pizza so that’s on his list too. What advice do you have for people who want to open a restaurant? Keep it simple. Hire smart. Always have a group of trusted advisors. What does The Uptown look like in 5 years? Michael is 68 years old and he know that The Uptown will need new leadership soon.  He’s hoping he can hand the operations down to one of his sons or create another plan that keeps it in the family.   Special thanks to Michael Cassady for taking the time to share the Uptown story with us. The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark VInten.  In high school, we played a lot of soccer together.  I was the goalie and he was the sweeper.  For anyone who understands that relationship, it makes total sense why we’re still friends 25 years later. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.   Mentioned in the episode:  Justin Walker The Office Lounge The Tao The New Age Deli The Vienna Doghouse The Gables Commanders Palace in New Orleans The Empire Diner Paul Prudhomme C3 Finches Feast Mother Bears Pizza 

There are some businesses that are integral in the fabric and story of a community. Think about the town you live in.  If someone asks, "What are some things I HAVE to do when I visit?" you immediately think of them.  Maybe the dive bar in that back alley, an ice cream shop that has handmade old-fashioned vanilla but you have to specifically ask for it, a barber shop that only does high fades, a music venue where every good band played before they got famous.  "But where should I eat when I go there?" A good restaurant or two or five aren’t just threads in the fabric of a town, they’re a whole cross section.  Until your town has the perfect place to eat, it’s just plain not a town yet. Our guest today is the owner of one such eatery.  Anyone who knows anything about Bloomington, Indiana is going to insist that you eat at his place at least once while you’re here.  In the 1970’s, you would stumble into the Uptown Café after a long night listening to music at <a href="https://www.thebluebird.ws/" rel="nofollow" target="_blank">the Bluebird</a>.  You’d order gumbo or jambalaya to soaked up all the booze.  But now, 40 years later, Michael Cassady has refined the dining experience. His place seats 250 people instead of 30.  Breakfast, lunch, and dinner are served and the place closes at 10.  Michael sees his restaurant as a kind of urban work of art and anyone who’s spent a moment inside couldn’t agree more.  On today’s show, Michael shares the story of <a href="https://the-uptown.com/" rel="nofollow" target="_blank">The Uptown Café</a>. We’re glad you joined us! Here are some highlights: What childhood memories led Michael to starting­­­­­­­­ The Uptown?  Michael grow up in Fort Wayne, Indiana and used to watch Justin Wilson talk about Louisiana cooking on <a href="http://www.pbs.org/" rel="nofollow" target="_blank">PBS</a>.  He’s loved the big flavors of the Big Easy ever since. Michael moved to Bloomington in the 1960’s to study political science.  The whole time he was in school, he was cooking.  He spent time at The Office Lounge, The TOA, The New Age Deli, The Vienna Doghouse, The Gables, and lots of other places. He finally decided to buy his own placer and start a diner.  He modeled it after The Empire Diner in New York City and fashioned the cooking style after <a href="https://www.chefpaul.com/site.php" rel="nofollow" target="_blank">Paul Prudhomme</a>. What’s evolved since you started the Uptown?  When Michael started, there really wasn’t a whole lot as far as good cuisine.  Even yogurt was seen as a left wing food.  American food has come a long way since then. Where do you go when you want to get some food out?  It’s not something Michael does a lot.  He lives in the county and generally doesn’t want to go out once he gets home. When he does go out, he generally goes to places where he loves the chef like C3, Feast, Finchs, &amp; NOCO.  His buddy owns Mother Bears Pizza so that’s on his list too. What advice do you have for people who want to open a restaurant? Keep it simple. Hire smart. Always have a group of trusted advisors. What does The Uptown look like in 5 years? Michael is 68 years old and he know that The Uptown will need new leadership soon.  He’s hoping he can hand the operations down to one of his sons or create another plan that keeps it in the family.   Special thanks to Michael Cassady for taking the time to share the <a href="https://the-uptown.com/" rel="nofollow" target="_blank">Uptown</a> story with us. The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark VInten.  In high school, we played a lot of soccer together.  I was the goalie and he was the sweeper.  For anyone who understands that relationship, it makes total sense why we’re still friends 25 years later. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening. Mentioned in the episode: <ul> <li><a href="https://wikivisually.com/wiki/Justin_Wilson_(chef)" rel="nofollow" target="_blank">Justin Walker</a></li> <li><a href="https://www.facebook.com/pages/The-Office-Lounge/120453847971515" rel="nofollow" target="_blank">The Office Lounge</a></li> <li>The Tao</li> <li>The New Age Deli</li> <li>The Vienna Doghouse</li> <li><a href="http://buffalouies.com/about-the-gables/" rel="nofollow" target="_blank">The Gables</a></li> <li><a href="https://www.commanderspalace.com/" rel="nofollow" target="_blank">Commanders Palace</a> in New Orleans</li> <li><a href="http://empire-diner.com/" rel="nofollow" target="_blank">The Empire Diner</a></li> <li><a href="https://www.chefpaul.com/site.php" rel="nofollow" target="_blank">Paul Prudhomme</a></li> <li><a href="http://www.c3bloomington.com/" rel="nofollow" target="_blank">C3</a></li> <li><a href="http://finchsbrasserie.com/" rel="nofollow" target="_blank">Finches</a></li> <li><a href="http://www.feastcateringonline.com/" rel="nofollow" target="_blank">Feast</a></li> <li><a href="http://www.motherbearspizza.com/" rel="nofollow" target="_blank">Mother Bears Pizza</a></li> </ul>

The Uptown Cafe – Michael Cassady’s 40 year Painting 

Many of our favorite businesses were built out of someone loving something and then figuring out how to make it better. Yvon Chouinard created Patagonia because he loved rock climbing, hiking, and being outdoors.  Everything else stemmed from that. Ben &amp; Jerry loved ice cream, Jake Carpenter of Burton snowboards just wanted to find the perfect ride.  There are lots of reasons for someone to start a business but loving something and then working to make it better is one of the most fulfilling.  If you own a business, why did you start yours?  What do your love and how are you making it better?  The answers can drive you and frame the direction you go in the future. Our guest today loves music.  Specifically, early 90’s grunge and all of the many steps in it’s evolution into modern Indie Rock.  The way he found to make it better was to start a small record label.  To find artists he loved and help spread their music to as many people as possible.  Ben Swanson built Secretly Canadian based on a search for the right sound.  Now he helps hundreds of artists around the world record, brand, and share their music with as many ears as possible. We’re glad you joined us! Listen Here: Here are some highlights: What childhood memories led Ben to starting­­­­­­­­ Secretly? (1:59) Ben grew up with his older brother Chris in Fargo, North Dakota.  His dad and his uncle built a vitamin supplement business from their garage.  Ben remembers his dad in the garage pouring powder into tiny capsules by hand.  That company is now Swanson Health Products one of the largest vitamin suppliers in the world. Ben’s dad loved music and he would take them to shows sometimes.  Fargo happened to be a stop over for bands as they traveled to the Northwest so they had the chance to see a lot of shows.  In the late 80’s early 90’s, Ben was a teenager and was able to see tons of the bands that seeded the Seattle grunge explosion of the early 90’s. He started collecting albums and paying attention to the music that certain labels put out. Eventually, his brother Chris moved to Bloomington IN for college.  Ben followed two years later and they decided it would be fun to try and start their own music label. They dug into the explosion of independent music but also loved the catalogs of labels like K Records and Discord. They finally started to figure out how to physically make records and cassettes.  Then they would go to shows of musicians they loved and see if the musician would let them be the ones to manufacture and market the album.  Their first taker was  June Panic and then Songs: Ohia followed. How do you attract artists? (11:07) For Ben, it’s all about just being a fan first.  Artists tend to want people surrounding them that understand and get what they’re doing.  Ben has always just approached it that way. What’s the story behind the name Secretly Canadian? (14:05) Being from Fargo, North Dakota Ben had a connection with Canada.  They really loved and connected with a ton of Canadian talent, from music to comedy and beyond.  They started joking around about the fact that all good things must be secretly Canadian.  What’s it’s like to work with your brother? (15:35) There are definitely pros and cons.  The hard part is getting over the big brother little brother stuff.  Ben happens to be the little brother.  One positive is the short-hands that they speak.  They can get really heated and then get over it and move on.  Sometimes that would devolve into wrestling.  One of Ben’s favorite moments is when he finally won one of those wrestling matches. What does Secretly look like today? (18:18) They are a global music company.  They’re a record label, the Master side helping artist to write and pitch the music they create, physical and digital distribution throughout the world, an artist management service, and a vinyl plant. What kind of artist is an ideal client? (21:13) Incredible musician, incredible artist, smart person, sells a few records.  The bottom line is that Ben wants to love the artists music.  It can work out from there. Secretly represents Indy music artists primarily but they dig into tons of genres. What are traits of successful and unsuccessful artists? (23:35) Bands can really easily get in their bubble.  The good ones are able to connect with others.  Other artists, other industry folks, whoever will listen.  You have to reach out and build relationships.  The more you can get to know people and the industry the better you’ll do. How does it feel to own a multi-national business? Weird. What is similar and different between you and Richard Branson? Ben really likes how fearless Richard is.  He gets into a lot of different spaces, builds a lot of brands, and is always ready to grow.  That’s a similarity. Richard Branson is a totally outgoing guy with tons of other people running the show.  Ben is simply a part of the team.  His hands are on most things in a way that certainly is different than Virgin Records. A book we should totally read? The 4 Hour Work Week by Tim Ferriss An artist that we should listen to? Serpent with Feet What are the key types of people musicians should connect with? Other artists are the low hanging fruit.  Connecting with an established artist or two is the key.  Labels like Secretly hear about new artists all the time from their existing artists. What’s Secretly look like in 5 years? Not necessarily bigger, but more streamlined.  Finding ways to sta­­­­y interested by chasing new ideas but not getting too sidetracked from the core mission. Special thanks to Ben Swanson for taking the time to share the Secretly Canadian story with us. The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark VInten and Secretly group artists  June Panic, Songs: Ohia, Bon Iver and Serpent with Feet. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.   Mentioned in the episode:  Secretly Group Swanson Health Products K Records Nirvana Kill Rock Stars Discord Fugazi  June Panic Songs: Ohia Bon Iver Jason Wilber The 4 Hour Work Week Tim Ferris Serpent with Feet Musical interludes by Mark Vinten  Need Shine in Your Life?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Many of our favorite businesses were built out of someone loving something and then figuring out how to make it better. Yvon Chouinard created <a href="http://www.patagonia.com/home/" rel="nofollow" target="_blank">Patagonia</a> because he loved rock climbing, hiking, and being outdoors.  Everything else stemmed from that. <a href="https://www.benjerry.com/" rel="nofollow" target="_blank">Ben &amp; Jerry</a> loved ice cream, Jake Carpenter of <a href="https://www.burton.com/" rel="nofollow" target="_blank">Burton snowboards</a> just wanted to find the perfect ride.  There are lots of reasons for someone to start a business but loving something and then working to make it better is one of the most fulfilling.  If you own a business, why did you start yours?  What do your love and how are you making it better?  The answers can drive you and frame the direction you go in the future. Our guest today loves music.  Specifically, early 90’s grunge and all of the many steps in it’s evolution into modern Indie Rock.  The way he found to make it better was to start a small record label.  To find artists he loved and help spread their music to as many people as possible.  Ben Swanson built <a href="http://secretlygroup.com/" rel="nofollow" target="_blank">Secretly Canadian</a> based on a search for the right sound.  Now he helps hundreds of artists around the world record, brand, and share their music with as many ears as possible. We’re glad you joined us! Listen Here: Here are some highlights: What childhood memories led Ben to starting­­­­­­­­ Secretly? (1:59) Ben grew up with his older brother Chris in Fargo, North Dakota.  His dad and his uncle built a vitamin supplement business from their garage.  Ben remembers his dad in the garage pouring powder into tiny capsules by hand.  That company is now <a href="https://www.swansonvitamins.com/" rel="nofollow" target="_blank">Swanson Health Products</a> one of the largest vitamin suppliers in the world. Ben’s dad loved music and he would take them to shows sometimes.  Fargo happened to be a stop over for bands as they traveled to the Northwest so they had the chance to see a lot of shows.  In the late 80’s early 90’s, Ben was a teenager and was able to see tons of the bands that seeded the Seattle grunge explosion of the early 90’s. He started collecting albums and paying attention to the music that certain labels put out. Eventually, his brother Chris moved to Bloomington IN for college.  Ben followed two years later and they decided it would be fun to try and start their own music label. They dug into the explosion of independent music but also loved the catalogs of labels like K Records and Discord. They finally started to figure out how to physically make records and cassettes.  Then they would go to shows of musicians they loved and see if the musician would let them be the ones to manufacture and market the album.  Their first taker was <a href="http://www.secretlydistribution.com/music-shop.html?class=artist&amp;artist=June+Panic" rel="nofollow" target="_blank"> June Panic</a> and then <a href="http://www.secretlycanadian.com/artist/?name=songsohia" rel="nofollow" target="_blank">Songs: Ohia</a> followed. How do you attract artists? (11:07) For Ben, it’s all about just being a fan first.  Artists tend to want people surrounding them that understand and get what they’re doing.  Ben has always just approached it that way. What’s the story behind the name Secretly Canadian? (14:05) Being from Fargo, North Dakota Ben had a connection with Canada.  They really loved and connected with a ton of Canadian talent, from music to comedy and beyond.  They started joking around about the fact that all good things must be secretly Canadian.  What’s it’s like to work with your brother? (15:35) There are definitely pros and cons.  The hard part is getting over the big brother little brother stuff.  Ben happens to be the little brother.  One positive is the short-hands that they speak.  They can get really heated and then get over it and move on.  Sometimes that would devolve into wrestling.  One of Ben’s favorite moments is when he finally won one of those wrestling matches. What does Secretly look like today? (18:18) They are a global music company.  They’re a record label, the Master side helping artist to write and pitch the music they create, physical and digital distribution throughout the world, an artist management service, and a vinyl plant. What kind of artist is an ideal client? (21:13) Incredible musician, incredible artist, smart person, sells a few records.  The bottom line is that Ben wants to love the artists music.  It can work out from there. Secretly represents Indy music artists primarily but they dig into tons of genres. What are traits of successful and unsuccessful artists? (23:35) Bands can really easily get in their bubble.  The good ones are able to connect with others.  Other artists, other industry folks, whoever will listen.  You have to reach out and build relationships.  The more you can get to know people and the industry the better you’ll do. How does it feel to own a multi-national business? Weird. What is similar and different between you and <a href="https://twitter.com/richardbranson" rel="nofollow" target="_blank">Richard Branson</a>? Ben really likes how fearless Richard is.  He gets into a lot of different spaces, builds a lot of brands, and is always ready to grow.  That’s a similarity. <a href="https://twitter.com/richardbranson" rel="nofollow" target="_blank">Richard Branson</a> is a totally outgoing guy with tons of other people running the show.  Ben is simply a part of the team.  His hands are on most things in a way that certainly is different than <a href="http://www.virginrecords.com/" rel="nofollow" target="_blank">Virgin Records</a>. A book we should totally read? <a href="https://amzn.to/2G8eoE8" rel="nofollow" target="_blank">The 4 Hour Work Week by Tim Ferriss</a> An artist that we should listen to? <a href="https://serpentwithfeet.bandcamp.com/" rel="nofollow" target="_blank">Serpent with Feet</a> What are the key types of people musicians should connect with? Other artists are the low hanging fruit.  Connecting with an established artist or two is the key.  Labels like Secretly hear about new artists all the time from their existing artists. What’s Secretly look like in 5 years? Not necessarily bigger, but more streamlined.  Finding ways to sta­­­­y interested by chasing new ideas but not getting too sidetracked from the core mission. Special thanks to Ben Swanson for taking the time to share the <a href="http://secretlygroup.com/" rel="nofollow" target="_blank">Secretly Canadian</a> story with us. The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark VInten and Secretly group artists <a href="http://www.secretlydistribution.com/music-shop.html?class=artist&amp;artist=June+Panic" rel="nofollow" target="_blank"> June Panic</a>, <a href="http://www.secretlycanadian.com/artist/?name=songsohia" rel="nofollow" target="_blank">Songs: Ohia</a>, <a href="https://boniver.org/" rel="nofollow" target="_blank">Bon Iver</a> and <a href="https://serpentwithfeet.bandcamp.com/" rel="nofollow" target="_blank">Serpent with Feet</a>. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.   Mentioned in the episode: <ul> <li><a href="http://secretlygroup.com/" rel="nofollow" target="_blank">Secretly Group</a></li> <li><a href="https://www.swansonvitamins.com/" rel="nofollow" target="_blank">Swanson Health Products</a></li> <li><a href="https://shop.krecs.com/" rel="nofollow" target="_blank">K Records</a></li> <li><a href="http://www.nirvana.com/" rel="nofollow" target="_blank">Nirvana</a></li> <li><a href="http://www.killrockstars.com/" rel="nofollow" target="_blank">Kill Rock Stars</a></li> <li><a href="https://www.dischord.com/" rel="nofollow" target="_blank">Discord</a></li> <li><a href="https://fugazi.bandcamp.com/" rel="nofollow" target="_blank">Fugazi</a></li> <li><a href="http://www.secretlydistribution.com/music-shop.html?class=artist&amp;artist=June+Panic" rel="nofollow" target="_blank"> June Panic</a></li> <li><a href="http://www.secretlycanadian.com/artist/?name=songsohia" rel="nofollow" target="_blank">Songs: Ohia</a></li> <li><a href="https://boniver.org/" rel="nofollow" target="_blank">Bon Iver</a></li> <li><a href="http://jasonwilber.com/" rel="nofollow" target="_blank">Jason Wilber</a></li> <li><a href="https://amzn.to/2G8eoE8" rel="nofollow" target="_blank">The 4 Hour Work Week Tim Ferris</a></li> <li><a href="https://serpentwithfeet.bandcamp.com/" rel="nofollow" target="_blank">Serpent with Feet</a></li> <li>Musical interludes by Mark Vinten</li> </ul> Need Shine in Your Life? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Secretly Canadian

David Quick

There are a lot of terms that could define entrepreneurship: Risky, busy, confusing, overwhelming, fun, inspiring, and on and on. Starting and growing your own business is one of the most challenging adventures a person can go on. But there’s another word used a lot to describe owning a business and that’s lonely. So many entrepreneurs describe moments of isolation. Maybe it’s physical isolation, especially early on but more often, the isolation is mental. The buck stops with you. And that means every idea, every decision ultimately falls on your lap. Your left to ponder not only the future but also the past. Maybe there’s an entrepreneur out there who’s got it all figured out but most of us, we’re obsessed about decisions, paths, and outcomes. Each tiny moment swirls inside our head. What’s right, what’s wrong, where should the money go and where did the money go. At first we’re constantly sharing every thought and idea with friends and family. But one subtle cue after another teach us to stop talking about it all the time. These people love us but they don’t really understand. So we recess, into ourselves and, well, feel kind of lonely. This is why smart business owners find people to talk with, to bounce ideas off of, that they trust to listen and more importantly, to provide a reflection from the real world of what’s actually going on. Take this podcast, Scratch Entrepreneur. I think it’s cool, of course, or I wouldn’t do it. I obsess about it. How to structure interviews, music, hosting, microphones, everything. But to be honest, I’m not totally sure what’s good and what isn’t. It’s a lonely feeling to think you’re doing something great and at the same time have no idea. I clearly need to reach out and find a community of trusted advisors. Today’s guest has built a business around solving this issue. He helps bulls thrive in china shops. He’ll explain that a little later on but the essence of David Quick’s business is to remove that isolation from the equation. To provide a coach, a mentor, a mirror reflecting the perspective from outside. As it turns out, he’s been playing that role since some kid asked him in middle school to help play a middle c. This interview is peppered with life lesson and advice on business ownership. David has seen it all, and he has an unusual ability to break life lessons into simple memorable anecdotes that will make you a better business owner and a better person. So strap in for the stories and advice of David Quick. What were formative moments that made you who you are? David was a great saxophone player as a kid. As he got into high school younger kids would ask him to teach them how to play. So he would. He learned at that point that teaching and coaching were things he loved. So how did you end up at the highest levels of corporate America? That road traveled through the Navy. David spent over a decade as a Naval officer and he attributes much of his adult foundation to that. When he finally left the Navy he really had no idea what to do. There was an opportunity wselling laboratory equipment, so he took it. The life lesson there was learn the lingo, look for a guide, and work hard. As soon as David got planted in the laboratory sales world he started climbing ladders. He buzzed through companies like Miles Laboratories that became Bahr Laboratories. He mastered the sales process, took on leadership roles, and generally was always moving up to the next thing. Then he started getting hired to grow businesses. Later in his career he landed at Roach Laboratories involved in innovative projects that essentially gave David to opportunity to spend company money to start businesses under the umbrella of Roach Diagnostics. From there he dug into the venture What are the core questions you ask new clients?  What does Thriving mean? Who do you wanna be? What do you wanna do? What do you wanna have?  David’s experience with his coach finding the best way to thrive You have the herd you deserve Do you have the people in the right seats What’s the foundation every business needs? Vision – This is all about the picture that the founder has for the business. What does it mean to Thrive? Core Values – Who are our model citizens? Who are the people we want to clone? What are the characteristics associated with that?Expectation – Are you the New England Patriots or the Cleveland Browns. Engagement - How are the three above pieces integrated into everyday life? Special thanks to David Quick for taking the time to share the Helping Bulls story with us Mentioned in the episode: •  Jewish Hospital in Cincinnati • Miles Laboratories www.bayer.com • Bayer Laboratories • Wall Street Journal  • J&amp;J Laboratories  • Roche Diagnostics • Mastermind   • Culture Index  • New England Patriots  • Cleveland Browns • Chicago Cubs  • Theo Epstein  • Joe Madden  • Music by Mark Vinten The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark Vinten. Every morning he would swing by and pick me up for school. Mark’s school taxi was one of my favorite vehicles ever a 1980 Volkswagon Vanagon poptop. If you enjoyed this podcast, there’s a couple of things we need you to do right now. First subscribe to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them. While you’re there, please give the show a review. We’d love to know what you liked, what you didn’t, and what you want to hear next. Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

There are a lot of terms that could define entrepreneurship: Risky, busy, confusing, overwhelming, fun, inspiring, and on and on. Starting and growing your own business is one of the most challenging adventures a person can go on. But there’s another word used a lot to describe owning a business and that’s lonely. So many entrepreneurs describe moments of isolation. Maybe it’s physical isolation, especially early on but more often, the isolation is mental. The buck stops with you. And that means every idea, every decision ultimately falls on your lap. Your left to ponder not only the future but also the past. Maybe there’s an entrepreneur out there who’s got it all figured out but most of us, we’re obsessed about decisions, paths, and outcomes. Each tiny moment swirls inside our head. What’s right, what’s wrong, where should the money go and where did the money go. At first we’re constantly sharing every thought and idea with friends and family. But one subtle cue after another teach us to stop talking about it all the time. These people love us but they don’t really understand. So we recess, into ourselves and, well, feel kind of lonely. This is why smart business owners find people to talk with, to bounce ideas off of, that they trust to listen and more importantly, to provide a reflection from the real world of what’s actually going on. Take this podcast, Scratch Entrepreneur. I think it’s cool, of course, or I wouldn’t do it. I obsess about it. How to structure interviews, music, hosting, microphones, everything. But to be honest, I’m not totally sure what’s good and what isn’t. It’s a lonely feeling to think you’re doing something great and at the same time have no idea. I clearly need to reach out and find a community of trusted advisors. Today’s guest has built a business around solving this issue. <a href="http://helpingbulls.com/scratch/" rel="nofollow" target="_blank">He helps bulls thrive in china shops.</a> He’ll explain that a little later on but the essence of David Quick’s business is to remove that isolation from the equation. To provide a coach, a mentor, a mirror reflecting the perspective from outside. As it turns out, he’s been playing that role since some kid asked him in middle school to help play a middle c. This interview is peppered with life lesson and advice on business ownership. David has seen it all, and he has an unusual ability to break life lessons into simple memorable anecdotes that will make you a better business owner and a better person. So strap in for the stories and advice of David Quick. What were formative moments that made you who you are? David was a great saxophone player as a kid. As he got into high school younger kids would ask him to teach them how to play. So he would. He learned at that point that teaching and coaching were things he loved. So how did you end up at the highest levels of corporate America? That road traveled through the Navy. David spent over a decade as a Naval officer and he attributes much of his adult foundation to that. When he finally left the Navy he really had no idea what to do. There was an opportunity wselling laboratory equipment, so he took it. The life lesson there was learn the lingo, look for a guide, and work hard. As soon as David got planted in the laboratory sales world he started climbing ladders. He buzzed through companies like Miles Laboratories that became Bahr Laboratories. He mastered the sales process, took on leadership roles, and generally was always moving up to the next thing. Then he started getting hired to grow businesses. Later in his career he landed at Roach Laboratories involved in innovative projects that essentially gave David to opportunity to spend company money to start businesses under the umbrella of Roach Diagnostics. From there he dug into the venture What are the core questions you ask new clients? <ul> <li>What does Thriving mean?</li> <li>Who do you wanna be?</li> <li>What do you wanna do?</li> <li>What do you wanna have?</li> </ul> David’s experience with his coach finding the best way to thrive You have the herd you deserve Do you have the people in the right seats What’s the foundation every business needs? Vision – This is all about the picture that the founder has for the business. What does it mean to Thrive? Core Values – Who are our model citizens? Who are the people we want to clone? What are the characteristics associated with that?Expectation – Are you the New England Patriots or the Cleveland Browns. Engagement - How are the three above pieces integrated into everyday life? Special thanks to David Quick for taking the time to share the <a href="http://helpingbulls.com/scratch/" rel="nofollow" target="_blank">Helping Bulls</a> story with us Mentioned in the episode: • <a href="https://www.mercy.com/locations/hospitals/cincinnati/the-jewish-hospital-mercy-health" rel="nofollow" target="_blank"> Jewish Hospital in Cincinnati</a> • Miles Laboratories <a href="http://www.bayer.com" rel="nofollow" target="_blank">www.bayer.com</a> • Bayer Laboratories • <a href="https://www.wsj.com/" rel="nofollow" target="_blank">Wall Street Journal </a> • <a href="https://jlabs.jnjinnovation.com/" rel="nofollow" target="_blank">J&amp;J Laboratories </a> • <a href="https://www.roche.com/" rel="nofollow" target="_blank">Roche Diagnostics</a> • <a href="http://www.passionforbusiness.com/articles/mastermind-group.htm" rel="nofollow" target="_blank">Mastermind </a> • <a href="http://helpingbulls.com/scratch/" rel="nofollow" target="_blank">Culture Index </a> • <a href="https://www.patriots.com/" rel="nofollow" target="_blank">New England Patriots </a> • <a href="https://www.clevelandbrowns.com/" rel="nofollow" target="_blank">Cleveland Browns</a> • <a href="https://www.mlb.com/cubs" rel="nofollow" target="_blank">Chicago Cubs </a> • <a href="http://fortune.com/worlds-greatest-leaders/theo-epstein-1/" rel="nofollow" target="_blank">Theo Epstein </a> • <a href="https://twitter.com/cubsjoemadd?lang=en" rel="nofollow" target="_blank">Joe Madden </a> • <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Music by Mark Vinten</a> The show was produced and edited by me Jeremy Goodrich. The music is by my high school buddy Mark Vinten. Every morning he would swing by and pick me up for school. Mark’s school taxi was one of my favorite vehicles ever a 1980 Volkswagon Vanagon poptop. If you enjoyed this podcast, there’s a couple of things we need you to do right now. First subscribe to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them. While you’re there, please give the show a review. We’d love to know what you liked, what you didn’t, and what you want to hear next. Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

David Quick is Helping Bulls Thrive in China Shops

Want a Google-like work environment without working for a huge corporation? Coworking is your answer. In this episode Tyler Henke, founder of Cowork Bloomington, gives us a peek into this membership-based community. We’ll explore why collaborative workspaces exist, how Cowork Bloomington got started, and Tyler’s insights on business success.

Want a Google-like work environment without working for a huge corporation? Coworking is your answer. In this episode Tyler Henke, founder of Cowork Bloomington, gives us a peek into this membership-based community. We’ll explore why collaborative workspaces exist, how Cowork Bloomington got started, and Tyler’s insights on business success.

CoWork Bloomington

PAPER

Us humans, we have all these labels for people, right.Us humans, we have all these labels for people, right.Some are mean like calling someone a nerd or a moron.  Some are self-applied like goth or grunge.  Some clearly state a specific spiritual philosophy like Christian or Pagan. Some are about ancestry, others skin color, still others define the generation you were born.  We use these words as a way to categorize traits or behaviors and all of it is a way for our brains to create boundaries.  Wars are fought, rallies are held, weddings are arranged, all in the name of these boxes we create.  When it comes to business, the words that create our box, our brand are important too.  We can incite love or hate, connection or ambiguity just by our choice of label, the words and actions that define us.Our guest today is in the business of creating these connections through stories that building better brands.  Labels that describe him would be extrovert, connector,  describer, storyteller.  Dmitri Vietze has been building brands for decades.  His business Rock Paper Scissors helps musicians, tech companies, and entrepreneurs of all kinds tell their story.  In this episode, he’ll tell his.We’re glad you joined us!Listen Here:Here are some highlights:What childhood memories led Dmitri to start a marketing business? (2:45)Dmiti was born in Nashville, TN and lived there for the first decade of his life. His family then moved to Queens New York in the 1980’s.  He spent his high school  years there attending the New York City school for Music and the Arts (the high school from the FAME TV show).  Dmitri was heavily involved in activism there speaking out against racism and cultural inequity.  His activism involved a ton of public speaking, marketing, and sharing the story of the inequity he saw.  After high school, he got a scholarship to attend the liberal arts college Antioch College with a focus on activism.What’s the origin story of Rock Paper Scissors? (4:10)At Antioch, Dmitri really drove towards the business maragement side of things.  He still felt powerful about activism but he wanted to find a way to connect it with building a business.  After college he took a job in Portland, OR.  He started digging deep into the root of the music he loves.  80’s progressive hip hop used a ton of jazz samples so Dmitri started listening to more of that.  That led to a love of African roots, afro-beats, and world music in general.  Eventually, a record distributer asked him to use that knowledge to do PR work for their global clients.  After doing that for a while he decided he wanted to pick his own jobs.  In 1999, Rock Paper Scissors was born.Dmitri is known for wearing vibrant colorful clothing.  Where does that choice come from? (11:45)Bright colorful cloths have been a think for Dmitri since he was a kid.  He’s always just felt like it represented him and nis personality.  As a business owner, he realized that people were noticing it and the bright clothes really proceeded him into business conversations.  The work he does is creative, fun, and colorful.  He wanted that to be represented in the visual palette people saw when he entered their space.How has the music industry changed in the time you’ve been connected with it? (13:45)The 90’s was really to boom of record sales and that feel off when online streaming of music became a thing.  As physical record sales dropped, live music took more of a center stage.  Huge festivals have been a thing and continue to bring in big bucks while offering artists of all sizes the opportunity to connect.  The club scene has grown as well.  In addition, digital sales have become more streamlined and paid for.  Napster offered music for free, really hurting musicians, but iTunes, Spotify and other streaming mechanisms have monetized music in a way that ultimately help musicians.­ Another trend is that more and more musicians are publishing.  Recording music and videos is easier which is great but it also means there’s a ton of competition.  The best thing to do is just kep producing and marketing the music you create.How has Rock Paper Scissors Evolved? (21:55)Dmitri loves technology.  Rock Paper Scissors developed a ton of tech to support their PR work.  He realized that he could apply his systems not only to World Music but also to tech companies, and all kinds of other entrepreneurs.  The stories are very much the same.How can businesses tell their own stories? (39:00)Don’t use cliché terminology.Start with the origin story and build from thereHave someone else interview you and discover your own answers. Get that outside perspectiveFigure out what truly makes you unique­­­Focus your story around a human. Give your listener someone to connect the story withRock Paper Scissors has focused on technology for music public relations but now you're serving pure tech companies as well.  How do they connect? (21:55)Healthy tech brands tend to have four concepts at their heart: Equity, Transparency, Innovation, Networking &amp; Research. This really isn't any different than the musicians we've always worked with.  It seemed like an obvious fit so we connected with some tech brands and the results have been great.How has Rock Paper Scissors Evolved? (37:00)Dmitri wants to grow into the pure Tech PR business and he wants to continue using Storyfinding methods where the masses are telling the story of the business in a way that’s decentralize from the business itself.Mentioned in the episode:Fela Koti – Afro Beats artistNapsteriTunesCD Baby – “The onramp to the music industry”Paren Lamb – Indy Coffee House PlaylistDIY Musician ConferenceJack Conte - Pomplamoose &amp; PatreonStoryamp – Automated music marketing platformDeveloperTown – “Software is eating the world”The Innovators Dilemma &amp; The Innovators DNA by Clayton ChristensenEdelman Trust BarometerSpecial thanks to Dmitri Vietze for taking the time to share the Rock Paper Scissors story with us.The show was produced and edited by me Jeremy Goodrich. The music is by my good friend Mark VInten. In college we would get together most Friday nights and play music to the wee hours of the morning..  Here’s the thing though.  He lived in a tiny apartment with about 200 neighbors.  We had a drum set, amplifiers, and we loved to turn it up.  Kind of can’t believe that the cops only showed up twice. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.  Need help with insurance?More great stories &amp; information at: Youtube - Blog - PodcastFacebook  - Twitter

Us humans, we have all these labels for people, <a href="http://right.Us" rel="nofollow" target="_blank">right.Us</a> humans, we have all these labels for people, right.Some are mean like calling someone a nerd or a moron.  Some are self-applied like goth or grunge.  Some clearly state a specific spiritual philosophy like Christian or Pagan. Some are about ancestry, others skin color, still others define the generation you were born.  We use these words as a way to categorize traits or behaviors and all of it is a way for our brains to create boundaries.  Wars are fought, rallies are held, weddings are arranged, all in the name of these boxes we create.  When it comes to business, the words that create our box, our brand are important too.  We can incite love or hate, connection or ambiguity just by our choice of label, the words and actions that define us.Our guest today is in the business of creating these connections through stories that building better brands.  Labels that describe him would be extrovert, connector,  describer, storyteller.  Dmitri Vietze has been building brands for decades.  His business <a href="http://www.rockpaperscissors.biz/" rel="nofollow" target="_blank">Rock Paper Scissors</a> helps musicians, tech companies, and entrepreneurs of all kinds tell their story.  In this episode, he’ll tell his.We’re glad you joined us!Listen Here:Here are some highlights:What childhood memories led Dmitri to start a marketing business? (2:45)Dmiti was born in Nashville, TN and lived there for the first decade of his life. His family then moved to Queens New York in the 1980’s.  He spent his high school  years there attending the New York City school for Music and the Arts (the high school from the FAME TV show).  Dmitri was heavily involved in activism there speaking out against racism and cultural inequity.  His activism involved a ton of public speaking, marketing, and sharing the story of the inequity he saw.  After high school, he got a scholarship to attend the liberal arts college Antioch College with a focus on activism.What’s the origin story of Rock Paper Scissors? (4:10)At Antioch, Dmitri really drove towards the business maragement side of things.  He still felt powerful about activism but he wanted to find a way to connect it with building a business.  After college he took a job in Portland, OR.  He started digging deep into the root of the music he loves.  80’s progressive hip hop used a ton of jazz samples so Dmitri started listening to more of that.  That led to a love of African roots, afro-beats, and world music in general.  Eventually, a record distributer asked him to use that knowledge to do PR work for their global clients.  After doing that for a while he decided he wanted to pick his own jobs.  In 1999, Rock Paper Scissors was born.Dmitri is known for wearing vibrant colorful clothing.  Where does that choice come from? (11:45)Bright colorful cloths have been a think for Dmitri since he was a kid.  He’s always just felt like it represented him and nis personality.  As a business owner, he realized that people were noticing it and the bright clothes really proceeded him into business conversations.  The work he does is creative, fun, and colorful.  He wanted that to be represented in the visual palette people saw when he entered their space.How has the music industry changed in the time you’ve been connected with it? (13:45)The 90’s was really to boom of record sales and that feel off when online streaming of music became a thing.  As physical record sales dropped, live music took more of a center stage.  Huge festivals have been a thing and continue to bring in big bucks while offering artists of all sizes the opportunity to connect.  The club scene has grown as well.  In addition, digital sales have become more streamlined and paid for.  Napster offered music for free, really hurting musicians, but iTunes, Spotify and other streaming mechanisms have monetized music in a way that ultimately help musicians.­ Another trend is that more and more musicians are publishing.  Recording music and videos is easier which is great but it also means there’s a ton of competition.  The best thing to do is just kep producing and marketing the music you create.How has Rock Paper Scissors Evolved? (21:55)Dmitri loves technology.  Rock Paper Scissors developed a ton of tech to support their PR work.  He realized that he could apply his systems not only to World Music but also to tech companies, and all kinds of other entrepreneurs.  The stories are very much the same.How can businesses tell their own stories? (39:00)<ol><li>Don’t use cliché terminology.</li><li>Start with the origin story and build from there</li><li>Have someone else interview you and discover your own answers. Get that outside perspective</li><li>Figure out what truly makes you unique­­­</li><li>Focus your story around a human. Give your listener someone to connect the story with</li></ol>Rock Paper Scissors has focused on technology for music public relations but now you're serving pure tech companies as well.  How do they connect? (21:55)Healthy tech brands tend to have four concepts at their heart: Equity, Transparency, Innovation, Networking &amp; Research. This really isn't any different than the musicians we've always worked with.  It seemed like an obvious fit so we connected with some tech brands and the results have been great.How has Rock Paper Scissors Evolved? (37:00)Dmitri wants to grow into the pure Tech PR business and he wants to continue using Storyfinding methods where the masses are telling the story of the business in a way that’s decentralize from the business itself.Mentioned in the episode:<ul><li>Fela Koti – Afro Beats artist</li><li><a href="https://us.napster.com/" rel="nofollow" target="_blank">Napster</a></li><li><a href="https://www.apple.com/itunes/" rel="nofollow" target="_blank">iTunes</a></li><li><a href="https://www.cdbaby.com/" rel="nofollow" target="_blank">CD Baby</a> – “The onramp to the music industry”</li><li><a href="http://www.perrinlamb.com/" rel="nofollow" target="_blank">Paren Lamb</a> – <a href="https://www.spotify.com/us/" rel="nofollow" target="_blank">Indy Coffee House Playlist</a></li><li><a href="http://diymusiciancon.com/" rel="nofollow" target="_blank">DIY Musician Conference</a></li><li><a href="https://twitter.com/jackconte" rel="nofollow" target="_blank">Jack Conte</a> - <a href="https://www.youtube.com/pomplamoosemusic" rel="nofollow" target="_blank">Pomplamoose</a> &amp; <a href="https://www.patreon.com/" rel="nofollow" target="_blank">Patreon</a></li></ul><ul><li><a href="https://www.storyamp.com/" rel="nofollow" target="_blank">Storyamp</a> – Automated music marketing platform</li><li><a href="https://www.developertown.com/" rel="nofollow" target="_blank">DeveloperTown</a> – “Software is eating the world”</li><li><a href="http://amzn.to/2Dh4s5g" rel="nofollow" target="_blank">The Innovators Dilemma</a> &amp; <a href="http://amzn.to/2Gd9ToM" rel="nofollow" target="_blank">The Innovators DNA</a> by <a href="https://twitter.com/claychristensen" rel="nofollow" target="_blank">Clayton Christensen</a></li><li><a href="https://www.edelman.com/trust-barometer" rel="nofollow" target="_blank">Edelman Trust Barometer</a></li></ul>Special thanks to Dmitri Vietze for taking the time to share the <a href="http://www.rockpaperscissors.biz/" rel="nofollow" target="_blank">Rock Paper Scissors</a> story with us.The show was produced and edited by me Jeremy Goodrich. The music is by my good friend Mark VInten. In college we would get together most Friday nights and play music to the wee hours of the morning..  Here’s the thing though.  He lived in a tiny apartment with about 200 neighbors.  We had a drum set, amplifiers, and we loved to turn it up.  Kind of can’t believe that the cops only showed up twice. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank">itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.  Need help with insurance?More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a><a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook </a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Rock Paper Scissors: Telling Your Brand Story to The World

Donald Griffin

Have you ever bought a house? I remember the first time I did. It was a really beat up old bungalow with great old bones. I fell in love immediately even though I probably shouldn’t have. The one thing I didn’t do, that I really should have, is hire a realtor. They probably would have noted that the basement was leaky and flooded every time it rained, or that the bathroom was actually just an old back porch with a shower plopped in it, or that we were paying way too much for the work we were going to have to do. I didn’t hire a realtor because, well, I wasn’t very smart about it.  Our guest today would have been the perfect guy to help. He is a realtor who's helped people just like me buy houses, sell houses, flip houses, and even rent houses. In the world of real estate, he’s done it all. Along the way he’s been growing a community of raving fans. Like most realtors, he started by joining a realty group. You’ve probably heard the names FC Tucker, Berkshire Hathaway, RE Max, and on and on. These are engines that a new realtor can join and have access to help.  But Donald Griffin eventually got the entrepreneurial itch. He decided he wanted control and the ability to carve his own path. So he he jumped out on his own and started Griffin Realty. You’ll hear that story and his insights into real estate, owning a business, and everything in between. We’re glad you joined us. Episode topics include:  Outsourcing what you’re not good at What’s OCHA? Advertising Strange things Donald has seen showing homes Top tips for showing your home Being yourself in your brand How Donald built an amazing team  Mentioned in the episode:  Griffin Realty Patagonia David Quick  Special thanks to Donald Griffin for taking the time to share the Griffin Realty story with us Contributors to this episode include:  Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Have you ever bought a house? I remember the first time I did. It was a really beat up old bungalow with great old bones. I fell in love immediately even though I probably shouldn’t have. The one thing I didn’t do, that I really should have, is hire a realtor. They probably would have noted that the basement was leaky and flooded every time it rained, or that the bathroom was actually just an old back porch with a shower plopped in it, or that we were paying way too much for the work we were going to have to do. I didn’t hire a realtor because, well, I wasn’t very smart about it. Our guest today would have been the perfect guy to help. He is a realtor who's helped people just like me buy houses, sell houses, flip houses, and even rent houses. In the world of real estate, he’s done it all. Along the way he’s been growing a community of raving fans. Like most realtors, he started by joining a realty group. You’ve probably heard the names FC Tucker, Berkshire Hathaway, RE Max, and on and on. These are engines that a new realtor can join and have access to help. But <a href="https://www.facebook.com/donaldgriffin.jr" rel="noopener nofollow" target="_blank">Donald Griffin</a> eventually got the entrepreneurial itch. He decided he wanted control and the ability to carve his own path. So he he jumped out on his own and started <a href="http://www.leanongrealty.com" rel="noopener nofollow" target="_blank">Griffin Realty</a>. You’ll hear that story and his insights into real estate, owning a business, and everything in between. We’re glad you joined us. Episode topics include: <ul> <li>Outsourcing what you’re not good at</li> <li>What’s OCHA?</li> <li>Advertising</li> <li>Strange things Donald has seen showing homes</li> <li>Top tips for showing your home</li> <li>Being yourself in your brand</li> <li>How Donald built an amazing team</li> </ul> Mentioned in the episode: <ul> <li><a href="http://www.leanongrealty.com/" rel="noopener nofollow" target="_blank">Griffin Realty</a></li> <li><a href="https://www.patagonia.com/home/" rel="noopener nofollow" target="_blank">Patagonia</a></li> <li><a href="https://helpingbulls.com/" rel="noopener nofollow" target="_blank">David Quick</a></li> </ul> Special thanks to <a href="https://www.facebook.com/donaldgriffin.jr" rel="noopener nofollow" target="_blank">Donald Griffin</a> for taking the time to share the <a href="http://www.leanongrealty.com" rel="noopener nofollow" target="_blank">Griffin Realty</a> story with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="noopener nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="noopener nofollow" target="_blank">itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="noopener nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="noopener nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="noopener nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Real Estate Rock Star Donald Griffin

Mike McAfee

All of us have aspirations.  From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal.  We all have aspirations.  The cool thing about being human is that there are as many visions of a better future as there are people.  Everyone’s is different.  And even though there are around 7 Billion different sets of aspirations, none of them are wrong.  Different than what your parents wanted, maybe.  Misguided, at least 40% of the time for sure.  But 100% yours and only yours, well, if you stick to your guns then difinetely.  Aspirations are the fabric of being human.  From wanting to win your next fantasy football game to trying to create balance between your work and your home life.  But when we become entrepreneurs we test the very fabric of those aspirations.  Suddenly they’re not just hopes and dreams but rather bread, butter, and the mortgage payment.  The aspirations of entrepreneurs are often referred to by another name &gt;&gt; your business plan.  That plan is the ultimate test of your aspirations. Our guest today has tested lots of his aspirations.  But he’s not a business owner,  Like a few Scratch Entrepreneur guests before him, he’s the director of a non profit.  For the last 30 years, Mike McAfee has been selling cities.  Actually, over those years he’s sold counties and even states too.  Now in his role as the director of Visit Bloomington he sells one specific city, Bloomington, IN.  On this episode, he shares exactly how he does it. We’re glad you joined us.   Topics discussed in this episode:  When you were a kid, what did you want to grow up to be? (3:00) So then bring us forward in time to your adult life.  What was going on in your life when you had the opportunity to become the director of Visit Bloomington? (12:30) How does Bloomington compare to other cities with a thriving tourism economy? (16:50) The role of Visit Bloomington (20:30) What are the weaknesses Bloomington has when it comes to tourism? (31:10) Where are our strengths? (32:50) Paint a picture of the future of tourism in Bloomington or beyond (34:40) What kind of non-profit is Visit Bloomington and why does it matter? (36:40) Hiring the right people for the right seats (38:00) Where do you see your entrepreneurial world in 5 years: (46:20)   Catch the after show on Patreon! Mentioned in the episode: Special thanks to Mike Mcafee for taking the time to share the Visit Bloomington story with us Contributors to this episode include:  Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

All of us have aspirations.  From Elan Musk, who wants to dig tunnels and colonize Mars, to a homeless kid sitting in school and trying to look normal.  We all have aspirations.  The cool thing about being human is that there are as many visions of a better future as there are people.  Everyone’s is different.  And even though there are around 7 Billion different sets of aspirations, none of them are wrong.  Different than what your parents wanted, maybe.  Misguided, at least 40% of the time for sure.  But 100% yours and only yours, well, if you stick to your guns then difinetely.  Aspirations are the fabric of being human.  From wanting to win your next fantasy football game to trying to create balance between your work and your home life.  But when we become entrepreneurs we test the very fabric of those aspirations.  Suddenly they’re not just hopes and dreams but rather bread, butter, and the mortgage payment.  The aspirations of entrepreneurs are often referred to by another name &gt;&gt; your business plan.  That plan is the ultimate test of your aspirations. Our guest today has tested lots of his aspirations.  But he’s not a business owner,  Like a few Scratch Entrepreneur guests before him, he’s the director of a non profit.  For the last 30 years, Mike McAfee has been selling cities.  Actually, over those years he’s sold counties and even states too.  Now in his role as the director of Visit Bloomington he sells one specific city, Bloomington, IN.  On this episode, he shares exactly how he does it. We’re glad you joined us. Topics discussed in this episode: <ul> <li>When you were a kid, what did you want to grow up to be? (3:00)</li> <li>So then bring us forward in time to your adult life.  What was going on in your life when you had the opportunity to become the director of Visit Bloomington? (12:30)</li> <li>How does Bloomington compare to other cities with a thriving tourism economy? (16:50)</li> <li>The role of Visit Bloomington (20:30)</li> <li>What are the weaknesses Bloomington has when it comes to tourism? (31:10)</li> <li>Where are our strengths? (32:50)</li> <li>Paint a picture of the future of tourism in Bloomington or beyond (34:40)</li> <li>What kind of non-profit is Visit Bloomington and why does it matter? (36:40)</li> <li>Hiring the right people for the right seats (38:00)</li> <li>Where do you see your entrepreneurial world in 5 years: (46:20) </li> </ul> Catch the after show on Patreon! Mentioned in the episode: Special thanks to Mike Mcafee for taking the time to share the <a href="https://www.visitbloomington.com/" rel="noopener nofollow" target="_blank">Visit Bloomington </a>story with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Selling Cities with Mike McAfee

We talk a lot on this podcast about building tribes, groups of customers that love your product, love your company, and feel like they are a part of something special because, well, they are.  The tribal metaphor has always worked in my mind for two primary reasons.  If you have a community of raving fans then you must be doing something right It’s very easy to tell whether you actually have a tribe or not.    Our guest today is a part of a movement, a tribe that is made up of a community of millions of impassioned and empowered women who believe very simply that equality is not too much to expect.  She, like so many other women, has decided that sitting back and watching isn’t an option.  So she founded Be Golden, a business with the mission of supporting and empowering women of all shapes, sizes, colors, and creed.  In our conversation, she shares how Be Golden came to be, talks about the evolution of feminism, and why the Be Golden conference attracts women from across the country to come together and celebrate what makes each of them leaders, innovators, and revolutionaries.   We’re glad you joined us. Topics discussed in this episode include:  How Be Golden got it’s start (2:30) How women’s empowerment is changing (6:15)  The 4 waves of feminism (14:00) The #MeToo movement (17:30) Speakers and topics at the upcoming conference (23:00)    Mentioned in the episode:  KO Alliance Kristen Olson Lauren Gibbs Echo Dance Company  Special thanks to Sarah Perfetti for taking the time to share the Be Golden story with us   Contributors to this episode include:  Host - Jeremy Goodrich Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

We talk a lot on this podcast about building tribes, groups of customers that love your product, love your company, and feel like they are a part of something special because, well, they are.  The tribal metaphor has always worked in my mind for two primary reasons. <ol> <li>If you have a community of raving fans then you must be doing something right</li> <li>It’s very easy to tell whether you actually have a tribe or not.</li> </ol> Our guest today is a part of a movement, a tribe that is made up of a community of millions of impassioned and empowered women who believe very simply that equality is not too much to expect.  She, like so many other women, has decided that sitting back and watching isn’t an option.  So she founded Be Golden, a business with the mission of supporting and empowering women of all shapes, sizes, colors, and creed.  In our conversation, she shares how Be Golden came to be, talks about the evolution of feminism, and why the Be Golden conference attracts women from across the country to come together and celebrate what makes each of them leaders, innovators, and revolutionaries. We’re glad you joined us. Topics discussed in this episode include: <ul> <li>How Be Golden got it’s start (2:30)</li> <li>How women’s empowerment is changing (6:15) </li> <li>The 4 waves of feminism (14:00)</li> <li>The #MeToo movement (17:30)</li> <li>Speakers and topics at the upcoming conference (23:00)</li> </ul> Mentioned in the episode: <ul> <li><a href="http://koalliance.com/" rel="nofollow" target="_blank">KO Alliance</a></li> <li><a href="https://www.instagram.com/madonnashero/" rel="nofollow" target="_blank">Kristen Olson</a></li> <li><a href="https://www.instagram.com/lagibbs84/" rel="nofollow" target="_blank">Lauren Gibbs</a></li> <li><a href="http://www.echodancecompany.com/" rel="nofollow" target="_blank">Echo Dance Company</a></li> </ul> Special thanks to Sarah Perfetti for taking the time to share the <a href="http://www.begoldenstaygolden.com/" rel="nofollow" target="_blank">Be Golden</a> story with us Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Be Golden is Empowering Women

Paul Shoulberg

There are jobs you simply do, that’s what most of us have, and there are creative passions that turn out to make you a few bucks, which very few are lucky enough to succeed at.  One way to gauge the difference is the perception of children.  If, as a child you heard of an occupation and immediately felt you would rather eat raw spinach with no ranch dressing while sitting in the adult church service for 10 hours, this is likely a job you do.  If, as a child, you fantasized about doing that job.  You dreamed about the details, imagined yourself in that daily routine, and presented it emphatically as the answer to the age old question “what do you want to be when you grow up?”, it’s likely a creative passion that might make you a few bucks. Occasionally, we meet someone who has succeeded at being what they dream of growing up to be.  Our guest today, is one of those people.  Not only has Paul Shoulberg spend time with some of Hollywood's greatest stars, he’s had the pleasure of watching them act out his words, his story, his screen play.  Even better, as a film director, he’s been able to mold those actors into his idea of the story.  Paul is becoming the vision so many of us had as kids.  A director and storyteller who exorcises his angels and demons right there on the big screen.  On today’s episode, Paul Shoulberg shares his story with us today.  We’re glad you joined us. We’re glad you joined us!  Here's an Overview: What childhood memories led to Paul being a writer? (2:12) Paul’s dad wanted to be a writer and it really never worked out for him.  He always held writing in super high regard and instilled in Paul, even if he didn’t realize it at the time, a love and respect for a good story.  His father’s passion rubbed off on Paul and he eventually started writing. How would you describe your film The Good Catholic? (10:40) It’s really a workplace comedy.  The workplace is the church and the workers are three priests.  The film explores love and fear, life and death, spirituality and passion through the eyes of each character.  Along the way, one of the priests makes a connection with a quirky woman who pushes him to better understand himself. In one scene, Daniel (Zachary Spicer) asks Victor (Danny Glover) if he ever really sees god.  Can you describe that interaction and your ideas behind it? (14:05) Paul sees a lot of puff being blown about religion and the idea that only certain people have special access to god.  Danny Glover’s character instills the idea that what they do as priests takes work.  It’s getting up every day and doing it.  A deeper connection comes with that but it doesn’t just happen magically.  Paul feel like this concept is true for creative endeavors as well.  Writers block, an empty canvas, every successful creative person has systems for doing the work and being present when inspiration hits.  Maybe spirituality and creativity aren’t really that different. There’s a great scene where Ollie (John C McGinley) talks about compassion.  Can you describe that scene? (16:50) Ollie is a very real and present character who truly gets the spirit of religion and serving people.  This scene is one of Paul’s favorite.  Ollie is giving a Homily (sermon) on compassion.  His main point is that the definition of compassion is “to suffer with”.  This 3 minute scene gets at the heart of the story even though it doesn’t exactly fit most of the storyline. Tell us a little about the inspiration behinds the film?(22:00) Paul’s mom was a nun and his dad was a priest when they met.  So the backbone of the story is based on them.  It’s a story he’s wanted to tell for a long time.  But then, in 2013, his father passed away.  So the deeper personal elements of each character are a mix of Paul’s feelings about losing his dad, opinions on life, and everything else.  What’s so hard about being a director?(28:04) Directing a film is like popping up a hypothetical million-dollar business but you have to start before you know if you’ll have the million dollars.  For Paul, it has to be a true project of passion to even consider directing a film.  ­ Tell us about your next film? (33:32) The film is called Ms White Light and it’s about a woman who is able to connect with people who are about to die but are struggling to let go.  Miss White Light (Roberta Colindraz) is able to connect profoundly with someone who’s dying but is incapable of normal day to day interactions.  It deep and dark but also, a comedy.   Special thanks to Paul Shoulberg for taking the time to share his story with us. The show was produced and edited by me Jeremy Goodrich.  The music is by my high school buddy Mark VInten.  Mark and I lived together our second year in college.  I painted my bedroom candy apple red had a water bed and listened to a lot of The Rolling Stones on the radio.  Mark was most well known for looking exactly like Jim Morrison. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.   Mentioned in the episode:  Forrest Gump Braveheart Stand By Me Miles Davis Thelonious Monk Bird  Forest Whitaker  ­­­The Good Catholic Zachery Spicer Wrenn Schmidt Danny Glover John C McGinley Ms White Light Roberta Colindrez Pigasus Pictures Music by Mark Vinten 

There are jobs you simply do, that’s what most of us have, and there are creative passions that turn out to make you a few bucks, which very few are lucky enough to succeed at.  One way to gauge the difference is the perception of children.  If, as a child you heard of an occupation and immediately felt you would rather eat raw spinach with no ranch dressing while sitting in the adult church service for 10 hours, this is likely a job you do.  If, as a child, you fantasized about doing that job.  You dreamed about the details, imagined yourself in that daily routine, and presented it emphatically as the answer to the age old question “what do you want to be when you grow up?”, it’s likely a creative passion that might make you a few bucks. Occasionally, we meet someone who has succeeded at being what they dream of growing up to be.  Our guest today, is one of those people.  Not only has Paul Shoulberg spend time with some of Hollywood's greatest stars, he’s had the pleasure of watching them act out his words, his story, his screen play.  Even better, as a film director, he’s been able to mold those actors into his idea of the story.  Paul is becoming the vision so many of us had as kids.  A director and storyteller who exorcises his angels and demons right there on the big screen.  On today’s episode, Paul Shoulberg shares his story with us today.  We’re glad you joined us. We’re glad you joined us!  Here's an Overview: What childhood memories led to Paul being a writer? (2:12) Paul’s dad wanted to be a writer and it really never worked out for him.  He always held writing in super high regard and instilled in Paul, even if he didn’t realize it at the time, a love and respect for a good story.  His father’s passion rubbed off on Paul and he eventually started writing. How would you describe your film The Good Catholic? (10:40) It’s really a workplace comedy.  The workplace is the church and the workers are three priests.  The film explores love and fear, life and death, spirituality and passion through the eyes of each character.  Along the way, one of the priests makes a connection with a quirky woman who pushes him to better understand himself. In one scene, Daniel (<a href="http://www.twitter.com/zispicer" rel="nofollow" target="_blank">Zachary Spicer</a>) asks Victor (<a href="http://www.twitter.com/mrdannyglover" rel="nofollow" target="_blank">Danny Glover</a>) if he ever really sees god.  Can you describe that interaction and your ideas behind it? (14:05) Paul sees a lot of puff being blown about religion and the idea that only certain people have special access to god.  Danny Glover’s character instills the idea that what they do as priests takes work.  It’s getting up every day and doing it.  A deeper connection comes with that but it doesn’t just happen magically.  Paul feel like this concept is true for creative endeavors as well.  Writers block, an empty canvas, every successful creative person has systems for doing the work and being present when inspiration hits.  Maybe spirituality and creativity aren’t really that different. There’s a great scene where Ollie (<a href="http://www.twitter.com/johncmcginley" rel="nofollow" target="_blank">John C McGinley</a>) talks about compassion.  Can you describe that scene? (16:50) Ollie is a very real and present character who truly gets the spirit of religion and serving people.  This scene is one of Paul’s favorite.  Ollie is giving a Homily (sermon) on compassion.  His main point is that the definition of compassion is “to suffer with”.  This 3 minute scene gets at the heart of the story even though it doesn’t exactly fit most of the storyline. Tell us a little about the inspiration behinds the film?(22:00) Paul’s mom was a nun and his dad was a priest when they met.  So the backbone of the story is based on them.  It’s a story he’s wanted to tell for a long time.  But then, in 2013, his father passed away.  So the deeper personal elements of each character are a mix of Paul’s feelings about losing his dad, opinions on life, and everything else.  What’s so hard about being a director?(28:04) Directing a film is like popping up a hypothetical million-dollar business but you have to start before you know if you’ll have the million dollars.  For Paul, it has to be a true project of passion to even consider directing a film.  ­ Tell us about your next film? (33:32) The film is called Ms White Light and it’s about a woman who is able to connect with people who are about to die but are struggling to let go.  Miss White Light (Roberta Colindraz) is able to connect profoundly with someone who’s dying but is incapable of normal day to day interactions.  It deep and dark but also, a comedy.   Special thanks to <a href="http://www.twitter.com/paulshoulberg" rel="nofollow" target="_blank">Paul Shoulberg</a> for taking the time to share his story with us. The show was produced and edited by me Jeremy Goodrich.  The music is by my high school buddy Mark VInten.  Mark and I lived together our second year in college.  I painted my bedroom candy apple red had a water bed and listened to a lot of The Rolling Stones on the radio.  Mark was most well known for looking exactly like Jim Morrison. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening. Mentioned in the episode: <ul> <li><a href="https://www.rottentomatoes.com/m/forrest_gump" rel="nofollow" target="_blank">Forrest Gump</a></li> <li><a href="https://.rottentomatoes.com/m/1065684_braveheart" rel="nofollow" target="_blank">Braveheart</a></li> <li><a href="https://www.rottentomatoes.com/m/stand_by_me_1986" rel="nofollow" target="_blank">Stand By Me</a></li> <li><a href="https://www.milesdavis.com/" rel="nofollow" target="_blank">Miles Davis</a></li> <li><a href="https://en.wikipedia.org/wiki/Thelonious_Monk" rel="nofollow" target="_blank">Thelonious Monk</a></li> <li><a href="https://www.rottentomatoes.com/m/bird/" rel="nofollow" target="_blank">Bird</a> </li> <li><a href="https://www.facebook.com/ForestWhitaker/" rel="nofollow" target="_blank">Forest Whitaker</a> </li> <li>­­­<a href="https://en.wikipedia.org/wiki/The_Good_Catholic" rel="nofollow" target="_blank">The Good Catholic</a></li> <li><a href="http://www.twitter.com/zispicer" rel="nofollow" target="_blank">Zachery Spicer</a></li> <li><a href="http://www.twitter.com/wrennschmidt" rel="nofollow" target="_blank">Wrenn Schmidt</a></li> <li><a href="http://www.twitter.com/mrdannyglover" rel="nofollow" target="_blank">Danny Glover</a></li> <li><a href="http://www.twitter.com/johncmcginley" rel="nofollow" target="_blank">John C McGinley</a></li> <li>Ms White Light</li> <li>Roberta Colindrez</li> <li><a href="https://www.pigasuspictures.com/" rel="nofollow" target="_blank">Pigasus Pictures</a></li> <li>Music by <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> </ul>

Writer & Director Paul Shoulberg

Mike Wesner

Today’s Hosts: Jeremy Goodrich – Owner of Shine Insurance Agency David Quick – Business Coach at Helping Bulls Thrive in China Shops The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest.  David and Jeremy ask thoughtful questions for the first half of the show.  Their goal is to get at the heart of the factors that affect this point of growth.  The second half of the show is all about solutions.  David will offer three next steps and the outcomes that he sees from taking them. Today’s show is the third in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads.  A big decision point in his or her business. Today’s guest has an enviable crossroads.  He’s doubled the business every year since he started.  Now, sitting at four million in gross receipts he’s been pumping the breaks, the growth just seems too fast and the weight of it all is getting bigger.  David helps him address what’s changed and what next steps he should take.   But before we dig in, I wanted to throw out a term that I heard today.  It was in a Mastermind and the person that said it nonchalantly threw it out there.  But the idea resonated.  I wrote down the two simple words and doodled around them for the rest of the session.  The group member was chatting, breaking down some ideas floating in his head and then rather abruptly said said, “I just want to learn to fail faster”.  Fail Faster.  I immediately knew what he meant.  We embark on new ideas, things we think will make our business better.  Maybe it’s a marketing campaign or a new hire.  A product we’ve always wanted to make or an online course that everyone must be dying for.  As entrepreneurs, we have ideas.  If we didn’t we’d be schlepping somebody else’s newest best thing.  But not every idea is a good one.  In fact most of them, at least at their inception, aren’t market ready.  So on one hand we can’t be scared to try but on the other, if we’re gonna fail, at least we can learn to fail faster.  The learning curve works a lot more quickly that way. What do you think about “failing faster”? I would love to hear your thoughts on that or anything else about the podcast.  You can share them over at our patreon page.  Join the conversation at Patreon.com/scratch entrepreneur. We’re glad you joined us! Mentioned in the episode:  Why Mike started Enrollment Fuel (6:00) The crossroads he’s at (8:00) Mike’s original expectations for the business (15:00) Worried about hiring or spending on hiring? (19:00) What’s driving Mike’s hesitancy? (22:00) The goals for Enrollment Fuel (24:40) Dave’s tip #1: Paint the best and worst case scenarios and prioritize the next steps (30:00) Dave’s tip #2: Find where the fear is coming from (32:00) Dave’s tip #3: Looking at indicators other than cash to determine the health of the business (33:00)  Special thanks to Mike Werner founder of Enrollment Fuel for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at HELPINGBULLS.COM   Contributors to this episode include:  Host - Jeremy Goodrich Co-Host – David Quick Music - Mark Vinten Editing - Christopher Lang  If you enjoyed this podcast, there’s a couple of things we need you to do right now:   SUBSCRIBE to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts  While your there, please REVIEW the show  SHARE with friends Finally, please, JOIN the Scratch Entrepreneur Facebook Group  Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening.   Need Shine?  More great stories &amp; information at: Youtube - Blog - Podcast Facebook - Twitter

Today’s Hosts: Jeremy Goodrich – Owner of <a href="https://www.shineinsure.com/" rel="noopener nofollow" target="_blank">Shine Insurance Agency</a> David Quick – Business Coach at <a href="https://helpingbulls.com/" rel="noopener nofollow" target="_blank">Helping Bulls Thrive in China Shops</a> The Crossroads episodes of Scratch Entrepreneur are all about solving a specific point of growth for our guest.  David and Jeremy ask thoughtful questions for the first half of the show.  Their goal is to get at the heart of the factors that affect this point of growth.  The second half of the show is all about solutions.  David will offer three next steps and the outcomes that he sees from taking them. Today’s show is the third in our series of on-air coaching sessions between veteran executive coach David Quick and an entrepreneur who sits at a crossroads.  A big decision point in his or her business. Today’s guest has an enviable crossroads.  He’s doubled the business every year since he started.  Now, sitting at four million in gross receipts he’s been pumping the breaks, the growth just seems too fast and the weight of it all is getting bigger.  David helps him address what’s changed and what next steps he should take.   But before we dig in, I wanted to throw out a term that I heard today.  It was in a Mastermind and the person that said it nonchalantly threw it out there.  But the idea resonated.  I wrote down the two simple words and doodled around them for the rest of the session.  The group member was chatting, breaking down some ideas floating in his head and then rather abruptly said said, “I just want to learn to fail faster”.  Fail Faster.  I immediately knew what he meant.  We embark on new ideas, things we think will make our business better.  Maybe it’s a marketing campaign or a new hire.  A product we’ve always wanted to make or an online course that everyone must be dying for.  As entrepreneurs, we have ideas.  If we didn’t we’d be schlepping somebody else’s newest best thing.  But not every idea is a good one.  In fact most of them, at least at their inception, aren’t market ready.  So on one hand we can’t be scared to try but on the other, if we’re gonna fail, at least we can learn to fail faster.  The learning curve works a lot more quickly that way. What do you think about “failing faster”? I would love to hear your thoughts on that or anything else about the podcast.  You can share them over at our patreon page.  Join the conversation at <a href="https://www.patreon.com/scratchentrepreneur" rel="noopener nofollow" target="_blank">Patreon.com/scratch entrepreneur</a>. We’re glad you joined us! Mentioned in the episode: <ul> <li>Why Mike started Enrollment Fuel (6:00)</li> <li>The crossroads he’s at (8:00)</li> <li>Mike’s original expectations for the business (15:00)</li> <li>Worried about hiring or spending on hiring? (19:00)</li> <li>What’s driving Mike’s hesitancy? (22:00)</li> <li>The goals for Enrollment Fuel (24:40)</li> <li>Dave’s tip #1: Paint the best and worst case scenarios and prioritize the next steps (30:00)</li> <li>Dave’s tip #2: Find where the fear is coming from (32:00)</li> <li>Dave’s tip #3: Looking at indicators other than cash to determine the health of the business (33:00)</li> </ul> Special thanks to Mike Werner founder of <a href="http://enrollmentfuel.com/" rel="noopener nofollow" target="_blank">Enrollment Fuel</a> for being willing to pull back the curtains and share this business crossroads. And, of course, a huge thank you to David Quick for offering his time and expertise. You can find David and many of his resources at <a href="https://helpingbulls.com/" rel="noopener nofollow" target="_blank">HELPINGBULLS.COM</a> Contributors to this episode include: <ul> <li>Host - <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Jeremy Goodrich</a></li> <li>Co-Host – <a href="http://www.helpingbulls.com/" rel="nofollow" target="_blank">David Quick</a></li> <li>Music - <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> <li>Editing - Christopher Lang</li> </ul> If you enjoyed this podcast, there’s a couple of things we need you to do right now:  <ul> <li>SUBSCRIBE to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://play.google.com/music/listen#/sulp" rel="nofollow" target="_blank">Google Play</a> or wherever you listen to podcasts </li> <li>While your there, please REVIEW the show </li> <li>SHARE with friends</li> <li>Finally, please, JOIN the <a href="https://www.facebook.com/groups/355796818131225/" rel="nofollow" target="_blank">Scratch Entrepreneur Facebook Group</a></li> </ul> Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need Shine? More great stories &amp; information at: <a href="https://www.youtube.com/channel/UCGO-atb8JOo7usmRuVzG-BA" rel="nofollow" target="_blank">Youtube</a> - <a href="http://www.shineinsure.com/blog" rel="nofollow" target="_blank">Blog</a> - <a href="http://www.scratchentrepreneur.com" rel="nofollow" target="_blank">Podcast</a> <a href="https://www.facebook.com/ShineInsuranceAgency" rel="nofollow" target="_blank">Facebook</a> - <a href="https://twitter.com/ShineInsure" rel="nofollow" target="_blank">Twitter</a>

Crossroads: Why Stop @ $4,000,000 with Mike Wesner of Enrollment Fuel

“Where will Ugo Today?” On today’s episode an incredible look into one of Bloomington Indiana’s rising food star’s Rebecca Walters. Rebecca is an entrepreneur who truly took an idea and built it into a healthy profitable business. Her idea solved a problem she had. She was hungry. She needed healthy food that was mobile but had the nutritional value to support her as a college athlete. So she created a product, grew it into a side business, and then dove in head first.

“Where will Ugo Today?” On today’s episode an incredible look into one of Bloomington Indiana’s rising food star’s Rebecca Walters. Rebecca is an entrepreneur who truly took an idea and built it into a healthy profitable business. Her idea solved a problem she had. She was hungry. She needed healthy food that was mobile but had the nutritional value to support her as a college athlete. So she created a product, grew it into a side business, and then dove in head first.

Ugo Bar

Armin Vit

Bryony Gomez-Palacio

Today’s guests are world renowned in the field of Graphic Design. They’ve worked for some of the biggest design agencies, advised some of the best companies, studied under legends in their field, spoken in front of huge audiences, and built a following of other graphic designers.  They themselves have now become a powerhouse couple in their field.  Armin Vit &amp; Bryony Gomez-Palacio, owners of the graphic design firm Under Consideration, share their story. We’re glad you joined us. Here's an overview: What makes good graphic design? (3:15) It depends on the business, the ideal client, and ultimately what someone is trying to say.  There’s no magically answer and, at the same time, there is a magic to the result.  A good graphic designer can use the tools they have to create that visual story and connect the ideal client with the brand.  It’s a collaboration How did their childhood affect who they became? (10:15) Bryony grew up in a family of artists and achitects so she was surrounded by creative folks and that fostered her interest.  Armin really could have cared less.  He loved video games, wrestling, and basketball.  Beyond that, everything was boring. How did Bryony &amp; Armin Meet? (14:05) They were both Graphic Design students in Mexico City.  They met each other at a bar and grew their relationship from there.  So how did they end up in the United States? (16:35) Bryony wasn’t feeling motivated by the Graphic Design community in Mexico City.  Her professors and peers lacked seriousness and she was becoming frustrated.  Bryony moved to Atlanta in search of a community motivated at the highest level.  When Armin graduated from college in Mexico City, he followed.  They ended up loving the design world north of the border and the design world loved them too.  From Atlanta, they took jobs in Chicago and ultimately ended up in New York City with some of the best jobs in the graphic design industry.  How did they start Under Consideration? (19:35) Bryony left her job to start Under Consideration and to start a family.  She was working from home and building the client base.  When the baby was born Armin to paternity leave.  When he went back to work he was miserable.  So he left and they put all of their energy into growing their own business. What does Under Consideration do? (22:10) They do limited client work but the primary work they do is for other graphic designers.  They work as blog and put on an annual conference.  They’ve built a business creating initiatives for their audience of their peers. The conference has been a great success as they’ve simply put on a great show for a very specific niche of graphic designers. ­  How do they handle failure? (31:32) Bryony &amp; Armin are always taking things to the next level.  The badges and bags for their conference are beautiful handmade works of art that they make each year.  Every year they try and wow their attendees.  That has also meant huge failures.  They simply have to try and try again until the final product is to their liking.     Special thanks to Armin Vit &amp; Bryony Gomez-Palacio for taking the time to share the Under Consideration story with us.   If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on  itunes, Stitcher, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening.   Mentioned in the episode:  Under Consideration Brand New Pentagram Brand &amp; Design Jay Baer Music by Mark Vinten 

Today’s guests are world renowned in the field of Graphic Design. They’ve worked for some of the biggest design agencies, advised some of the best companies, studied under legends in their field, spoken in front of huge audiences, and built a following of other graphic designers.  They themselves have now become a powerhouse couple in their field.  <a href="https://twitter.com/arminvit" rel="nofollow" target="_blank">Armin Vit</a> &amp; <a href="https://twitter.com/bryonygp" rel="nofollow" target="_blank">Bryony Gomez-Palacio</a>, owners of the graphic design firm <a href="https://underconsideration.com/" rel="nofollow" target="_blank">Under Consideration</a>, share their story. We’re glad you joined us. Here's an overview: What makes good graphic design? (3:15) It depends on the business, the ideal client, and ultimately what someone is trying to say.  There’s no magically answer and, at the same time, there is a magic to the result.  A good graphic designer can use the tools they have to create that visual story and connect the ideal client with the brand.  It’s a collaboration How did their childhood affect who they became? (10:15) Bryony grew up in a family of artists and achitects so she was surrounded by creative folks and that fostered her interest.  Armin really could have cared less.  He loved video games, wrestling, and basketball.  Beyond that, everything was boring. How did Bryony &amp; Armin Meet? (14:05) They were both Graphic Design students in Mexico City.  They met each other at a bar and grew their relationship from there. So how did they end up in the United States? (16:35) Bryony wasn’t feeling motivated by the Graphic Design community in Mexico City.  Her professors and peers lacked seriousness and she was becoming frustrated.  Bryony moved to Atlanta in search of a community motivated at the highest level.  When Armin graduated from college in Mexico City, he followed.  They ended up loving the design world north of the border and the design world loved them too.  From Atlanta, they took jobs in Chicago and ultimately ended up in New York City with some of the best jobs in the graphic design industry. How did they start Under Consideration? (19:35) Bryony left her job to start Under Consideration and to start a family.  She was working from home and building the client base.  When the baby was born Armin to paternity leave.  When he went back to work he was miserable.  So he left and they put all of their energy into growing their own business. What does Under Consideration do? (22:10) They do limited client work but the primary work they do is for other graphic designers.  They work as blog and put on an annual conference.  They’ve built a business creating initiatives for their audience of their peers. The conference has been a great success as they’ve simply put on a great show for a very specific niche of graphic designers. ­ How do they handle failure? (31:32) Bryony &amp; Armin are always taking things to the next level.  The badges and bags for their conference are beautiful handmade works of art that they make each year.  Every year they try and wow their attendees.  That has also meant huge failures.  They simply have to try and try again until the final product is to their liking.   Special thanks to Armin Vit &amp; Bryony Gomez-Palacio for taking the time to share the <a href="https://underconsideration.com/" rel="nofollow" target="_blank">Under Consideration</a> story with us. If you enjoyed this podcast, there’s a couple of things we need you to do right now.  First subscribe to Scratch Entrepreneur on <a href="https://itunes.apple.com/gh/podcast/scratch-entrepreneur/id1071707939?mt=2" rel="nofollow" target="_blank"> itunes</a>, <a href="https://www.stitcher.com/s?fid=94009&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, Google Play or wherever you listen to podcasts so you can hear future episodes as soon as we release them.  While you’re there, please give the show a review.  We’d love to know what you liked, what you didn’t, and what you want to hear next. Until the next time, We truly appreciate you listening. Mentioned in the episode: <ul> <li><a href="https://underconsideration.com/" rel="nofollow" target="_blank">Under Consideration</a></li> <li><a href="https://www.underconsideration.com/brandnew/" rel="nofollow" target="_blank">Brand New</a></li> <li><a href="https://www.pentagram.com/" rel="nofollow" target="_blank">Pentagram Brand &amp; Design</a></li> <li><a href="http://jaybaer.com/" rel="nofollow" target="_blank">Jay Baer</a></li> <li>Music by <a href="https://www.facebook.com/mark.vinten.1" rel="nofollow" target="_blank">Mark Vinten</a></li> </ul>

Armin Vit & Bryony Gomez-Palacio are Under Consideration

On today’s show how Doug Dayhoff and the Upland team grew a small town brewery and pub into a multimillion dollar business known internationally for their lineup of traditional craft beers and their innovation around brewing wood aged sour beers. We’re glad you joined us.

On today’s show how Doug Dayhoff and the Upland team grew a small town brewery and pub into a multimillion dollar business known internationally for their lineup of traditional craft beers and their innovation around brewing wood aged sour beers. We’re glad you joined us.

Upland Brewing Co

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