Cover image of Are We On The Air?

Are We On The Air?

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

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Ranked #1

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QVC/HSN news, a sexy 80s commercial, and the plugs

QVC/HSN news, a sexy 80s commercial, and the plugs

In the finale to season one, the Quarate numbers for Q1 are out, and it isn't pretty.  Plus, the president of HSN sent a... Read more

14 May 2022

20mins

Ranked #2

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Selling live on facebook

Selling live on facebook

TV shopping meets facebook, in this episode which could also be explained by the old adage "everything old is new again"... Read more

30 Apr 2022

18mins

Ranked #3

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Cutting cable TV and shopping network shows on-demand

Cutting cable TV and shopping network shows on-demand

First there was TV, then cable TV, then OTT (over the top) TV and now it's all about CTV.  In this episode, Shawn looks ... Read more

19 Apr 2022

20mins

Ranked #4

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Look back: The Telephone Auction Shopping Program

Look back: The Telephone Auction Shopping Program

For many, their introduction to the world of shopping on TV wasn't QVC, CVN or the Home Shopping Club, but the syndicate... Read more

9 Apr 2022

17mins

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Ranked #5

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Going deeper into the QVC/HSN situation at the moment

Going deeper into the QVC/HSN situation at the moment

Good friend of the show Marvin Segel, son of the man who created QVC Joe Segel, returns to discuss the current state of ... Read more

16 Mar 2022

42mins

Ranked #6

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ShopHQ does a train wreck of a remote, and more bad commercials

ShopHQ does a train wreck of a remote, and more bad commercials

What can go wrong when you're doing a live show, from a remote location?  Only everything.  While some networks over-pro... Read more

14 Mar 2022

19mins

Ranked #7

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The hosts of QVC and HSN

The hosts of QVC and HSN

The parent company of QVC and HSN is going through some tough times.  Today the focus is on the hosts of the networks, a... Read more

11 Mar 2022

24mins

Ranked #8

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The year 2021 ends for QVC and continuing to examine bad commercials

The year 2021 ends for QVC and continuing to examine bad commercials

The segment which was started on the last episode, concludes on this one and Shawn almost loses his mind.  Then an exami... Read more

2 Mar 2022

18mins

Ranked #9

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The annoying TV commercials of 2022, first look

The annoying TV commercials of 2022, first look

Could a regional grocery store chain from the north, have some of the most annoying TV commercials running today?  It's ... Read more

26 Feb 2022

19mins

Ranked #10

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Have you checked your zip code?

Have you checked your zip code?

Have you checked your zip code?  Well you might want to listen to this epiosde of "Are We On The Air?" first. 

21 Feb 2022

21mins

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