Cover image of Own Thy Audience

Own Thy Audience

In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath.... Read more

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Ranked #1

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Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa

Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa

Gen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has mark... Read more

29 Apr 2022

40mins

Ranked #2

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Simplifying news SEO and Google ranking with Kyle Sutton

Simplifying news SEO and Google ranking with Kyle Sutton

What is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you meas... Read more

29 Apr 2022

50mins

Ranked #3

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Checklist to nail Google search: NEWS SEO 101 with Barry Adams

Checklist to nail Google search: NEWS SEO 101 with Barry Adams

Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a ver... Read more

11 Mar 2022

45mins

Ranked #4

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Lessons from Building STAGE

Lessons from Building STAGE

Imagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And the... Read more

3 Mar 2022

49mins

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Ranked #5

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Boosting Website Performance with Core Web Vitals with Jeremy Fremont

Boosting Website Performance with Core Web Vitals with Jeremy Fremont

Google every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetiz... Read more

22 Sep 2021

31mins

Ranked #6

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How To Monetize Never-Subscribers with Abhishek Dadoo

How To Monetize Never-Subscribers with Abhishek Dadoo

In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. Thi... Read more

9 Sep 2021

37mins

Ranked #7

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Unraveling the untold secrets of link building from a former black hat link builder | 2021

Unraveling the untold secrets of link building from a former black hat link builder | 2021

According to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to... Read more

29 Jul 2021

50mins

Ranked #8

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What is EAT and why haven't most publishers cracked it yet? With Lily Ray.

What is EAT and why haven't most publishers cracked it yet? With Lily Ray.

Did you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? ... Read more

20 Apr 2021

31mins

Ranked #9

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How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande

How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande

Building vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building... Read more

22 Mar 2021

29mins

Ranked #10

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A Publishers Guide To Building An Audience First Culture with Bonnie Roche

A Publishers Guide To Building An Audience First Culture with Bonnie Roche

Building an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an a... Read more

9 Mar 2021

27mins

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