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The Digital Utopia Podcast

Updated 8 days ago

Business
Marketing
Entrepreneurship
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Ready to conquer the chaos and accelerate growth? Inspired by the book, Building Your Digital Utopia, this show is a call to action for every frustrated executive to simplify your strategy, and align your Marketing, Sales, and Service departments so they’re part of one powerhouse growth team. The Digital Utopia Podcast is produced by Digitopia and hosted by Frank Cowell and Joseph Freeman. Each episode will dive into the strategies, philosophies, and tools that will change your approach to organizational growth, give you renewed focus and clarity, and allow you to build a brand that not only helps you stand out—but win.

Read more

Ready to conquer the chaos and accelerate growth? Inspired by the book, Building Your Digital Utopia, this show is a call to action for every frustrated executive to simplify your strategy, and align your Marketing, Sales, and Service departments so they’re part of one powerhouse growth team. The Digital Utopia Podcast is produced by Digitopia and hosted by Frank Cowell and Joseph Freeman. Each episode will dive into the strategies, philosophies, and tools that will change your approach to organizational growth, give you renewed focus and clarity, and allow you to build a brand that not only helps you stand out—but win.

Best weekly hand curated episodes for learning

Cover image of The Digital Utopia Podcast

The Digital Utopia Podcast

Latest release on Jan 19, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

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This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Rank #1: Ep 32 - Why Digitopia Uses HubSpot?

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The HubSpot platform is a regular mention on the show so in this episode Frank and Joe dive why HubSpot is the go-to platform for Digitopia. Listen to a walkthrough of the reasons the team encourages organizations to utilize HubSpot when they are looking for a platform that will support and enable the activation of RevOps in the company.

Podcast Brought to you by - Digitopia

Jan 19 2021

23mins

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Rank #2: Ep 31 - What Technology is Needed to Empower RevOps?

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Does the technology in your company empower RevOps? In this episode, Frank Cowell and Joseph Freeman talk through the 5 technology categories your organization must have in place to support a RevOps strategy. The five categories of technology include: 

  1. Service Software 
  2. Sales Software 
  3. Marketing Software 
  4. Middleware 
  5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.

Dec 29 2020

25mins

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Rank #3: Ep 30 - [Quick Hit] What Technology is Needed to Empower RevOps?

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Does the technology in your company empower RevOps? In this [Quick Hit] episode, Frank Cowell and Joseph Freeman provide a brief overview of the five technology categories you need active in your organization to support a RevOps strategy. The five categories of technology include: 

  1. Service Software 
  2. Sales Software 
  3. Marketing Software 
  4. Middleware 
  5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.

Podcast Brought to you by - Digitopia

Dec 22 2020

5mins

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Rank #4: Ep 29 - How to Foster Buy-in From Your Leaders When Activating RevOps

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Implementing a Revenue Operations growth strategy in your organization is a large undertaking and will require buy-in from your organization's leadership. In this episode, Frank Cowell and Joseph Freeman walkthrough the hurdles an organization can face when activating RevOps and what steps to take to support the adoption. Firstly, explain and drive home the WHY! Dispell any misconceptions about the impact the activation will have on your teams during the onboarding and ongoing process. Next, get your strategic and tactical foundation in place as quickly as possible. Finally, establish a rhythm with your team to regularly meet, review, and collaborate.


Podcast Brought to you by - Digitopia

Dec 15 2020

29mins

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Rank #5: Ep 28 - Why is Alignment so Difficult to Solve?

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Why is alignment such a difficult challenge for B2B organizations, and what are the common sources causing misalignment? In this episode, Frank and Joe explore 3 sources responsible for creating misalignment across an organization. Cause 1 - People are focused on their role's specific function, not how it impacts the company/customer experience as a whole. Cause 2 - Varying data between departments and across internal platforms. Cause 3 - Department KPIs don't compliment each other or leave gaps in the customer journey, negatively impacting the customer experience and causing friction between your teams. Dive into how these sources of misalignment gain footing in a company and how you can best address them.

Podcast Brought to you by - Digitopia

Nov 17 2020

32mins

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Rank #6: Ep 27 - Who Should Not Activate RevOps (Revenue Operations)?

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Are you looking into integrating RevOps (Revenue Operations) into your organization? In this episode, Frank and Joe talk through the needed commitments and expectations an organization needs to be aware of before activating the business function of RevOps. Walkthrough the focus and impact RevOps brings to an organization. Ensure your team can accommodate the time commitments and needed flexibility to adopt a new lens on how they view customers and coordinate with fellow departments.

Books mentioned in the episode:
Traction by Gino Wickman
Principles by Ray Dalio

Podcast Brought to you by - Digitopia

Nov 10 2020

18mins

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Rank #7: Ep 26 - EOS & RevOps: Business Management Frameworks

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Does your organization have a framework that fosters accountability, structure, and vision? Explore the value EOS (Entrepreneurial Operating System) can bring to an organization. Unpack the importance of running 90-day rhythms for your major initiatives and RevOps efforts. Align on the best practices and uses for company scorecards. Gain clarity around who should be on your leadership team and the responsibilities they carry. Lastly, review the impact of your people by utilizing the People Analyzer so you can make sure you have the right people in the right spots.

Books mentioned in the episode:
Traction by Gino Wickman

Podcast Brought to you by - Digitopia

Nov 03 2020

37mins

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Rank #8: Ep 25 - The New World Thinking RevOps Brings to B2Bs

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What changes have RevOps (Revenue Operations) brought to the organizations in recent years? In this episode, Frank and Joe dive into "The State of RevOps Report",  a joint effort published by HubSpot and ProfitWell. Unpack the 5 key shifts RevOps has triggered in strategies and processes carried out by business organizations. 

  1. Multi Move Thinking
  2. Focus on the lifetime value (LTV) of bookings
  3. Product led growth and consultive sales
  4. Customer service and success are profit centers 
  5. Sales and marketing work as one

State of RevOps Report Link - https://offers.hubspot.com/rev-ops-report

Podcast Brought to you by - Digitopia

Oct 27 2020

31mins

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Rank #9: Ep 24 - Who Owns Revenue Operations in a Company?

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Is revenue operations (RevOps) a dedicated responsibility within your company? Is responsibility dedicated to a single role or shared among several team members? Today Frank and Joe talk through the question, Who Owns RevOps in your company? Explore the typical roles that take on the responsibility of leading and overseeing RevOps in the business.

Podcast Brought to you by - Digitopia

Oct 20 2020

24mins

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Rank #10: Ep 23 - What KPIs Does RevOps Track?

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Do you meet and review established KPIs regularly to make sure your organization is on track or making adjustments to stay on target? In this episode, Frank and Joe dive into common KPIs and metrics a revenue operations team should be tracking across the varying customer lifecycle stages within the customer journey.

Podcast Brought to you by - Digitopia

Oct 13 2020

25mins

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