Cover image of Will It Stick?

Will It Stick?

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertis... Read more

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Ranked #1

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Tarte Cosmetics Influencer Trip to Dubai

Tarte Cosmetics Influencer Trip to Dubai

In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip t... Read more

8 Feb 2023

32mins

Ranked #2

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(ENCORE) Southwest Airlines: Malice in Dallas

(ENCORE) Southwest Airlines: Malice in Dallas

Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time... Read more

3 Jan 2023

34mins

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Ranked #3

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(ENCORE) Top 9 Holiday PR Stunts & Campaigns

(ENCORE) Top 9 Holiday PR Stunts & Campaigns

It's officially the HOLIDAY SEASON! In honor, we are replaying one of our favorite holiday episodes where we cover the t... Read more

12 Dec 2022

53mins

Ranked #4

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(ENCORE) Spotify Wrapped is Viral Perfection

(ENCORE) Spotify Wrapped is Viral Perfection

In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing... Read more

2 Dec 2022

49mins

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Ranked #5

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Tropicana's Rebranding Failure

Tropicana's Rebranding Failure

In January 2008, Tropicana was selling about $700 million per year of its Tropicana Pure Premium Orange Juice. The brand... Read more

22 Nov 2022

28mins

Ranked #6

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PR Stunts Round Up: October 2022

PR Stunts Round Up: October 2022

It's time for our October 2022 PR Stunts and Campaigns round-up! In this episode, Alexis breaks the rules and throws in ... Read more

17 Nov 2022

25mins

Ranked #7

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Carvana & We'll Drive You Happy

Carvana & We'll Drive You Happy

In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a c... Read more

9 Nov 2022

45mins

Ranked #8

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Halloween Campaign Round-Up

Halloween Campaign Round-Up

It's officially SPOOKY SEASON! Our very own Alexis is the queen of Halloween, so join us as she takes us through some of... Read more

27 Oct 2022

46mins

Ranked #9

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PR Stunts Round Up: September 2022

PR Stunts Round Up: September 2022

It's time for September's PR stunts and campaigns round up! The brands we cover this month include: Tide, Mint Mobile + ... Read more

21 Oct 2022

40mins

Ranked #10

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INTERVIEW: Bob Roth & Gatorade's Be Like Mike Campaign

INTERVIEW: Bob Roth & Gatorade's Be Like Mike Campaign

Before you listen to this episode, make sure you go back and listen to Episode #59: Gatorade & Be Like Mike! Recentl... Read more

11 Oct 2022

30mins

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