It’s the ending of a season, but also a great chance to get a little more understanding around what someone could expect moving into a new career in the industry. Matt Leach is talking to Andrew Jones, a freelance designer based in Launceston, specialising in exhibition, interior and branded space and 3D visualisations. Andrew’s had an amazing career for over 30 years, working across the whole east coast of Australia, from Brisbane to Melbourne, starting in Hobart. He’s particularly known for his joinery and fittings, and especially recognised for his exhibit design. Matt and I were interested to talk to Andrew and get his take on what he'd do if he were a graduating student these days, or toying with the idea of a career change. How would he find a job, what he would put in his portfolio, and what sort of advice he’d have for you when going out there to find your first work? You might be looking for that perfect entry-level role, either locally or interstate, or, on the other hand, thinking of starting up something on your own in a freelance business working with multiple studios or clients. Whatever it is…. Andrew has some great advice for you on how you might set yourself up and start looking.

It’s the ending of a season, but also a great chance to get a little more understanding around what someone could expect moving into a new career in the industry. Matt Leach is talking to Andrew Jones, a freelance designer based in Launceston, specialising in exhibition, interior and branded space and 3D visualisations. Andrew’s had an amazing career for over 30 years, working across the whole east coast of Australia, from Brisbane to Melbourne, starting in Hobart. He’s particularly known for his joinery and fittings, and especially recognised for his exhibit design. Matt and I were interested to talk to Andrew and get his take on what he'd do if he were a graduating student these days, or toying with the idea of a career change. How would he find a job, what he would put in his portfolio, and what sort of advice he’d have for you when going out there to find your first work? You might be looking for that perfect entry-level role, either locally or interstate, or, on the other hand, thinking of starting up something on your own in a freelance business working with multiple studios or clients. Whatever it is…. Andrew has some great advice for you on how you might set yourself up and start looking.

Starting Out in ID - Interior Design Episode 7

It can be tricky to predict the future, but more and more, Interior Designers are being asked to forecast how technology could help their clients work, play and live better. How does the role of the interior designer change when there is constantly new and emerging tech, all promising to deliver the perfect experience. In episode 6 of Some Context Please, Matt Leach talks with Nikki Davey, an Interior Designer at Fender Katsalidis. Many of you would have heard from Nikki before. She's a great person to talk to because her practice covers all areas, from residential to commercial, private to corporate — she's able to provide an entry point into a more detailed discussion.

It can be tricky to predict the future, but more and more, Interior Designers are being asked to forecast how technology could help their clients work, play and live better. How does the role of the interior designer change when there is constantly new and emerging tech, all promising to deliver the perfect experience. In episode 6 of Some Context Please, Matt Leach talks with Nikki Davey, an Interior Designer at Fender Katsalidis. Many of you would have heard from Nikki before. She's a great person to talk to because her practice covers all areas, from residential to commercial, private to corporate — she's able to provide an entry point into a more detailed discussion.

ID Technology - Interior Design Episode 6

There is normally a correlation between the scale of a project and the number of stakeholders involved. Who are the stakeholders, what do they do and how do we work with them? This is episode 5, with Matt Leach and Nikki Davey, who discuss the range of stakeholders they've had to consider across all different types of projects. They shed light and give invaluable insight into how relationships have worked when stakeholders wanted input into the design.

There is normally a correlation between the scale of a project and the number of stakeholders involved. Who are the stakeholders, what do they do and how do we work with them? This is episode 5, with Matt Leach and Nikki Davey, who discuss the range of stakeholders they've had to consider across all different types of projects. They shed light and give invaluable insight into how relationships have worked when stakeholders wanted input into the design.

Stakeholders & Accessibility - Interior Design Episode 5

In this discussion, Kirsty Máté talks with Andrew Francis about the design process and how he applies it in his work. Andrew is the Design Principal at Francis+Burne. He has over 25 years of experience working in interior design and is also the chair of the DIA (Design Institue of Australia) in Hobart. Go and check out the studio's website to see what sort of work they do.

In this discussion, Kirsty Máté talks with Andrew Francis about the design process and how he applies it in his work. Andrew is the Design Principal at <a href="http://www.francisburne.com.au/" rel="noopener nofollow" target="_blank">Francis+Burne</a>. He has over 25 years of experience working in interior design and is also the chair of the DIA (Design Institue of Australia) in Hobart. Go and check out the studio's website to see what sort of work they do.

ID Design Process - Interior Design Episode 4

This time around, Matt Leach and Nikki Davey talk further about the brief, reiterating why they are so important. They look at what happens when you don’t have a brief (nothing good) by dredging up some of Nikki's past experiences and using them as case studies.

This time around, Matt Leach and Nikki Davey talk further about the brief, reiterating why they are so important. They look at what happens when you don’t have a brief (nothing good) by dredging up some of Nikki's past experiences and using them as case studies.

More on the Client Brief - Interior Design Episode 3

This is Episode 02 of Some Context Please and Matt Leach talks to Nikki Davey, an interior designer that has a background in decoration and styling. This time around they talk about what a client brief needs to contain, how and why we rebrief clients, and what to do when you don't have enough information. There is a lot to cover in this one, so we'll further explore the brief in Episode 3 where they look at why you need a brief and what can go wrong if you don't have one.

This is Episode 02 of Some Context Please and Matt Leach talks to Nikki Davey, an interior designer that has a background in decoration and styling. This time around they talk about what a client brief needs to contain, how and why we rebrief clients, and what to do when you don't have enough information. There is a lot to cover in this one, so we'll further explore the brief in Episode 3 where they look at why you need a brief and what can go wrong if you don't have one.

Client Brief - Interior Design Episode 2

In this first episode for Season 04, Matt Leach (one of our favourite interviewers) talks to Nikki Davey, an interior designer with a background in decoration and styling.   They discuss how to get your material board together and how boards are used within the industry. Nikki will be with Matt for a few of this season's episodes, we really think you will enjoy her insight and tips.

In this first episode for Season 04, Matt Leach (one of our favourite interviewers) talks to Nikki Davey, an interior designer with a background in decoration and styling.   They discuss how to get your material board together and how boards are used within the industry. Nikki will be with Matt for a few of this season's episodes, we really think you will enjoy her insight and tips.

Moodboards - Interior Design Episode 1

In our final episode for this season, Matt Leach continues his conversation with Alex Cearns OAM, an Australian photographer famous for her animal portraits. On Alex's website, Houndstooth Studio, it says: "Alex’s deep, long term commitment to philanthropy and her advocacy for animal rescue and wildlife conservation were distinguished with a Medal of the Order of Australia (OAM) in the Australia Day Honours List 2019 from the Council for the Order of Australia for her service to the community through charitable organisations." During the chat, Matt is really keen to hear about the many opportunities Alex has made for herself, through her relentless optimism and a real strength of character. They talk about how things have changed for her since being awarded the OAM in 2019, as well as the importance of reflection and how to constantly search for ways to improve on and build your working relationships. There is a tonne of great advice in this session; valuable advice you can't afford to miss.

In our final episode for this season, Matt Leach continues his conversation with Alex Cearns OAM, an Australian photographer famous for her animal portraits. On Alex's website, Houndstooth Studio, it says: "Alex’s deep, long term commitment to philanthropy and her advocacy for animal rescue and wildlife conservation were distinguished with a Medal of the Order of Australia (OAM) in the Australia Day Honours List 2019 from the Council for the Order of Australia for her service to the community through charitable organisations." During the chat, Matt is really keen to hear about the many opportunities Alex has made for herself, through her relentless optimism and a real strength of character. They talk about how things have changed for her since being awarded the OAM in 2019, as well as the importance of reflection and how to constantly search for ways to improve on and build your working relationships. There is a tonne of great advice in this session; valuable advice you can't afford to miss.

Opportunity - Photography Episode 8

One channel, two channels, all the channels? And then how much should you be posting? Every day, three times a day? Having a digital presence is one thing, growing one is a very different beast. In this 7th episode of Some Context Please, Matt Leach, from previous seasons, talks to Alex Cearns AOM, Founder and Director of Houndstooth Studio, an award-winning pet, animal, and wildlife photographer. They discuss how she built up a social media following and where she would suggest people go to start building their own digital presence. We also get a chance to talk a little about how she started out and what advice she'd give to photographers just beginning their career journey. We were incredibly lucky to get someone as well known as Alex to give us some time, plus she refused all payment, instead, asking us to donate to a local wildlife fund — so, if you like what you hear, reach out and say thank you through her social channels. It's always nice for professionals to know their words have landed well.

One channel, two channels, all the channels? And then how much should you be posting? Every day, three times a day? Having a digital presence is one thing, growing one is a very different beast. In this 7th episode of Some Context Please, Matt Leach, from previous seasons, talks to Alex Cearns AOM, Founder and Director of <a href="https://www.houndstoothstudio.com.au/" rel="nofollow" target="_blank">Houndstooth Studio</a>, an award-winning pet, animal, and wildlife photographer. They discuss how she built up a social media following and where she would suggest people go to start building their own digital presence. We also get a chance to talk a little about how she started out and what advice she'd give to photographers just beginning their career journey. We were incredibly lucky to get someone as well known as Alex to give us some time, plus she refused all payment, instead, asking us to donate to a local wildlife fund — so, if you like what you hear, reach out and say thank you through her social channels. It's always nice for professionals to know their words have landed well.

Social Presence - Photography Episode 7

This is Some Context Please — Photography, Episode 06. This week, Adam continues his conversation with Devaka Seneviratne. We find out that Black &amp; White photography has a special place in Dev's heart, as at the beginning of his career he was using film, when, at the time, B&amp;W was a more niche and alternate medium. Dev provides some excellent tips for shooting B&amp;W as well as in colour. Adam and Dev also tackle the topic of workflow — and where he introduces us to his way of conducting shoots. Now over to Adam.

This is Some Context Please — Photography, Episode 06. This week, Adam continues his conversation with Devaka Seneviratne. We find out that Black &amp; White photography has a special place in Dev's heart, as at the beginning of his career he was using film, when, at the time, B&amp;W was a more niche and alternate medium. Dev provides some excellent tips for shooting B&amp;W as well as in colour. Adam and Dev also tackle the topic of workflow — and where he introduces us to his way of conducting shoots. Now over to Adam.

B&W & Workflow - Photography Episode 6

Each season we ask leading creatives to shed a little light on their industries and provide some much needed context to creative studies.

Based in Hobart and servicing the state of Tasmania, Devaka Seneviratne works on all things commercial, small business, portrait and everything in between.  He has extensive experience shooting for large international conglomerates and fastidious art directors gaining knowledge in a wide genre of photographic disciplines. Hailing from Sri Lanka, Devaka (or Dave, as he invited us to call him) entered the trade as a scriptwriter and documentary producer in 1999, and onto stills photography in the early '00s, conducting shoots across India, Bangladesh and the Maldives. His specialty was shooting for the luxury hospitality market in South Asia as well as a documentary of post-conflict resettlement and recovery in Sri Lanka — two areas at polar opposites to each other. In this episode, Adam and Dave discuss light, continuing the conversation he started with Lizzy Allnut last session. This time they look at the skill of understanding light, studio lighting and modern lighting techniques that actually started with master artists, well before photography was invented. Now, over to Adam.

Based in Hobart and servicing the state of Tasmania, Devaka Seneviratne works on all things commercial, small business, portrait and everything in between.  He has extensive experience shooting for large international conglomerates and fastidious art directors gaining knowledge in a wide genre of photographic disciplines. Hailing from Sri Lanka, Devaka (or Dave, as he invited us to call him) entered the trade as a scriptwriter and documentary producer in 1999, and onto stills photography in the early '00s, conducting shoots across India, Bangladesh and the Maldives. His specialty was shooting for the luxury hospitality market in South Asia as well as a documentary of post-conflict resettlement and recovery in Sri Lanka — two areas at polar opposites to each other. In this episode, Adam and Dave discuss light, continuing the conversation he started with Lizzy Allnut last session. This time they look at the skill of understanding light, studio lighting and modern lighting techniques that actually started with master artists, well before photography was invented. Now, over to Adam.

Lighting Techniques - Photography Episode 5

Continuing our conversation with Lizzy Allnut, this time we delve into the use of light in Photography. We cover hard and softer lighting, directional light, as well as natural vs artificial lighting. We then move on to techniques for using and modifying light as well as properties of light. Another informative episode displaying how what you are learning is relevant in the real world. Don't forget to check out Lizzy's website - elizabethallnutt.com.au and her Instagram @elizabethallnutphotographer.

Continuing our conversation with Lizzy Allnut, this time we delve into the use of light in Photography. We cover hard and softer lighting, directional light, as well as natural vs artificial lighting. We then move on to techniques for using and modifying light as well as properties of light. Another informative episode displaying how what you are learning is relevant in the real world. Don't forget to check out Lizzy's website - <a href="https://www.elizabethallnutt.com.au/" rel="nofollow" target="_blank">elizabethallnutt.com.au</a> and her Instagram <a href="https://www.instagram.com/elizabethallnuttphotographer/" rel="nofollow" target="_blank">@elizabethallnutphotographer</a>.

Light - Photography Episode 4

A new episode and a new guest Elizabeth Allnutt. Lizzy is an Australian photographer specialising in people, interiors, tourism and nature. We are talking about the use of colour in photography, in line with some of the things our students are currently learning. Lizzy’s use of colour has really caught my eye over the years, which is why I think she is perfect for the topic.  Find Lizzy's website – elizabethallnutt.com.au

A new episode and a new guest Elizabeth Allnutt. Lizzy is an Australian photographer specialising in people, interiors, tourism and nature. We are talking about the use of colour in photography, in line with some of the things our students are currently learning. Lizzy’s use of colour has really caught my eye over the years, which is why I think she is perfect for the topic.  Find Lizzy's website – <a href="http://elizabethallnutt.com.au" rel="nofollow" target="_blank">elizabethallnutt.com.au</a>

Colour - Photography Episode 3

In this second episode, Adam continues his discussion with Andrew Burn, a professional photographer from Sydney, who specialises in product and corporate photography. This time they delve into how Andrew approaches composition in his photography, some hints and tricks, as well as how he balances the settings of aperture, shutter speed and ISO.

In this second episode, Adam continues his discussion with Andrew Burn, a professional photographer from Sydney, who specialises in product and corporate photography. This time they delve into how Andrew approaches composition in his photography, some hints and tricks, as well as how he balances the settings of aperture, shutter speed and ISO.

Composition & Settings - Photography Episode 2

In this first episode of Photography, new host Adam Grieve talks with Andrew Burn, a professional photographer from Sydney, who specialises in product and corporate photography. In the conversation, Adam &amp; Andrew try to look at what photography is all about, understanding the differences between cameras and where to look for inspiration to express your ideas.

In this first episode of Photography, new host Adam Grieve talks with Andrew Burn, a professional photographer from Sydney, who specialises in product and corporate photography. In the conversation, Adam &amp; Andrew try to look at what photography is all about, understanding the differences between cameras and where to look for inspiration to express your ideas.

Cameras & Expression - Photography Episode 1

As we bring this season of Some Context Please to an end, Matt has our guests discuss the end of an advertising project and the all-important presentation. Our guests also offer some tips on how to break into the advertising industry and where to go next if you're interested in learning more. Lastly, Matt finishes off by getting some predictions into what the future of advertising might entail. Thank you for joining us for Season 2. People featured in this episode:  Matt Leach: Education Lead - @leachworth              Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/   Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/             Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

As we bring this season of Some Context Please to an end, Matt has our guests discuss the end of an advertising project and the all-important presentation. Our guests also offer some tips on how to break into the advertising industry and where to go next if you're interested in learning more. Lastly, Matt finishes off by getting some predictions into what the future of advertising might entail. Thank you for joining us for Season 2. People featured in this episode: <ul> <li>Matt Leach: Education Lead - <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@leachworth             </a></li> <li>Kat Topp: Freelance Conceptual Copywriter - <a href="https://cargocollective.com/redkatcreative/" rel="nofollow" target="_blank">cargocollective.com/redkatcreative/</a><a href="https://behance.net/melbaillache" rel="nofollow" target="_blank"> </a></li> <li>Paul Sharp: Creative Director at <a href="https://www.vccp.com/sydney/" rel="nofollow" target="_blank">VCCP </a>- <a href="https://www.linkedin.com/in/paul-sharp-43b9b213/" rel="nofollow" target="_blank">linkedin.com/in/paul-sharp-43b9b213/           </a></li> </ul> Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@Leachworth</a> or find Foundry on Instagram <a href="https://www.instagram.com/myfoundrylife/" rel="nofollow" target="_blank">@myfoundrylife</a>. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit <a href="https://foundry.com.au/" rel="nofollow" target="_blank">foundry.com.au</a>

Presenting & Trends - Advertising Episode 8

In this episode, our guests explore the world of new media and how the internet continues to fundamentally change and challenge our ideas of advertising and interacting with customers. Matt takes special note to deep dive into Social Media and its role in the new media landscape. People featured in this episode:  Matt Leach: Education Lead - @leachworth              Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/   Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/             Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

In this episode, our guests explore the world of new media and how the internet continues to fundamentally change and challenge our ideas of advertising and interacting with customers. Matt takes special note to deep dive into Social Media and its role in the new media landscape. People featured in this episode: <ul> <li>Matt Leach: Education Lead - <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@leachworth             </a></li> <li>Kat Topp: Freelance Conceptual Copywriter - <a href="https://cargocollective.com/redkatcreative/" rel="nofollow" target="_blank">cargocollective.com/redkatcreative/</a><a href="https://behance.net/melbaillache" rel="nofollow" target="_blank"> </a></li> <li>Paul Sharp: Creative Director at <a href="https://www.vccp.com/sydney/" rel="nofollow" target="_blank">VCCP </a>- <a href="https://www.linkedin.com/in/paul-sharp-43b9b213/" rel="nofollow" target="_blank">linkedin.com/in/paul-sharp-43b9b213/           </a></li> </ul> Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@Leachworth</a> or find Foundry on Instagram <a href="https://www.instagram.com/myfoundrylife/" rel="nofollow" target="_blank">@myfoundrylife</a>. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit <a href="https://foundry.com.au/" rel="nofollow" target="_blank">foundry.com.au</a>

New Media - Advertising Episode 7

In this episode, Matt dives into traditional media and how it fits into the modern advertising landscape. We ask what types of media still exist and how does the process of marketing change between platforms like TV and Radio compared to things like Youtube. Lastly, Matt takes a look at the difference between guerilla and earned media and how you can make both work for you.  People featured in this episode:  Matt Leach: Education Lead - @leachworth            Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/   Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/           Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

In this episode, Matt dives into traditional media and how it fits into the modern advertising landscape. We ask what types of media still exist and how does the process of marketing change between platforms like TV and Radio compared to things like Youtube. Lastly, Matt takes a look at the difference between guerilla and earned media and how you can make both work for you.  People featured in this episode: <ul> <li>Matt Leach: Education Lead - <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@leachworth           </a></li> <li>Kat Topp: Freelance Conceptual Copywriter - <a href="https://cargocollective.com/redkatcreative/" rel="nofollow" target="_blank">cargocollective.com/redkatcreative/</a><a href="https://behance.net/melbaillache" rel="nofollow" target="_blank"> </a></li> <li>Paul Sharp: Creative Director at <a href="https://www.vccp.com/sydney/" rel="nofollow" target="_blank">VCCP </a>- <a href="https://www.linkedin.com/in/paul-sharp-43b9b213/" rel="nofollow" target="_blank">linkedin.com/in/paul-sharp-43b9b213/         </a></li> </ul> Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@Leachworth</a> or find Foundry on Instagram <a href="https://www.instagram.com/myfoundrylife/" rel="nofollow" target="_blank">@myfoundrylife</a>. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit <a href="https://foundry.com.au/" rel="nofollow" target="_blank">foundry.com.au</a>

Traditional Media - Advertising Episode 6

Are there really do's and don'ts in advertising? Join Matt in this episode as we ask our guests about some of the unspoken rules around advertising and what you can and can't get away with. What happens when your ad backfires despite your best efforts and how do you deal with that as a professional? Matt also dives into the world of influencer marketing and how advertisers can use celebrity to appeal to audiences, specifically millennials and gen Z.  People featured in this episode:  Matt Leach: Education Lead - @leachworth          Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/   Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/         Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

Are there really do's and don'ts in advertising? Join Matt in this episode as we ask our guests about some of the unspoken rules around advertising and what you can and can't get away with. What happens when your ad backfires despite your best efforts and how do you deal with that as a professional? Matt also dives into the world of influencer marketing and how advertisers can use celebrity to appeal to audiences, specifically millennials and gen Z.  People featured in this episode: <ul> <li>Matt Leach: Education Lead - <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@leachworth         </a></li> <li>Kat Topp: Freelance Conceptual Copywriter - <a href="https://cargocollective.com/redkatcreative/" rel="nofollow" target="_blank">cargocollective.com/redkatcreative/</a><a href="https://behance.net/melbaillache" rel="nofollow" target="_blank"> </a></li> <li>Paul Sharp: Creative Director at <a href="https://www.vccp.com/sydney/" rel="nofollow" target="_blank">VCCP </a>- <a href="https://www.linkedin.com/in/paul-sharp-43b9b213/" rel="nofollow" target="_blank">linkedin.com/in/paul-sharp-43b9b213/       </a></li> </ul> Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@Leachworth</a> or find Foundry on Instagram <a href="https://www.instagram.com/myfoundrylife/" rel="nofollow" target="_blank">@myfoundrylife</a>. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit <a href="https://foundry.com.au/" rel="nofollow" target="_blank">foundry.com.au</a>

Crossing the Line - Advertising Episode 5

In this episode, Matt talks to our guests about the world of media. How do you choose what media type to use? What does a media buyer do? Is print media really dead? And how are you able to keep your idea consistent across different media, despite all the input you are receiving from different stakeholders? People featured in this episode:  Matt Leach: Education Lead - @leachworth        Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/   Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/       Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au

In this episode, Matt talks to our guests about the world of media. How do you choose what media type to use? What does a media buyer do? Is print media really dead? And how are you able to keep your idea consistent across different media, despite all the input you are receiving from different stakeholders? People featured in this episode: <ul> <li>Matt Leach: Education Lead - <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@leachworth       </a></li> <li>Kat Topp: Freelance Conceptual Copywriter - <a href="https://cargocollective.com/redkatcreative/" rel="nofollow" target="_blank">cargocollective.com/redkatcreative/</a><a href="https://behance.net/melbaillache" rel="nofollow" target="_blank"> </a></li> <li>Paul Sharp: Creative Director at <a href="https://www.vccp.com/sydney/" rel="nofollow" target="_blank">VCCP </a>- <a href="https://www.linkedin.com/in/paul-sharp-43b9b213/" rel="nofollow" target="_blank">linkedin.com/in/paul-sharp-43b9b213/     </a></li> </ul> Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter <a href="https://twitter.com/leachworth" rel="nofollow" target="_blank">@Leachworth</a> or find Foundry on Instagram <a href="https://www.instagram.com/myfoundrylife/" rel="nofollow" target="_blank">@myfoundrylife</a>. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career.  This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered in this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit <a href="https://foundry.com.au/" rel="nofollow" target="_blank">foundry.com.au</a>

Choosing Media - Advertising Episode 4

Some Context Please

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