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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

Ranked #1

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Inspired Marketing: Red Wing Shoes’ Dave Schneider on Connecting with Customers

Inspired Marketing: Red Wing Shoes’ Dave Schneider on Connecting with Customers

Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Win... Read more

26 Dec 2017

32mins

Ranked #2

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Inspired Marketing: Chris Block on Cummins' Marketing Automation Center of Excellence

Inspired Marketing: Chris Block on Cummins' Marketing Automation Center of Excellence

We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group ... Read more

29 May 2017

22mins

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Ranked #3

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Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations

Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations

David Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to sc... Read more

12 Aug 2019

35mins

Ranked #4

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Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns

Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnk... Read more

6 Aug 2018

19mins

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Ranked #5

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Inspired Marketing: Optum's Ryan Coats on Evolving into a Digital Marketing Powerhouse

Inspired Marketing: Optum's Ryan Coats on Evolving into a Digital Marketing Powerhouse

More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking mar... Read more

5 Nov 2018

33mins

Ranked #6

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Inspired Marketing: Iron Mountain's Leslie Alore on Scaling Marketing Automation Functions Globally

Inspired Marketing: Iron Mountain's Leslie Alore on Scaling Marketing Automation Functions Globally

It's no secret that modern marketers love Oracle Eloqua. Leslie Alore, Director of Global Marketing Operations & Aut... Read more

24 Jul 2017

20mins

Ranked #7

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Lexmark's Maria Wilson, Putting the Customer First

Lexmark's Maria Wilson, Putting the Customer First

With over five years of experience in Oracle Eloqua, Maria Wilson of Lexmark shares inspiring stories highlighting techn... Read more

19 Sep 2016

22mins

Ranked #8

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Inspired Marketing: Mouser Electronic's Candice Willingham on Marketing Automation Implementation

Inspired Marketing: Mouser Electronic's Candice Willingham on Marketing Automation Implementation

Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Can... Read more

2 Oct 2017

12mins

Ranked #9

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Inspired Marketing: MongoDB's Meg Goetsch on All Things Oracle Eloqua

Inspired Marketing: MongoDB's Meg Goetsch on All Things Oracle Eloqua

MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! Th... Read more

23 Jan 2017

19mins

Ranked #10

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Inspired Marketing: Dell’s Jennifer Gruninger on Nurturing Customers

Inspired Marketing: Dell’s Jennifer Gruninger on Nurturing Customers

As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing cu... Read more

5 Feb 2018

21mins

Ranked #11

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Inspired Marketing: Brightcove's Chris Bondus on Lead Nurturing

Inspired Marketing: Brightcove's Chris Bondus on Lead Nurturing

Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24... Read more

15 Nov 2016

22mins

Ranked #12

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Inspired Marketing: Getty Images' Jason Widup on Predictive Marketing

Inspired Marketing: Getty Images' Jason Widup on Predictive Marketing

"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of... Read more

9 Jan 2017

38mins

Ranked #13

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Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation

Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitio... Read more

24 Sep 2018

11mins

Ranked #14

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Experian's Shane Sponagle Goes Global with Oracle Eloqua

Experian's Shane Sponagle Goes Global with Oracle Eloqua

Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a glob... Read more

3 Oct 2016

22mins

Ranked #15

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Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give ... Read more

10 Sep 2018

9mins

Ranked #16

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Medtronic's Matt Calnan On The Value of Unified Data

Medtronic's Matt Calnan On The Value of Unified Data

No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In... Read more

31 Oct 2016

34mins

Ranked #17

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Inspired Marketing: DocuSign's Matt Feeney on Keeping Clean Data

Inspired Marketing: DocuSign's Matt Feeney on Keeping Clean Data

Working with Oracle Eloqua for 8 years gives you plenty of time to play with data. Matt Feeney,  Senior Manager of Marke... Read more

10 Jul 2017

26mins

Ranked #18

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Inspired Marketing: PwC's Paul Dunay on Creating Account-Based Marketing Reports

Inspired Marketing: PwC's Paul Dunay on Creating Account-Based Marketing Reports

Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explor... Read more

5 Sep 2017

24mins

Ranked #19

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Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience

Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create ... Read more

27 May 2020

35mins

Ranked #20

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Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution

Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution

When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new chal... Read more

18 Jun 2018

16mins

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