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The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more ... Read more

Ranked #1

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Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget

Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget

David and Leif discuss the business they have built helping sports brands enter China and Chinese corporate brands enter... Read more

29 Oct 2019

43mins

Ranked #2

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Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies

Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies

We started off our show with Stephen with an interesting discussion about working in China and adapting to the internet ... Read more

8 Oct 2019

24mins

Similar Podcasts

Ranked #3

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Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies

Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies

We kicked off talking about what the opportunities for global brands in China at a high level. Joseph talks about the ri... Read more

15 Nov 2019

45mins

Ranked #4

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Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China

Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China

Today on The Negotiation, we talk with Mathias Chaillou, Global Head of Strategic Operations at Zenith. He relates his d... Read more

12 Nov 2019

28mins

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Ranked #5

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Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies

Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies

Today on The Negotiation we speak with Jordan Rosenberg to discuss the world of bitcoin and cryptocurrency with regards ... Read more

3 Dec 2019

32mins

Ranked #6

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Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China

Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China

In this episode I, Todd Embley the regular host, was put on the hot seat and interviewed by Joseph Cooke, CoFounder and ... Read more

31 Oct 2019

37mins

Ranked #7

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Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere

Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere

Today on The Negotiation, we talk with Bessie Lee, founder of Withinlink. She shares her experience working for WPP, a m... Read more

20 Dec 2019

42mins

Ranked #8

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Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content

Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content

We started off the show with Alex talking about what Kawo is (the Hootsuite of China), how social media enables brands t... Read more

17 Oct 2019

29mins

Ranked #9

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Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers

Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers

Milo has a long and distinguished career working with a long list of amazing brands he’s worked with under his belt, so ... Read more

24 Oct 2019

57mins

Ranked #10

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Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively

Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively

After diving into some of Rob’s background in China and learning about some of the products he’s moved into China, he di... Read more

22 Oct 2019

27mins

Ranked #11

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Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market

Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market

Today on The Negotiation, we talk with Michael Zakkour, Vice President of Asia and Digital International for Tompkins In... Read more

24 Sep 2019

45mins

Ranked #12

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Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China

Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China

We start off talking about Charles’ favorite Chinese company, Nongfu, a bottled-water producer who has, in Charles’ opin... Read more

3 Oct 2019

31mins

Ranked #13

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Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping

Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping

Philip discusses the value of gathering data to create lookalike audiences in order to predict consumer interests and bu... Read more

19 Sep 2019

33mins

Ranked #14

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Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China

Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China

The show kicked off with a quick background on how Elliott came to be in China and why he’s now splitting time between B... Read more

15 Oct 2019

30mins

Ranked #15

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Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software

Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software

Today on The Negotiation, Elizabeth Campbell discusses her experiences working in marketing communications in the Chines... Read more

18 Dec 2019

31mins

Ranked #16

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Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year

Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year

Today on The Negotiation, we talk with Jacob Cooke, co-founder of WPIC Marketing and Technologies. Jacob gives some expe... Read more

26 Sep 2019

17mins

Ranked #17

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William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis

William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis

Today on The Negotiation, William Bao Bean discusses what makes China one of the most competitive markets in the world. ... Read more

7 Jan 2020

49mins

Ranked #18

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André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication

André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication

We start out this podcast asking AP about his transition through the CCBC organization and why they’ve needed to scale s... Read more

1 Oct 2019

30mins

Ranked #19

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Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence

Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence

Jacob and Joseph talk us through the beginnings of WPIC and how operations are handled between their original office in ... Read more

17 Sep 2019

20mins

Ranked #20

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Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform

Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform

Today on The Negotiation, Sally Zhang, a certified lecturer at Alibaba Taobao University, gives us a masterclass on the ... Read more

10 Dec 2019

39mins

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