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Independence

Surviving in the muddy waters of the App Store as an indie isn’t easy. Alice Zhao, Curtis Herbert and Daniel “Jelly” Farrelly explore what it means to them, what they do to make it work, and how to cl... Read more

Ranked #1

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24: Minimum Viable Product

24: Minimum Viable Product

Getting from idea to a minimum viable product is difficult, because it’s all about knowing what to ship, and making the ... Read more

9 Apr 2018

33mins

Ranked #2

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8: Interacting with Customers

8: Interacting with Customers

Customer support is a huge part of any business where you create products. Dealing with problems, handling requests and ... Read more

28 Aug 2017

31mins

Ranked #3

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45: Launching an App

45: Launching an App

There’s a lot that goes on when launching a new app: marketing, feedback… and watching the sales chart desperately hopin... Read more

28 Jan 2019

35mins

Ranked #4

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6: Launches

6: Launches

A lot of thought needs to be put into launching, both with new products and even with updating existing ones. How do you... Read more

31 Jul 2017

37mins

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Ranked #5

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4: Work/Life Balance

4: Work/Life Balance

When the lines start to blur between work and life, it can be very difficult to make sure that you’re spending enough ti... Read more

3 Jul 2017

33mins

Ranked #6

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3: Finances

3: Finances

Money comes and money goes. This ebb and flow is ever more noticeable as an indie, coming with a unique set of concerns ... Read more

19 Jun 2017

29mins

Ranked #7

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59: App Launch Map

59: App Launch Map

Long time friend of the show, Aleen Simms, joins our trio to talk about her upcoming project, App Launch Map, and how it... Read more

12 Aug 2019

31mins

Ranked #8

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15: Speaking to the Press

15: Speaking to the Press

Managing press is an important part of creating products, especially around releases. Alice, Curtis and Jelly discuss sp... Read more

4 Dec 2017

29mins

Ranked #9

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28: Marketing

28: Marketing

Every app is different, and the approach to marketing that app is different too. From word of mouth, to building communi... Read more

4 Jun 2018

32mins

Ranked #10

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25: Fixing Bugs

25: Fixing Bugs

We all make mistakes, and Curtis is no exception. He recently shipped a bug, which got him thinking about how he, Alice,... Read more

23 Apr 2018

30mins

Ranked #11

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61: Starting New Projects

61: Starting New Projects

It’s sometimes far too easy to get caught up in the idea that when we create something as indies, it’s for other people,... Read more

9 Sep 2019

28mins

Ranked #12

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27: Ask Us Anything (2018)

27: Ask Us Anything (2018)

Independence is one year old! For the inaugural birthday episode, our intrepid hosts answer your questions. They finally... Read more

21 May 2018

38mins

Ranked #13

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35: User Acquisition

35: User Acquisition

Introducing your product to new people is difficult, as any app developer can likely tell you, and while there are plent... Read more

10 Sep 2018

32mins

Ranked #14

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17: Lessons Learned in 2017

17: Lessons Learned in 2017

As the new year dawns, our hosts look back at the year that was: the ups, the downs, the lessons they learned, and every... Read more

1 Jan 2018

28mins

Ranked #15

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36: You Are Not Your Product

36: You Are Not Your Product

As creators, it’s sometimes hard to tell where you end and your product begins. This gets compounded by the fact that cu... Read more

24 Sep 2018

33mins

Ranked #16

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58: Inspiration

58: Inspiration

If there’s one thing we rely on as indies, it’s inspiration. We wouldn’t be here if we didn’t have it, and learning how ... Read more

29 Jul 2019

36mins

Ranked #17

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53: Ask Us Anything (2019)

53: Ask Us Anything (2019)

Independence is two years old, and our intrepid hosts once again answer questions fielded by listeners. Finally, answers... Read more

20 May 2019

41mins

Ranked #18

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46: Hiring a Developer

46: Hiring a Developer

At some stage, it’s entirely possible that you might end up needing to hire a developer to help you finish your project.... Read more

11 Feb 2019

27mins

Ranked #19

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42: Freemium

42: Freemium

If you’re selling apps, odds are you’re going to go down the freemium route: offering the app for free, but charging for... Read more

17 Dec 2018

37mins

Ranked #20

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34: Failure

34: Failure

Failure is an inevitable part of and indie’s journey, but sometimes the looming weight of it is enough to negatively aff... Read more

27 Aug 2018

30mins

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