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Empower Your Marketing with Stephanie Jiroch

Welcome to Empower Your Marketing, a show dedicated to helping women rewrite the rules of what it means to be a female founder in today’s digital world. Each week join your host Stephanie Jiroch to discover the marketing strategies successful female founders use to create, build and scale their early and growth-stage startups, and go behind the scenes of profitable, purpose-driven brands to learn how you can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Empower Your Marketing will transform the way you approach your marketing strategy. Click subscribe, then join Stephanie as she takes on the many questions women have when it comes to building a successful business.

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#25: Unleashing the Courageous Entrepreneur with Guest Expert Mai-Kee Tsang

What exactly is a courageous entrepreneur? And can being one help you achieve success faster? These are just some of the questions Mai-Kee Tsang answers in this week’s Expert Interview Series. Between helping entrepreneurs discover their brand essence to carving out their signature system, you can find Mai-Kee expertly writing highly converting copy for her purpose-driven clientele while sipping a cuppa at her home in England.To learn more about Mai-Kee, she's offered up these super helpful resources for wonderful listeners like yourself...Mai-Kee's launch guide: https://launchguide.maikeetsang.com/Mai-Kee's website: https://maikeetsang.com/Mai-Kee's Instagram: https://www.instagram.com/maikeetsang/Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  http://bit.ly/brandstoryblueprint

30mins

2 Sep 2019

Rank #1

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#20: The Real Costs of A Six-Figure Business

So many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as you think).Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  http://bit.ly/brandstoryblueprint

9mins

8 Jul 2019

Rank #2

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#24: Three Female Entrepreneur Associations You Need To Join

As a woman business owner, I don’t need to tell you how important having support is as you build your business. It’s well known that for female entrepreneurs to be successful, they need a strong support system in order to grow and scale. Many business owners reach their goals faster with ongoing mentor-ship and access to tried & true strategies from their peers.I’ve collected the best of the best when it comes to online professional memberships for female entrepreneurs. Whether you’re looking for an online community or in-person support, these groups provide access to resources, peer feedback and ongoing mentoring that give women the chance to level-up and reach their professional potential.Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  http://bit.ly/brandstoryblueprint

9mins

26 Aug 2019

Rank #3

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#10: How Millennial Entrepreneurs Can Leverage Brand Stories in Business

Did you know female Millennials are one of the fastest growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> http://bit.ly/brandstoryblueprint

5mins

30 Apr 2019

Rank #4

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#17: The 4 Reasons You Need A Marketing Expert

For many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years.When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.So while hiring a marketing expert seems out of budget or even overwhelming, in this episode, I’m sharing the top four reasons you absolutely need to in order to grow - and stay - in business!Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story -->  http://bit.ly/brandstoryblueprint

8mins

12 Jun 2019

Rank #5

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#06: The 7 Types of Stories Every Business Needs to Tell

Ever wonder what types of stories you should share to boost your brand appeal? Or build an online following? Or make more sales? Turns out, there's seven types of stories that make up every blockbuster hit or bestseller book, giving us a roadmap for how to use stories in our own business for success. This week, we’ll dive into each type of story and learn why it’s good for business and how you can start using them to boost engagement, authority and build a raving fan base this very minute!Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

8mins

22 Apr 2019

Rank #6

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#18: The 5 Tasks You Must Outsource For Greater Success

Is your business to-do list overflowing and your mind racing with which task you should complete first? While hiring outside support is often a stretch for any business, there are certain tasks that can be cleared from your list that a marketing manager can easily do for you.In this episode I'm talking about the top five tasks you can scratch off your to-do list today with the help of a marketing expert.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story -->  http://bit.ly/brandstoryblueprint

6mins

19 Jun 2019

Rank #7

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#12: Using Brand Stories To Build Your Instagram or Facebook Following

Using brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment. In this episode I'll be talking about what kind of stories should you be telling and how exactly  they fit into your Instagram or Facebook growth strategy.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story   --> http://bit.ly/brandstoryblueprint

7mins

7 May 2019

Rank #8

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#08: The 10 Best Ways to Use A Brand Story in Your Business

You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy, I’ve compiled the 10 best ways to use story in your business, whether you're just starting out or ready to scale.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

8mins

25 Apr 2019

Rank #9

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#29: The Power of Community w/ Caitlin Ball

Caitlin Ball is a Health & Lifestyle Coach helping women quit dieting so they can finally trust their food choices, be confident in their bodies, and love their lives. Through her Quit Dieting for Good group program, 1:1 coaching, and local workshops, she teaches women how to eat intuitively and take care of their whole self, inside and out. In today's episode, Caitlin shares how she built a business while living overseas by leveraging the power of the community around her. Caitlin also speaks to the highs & lows of building an online business while relying on in-person meet-ups to scale her services.To learn more about Caitlin and her work, join her Intuitive Foodies Community on Facebook and grab her 7-step guide to Kick Dieting to the Curb on her website at caitlinball.com.

34mins

27 Jan 2020

Rank #10

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#09: The Power of Conflict in Brand Stories

Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

7mins

27 Apr 2019

Rank #11

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#07: The Science of Stories: Our Brains on Brand Stories

Did you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor in why brands need stories. This week, we'll dive into the science and psychology behind why stories are so powerful and how you can leverage this power in your own brand storytelling.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

9mins

22 Apr 2019

Rank #12

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#05: How to Avoid Working for Free When You Are Just Starting Out

New to business? You may have been told the best way to get started is by working for free. In this week's episode, I look at the pros & cons of both sides of the argument and tell you why working for free - in my opinion - is definitely not a good idea. You'll learn the strategy I've coached clients on, known as the Pay As You Can Pricing Model, and you'll walk away with the confidence to not only get started but to start making money too!Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

5mins

19 Apr 2019

Rank #13

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#15: 3 Ways to Boost Revenue in Your First Year

Today I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. A subject rarely discussed openly, many new entrepreneurs are given false information and fed exaggerated claims of instant success especially when they are within the first few years of business.So how long can you expect it to take to build a profitable online business? Especially if you are just starting out?In this episode, I’m sharing 3 ways to boost revenue in your first year and build a business that supports your monthly money needs.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story -->  http://bit.ly/brandstoryblueprint

6mins

27 May 2019

Rank #14

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#04: The One Question You Should Ask Yourself Everyday

Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors! What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum.What is that question? Join me in this week's episode to discover the only question you'll need to ask yourself to be more successful, confident and profitable in business.Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint

4mins

15 Apr 2019

Rank #15