Rank #1: Sway: The Irresistible Pull of Irrational Behavior - Interview with author Ori Brafman
Come join us for our seventh Biznik Live interview with nationally recognized authors as we help you discover how to make your business more successful.
When he is not writing, Ori lectures internationally in front of Fortune 500, government, and military audiences. He is also continuing his lifelong commitment to helping nonprofit causes by serving on the boards of A Home Within and The Plexus Institute. Ori also enjoys facilitating interpersonal dynamics groups for business leaders. He holds an MBA from Stanford Graduate School of Business.
Nov 19 2008
Rank #2: Martin Lindstrom, author of 'Buy-ology': Interview -Surviving and Thriving Amid Economic Uncertainty
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
MARTIN LINDSTROM, is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY,Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.
Subscribe in iTunes
Oct 22 2008
Rank #3: Interview with Dan Pink: A Whole New Mind: Why Right-Brainers Will Rule the Future
About A Whole New Mind
Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
About Dan Pink
Daniel H. Pink is the author of a trio of provocative, best-selling books on the changing world of work.
His newest work is The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first American business book in the Japanese comic format known as manga. (In 2007, he won a Japan Society Media Fellowship that took him to Tokyo to study the manga industry.) Before that, he wrote A Whole New Mind: Why Right-Brainers Will Rul
Feb 25 2009
Rank #4: Wired to Care -Biznik Live Interviews with Author Pete Mortenson
WHAT’S THE CRITICAL difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years?
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people.
About Pete Mortenson
Pete Mortensen is the communications lead for Jump Associates. Pete has a particular talent for articulating and expressing social, design and business questions in surprising forms. A journalist by training, he has written for and edited numerous monthly, weekly and daily publications, including Spin Magazine,
Jan 21 2009
Most Popular Podcasts
Rank #5: Finding The Knack -Interview with Norm Brodsky with Biznik Live
People starting out in business tend to seek step-by-step formulas or specific rules for success, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges and show readers how to apply "the knack" to their own businesses.
About Norm Brodsky
NORM BRODSKY had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.
With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.
A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation.
In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around t
Dec 10 2008