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Brand & New

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and... Read more

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Welcome to Brand & New!

Welcome to Brand & New!

Tish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podc... Read more

4 Nov 2018

10mins

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Brand New Teaser

Brand New Teaser

6 Nov 2018

2mins

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Embrace the Future: How Technology is Transforming Legal Practice

Embrace the Future: How Technology is Transforming Legal Practice

Stephane Lemarchand is a French award-winning IP & IT lawyer who co-leads, as the Joint Head of the law firm DLA Pip... Read more

20 Nov 2018

19mins

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Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Eng... Read more

30 Nov 2018

23mins

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The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

The IP Office of Tomorrow: All About Innovation - Chile’s Case Study

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Dire... Read more

18 Dec 2018

21mins

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Brands & Innovation Committee: At the Heart of the INTA’s Vision

Brands & Innovation Committee: At the Heart of the INTA’s Vision

Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP la... Read more

1 Jan 2019

18mins

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Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property

Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property

With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world.  Our ... Read more

12 Feb 2019

23mins

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Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues

With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Off... Read more

12 Mar 2019

21mins

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Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection

Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection

Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (U... Read more

9 Apr 2019

17mins

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Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Navigating the Internet: What's Hot in relation to Domain Names Management and Dispute Resolution

Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporatio... Read more

22 Apr 2019

23mins

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