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Cover image of SecondLook by Enrollify
Business
Education

SecondLook by Enrollify

Updated about 1 month ago

Business
Education
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SecondLook is your weekly briefing on the latest higher ed marketing trends worth keeping tabs on. It's the podcast version of Enrollify’s weekly newsletter, The Minute. Each week, we scour the internet for the trends that are most crucial for enrollment marketers to be paying attention to. Head on over to www.enrollify.org/the-minute for more.

Read more

SecondLook is your weekly briefing on the latest higher ed marketing trends worth keeping tabs on. It's the podcast version of Enrollify’s weekly newsletter, The Minute. Each week, we scour the internet for the trends that are most crucial for enrollment marketers to be paying attention to. Head on over to www.enrollify.org/the-minute for more.

Best weekly hand curated episodes for learning

Cover image of SecondLook by Enrollify

SecondLook by Enrollify

Latest release on Sep 02, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 1 month ago

Warning: This podcast data isn't working.

This means that the episode rankings aren't working properly. Please revisit us at a later time to get the best episodes of this podcast!

Rank #1: Episode 14: Instagram Reels, Social-Proof Marketing, and Tips for Increasing Blog Read Time

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Will TikTok's looming ban in the U.S. lead to a resurgence of Instagram's Reels? What is social-proof marketing and how can it sway the decision making process of prospective students? And in a world of short attention spans, what should you do to you keep eyeballs on content for more than 15 seconds? Find out on this week's episode of SecondLook!

Sep 02 2020

9mins

Play

Rank #2: Episode 13: The Unattributed Marketing Conundrum and YouTube Cuts Automated Notification Emails

Aug 26 2020

10mins

Play

Rank #3: Episode 12: Trust Token, TikTok's U.S. Ban, and Google's Youth Oriented Content Scores

Aug 19 2020

11mins

Play

Rank #4: Episode 11: Conversational Gating, Tips for Cracking the Top 3 Spots on Google, and Quora's New Lead Ads

Aug 12 2020

11mins

Play

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Rank #5: Episode 10: State of Site Search in 2020 and a New COVID-19 Preparedness Diagnositc for Higher Ed

Aug 05 2020

10mins

Play

Rank #6: Episode 9: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts

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What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook.

Did you come from the Enrollify Podcast? SecondLook is moving shows soon! Subscribe to SecondLook on this platform or wherever you get your podcasts.

Jul 15 2020

10mins

Play

Rank #7: Episode 8: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers

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Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.

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Jun 16 2020

13mins

Play

Rank #8: Episode 7: How Poor User Experience Could Now Hurt Your SEO Rankings

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Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.

Jun 09 2020

10mins

Play

Rank #9: Episode 6: How Admissions Teams and Virginia's College Students are Handling COVID-19

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What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out!

Jun 02 2020

10mins

Play

Rank #10: Episode 5: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update

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MIT@Google, iStanford, HarvardxFacebook? What might the next big disruption to the college education model look like? What advice do you have for advertisers dealing with new search habits, new performance benchmarks, and new budget restrictions during COVID-19? Who are the winners and losers from Google's May core update? Find out on this week's edition of SecondLook.

Jun 02 2020

10mins

Play