Episode 14: Instagram Reels, Social-Proof Marketing, and Tips for Increasing Blog Read Time
Episode 14: Instagram Reels, Social-Proof Marketing, and Tips for Increasing Blog Read Time
Will TikTok's looming ban in the U.S. lead to a resurgence of Instagram's Reels? What is social-proof marketing and how ... Read more
2 Sep 2020
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9mins
Episode 13: The Unattributed Marketing Conundrum and YouTube Cuts Automated Notification Emails
Episode 13: The Unattributed Marketing Conundrum and YouTube Cuts Automated Notification Emails
More on the growth of podcast advertisingThe unattributed marketing conundrumYouTube to stop some automated email notifi... Read more
26 Aug 2020
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10mins
Episode 12: Trust Token, TikTok's U.S. Ban, and Google's Youth Oriented Content Scores
Episode 12: Trust Token, TikTok's U.S. Ban, and Google's Youth Oriented Content Scores
More on new Trust Tokens from GoogleTikTok's Looming Ban in the U.S.What are Youth Oriented Content Scores?
19 Aug 2020
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11mins
Episode 11: Conversational Gating, Tips for Cracking the Top 3 Spots on Google, and Quora's New Lead Ads
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Episode 10: State of Site Search in 2020 and a New COVID-19 Preparedness Diagnositc for Higher Ed
Episode 10: State of Site Search in 2020 and a New COVID-19 Preparedness Diagnositc for Higher Ed
mStoner and Funnelback's "The State of Site Search on Higher Ed Websites in 2020" report.EAB's COVID-19 Preparedness Dia... Read more
5 Aug 2020
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10mins
Episode 9: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
Episode 9: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts
What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can ad... Read more
15 Jul 2020
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10mins
Episode 8: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
Episode 8: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers
Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content ... Read more
16 Jun 2020
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13mins
Episode 7: How Poor User Experience Could Now Hurt Your SEO Rankings
Episode 7: How Poor User Experience Could Now Hurt Your SEO Rankings
Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your ... Read more
9 Jun 2020
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10mins
Episode 6: How Admissions Teams and Virginia's College Students are Handling COVID-19
Episode 6: How Admissions Teams and Virginia's College Students are Handling COVID-19
What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside ... Read more
2 Jun 2020
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10mins
Episode 5: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update
Episode 5: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update
MIT@Google, iStanford, HarvardxFacebook? What might the next big disruption to the college education model look like? Wh... Read more
2 Jun 2020
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10mins
