Here is our official take on the boycott and whether you as a brand should participate.  Small business vs big business  The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL. FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever Not fair to smaller companies that can’t afford expensive advertising Shifting to google and twitter. These aren’t any better Stop organic too? Inconsistent   Dont be naive  Opportunity for large advertisers to negotiate? Part of Patagonia/REI/BenJerrys brand. Not really Coca Cola / Unilever   What should your brand/agency do?  The financial impact isn't significant, but it is creating a lot of noise. FB needs to address PR. Brands and agencies need to decide whether or not to participate. Don’t feel pressured.  

Here is our official take on the boycott and whether you as a brand should participate. Small business vs big business <ul> <li>The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL.</li> <li>FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever</li> <li>Not fair to smaller companies that can’t afford expensive advertising</li> <li>Shifting to google and twitter. These aren’t any better</li> <li>Stop organic too? Inconsistent </li> </ul> Dont be naive <ul> <li>Opportunity for large advertisers to negotiate?</li> <li>Part of Patagonia/REI/BenJerrys brand. Not really Coca Cola / Unilever </li> </ul> What should your brand/agency do? <ul> <li>The financial impact isn't significant, but it is creating a lot of noise. FB needs to address PR.</li> <li>Brands and agencies need to decide whether or not to participate. Don’t feel pressured. </li> </ul>

47 - Should brands boycott Facebook? lol, no.

This Week in Paid - Delayed Gratification  It's important to understand the buying behavior of your customers - impulse vs research What is the path to purchase? How long does it take to buy? What frequency? Setting expectations to the client, your own mental state as a media buyer Not focusing on the day to day minutiae   This Week in Organic- So You’ve Been Audited  Organic audit - last month of performance Meeting with client to understand their goals, capabilities Most important metrics AVG Engagement rate and avg value of posts What platforms have most opportunities Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space    Data Privilege  Hard to take advantage of FB’s AI and optimization At least one purchase a day / ideally 7 per day (50 in a week) People with large adspend are “data privileged” Can’t afford to do testing and try new audiences Not enough money for purchase, have to back up conversion to ATC or leads    Rant Wheel  People not wearing masks No CBO Roll Out on Facebook Item Substitutions from Instacart  

This Week in Paid - Delayed Gratification <ul> <li>It's important to understand the buying behavior of your customers - impulse vs research</li> <li>What is the path to purchase? How long does it take to buy? What frequency?</li> <li>Setting expectations to the client, your own mental state as a media buyer</li> <li>Not focusing on the day to day minutiae </li> </ul> This Week in Organic- So You’ve Been Audited <ul> <li>Organic audit - last month of performance</li> <li>Meeting with client to understand their goals, capabilities</li> <li>Most important metrics AVG Engagement rate and avg value of posts</li> <li>What platforms have most opportunities</li> <li>Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space </li> </ul>  Data Privilege <ul> <li>Hard to take advantage of FB’s AI and optimization</li> <li>At least one purchase a day / ideally 7 per day (50 in a week)</li> <li>People with large adspend are “data privileged”</li> <li>Can’t afford to do testing and try new audiences</li> <li>Not enough money for purchase, have to back up conversion to ATC or leads </li> </ul>  Rant Wheel <ul> <li>People not wearing masks</li> <li>No CBO Roll Out on Facebook</li> <li>Item Substitutions from Instacart </li> </ul>

46 - And they're just data privileged

This Week in Paid - Taking out the trash  Text tool - doesn't work  Ad recall lift - new incremental results column  Personal attributes policy - “you”  Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting    This Week in Organic  Sticky zoom behaviors - will these stay?  Celebs joining calls, zoom bombing, zoom all day (Fable)  Nonprofit zoom / webinar - tips for orgs   Long Form Social Video  Can’t put the same thing on FB and YT. Have to be adapted  FB assumptions - 1 sec view, no sound, scrolling fast  YT assumptions - 5 sec view, sound on, primed for video  

This Week in Paid - Taking out the trash <ul> <li>Text tool - doesn't work </li> <li>Ad recall lift - new incremental results column </li> <li>Personal attributes policy - “you” </li> <li>Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting </li> </ul>  This Week in Organic <ul> <li>Sticky zoom behaviors - will these stay? </li> <li>Celebs joining calls, zoom bombing, zoom all day (Fable) </li> <li>Nonprofit zoom / webinar - tips for orgs </li> </ul> Long Form Social Video <ul> <li>Can’t put the same thing on FB and YT. Have to be adapted </li> <li>FB assumptions - 1 sec view, no sound, scrolling fast </li> <li>YT assumptions - 5 sec view, sound on, primed for video </li> </ul>

45 - Alexa, but as a nine year old...

We tackle how Facebook has changed with the... Coronavirus.  Support times, prices, buyer behavior, etc. On "Explain that tweet" we dissect another Ecomm-bro comment and how it's not very helpful. New segment, Restaurant Rescue, we talk about what restaurants can do to survive in these times from a social perspective. And a tasty rant wheel too!

We tackle how Facebook has changed with the... Coronavirus.  Support times, prices, buyer behavior, etc. On "Explain that tweet" we dissect another Ecomm-bro comment and how it's not very helpful. New segment, Restaurant Rescue, we talk about what restaurants can do to survive in these times from a social perspective. And a tasty rant wheel too!

44 - A french trench, a tranche

This podcast is only 37% COVID19 related.  The maximum allowed to maintain sanity. Special guest today, creative director, Alec Beckett!  This Week in Paid  Client has pivoted to making masks. Completely changes our purchase data  LAL’s based off purchase are now for mask people not primary product  Our CPA is way down bc masks are much cheaper than primary product  Landing page on website is 100% masks, not our products  Creative is not mask driven at all  If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks.  If we want to sell masks, you need to take your normal people. 7 day purchase.  FB rules for medical masks, technically not allowed   12:00 Community Creation (Update)  Difference between community management and community creation  Made easier with existing fan base - targeting engagers form the start (social proof)  Volume of comments, sorted by most relevant - paragraph of humor, first thing they see  Don’t end conversation, keep it going - encourage people to come back  When ppl tag others also respond to those. Not about being “thankful” necessarily  Match the tone of the commentor  Solicit comments for social proof - Also makes ad cheaper, better quality score  Alec Brings his very own Segment, and we rant about....  Masks! 

This podcast is only 37% COVID19 related.  The maximum allowed to maintain sanity. Special guest today, creative director, Alec Beckett! This Week in Paid <ul> <li>Client has pivoted to making masks. Completely changes our purchase data </li> <li>LAL’s based off purchase are now for mask people not primary product </li> <li>Our CPA is way down bc masks are much cheaper than primary product </li> <li>Landing page on website is 100% masks, not our products </li> <li>Creative is not mask driven at all </li> <li>If you still want to sell normal product you need to isolate those customers. And send them to page that doesn't have masks. </li> <li>If we want to sell masks, you need to take your normal people. 7 day purchase. </li> <li>FB rules for medical masks, technically not allowed </li> </ul> 12:00 Community Creation (Update) <ul> <li>Difference between community management and community creation </li> <li>Made easier with existing fan base - targeting engagers form the start (social proof) </li> <li>Volume of comments, sorted by most relevant - paragraph of humor, first thing they see </li> <li>Don’t end conversation, keep it going - encourage people to come back </li> <li>When ppl tag others also respond to those. Not about being “thankful” necessarily </li> <li>Match the tone of the commentor </li> <li>Solicit comments for social proof - Also makes ad cheaper, better quality score</li> </ul> Alec Brings his very own Segment, and we rant about....  Masks!

43 - Tag the same pickles!

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!  This Week in Organic - COVID19  Brands that haven’t adjusted their messaging seem out of place  If you scheduled content - go check, we did this for clients and took stuff off air  Some brand twitter is acting like authority rn, Guiness   Being silent is better than being tone deaf - ok to post nothing  Some brands leaning into social distancing/video - chipotle on zoom   This Week in Paid - Corona Virus  Affecting industries differently - restaurant pulled spend but CPG came to us with a sow  Don’t panic and pull adspend. Think about the new opportunities and new ways  Changing process and business structure - to outlast hard times  Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery.  Frame of mind is different now that we are in feed vs in store   12:00 Window of Opportunity  New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out  This presents new opportunities for agencies and media buyers to get involved  CTA: be proactive to these companies and develop gameplan  As the media expert you need to go to companies / your clients with ideas  For examples: digital d2d for the census   Charging airpods every night - example of how we’re all experiencing new behaviors  And an ANTI-rant wheel for you.  

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho! This Week in Organic - COVID19 <ul> <li>Brands that haven’t adjusted their messaging seem out of place </li> <li>If you scheduled content - go check, we did this for clients and took stuff off air </li> <li>Some brand twitter is acting like authority rn, Guiness </li> <li>Being silent is better than being tone deaf - ok to post nothing </li> <li>Some brands leaning into social distancing/video - chipotle on zoom </li> </ul> This Week in Paid - Corona Virus <ul> <li>Affecting industries differently - restaurant pulled spend but CPG came to us with a sow </li> <li>Don’t panic and pull adspend. Think about the new opportunities and new ways </li> <li>Changing process and business structure - to outlast hard times </li> <li>Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery. </li> <li>Frame of mind is different now that we are in feed vs in store </li> </ul> 12:00 Window of Opportunity <ul> <li>New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out </li> <li>This presents new opportunities for agencies and media buyers to get involved </li> <li>CTA: be proactive to these companies and develop gameplan </li> <li>As the media expert you need to go to companies / your clients with ideas </li> <li>For examples: digital d2d for the census </li> </ul> Charging airpods every night - example of how we’re all experiencing new behaviors And an ANTI-rant wheel for you.

41 - Coronavirus: The New Normalicy

We are talking about all things ecommerce and DTC today.  Does it make sense for you?  What hurdlers or barriers will you face and how to get around them?  Talking about Margins, Prices, Lifetime value, budgets, creative, and the problems of scaling too fast.  Stop reading this and dive right in!

We are talking about all things ecommerce and DTC today.  Does it make sense for you?  What hurdlers or barriers will you face and how to get around them?  Talking about Margins, Prices, Lifetime value, budgets, creative, and the problems of scaling too fast.  Stop reading this and dive right in!

40 - Are you right for ecommerce/DTC?

+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too.  Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in. + Choosing the right platform and ad unit is JUST  AS  IMPORTANT  as the creative idea if you want to drive results.  We talk about what works where and how to get your media buyer more involved in the creative process. + Cue Masterpiece Theatre music.  Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok.  I guess you will just have to listen to find out.  +We came across a brilliant 100% native execution on Twitter that we have to talk about.  It uses a feature that we haven't seen before.  +DTC headlines.  What works and what doesn't, and why what you think might not work might actually work.  Ecomm people pay attention!  +The Rant Wheel gets.... awkward.  Follow us on Twitter @nailsocial

+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too.  Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in. + Choosing the right platform and ad unit is JUST AS IMPORTANT as the creative idea if you want to drive results.  We talk about what works where and how to get your media buyer more involved in the creative process. + Cue Masterpiece Theatre music.  Rachyl, a media buyer by day, and super sleuth by night, has uncovering something very off about a fun little band on TikTok.  I guess you will just have to listen to find out. +We came across a brilliant 100% native execution on Twitter that we have to talk about.  It uses a feature that we haven't seen before. +DTC headlines.  What works and what doesn't, and why what you think might not work might actually work.  Ecomm people pay attention! +The Rant Wheel gets.... awkward. Follow us on Twitter @nailsocial

39 - We should start a band

+TikTok updates are coming in hot.  We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing!  +CBO strategies you probably haven't heard yet, like "single lane optimization".  I just made that up, but listen anways, it's good stuff. +We go through BudLights instagram like geologist looking at the many layers of a canyon wall.  It's memes all the way down... until... September, 2019. +Has social killed the storytelling star?  Yes.  But also no.  Don't you hate those answers?  Well its kind of nuances but social offers the biggest opportunity for story telling... if broaden your horizon. +Then we throw a lil shade at VaynerMedia... love you Gary!

+TikTok updates are coming in hot.  We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing! +CBO strategies you probably haven't heard yet, like "single lane optimization".  I just made that up, but listen anways, it's good stuff. +We go through BudLights instagram like geologist looking at the many layers of a canyon wall.  It's memes all the way down... until... September, 2019. +Has social killed the storytelling star?  Yes.  But also no.  Don't you hate those answers?  Well its kind of nuances but social offers the biggest opportunity for story telling... if broaden your horizon. +Then we throw a lil shade at VaynerMedia... love you Gary!

38 - Renegade, Renegade, Renegade...

Mike Bloomberg

Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas.  + Have you ever request access to FB Business or Ads Manager from a client.  It's our living nightmare. And a huge time suck.  No worries, we let you know how to do it right, but also how to do it wrong, if you're looking for that too. +Mike Bloomberg is meme'ing his way to the Whitehouse.  How do we get off this ride???  If you have seen the paid memes, bless your heart, if you have and want to understand the strategy behind it, take a listen. + EPIC HANDSHAKE TIME.  As an agency there are some KPI's that are squarely in our court.  And some that are in the clients court.  And the most important one is in both of our courts, which doesn't make much sense as a metaphor, but is hugely important to understand.  This is why you listen to the podcast and not read the show notes. + So you've decided to run some Facebook ads, great, be prepared for the collective middle finger from your new audience.  We chat about setting client expectations for the first time they run ads, vs them normally just talking to their tribe in organic posts.  We also talk about how to respond to the aforementioned middle finger. + Got some rant worthy topics including 1. Starting Campaigns on a Friday. 2. Whatever Vayner Media does. 3. When your bf makes you go to the same restaurant two valentines days in a row.    Can you guess which one it is???  +This aftershow is all about speed.  Pure speed.

Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas. + Have you ever request access to FB Business or Ads Manager from a client.  It's our living nightmare. And a huge time suck.  No worries, we let you know how to do it right, but also how to do it wrong, if you're looking for that too. +Mike Bloomberg is meme'ing his way to the Whitehouse.  How do we get off this ride???  If you have seen the paid memes, bless your heart, if you have and want to understand the strategy behind it, take a listen. + EPIC HANDSHAKE TIME.  As an agency there are some KPI's that are squarely in our court.  And some that are in the clients court.  And the most important one is in both of our courts, which doesn't make much sense as a metaphor, but is hugely important to understand.  This is why you listen to the podcast and not read the show notes. + So you've decided to run some Facebook ads, great, be prepared for the collective middle finger from your new audience.  We chat about setting client expectations for the first time they run ads, vs them normally just talking to their tribe in organic posts.  We also talk about how to respond to the aforementioned middle finger. + Got some rant worthy topics including 1. Starting Campaigns on a Friday. 2. Whatever Vayner Media does. 3. When your bf makes you go to the same restaurant two valentines days in a row.    Can you guess which one it is??? +This aftershow is all about speed.  Pure speed.

37 - Mike Bloomberg, Meme Lord.

Jess and Rachyl, lead scientists at social media R&amp;D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!

Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you!  Show notes: -&gt; Why are we in in Times Square talking about Reddit Ads. ----&gt; Reddit Ads helpful guides, there are none. -&gt;Why Reddit and client buy-in ----&gt; What is Reddit good for? ----&gt; Convincing the client -&gt; How we structured the campaign.  ----&gt; Being fluid with planning ----&gt; planning backwards from an end goal  -&gt; Ad Platform deep dive ----&gt; Ad posts vs user page posts ----&gt; Timing and budgeting ----&gt; Targeting, subreddits vs broad, expansion ----&gt; Campaign types, awareness, traffic, video views ----&gt; Links and approval process -&gt; Content ----&gt; Elastic nature, evolving content ----&gt; What worked: Dogs.  What didn't work: Dogs ----&gt; Headline strategies -&gt; Open Comments ----&gt; First comment strategy ----&gt; Copy pasta strategy ----&gt; Volume and what to expect -&gt; Subreddit ----&gt; How to create one ----&gt; Why have one -&gt; Results and Reporting ----&gt; CTR with no links ----&gt; Engagement, upvotes ----&gt; Off channel ----&gt; Sales dammit SALES!  Get @ us Nail.Social or coffee@nail.social

Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you! Show notes: -&gt; Why are we in in Times Square talking about Reddit Ads. ----&gt; Reddit Ads helpful guides, there are none. -&gt;Why Reddit and client buy-in ----&gt; What is Reddit good for? ----&gt; Convincing the client -&gt; How we structured the campaign. ----&gt; Being fluid with planning ----&gt; planning backwards from an end goal -&gt; Ad Platform deep dive ----&gt; Ad posts vs user page posts ----&gt; Timing and budgeting ----&gt; Targeting, subreddits vs broad, expansion ----&gt; Campaign types, awareness, traffic, video views ----&gt; Links and approval process -&gt; Content ----&gt; Elastic nature, evolving content ----&gt; What worked: Dogs.  What didn't work: Dogs ----&gt; Headline strategies -&gt; Open Comments ----&gt; First comment strategy ----&gt; Copy pasta strategy ----&gt; Volume and what to expect -&gt; Subreddit ----&gt; How to create one ----&gt; Why have one -&gt; Results and Reporting ----&gt; CTR with no links ----&gt; Engagement, upvotes ----&gt; Off channel ----&gt; Sales dammit SALES! Get @ us Nail.Social or coffee@nail.social

36 - Inside Reddit's most successful ad campaign

CBO, in theaters February!  We talk about the upcoming CBO changes and what ads manager should do about it.  Chewy.com has a brilliant tactic which is generating the best possible social testimonials.  What is it?  You will just have to listen.  The Nail Social Media Awards were just yesterday, we talk broadly about what it takes to win such a prestigious award like this.  And how to deal with creatives who.... are having trouble operating in a social world.  Trolls are a special breed of commenters and require people with a certain set of skills.  We talk about those skills and how to take their legs out, community management style.  The rant wheels delivers a rare co-rant!  The after show is especially lengthy because we bring in special guest The Candy Man, to talk about all sorts of sweet sweet topics.

CBO, in theaters February!  We talk about the upcoming CBO changes and what ads manager should do about it. <a href="http://chewy.com/" rel="nofollow" target="_blank">Chewy.com</a> has a brilliant tactic which is generating the best possible social testimonials.  What is it?  You will just have to listen. The Nail Social Media Awards were just yesterday, we talk broadly about what it takes to win such a prestigious award like this.  And how to deal with creatives who.... are having trouble operating in a social world. Trolls are a special breed of commenters and require people with a certain set of skills.  We talk about those skills and how to take their legs out, community management style. The rant wheels delivers a rare co-rant! The after show is especially lengthy because we bring in special guest The Candy Man, to talk about all sorts of sweet sweet topics.

35 - Twizzlers are a collapsed artery

We're baaaaaaack with that big podcast energy! What are those top Social media trends for 2020?  Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it!  On the organic side we debit the merits of Baby Yoda as meme fodder and why it's had more longevity than OK Boomer.  We also chat about the first big new Twitter feature in YEARS!  How you can decide who gets to reply to your tweets.  Is this good for abuse victims, or will it reinforce bubbles of thought?  Jess talks about his super big news, and we can neither confirm nor deny it involves a podcasting hype house.  We also chat about hype houses in general from the TikToks and Team 10.  On the rant wheel talk about ..... oh, I guess you will just have to tune in! Thanks for listening! http://nail.social

We're baaaaaaack with that big podcast energy! What are those top Social media trends for 2020?  Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it! On the organic side we debit the merits of Baby Yoda as meme fodder and why it's had more longevity than OK Boomer.  We also chat about the first big new Twitter feature in YEARS!  How you can decide who gets to reply to your tweets.  Is this good for abuse victims, or will it reinforce bubbles of thought? Jess talks about his super big news, and we can neither confirm nor deny it involves a podcasting hype house.  We also chat about hype houses in general from the TikToks and Team 10. On the rant wheel talk about ..... oh, I guess you will just have to tune in! Thanks for listening! http://nail.social

34 - A huge increase in crisis

Toss

This week in Paid  How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want.  Rachyl has some secret key phrases that unlock the doors of permission.  It's "sure thing chicken wing"  This week in Organic  The TikTok 100 just dropped.  We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not.  Rachyl clarifies how to "woah".  Rachyl Reacts  In this new segment, Rachyl gives her cold take on the insane interdimensional cable ad campaign from T-Mobile and.... it's leadership team.  Can you guess what they got each other?  Can you guess why anyone would care?  Update  Kiwi Botanicals is a front organization for Big Wallmart and P&amp;G.  You heard it here first!  Then we rant about billboards and chat about bullet journaling in the aftershow.

This week in Paid How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want.  Rachyl has some secret key phrases that unlock the doors of permission.  It's "sure thing chicken wing" This week in Organic The TikTok 100 just dropped.  We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not.  Rachyl clarifies how to "woah". Rachyl Reacts In this new segment, Rachyl gives her cold take on the insane interdimensional cable ad campaign from T-Mobile and.... it's leadership team.  Can you guess what they got each other?  Can you guess why anyone would care? Update Kiwi Botanicals is a front organization for Big Wallmart and P&amp;G.  You heard it here first! Then we rant about billboards and chat about bullet journaling in the aftershow.

The Woah: You need to toss it up first.

Rachyl and Jess are on FIRE today, to the moon I tell you! This Week in Paid Facebook's Power 5.  You know, you love it.  Or you don't know it, or you know it and hate it.  Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg. This Week in Organic - Brand Spotlight We've got our eye on one brand that is killing it on multiple platforms.  Drum rolllllll - it's Kiwi Botanicals!  Their twitter is on point, they get it.  Same with IG.  Their Facebook... not even a thing, and ofcourse they got a TikTok.   WARNING It's all political now.  Rachyl breaks down how EVERYTHING is being flagged as political on Facebook and how you get authorization to deal with it.  Clients, media buyers, do this now, we'll wait. The Social Spectrum (TM)  Paid social... organic social... like what's even the dif?!  Actually, a lot, and there is a lot of overlap too.  We break down precisely what each is good for and why we think brands seem to find this so confusing.  Finally We bust out the rant wheel, but you will just have to tune into hear it.  Pssst... it's not about the latest Peloton ad.  We actually save that for the aftershow.

Rachyl and Jess are on FIRE today, to the moon I tell you! This Week in Paid Facebook's Power 5.  You know, you love it.  Or you don't know it, or you know it and hate it.  Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg. This Week in Organic - Brand Spotlight We've got our eye on one brand that is killing it on multiple platforms.  Drum rolllllll - it's Kiwi Botanicals!  Their twitter is on point, they get it.  Same with IG.  Their Facebook... not even a thing, and ofcourse they got a TikTok.   WARNING It's all political now.  Rachyl breaks down how EVERYTHING is being flagged as political on Facebook and how you get authorization to deal with it.  Clients, media buyers, do this now, we'll wait. The Social Spectrum (TM) Paid social... organic social... like what's even the dif?!  Actually, a lot, and there is a lot of overlap too.  We break down precisely what each is good for and why we think brands seem to find this so confusing. Finally We bust out the rant wheel, but you will just have to tune into hear it.  Pssst... it's not about the latest Peloton ad.  We actually save that for the aftershow.

32 - 85,000 swimming pools to the moon!

Happy Thanksgiving listeners!  Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases.  We discuss how UGC and "well produced" content has sort of traded places, freaky friday style.  We bring you a new opportunity to work with influencers curtesy of @YouTooz.  What's YouTooz?  Thats what we said.  They are only the most engaged account on Instagram.  Then we rant about ------- oop, guess you will just have to listen to the episode!

Happy Thanksgiving listeners!  Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases.  We discuss how UGC and "well produced" content has sort of traded places, freaky friday style.  We bring you a new opportunity to work with influencers curtesy of @YouTooz.  What's YouTooz?  Thats what we said.  They are only the most engaged account on Instagram.  Then we rant about ------- oop, guess you will just have to listen to the episode!

31 - YouTooz what's YouTooz?!

Meth.  We're on it, and other topics like Pete Butigieg's dance memes, Twitter's new anti-political ad policy (will it even be enforced).  Also we give out some advice to clients about removing old agencies from their accounts THEY NEVER DO THIS AND ITS IMPORTANT.  Of course we have to talk about the virality of South Dakota's On Meth campaign and how its backfiring for their tourism.  Then we have a rapid fire update on the T-Mobile CEO and what his new deal is, Instagram hiding likes, and the official death of Ok Boomer.  Some spicy rants and a aftershow about comments on facebook and other platforms.

Meth.  We're on it, and other topics like Pete Butigieg's dance memes, Twitter's new anti-political ad policy (will it even be enforced).  Also we give out some advice to clients about removing old agencies from their accounts THEY NEVER DO THIS AND ITS IMPORTANT.  Of course we have to talk about the virality of South Dakota's On Meth campaign and how its backfiring for their tourism.  Then we have a rapid fire update on the T-Mobile CEO and what his new deal is, Instagram hiding likes, and the official death of Ok Boomer.  Some spicy rants and a aftershow about comments on facebook and other platforms.

30 - "We're on meth."

What is going on everybody?! Jess and Rachyl here and we’re back with another episode of The NAIL.social Office Hours cast. This week we’re kicking things off with an explain that tweet about the potential value organic posts can accumulate. Remember the whole Instagram removing likes thing? Well, its finally here. We talk about some of the things we think might happen and how we may have to switch the way we analyze data. WARNING, brand awareness campaigns are super fuzzy and can not be trusted. Today is our intern Alexia's last day with us, so we wanted to get her front and center on the cast to tell us her overall experience here at NAIL. We throw in a little rant about how journalists don't know pretty much anything about social ad buying and then close the show off talking about how FB is making changes to the front and backend of the platform...great timing FB. Don't forget to rate this podcast and follow us on Twitter @NAILsocial and Twitch @nailsocial. See you all next week! 

What is going on everybody?! Jess and Rachyl here and we’re back with another episode of The NAIL.social Office Hours cast. This week we’re kicking things off with an explain that tweet about the potential value organic posts can accumulate. Remember the whole Instagram removing likes thing? Well, its finally here. We talk about some of the things we think might happen and how we may have to switch the way we analyze data. WARNING, brand awareness campaigns are super fuzzy and can not be trusted. Today is our intern Alexia's last day with us, so we wanted to get her front and center on the cast to tell us her overall experience here at NAIL. We throw in a little rant about how journalists don't know pretty much anything about social ad buying and then close the show off talking about how FB is making changes to the front and backend of the platform...great timing FB. Don't forget to rate this podcast and follow us on Twitter @NAILsocial and Twitch @nailsocial. See you all next week!

29 - "I Have Cracked the Code" 

It's the official Ok Boomer episode!  We're so sorry.  Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory.  Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing.  This is the case with CocaCola and others, but it doesn't have to be that way.  Take heed our WARNING!  After that, yup, it's OK Boomer time.  What's it mean, where it came from, and how brands can really capitalize on it in fun and exciting ways! #OKBoomer.  The Rant Wheel(TM) makes a come back and Jess explains what a bus is.

It's the official Ok Boomer episode!  We're so sorry.  Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory.  Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing.  This is the case with CocaCola and others, but it doesn't have to be that way.  Take heed our WARNING!  After that, yup, it's OK Boomer time.  What's it mean, where it came from, and how brands can really capitalize on it in fun and exciting ways! #OKBoomer.  The Rant Wheel(TM) makes a come back and Jess explains what a bus is.

28 - "OK Boomer"

The best treat you'll be gettin this Halloween is this episode of NSOH. This  week we are sharing our very passionate opinions about Jack Dorsey's decision to cut all political ads on Twitter. We do though, see another opportunity on Twitter for brands to promote tweets without any visual content attached. Mixology plays a huge role in our jobs but in a like, media mix kind of way. Being that we are an R&amp;D agency, we're always trying new things--this time with drafting off of other peoples spend on Twitter. The rant session this week is juuuicy--Rachyl accuses Jess of saying she has no backbone when it comes to doing her job. We've been reading all of your kind reviews of the podcast and have decided to share one review each and every week. Be sure to follow our Twitter account @NAILsocial and hit us with an email @ coffee@nail.social if you have any burning questions. See ya kids!

The best treat you'll be gettin this Halloween is this episode of NSOH. This  week we are sharing our very passionate opinions about Jack Dorsey's decision to cut all political ads on Twitter. We do though, see another opportunity on Twitter for brands to promote tweets without any visual content attached. Mixology plays a huge role in our jobs but in a like, media mix kind of way. Being that we are an R&amp;D agency, we're always trying new things--this time with drafting off of other peoples spend on Twitter. The rant session this week is juuuicy--Rachyl accuses Jess of saying she has no backbone when it comes to doing her job. We've been reading all of your kind reviews of the podcast and have decided to share one review each and every week. Be sure to follow our Twitter account @NAILsocial and hit us with an email @ coffee@nail.social if you have any burning questions. See ya kids!

27 - "Fancy Loose Pants"

It’s nice to have people who know things and share their enthusiasm

Learning a ton and enjoy the insight

Great podcast

NAIL.social Office Hours

Here ye, here ye. Gather around all for another Nail.Social Office Hours podcast. In the This Week in Organic segment we chat about the deep fakes circling around the internet and the scary reality of it all. On the Paid side of things, we empathize with another social guru who claims Google will not honor his daily budget for CPA campaigns. Next, we have way more Questions than Answers about Facebook's new cryptocurrency, Libra. It also Feels Bad Man, when we compile reports for clients and they don't seem to recognize the importance of it all. We go on to explain why there is huge Opportunity for companies to use popular Twitter formats better known as memes. We explain the tweet on NailSocial's account (@nailsocial) about the importance of data literacy. Closing us out is one of our now regular segment the Rant Wheel where Hootsuite FINALLY makes an appearance. Don't forget to stay tuned for the Aftershow! Support the show.

Here ye, here ye. Gather around all for another Nail.Social Office Hours podcast. In the This Week in Organic segment we chat about the deep fakes circling around the internet and the scary reality of it all. On the Paid side of things, we empathize with another social guru who claims Google will not honor his daily budget for CPA campaigns. Next, we have way more Questions than Answers about Facebook's new cryptocurrency, Libra. It also Feels Bad Man, when we compile reports for clients and they don't seem to recognize the importance of it all. We go on to explain why there is huge Opportunity for companies to use popular Twitter formats better known as memes. We explain the tweet on NailSocial's account (@nailsocial) about the importance of data literacy. Closing us out is one of our now regular segment the Rant Wheel where Hootsuite FINALLY makes an appearance. Don't forget to stay tuned for the Aftershow!  Support the show.

09 - "Razzle Dazzle"

It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook &amp; Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your guy. In our segment "More Questions than Answers" we ponder why Facebook removed the Info and Ads tab without a public statement. We warn against launching a social campaign on a Friday and discuss the spectrum of competence when it comes to platform representatives. We shout out Soutmates.ai, our favorite organic valuation tool and round out the show with a rant about Internet Mobs. In the Aftershow we talk Mark Wahlberg, Cancel Culture, and the pros of having a nemesis. Support the show.

It's episode four and we're hitting our stride. We start by discussing Facebook's dismal reach rate and the "anti-hack" of posting once a week. On the paid side, we expose the inefficiency of Facebook's "Why am I seeing this ad?" tool. We shout out other experts in the social advertising space, specifically the Facebook &amp; Instagram Pro Ad Buyers Industry Group run by ecommerce masters David Herman and Andrew Foxwell. And if you're looking to follow someone new this week, Ste Davies is your guy. In our segment "More Questions than Answers" we ponder why Facebook removed the Info and Ads tab without a public statement. We warn against launching a social campaign on a Friday and discuss the spectrum of competence when it comes to platform representatives. We shout out <a href="http://Soutmates.ai" rel="nofollow" target="_blank">Soutmates.ai</a>, our favorite organic valuation tool and round out the show with a rant about Internet Mobs. In the Aftershow we talk Mark Wahlberg, Cancel Culture, and the pros of having a nemesis.  Support the show.

04 - "100% Dat B*tch"

Back to our regularly scheduled Nail Social Office Hours podcast! It's Episode 13 and were feeling a little unlucky but sometimes you just gotta step in the sh*t. We first wanted to give you a little ~disappointing~ update about TikTok. For This Week in Organic we're in complete disarray about the Facebook event "Storm Area 51, They Can't Stop all of us". Please don't go guys. This Week in Paid brings us to talk about our unanticipated experience with ad spending on Facebook. WARNING: Faceapp is owned by a foreign country--so be wary in sharing your photos! We see a huge Window of Opportunity in the newly updated Facebook Ads Manager and we also share how and why we use this resource. A new segment, Meme Theory, is an exploration of the song "Old Town Road"'s meme evolution. Yes, we are an R&amp;D agency as well so From the Labs is a little sneak peek of some of the tactics we use when testing &amp; developing. We grant Jess's wish and let rant about people who say "right, right" on the Rant Wheel. OPEN YA EARS: follow us on Twitter @NailSocial and don't forget to rate this podcast. See ya! Support the show.

Back to our regularly scheduled Nail Social Office Hours podcast! It's Episode 13 and were feeling a little unlucky but sometimes you just gotta step in the sh*t. We first wanted to give you a little ~disappointing~ update about TikTok. For This Week in Organic we're in complete disarray about the Facebook event "Storm Area 51, They Can't Stop all of us". Please don't go guys. This Week in Paid brings us to talk about our unanticipated experience with ad spending on Facebook. WARNING: Faceapp is owned by a foreign country--so be wary in sharing your photos! We see a huge Window of Opportunity in the newly updated Facebook Ads Manager and we also share how and why we use this resource. A new segment, Meme Theory, is an exploration of the song "Old Town Road"'s meme evolution. Yes, we are an R&amp;D agency as well so From the Labs is a little sneak peek of some of the tactics we use when testing &amp; developing. We grant Jess's wish and let rant about people who say "right, right" on the Rant Wheel. OPEN YA EARS: follow us on Twitter @NailSocial and don't forget to rate this podcast. See ya!  Support the show.

13 - "Step in the Sh*t!"

It's the official #F8 episode, were we touch about what happened at Facebooks recent conference/cult meeting.  We dive into groups, facebook dating, and events.  On the Paid Social side we talk more about CBO best practices (hint there are none) and LAL control.  We pose freedom of speech questions around Instagram banning a-holes like Alex Jones, and we talk about what makes us feel good, man.  We issue a WARNING to brands about some trouble ahead with FB groups, and make a crazy prediction about the future of social feeds.  The Rant Wheel delivers once again.  The after show we talk moms, ads, and the MET gala.Support the show.

It's the official #F8 episode, were we touch about what happened at Facebooks recent conference/cult meeting.  We dive into groups, facebook dating, and events.  On the Paid Social side we talk more about CBO best practices (hint there are none) and LAL control.  We pose freedom of speech questions around Instagram banning a-holes like Alex Jones, and we talk about what makes us feel good, man.  We issue a WARNING to brands about some trouble ahead with FB groups, and make a crazy prediction about the future of social feeds.  The Rant Wheel delivers once again.  The after show we talk moms, ads, and the MET gala. Support the show.

03 - "It's a trend!"

Welcome back! It's episode 11 and we're stepping our game up by filming a behind the scenes video of Office Hours on the rooftop of our office building. This Week in Organic has us chatting about the subreddit r/the_donald where ONLY Trump supporters are allowed. With it being 4th of July weekend, we figured we'd talk about bidding on social during special holidays throughout theThis Week in Paid segment. We introduce a NEW segment called Silence Brand in which we talk about brands who aren't necessarily killing social right now. This weeks Flop-ortunity is the slider and polls features on Instagram stories. We're sharing a Client Pro Tip we feel will allow brands to get the most of their ad agencies. We're giving you a little taste of Next Week's episode which will contain a tribute to Tic Tok. The good ol' Rant Wheel makes its debut appearance and lands on the category of "buying likes". In the Aftershow we pretend to know what we're talking about when it comes to nutrition and health--but nah we really don't. Support the show.

Welcome back! It's episode 11 and we're stepping our game up by filming a behind the scenes video of Office Hours on the rooftop of our office building. This Week in Organic has us chatting about the subreddit r/the_donald where ONLY Trump supporters are allowed. With it being 4th of July weekend, we figured we'd talk about bidding on social during special holidays throughout theThis Week in Paid segment. We introduce a NEW segment called Silence Brand in which we talk about brands who aren't necessarily killing social right now. This weeks Flop-ortunity is the slider and polls features on Instagram stories. We're sharing a Client Pro Tip we feel will allow brands to get the most of their ad agencies. We're giving you a little taste of Next Week's episode which will contain a tribute to Tic Tok. The good ol' Rant Wheel makes its debut appearance and lands on the category of "buying likes". In the Aftershow we pretend to know what we're talking about when it comes to nutrition and health--but nah we really don't.  Support the show.

11 - "Couple-a Kids on the Roof"

Very special episode where we bring an expert to talk about Crossfit's decision to stop using Facebook and Instragram.  Our own Niki Brazier spills the tea on the Crossfit world.  We also do an expose on Vita Cocoas organic campaign involving peeing in a jar.  Rachyl takes Reddit to task for their $5 CPM tarrif and how to get around it.  We also talk about the general publics lack of awareness when it comes to targeting and the repercussions of that.  We chat about Instagram's new shopping tab in the explore page and how this might be a serious competitor to Amazon.  We tackle the viral drug dealer story tweet that tore up the internet a few days ago and was just exposed as being fake, and how this creates a big opportunity for storytelling brands.  The rant wheel spinneth and those scammy Social Media course sellers are given the treatment.  No aftershow today, we know you have lives too!Support the show.

Very special episode where we bring an expert to talk about Crossfit's decision to stop using Facebook and Instragram.  Our own Niki Brazier spills the tea on the Crossfit world.  We also do an expose on Vita Cocoas organic campaign involving peeing in a jar.  Rachyl takes Reddit to task for their $5 CPM tarrif and how to get around it.  We also talk about the general publics lack of awareness when it comes to targeting and the repercussions of that.  We chat about Instagram's new shopping tab in the explore page and how this might be a serious competitor to Amazon.  We tackle the viral drug dealer story tweet that tore up the internet a few days ago and was just exposed as being fake, and how this creates a big opportunity for storytelling brands.  The rant wheel spinneth and those scammy Social Media course sellers are given the treatment.  No aftershow today, we know you have lives too! Support the show.

05 - "rawr x3 nuzzles!"

Back at it again! It's episode 8 and we're jumping right into our regularly scheduled segment "This Week in Organic", where we chat about bad influencer platforms. LinkedIn's new Ads Library is the talk of segment 2 better known as "This Week in Paid". We talk about the pros and cons (mostly pros), of being part of an agency that is multi-disciplinary. We come in a little hot on this week's "Explain That Tweet" segment as we cringe over Reddit's ads management. Use the 'tool tips' to your advantage my friends! Revisiting the multi-disciplinary topic we roll right into a new segment called "Thanks, Dad". We're playing Dad, but instead of advising you to diversify your assets we recommend diversifying your social platforms. Automatic placements is chosen upon the Rant Wheel and we close out the show debating if Jess's new 'health hack' is really even...healthy. Support the show.

Back at it again! It's episode 8 and we're jumping right into our regularly scheduled segment "This Week in Organic", where we chat about bad influencer platforms. LinkedIn's new Ads Library is the talk of segment 2 better known as "This Week in Paid". We talk about the pros and cons (mostly pros), of being part of an agency that is multi-disciplinary. We come in a little hot on this week's "Explain That Tweet" segment as we cringe over Reddit's ads management. Use the 'tool tips' to your advantage my friends! Revisiting the multi-disciplinary topic we roll right into a new segment called "Thanks, Dad". We're playing Dad, but instead of advising you to diversify your assets we recommend diversifying your social platforms. Automatic placements is chosen upon the Rant Wheel and we close out the show debating if Jess's new 'health hack' is really even...healthy.  Support the show.

08- "Tony, wuddya doin!"

Happy 10th Pod-iversary to us!! You've tuned into a good one. This Week in Organic has us blown away. We chat about the Cannes Lions decision to award Burger King for a THREE WORD TWEET. In the This Week in Paid segment, we share our discovery of Reddit's interest expansion option when it comes to targeting audiences on the platform. We humble ourselves and bring back the Maybe We Were Wrong About segment and talk about how just when you think you've figured out who your targeted audience is, you are proved otherwise. We share a really cool Window of Opportunity to create adventurous games on Twitter and go on to explain what we think makes a Really Great Intern. Jess recommends a Who to Follow : Nathan Allenbach who is responsible for all Steak-umms social accounts. Our regularly scheduled segment (and probably favorite) the Rant Wheel has us ranting about inauthentic influencers. We've got some juicy TV show recommendations in the Aftershow and don't forget to rate our podcast on iTunes or whatever platform you are currently listening on!Support the show.

Happy 10th Pod-iversary to us!! You've tuned into a good one. This Week in Organic has us blown away. We chat about the Cannes Lions decision to award Burger King for a THREE WORD TWEET. In the This Week in Paid segment, we share our discovery of Reddit's interest expansion option when it comes to targeting audiences on the platform. We humble ourselves and bring back the Maybe We Were Wrong About segment and talk about how just when you think you've figured out who your targeted audience is, you are proved otherwise. We share a really cool Window of Opportunity to create adventurous games on Twitter and go on to explain what we think makes a Really Great Intern. Jess recommends a Who to Follow : Nathan Allenbach who is responsible for all Steak-umms social accounts. Our regularly scheduled segment (and probably favorite) the Rant Wheel has us ranting about inauthentic influencers. We've got some juicy TV show recommendations in the Aftershow and don't forget to rate our podcast on iTunes or whatever platform you are currently listening on! Support the show.

10 - "Sack-a Potatas!"

Well, well, well. We meet again. Welcome back to the Nail Social Office Hours podcast presented by no one other than THE Jess Bachman and Rachyl Jackson! During This Week in Organic, we share what we predict the outcome of Instagram's "no likes" experiment will be. This Week in Paid means Ad's Manager won't let us live our best lives per usual. We introduce a new segment about our Nail Social Academy videos where we spit hot fire on things like why social media even matters. WARNING!!! If you have someone connected to any of your accounts, make sure you can pull the plug if need be. Remember the whole Area 51 event? Of course you do. Well, Update, Budlight is promoting a new beer for this meme and we share our thoughts on it. The Rant Wheel is now The Rant Poll in which we ask YOU GUYS what you'd like us to rant about week to week. This ended up being a conversation about when people bring their boat ass trucks in parking garages. We want to hear from y'all so tweet your suggestions to @NAILsocial and don't forget to rate this 'cast. See ya!Support the show.

Well, well, well. We meet again. Welcome back to the Nail Social Office Hours podcast presented by no one other than THE Jess Bachman and Rachyl Jackson! During This Week in Organic, we share what we predict the outcome of Instagram's  "no likes" experiment will be. This Week in Paid means Ad's Manager won't let us live our best lives per usual. We introduce a new segment about our Nail Social Academy videos where we spit hot fire on things like why social media even matters. WARNING!!! If you have someone connected to any of your accounts, make sure you can pull the plug if need be. Remember the whole Area 51 event? Of course you do. Well, Update, Budlight is promoting a new beer for this meme and we share our thoughts on it. The Rant Wheel is now The Rant Poll in which we ask YOU GUYS what you'd like us to rant about week to week. This ended up being a conversation about when people bring their boat ass trucks in parking garages. We want to hear from y'all so tweet your suggestions to @NAILsocial and don't forget to rate this 'cast. See ya! Support the show.

14 - "The Dab Lab"

This week on Office Hours, Mike from NAIL's new PR agency give us his take on Northface's attempt to "collaborate" with Wikipedia. We then dive right into our regular segments, one being "This Week in Organic" where Rachyl speaks on lazy content, algorithms, and competition on social. We also chit chat about how Instagram advertisers can now promote creators' organic branded content posts as ads--which may be game changing. We suddenly realize, maybe we were all wrong about planning out organic and paid content and discuss how we can do so more affectively. Jess then explains a tweet that involves eCommerce on Instagram which brings on a rant about "eCommerce hustlers" within the industry. During the aftershow, we introduce our new social intern, Alexia and try to get her to spill some dirt! Support the show.

This week on Office Hours, Mike from NAIL's new PR agency give us his take on Northface's attempt to "collaborate" with Wikipedia. We then dive right into our regular segments, one being "This Week in Organic" where Rachyl speaks on lazy content, algorithms, and competition on social. We also chit chat about how Instagram advertisers can now promote creators' organic branded content posts as ads--which may be game changing. We suddenly realize, maybe we were all wrong about planning out organic and paid content and discuss how we can do so more affectively. Jess then explains a tweet that involves eCommerce on Instagram which brings on a rant about "eCommerce hustlers" within the industry. During the aftershow, we introduce our new social intern, Alexia and try to get her to spill some dirt!  Support the show.

07- "planning, that sounds boring"

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!

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