Cover image of IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. ... Read more

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097 - The Power of Email Marketing with Sean Shoffstall

097 - The Power of Email Marketing with Sean Shoffstall

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital an... Read more

23 Nov 2016

47mins

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096 - The Importance of Customer Experience with Catherine Blackmore

096 - The Importance of Customer Experience with Catherine Blackmore

Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly ... Read more

7 Nov 2016

33mins

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094 - IMPACT16 Tuan Pham and Gabby Cevallos

094 - IMPACT16 Tuan Pham and Gabby Cevallos

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16... Read more

27 Oct 2016

5mins

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093 - IMPACT16 Women's Leadership Group Petra Neiger

093 - IMPACT16 Women's Leadership Group Petra Neiger

Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favori... Read more

19 Oct 2016

9mins

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092 - IMPACT16 Content Across Platforms All

092 - IMPACT16 Content Across Platforms All

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "ma... Read more

16 Oct 2016

57mins

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091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos

091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos

"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana... Read more

5 Oct 2016

11mins

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090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni

090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni

"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most ef... Read more

28 Sep 2016

14mins

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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott

089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott

In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from ... Read more

25 Jul 2016

46mins

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088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad

088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad

In This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music ... Read more

12 Jul 2016

29mins

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087 - The Art and Science of Conversion Optimization with Justin Christianson

087 - The Art and Science of Conversion Optimization with Justin Christianson

In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Wh... Read more

29 Jun 2016

21mins

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