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DEEP DIVE INTO BUSINESSES

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

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How SmartSweets Became a $400 Million Dollar Business in 4 Years

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts is quite impressive and something we can all learn from as we dive deeper into her business within this episode.Timestamps:00:50 Who is SmartSweets2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways5:20 Allow your customers to create their own bundles.7:50 Your best insight is from your customers8:00 Incorporate Large Text Overlays in Your FB Ads9:02 Understand the best packaging and pricing to have success in retail.12:28 Don't confuse your product to your advantage. A lot of SweetSmarts customer's buy because they support the founder, Tara Bosch15:57 Recreate products that people are familiar with.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

20mins

20 May 2021

Rank #1

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How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to become the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode, we dissect  some of their growth & marketing tactics.Timestamps:2:51 Up your value proposition to sell higher value items7:10 Separate unisex products based on Gender to increase conversions9:40 Become strategic with your partnership. FEAT founders partnered up with Logan Paul awhile back which gave their brand a lot of traction. 15:07 Increase Abandoned Cart Revenue By Testing Other Services With Higher Open Rates17:50 FEAT Strategy on moving away from selling customize socks…is it a good move to digress away from the product that created your brand in the first place?ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

27mins

14 May 2021

Rank #2

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6 Successful D2C Growth Tactics Executed By MADE.COM

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen.  These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.Timestamps:00:55 Who is MADE.COM?2:30 Create a distinctive look such that your customers know when they encounter your brand. This can be done with photos, videos, audio etc.. Made.com created this look through their photos.4:23 Make Your Customer's Part Of Your Media Campaign.7:31 Leverage Instagram Guides. Made.com repurposes their blog content on their website and started created guides out of them which resides only on Instagram.9:40 Reward Your Employees.12:32 Design branded creatives on Pinterest.13:58 Start thinking VR. Made.com created an augmented reality of staged rooms that showcases different styles using their product.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

18mins

21 Apr 2021

Rank #3

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Increase Revenue For Your Clothing Business: 6 Strategies Learned From Primary

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has taken an approach to take gender out of clothes shopping. The company was founded by 2 moms who met while working at Diapers.com & saw a need within this industry.  Within 3 years, they generated over 30mil in revenue.In this episode, you’ll learn 6 takeaways that can help you grow your apparel business by implementing similar strategies that were executed by Primary.Timestamps:1:00 How Primary Succeeded In The Apparel Market (High-Level Thesis)3:00 Stick to D2C first before moving to Retail. Matt compares today's brands like Warby Parker, Casper, etc... to build a customer base first then opening up a retail location that provides more of an experience rather than just a storefront.5:54 Create 12-15 Second Fast-Paced Ads.7:18 Don't try to digress from your brands mission unless you really need to. Primary stuck with their objective which was staying inclusive and staying away from bows, glitter, and graphics10:07 Optimize Your eCommerce Site Search by making search instant & automatic.11:22 How You Can Tag Customers Based On Specific Landing Pages or Sources They Came From Which Can Help Personalize The User's Search Bar.12:52 Raise Your Average Order Value with Gift Wrapping15:02 Designing Creatives for Pinterest Based On Common Search Terms & Redirecting Back To Primary's WebsiteABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

20mins

14 Apr 2021

Rank #4

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Why You Should Consider eCommerce Subscription Models: The Farmer’s Dog

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.Timestamps:1:00 Who is Farmer's Dog?2:13 Simplify Your Campaign Structure4:09 Pay attention to your Cohort Retention6:17 Create A Free Tool8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point12:58 Add-Ons and Bundles Are The Key To Your SuccessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

16mins

7 Apr 2021

Rank #5

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What You Can Learn About Away's Marketing & Business Strategy: 6 Disrupting Tactics

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first year of operations, Away had generated over $12 million in sales & disrupted a 32 billion dollar luggage industry. As of August 2018, Away has sold over 500,000 suitcases and accessories, generating a massive $125 million in revenue in less than three years. Lets dive into some of their tactics.Timestamps:1:00 Background on Away Luggage5:05 Create a standalone blog. Away created a standalone blog that centers around creating aspirational and engaging content that focuses on the wider travel experience (and a particular lifestyle) rather than a product. This idea eventually evolved into Here, which is not only their blog, but also their quarterly print magazine7:02 What to look for when you're thinkign about your next product / idea. Away noticed that the luggage industry has been stale & being sold the same way as it has been for decades. There wasn't a D2C brand that solved all of a traveler's need.9:58 Personalization is key!11:52 Reverse engineer how your customer thinks.14:37 Use Instagram Stories to narrate a story around your product.18:07 Identify overlap in your supply chainABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

26mins

20 Mar 2021

Rank #6

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7 DTC Marketing Strategies To Breakthrough The Beauty Industry

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By Focusing on Building A Sexy Product Around Butt, Feet, and Body Hair. In 2019, it raised 14.5 million dollars & its one of Sephora's best sellers. Learn how you can master some of their marketing & business strategies into your business.Timestamps:00:50 Background on Sol De Janeiro & Why The Brand Was Created2:40 Ask yourself why. Sol De Janeiro wanted to create a skincare line that focused on the 3 pillars that majority of luxury skincare brands don't focus on because it isn't sexy.5:30 Leverage tools like SEM Rush to research your competitors and identify what your customers are talking about. This can help you write up content across what people are searching for..6:02 Implement a layered lead capture strategy8:26 Stay focused on growing your customer base, not your product line. SDJ really focused on their main products before expanding into new product lines.12:15 Setup Your Instagram & Facebook Commerce Account To Expedite Your Customer's Checkout. SDJ setup their pages such that you don't have to force the customer to leave their app. The customer can instantly purchase from Instagram & Facebook. These apps are basically becoming Amazon. People love buying from Amazon since it's fast & if you're an existing Amazon customer your payment info is already saved. So all it takes is 1 click to purchase an item.14:29 Be able to pivot & launch products rapidly.16:10 How Sol De Janiero pivoted during the pandemic (COVID19) & partnered up with non-competitors with similiar audiences to reach new users.18:42 RETAIN CUSTOMERS WITH SHIPMENT MARKETING. Sol De Janiero turns their shipping experience into a branded one. Sol De Janeiro is delighting customers, driving revenue, converting traffic back to site, and keeping customers engaged with branded content while they wait for their package.23:10 Use your surroundings as your content creation studio — SDJ's photographer uses his bathroom as his photo studio & has his girlfriend assist with modeling with some of their products.. During these shoots, the art director uses Zoom to provide directionABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

27mins

26 Feb 2021

Rank #7

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Building A KILLER Sales Funnel To Sell Any Product or Service

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).Timestamps:00:56​ Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods2:29​ Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,0004:30​ Understanding Your Demographic When Creating Landing Pages & Ad Creatives4:50​ Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.5:15​ What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.5:50​ Why did a video creative perform well to help generate cold leads6:30​ Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)7:40​ What other sources can you use to get highly qualified leads?8:00​ Generating Facebook Leads vs Buying Leads8:58​ Where to buy leads or how to check if your leads are legit?9:25​ Best Practices On How To Leverages Purchased Leads9:45​ Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For10:25​ What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive11:20​ What Should Your Top Funnel Look Like?15:13​ Recommended Tools To Build A Sales Funnel18:05​ When Should You Add A Real Sales Person...or should it be automated?

42mins

26 Feb 2021

Rank #8

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Spanx BILLION-DOLLAR Marketing Blueprint To Success

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to your DTC brandTimestamps:1:33 Quick story behind SPANX & how it originated3:00 Create a memorable name: How Spanx chose its name & why5:52 Does your product solve a problem?9:44 Execute a cross-promotional strategy. Learn how Sara Blakely leverages her personal brand to promote Spanx11:14 Become your brands biggest ambassador14:14 Execute Unconventional Strategies. Sara landed a meeting with a buyer from Neiman Marcus simply by just giving them a call. People were asking her how she was able to land a mtg so fast. Most people go to trade shows and follow the standard method in order to get things executed. Being conventional is similar to not taking risks.15:06 How New Brands Create A Fake Hype Around Their Products To Generate New Sales18:00 Incorporate eye-catching creatives into your ads. Spanx Highlights Their Product Key Features In Quick Ad CreativesABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

22mins

5 Feb 2021

Rank #9

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6 Successful Branding Techniques Executed By Drunk Elephant Skincare

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive skincare market through her clever branding & marketing tactics. We discuss everything from packaging design, creating multi-step guides, using hashtags properly and much more to help you understand how this brand grew tremendously such that they sold to Shiesido in 2019 for $845 million.Timestamps:00:40 Intro to Drunk Elephant3:15 Create a multi-step plan to help sell product combos. Drunk Elephant creates routine guides that help the customer with their skincare regime by providing different product types for solving the same problem but are more impactful when combined together based on their instructions.5:29 Using vibrant colors when packaging your products & other brand assets.7:15 Focus on your competitive advantage10:45 Leverage The Power of Hashtags. Customers post their experience using Drunk Elephant products & use #BareWithUs hashtag so that Drunk Elephant sees that these users are posting about their product. Drunk Elephant takes some of these features and posts them on their page.12:59 Keep it simple stupid (KISS). Drunk Elephant uses lingo that makes their skincare products fun and easy to use.18:39 Use fun animated videos to educate your consumer. Drunk Elephant use animated characters and storyline to create short videos that help the consumer understand how the product is used. In this excerpt, we share how you can outsource this help at an affordable rate to help you go this route.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️https://breakthrough.socialREBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

22mins

21 Jan 2021

Rank #10