Figure

I talk to many, many, MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean? There are many paths to 7 figures. If you listen to this podcast, there's a good chance you're already there. But what do 8 and 9 figure brands have that 7 figure brands don't? Using my experience working with brands that successfully reach those levels - and perhaps more importantly, those that try to reach those levels and fail - I use the episode to break down the things that set 8 &amp; 9 figure brands apart, and how you can better position your brand for scale.

I talk to many, many, MANY entrepreneurs that claim they want to build a business that sells for 8 or 9 figures. But other than the vanity of being able to say you made $10M+ on a sale, what does that actually mean? There are many paths to 7 figures. If you listen to this podcast, there's a good chance you're already there. But what do 8 and 9 figure brands have that 7 figure brands don't? Using my experience working with brands that successfully reach those levels - and perhaps more importantly, those that try to reach those levels and fail - I use the episode to break down the things that set 8 &amp; 9 figure brands apart, and how you can better position your brand for scale.

What 8 & 9 Figure Brands Have (That You Don't)

Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.  Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together. 

Entrepreneurs building product brands are often pulled between "product" - the actual things they're developing - and "brand" - the soul and story behind what they're doing.  Spoiler alert! Building great products is a key foundational element of a successful product brand. But how do the best brands do it in a way that connects back to their soul and story? In this episode I dig into the product development framework used by some of the best brands in the world, and how it connects product and brand together.

The Product Development Philosophy of the World's Largest Brands

Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner.  So today, I wanted to give you a peek behind the curtain to see what successful entrepreneurs do in their second go-around - and just as importantly, what they don't do in their second go-around.  Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life. 

Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner.  So today, I wanted to give you a peek behind the curtain to see what successful entrepreneurs do in their second go-around - and just as importantly, what they don't do in their second go-around.  Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life.

Doing It Right with Your Second Brand

Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.

Max talks with YouTuber Matt Loberstein of Zero to Brand, who built a multi-million dollar business on Amazon. Many entrepreneurs would have taken those profits and developed a supplements or skin care brand, but Matt had another idea. He'd build a business so exciting that it wouldn't feel like work - one focused on his passion for Porsche's. Listen in to see what happens when you build to serve others who geek out on the same thing you do.

Building a Highly Profitable Brand Around Your Passion Area

Here are the best tools right now that you should be using to get ahead of your competition on Amazon.

Here are the best tools right now that you should be using to get ahead of your competition on Amazon.

3 Tools To Spy On the Competition

School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.

School might just be starting, but Q4 is right around the corner. Most brands don’t do as well as they could preparing for the holiday season. It’s time to make this Black Friday your best one yet.

How 8-Figure Brands Prep for Black Friday (Hint: Start Now)

Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.

Join us as Max sits down with Jon Tilley from Zonguru to talk about his favorite tools and strategies for integrating Amazon into your brand building strategy.

Finding The Secrets Hidden In Amazon’s Data

After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.

After an unexpected hiatus when his baby arrived a few weeks early, Max is back at it this week! He's sharing what he's learned being an entrepreneur and a new dad.

What I've Learned as an Entrepreneur and New Dad

Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator.  He is an expert in the fields of performance nutrition, longevity, fitness, and supplementation.  Max Kerwick talks with this "biohacktivist" about what entrepreneurs need to know about selling supplements and dispels many of the misconceptions that hold people back from success.

Shawn Wells MPH, LDN, RD, CISSN, FISSN is the world's leading supplement formulator. He is an expert in the fields of performance nutrition, longevity, fitness, and supplementation. Max Kerwick talks with this "biohacktivist" about what entrepreneurs need to know about selling supplements and dispels many of the misconceptions that hold people back from success.

Lessons From The World's Leading Supplement Formulator

Ryan Daniel Moran

This week I interview none other than Ryan Daniel Moran, the millionaire maker. Ryan is the founder of Capitalism.com and he is responsible for creating hundreds if not thousands of million dollar brands through his courses, teachings, masterminds, and free content. This month he just released his new book 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur. We discuss how he got his start, built and sold his own eCommerce company for 8-figures and developed a blueprint for others to build their own brands.

This week I interview none other than Ryan Daniel Moran, the millionaire maker. Ryan is the founder of <a href="http://Capitalism.com" rel="nofollow" target="_blank">Capitalism.com</a> and he is responsible for creating hundreds if not thousands of million dollar brands through his courses, teachings, masterminds, and free content. This month he just released his new book 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur. We discuss how he got his start, built and sold his own eCommerce company for 8-figures and developed a blueprint for others to build their own brands.

0 To Millionaire Maker: Creating The Blueprint For A Real Business w/ Ryan Daniel Moran

The Brand Builder Podcast show gives a behind the scenes look at some of the world's most successful brands and gives you the keys to what is working right now.This podcast is presented by Capitalism.com with host Max Kerwick.

Love this podcast

This was so helpful, I can&#39;t wait to hear what&#39;s next!

Exceptional advice!

The Brand Builder Podcast show gives a behind the scenes look at some of the world's most successful brands and gives you the keys to what is working right now. This podcast is presented by <a href="http://Capitalism.com" rel="nofollow" target="_blank">Capitalism.com</a> with host Max Kerwick.

The Brand Builder Podcast

Moiz Ali

Moiz Ali founded Native Deodorant 2 years before selling the company to Procter &amp; Gamble for $100 Million.  How does that happen? How is there still so much money to be made in deodorant, and how can YOU sell products people will pay a premium for? In this talk from a Capitalism.com event Moiz shares his journey, and how he quickly grew a brand that is now featured in Target and retail stores across America.

Moiz Ali founded Native Deodorant 2 years before selling the company to Procter &amp; Gamble for $100 Million.  How does that happen? How is there still so much money to be made in deodorant, and how can YOU sell products people will pay a premium for? In this talk from a <a href="http://Capitalism.com" rel="nofollow" target="_blank">Capitalism.com</a> event Moiz shares his journey, and how he quickly grew a brand that is now featured in Target and retail stores across America.

2 Years To 100 Million : How A Niche Brand Grew Without Fundraising w/ Moiz Ali

Ezra Firestone

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months.   He has learned what it takes to scale an offer, which differs from building a brand to 6 figures.   Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in!   Key Takeaways [4:21] Ezra introduces himself and Ryan “Ice Cream” Moran!   Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs: 1. Scaling ads profitably 2. Funding 3. Hiring, sourcing and training 4. Diversification of traffic 5. Growth plateaus (1, 5, 10 and 20 million) Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products. There will be about a 15% increase in COA year over year — so you need to get more from every customer you have. - Add at least 2 new products a year. - Go all in on email — gifs in emails get higher clicks! - Run an email sale every 6 weeks. - Aim for 20 to 40% of your revenue from email. Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting. 1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested. 2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple. 3. User generated content — there is no better conversion asset. Paid amplification [19:20] Ezra’s decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months. - Instagram is projected to double (to 22 billion) between now and 2021. - 90% of Facebook’s ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter. Considering the battle for video between YouTube and Facebook, this is where you need to go all in: - Super short form videos — 5 to 15 seconds long. - Content sequencing The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels: - Adjust your retargeting. - Provide images for images for every available outlet. - Focus on the story and only follow up with the product. - Do some snail mail. - Cross sell. - Upsell on the checkout flow - Bundle your products - Price tier order bump (size up options 4oz, 8 oz etc.0 From driver to navigator [36:50] if you only drive you can’t see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can’t do that while driving your business. How are you to work for? [38:13] Ezra invites everyone to check themselves as employers: 2 people can get to low 7 figures 3-7 people can get to mid 7 figures 5-12 people can start to see those 8 figures Do you give good benefits? Do you have a comfortable work environment? Are you investing in your employees? If you want to scale you have to get good at human resources. Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website. The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile. Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent. 15 to 30% of your top line revenue should be invested in paid advertising all throughout the year. The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6. Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc. Be premium [43:35] It’s just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins. The grind [44:32] it’s not about how much you work, it’s about what you produce: don’t burn yourself out, and make room for what’s important to you. Business will fill the amount of time you give it, so it’s important to set a container on it! And finally repetition creates mastery: be consistent — keep at your business. Thanks for listening! Mentioned in this episode Max@brandbuilderstrategy.com

Ezra Firestone’s business spent 13 million in advertising and generated 50 million in revenue from one brand in the last 30 months. He has learned what it takes to scale an offer, which differs from building a brand to 6 figures. Want to know the commons problems 6 figure + entrepreneurs face and what to do about it? Tune in! Key Takeaways [4:21] Ezra introduces himself and Ryan “Ice Cream” Moran! Mo’ money mo’ problems [5:50] The 5 common problems of 6 figure + entrepreneurs: 1. Scaling ads profitably 2. Funding 3. Hiring, sourcing and training 4. Diversification of traffic 5. Growth plateaus (1, 5, 10 and 20 million) Grow your back end [8:21] The game is won or lost on the back end: if you look at what any brand that has scaled really big has done is add more products. There will be about a 15% increase in COA year over year — so you need to get more from every customer you have. - Add at least 2 new products a year. - Go all in on email — gifs in emails get higher clicks! - Run an email sale every 6 weeks. - Aim for 20 to 40% of your revenue from email. Teachings from private equity [13:01] What Ezra has learned from his experience in venture capital consulting. 1. People who have grown brands to 9 figures think differently: your advertising revenue should always be reinvested. 2. The closer you get to a 50/50 customer mix of repeat to new, the higher your multiple. 3. User generated content — there is no better conversion asset. Paid amplification [19:20] Ezra’s decade of experience running online advertising, gives him insight he freely shares on where the opportunities will be over the next 24 months. - Instagram is projected to double (to 22 billion) between now and 2021. - 90% of Facebook’s ad revenue comes from mobile for 6 to 8 seconds, Instagram is even shorter. Considering the battle for video between YouTube and Facebook, this is where you need to go all in: - Super short form videos — 5 to 15 seconds long. - Content sequencing The sales cycle has gotten really long: about 60 to 90 days so make sure all of these areas are tight to maximise your sales channels: - Adjust your retargeting. - Provide images for images for every available outlet. - Focus on the story and only follow up with the product. - Do some snail mail. - Cross sell. - Upsell on the checkout flow - Bundle your products - Price tier order bump (size up options 4oz, 8 oz etc.0 From driver to navigator [36:50] if you only drive you can’t see the mountains in the distance, or what is coming up. You need to free up your time to make it to events, meet people and stay at the forefront. You can’t do that while driving your business. How are you to work for? [38:13] Ezra invites everyone to check themselves as employers: 2 people can get to low 7 figures 3-7 people can get to mid 7 figures 5-12 people can start to see those 8 figures Do you give good benefits? Do you have a comfortable work environment? Are you investing in your employees? If you want to scale you have to get good at human resources. Mobile site on point [39:42] 85% of web traffic is mobile, you need a good looking mobile website. The header of your head site on mobile is worth 10% of your conversion rate — update it make it nice and easy to use on mobile. Like going to the gym [41:36] advertising is like going to the gym: will you see any results if you do it intermittently? No. Same goes for advertising, be consistent. 15 to 30% of your top line revenue should be invested in paid advertising all throughout the year. The Halo effect [42:34] The 8 figure mark often happens in years 4-5-and 6. Because you spend money to amplify your brand, you generate brand assets: customer emails, people who have bought before, pixeled audiences, etc. Be premium [43:35] It’s just as hard to sell a cheap product as a premium one, and the premiums often have better profit margins. The grind [44:32] it’s not about how much you work, it’s about what you produce: don’t burn yourself out, and make room for what’s important to you. Business will fill the amount of time you give it, so it’s important to set a container on it! And finally repetition creates mastery: be consistent — keep at your business. Thanks for listening! Mentioned in this episode <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a>

Ezra Firestone: How To Build Audiences, Grow Sales, And Stand Out In An Ultra-Noisy Marketplace 

Kevin Liang

Today, Jeff Lieber of Turnkey Management interviews Kevin Liang, the 26 year old Founder and CEO of ADI Ventures, the company behind EcoQube and EcoQube Air as well as the CEO of AspeneowBox.   EcoQube is a self contained aquaponics aquarium system which built a 125k person email list off of 2 kickstarter campaigns that both wildly outperformed (37 times higher!) their minimal goal.   If you ever thought it would be nice to leverage product launches to grow your audience, Kevin is the man to listen to for tips and trick.   Key Takeaways [1:33] Jeff introduces his guest and today’s discussion topics and gives him the mic to explain how he got started with such a complex product design and how exactly the EcoQube works.   Kickstarting [7:35] Kevin’s venture into kickstarter began with studying. He read everything he could and studied everything he could in order to control as many variables as possible. His first campaign was set at 39k and closed at 80k. His second campaign — having learned from the first iteration — was set at 10k and quickly reached 375k.   Who is this for? [13:39] Crowdfunding is the way of the future. If you have a new or innovative product — not sourced off of Alibaba — crowdfunding derisks the whole enterprise and provides you with immediate customer acceptance data and an audience before the product even launches.   Building an audience [16:00] Kevin breaks down how he built his email lists — it started with downloading his personal contacts because let’s face it, if you can’t convince your own email list to support you, it’s going to be hard to drive cold traffic to your kickstarter.   The second campaign was through Facebook advertising for giveaway campaigns.   Tip: emphasize on a discount on your product as opposed to a giveaway: it might attract the wrong audience when you’re building your list.   After crowdfunding [21:58] Kevin had gotten good enough at driving cold traffic and redirecting it however, the conversion rates are lower off of crowdfunding campaigns! After watching Ryan Moran’s “0 to 1 million dollars in 12 months” YouTube video, he made the move to Amazon.   In 2016, Kevin then became Turnkey Product Management’s fourth client ever!   Pain points [24:24] Kevin touches on where Turnkey’s team was able to help streamline and offer their experience to grow EcoQube.   Building a team [26:34] Kevin shares his super succesful hiring process:   For every position, Kevin aims for 100 to 150 applications.   1. The listing asks that the candidates write an email to a generic address containing 10 reasons why they’re awesome — no resume, nothing — this weeds out resume spammers and people that are not detail oriented! 2. The auto responder will then provide 10 interview questions and ask for the resume. 3. After that there is a 1 hour info session for about 21 to 28 of the applicants. 4. The 28 are pared down to a dozen who are paid to do a test project similar to the job they are applying for which showcase their problem solving abilities. 5. From that dozen, 5 or 6 are called for a final phone interview.   So from 150 to 5 or less without spending more than a few hours on info sessions! Superconnector [37:38] At any event you are in, there is no need to feel pressure to talk to anyone and everyone, just find one person to have an interesting conversation with — the trick is finding that person. Remember to keep in touch at small moments: Happy Thanksgiving! Life hacking [41:09] making a 1% improvement every day creates a compounding effect. [42:21] Jeff thanks Kevin for coming on the podcast, as well as where listeners can get in touch with him. Jeff then shares his takeaways from the show. Thanks for listening! Mentioned in this episode PlayBook for Amazon podcast Capitalism.com/Amazonclass Max@brandbuilderstrategy.com

Today, Jeff Lieber of Turnkey Management interviews Kevin Liang, the 26 year old Founder and CEO of ADI Ventures, the company behind EcoQube and EcoQube Air as well as the CEO of AspeneowBox. EcoQube is a self contained aquaponics aquarium system which built a 125k person email list off of 2 kickstarter campaigns that both wildly outperformed (37 times higher!) their minimal goal. If you ever thought it would be nice to leverage product launches to grow your audience, Kevin is the man to listen to for tips and trick. Key Takeaways [1:33] Jeff introduces his guest and today’s discussion topics and gives him the mic to explain how he got started with such a complex product design and how exactly the EcoQube works. Kickstarting [7:35] Kevin’s venture into kickstarter began with studying. He read everything he could and studied everything he could in order to control as many variables as possible. His first campaign was set at 39k and closed at 80k. His second campaign — having learned from the first iteration — was set at 10k and quickly reached 375k. Who is this for? [13:39] Crowdfunding is the way of the future. If you have a new or innovative product — not sourced off of Alibaba — crowdfunding derisks the whole enterprise and provides you with immediate customer acceptance data and an audience before the product even launches. Building an audience [16:00] Kevin breaks down how he built his email lists — it started with downloading his personal contacts because let’s face it, if you can’t convince your own email list to support you, it’s going to be hard to drive cold traffic to your kickstarter. The second campaign was through Facebook advertising for giveaway campaigns. Tip: emphasize on a discount on your product as opposed to a giveaway: it might attract the wrong audience when you’re building your list. After crowdfunding [21:58] Kevin had gotten good enough at driving cold traffic and redirecting it however, the conversion rates are lower off of crowdfunding campaigns! After watching Ryan Moran’s “0 to 1 million dollars in 12 months” YouTube video, he made the move to Amazon. In 2016, Kevin then became Turnkey Product Management’s fourth client ever! Pain points [24:24] Kevin touches on where Turnkey’s team was able to help streamline and offer their experience to grow EcoQube. Building a team [26:34] Kevin shares his super succesful hiring process: For every position, Kevin aims for 100 to 150 applications. 1. The listing asks that the candidates write an email to a generic address containing 10 reasons why they’re awesome — no resume, nothing — this weeds out resume spammers and people that are not detail oriented! 2. The auto responder will then provide 10 interview questions and ask for the resume. 3. After that there is a 1 hour info session for about 21 to 28 of the applicants. 4. The 28 are pared down to a dozen who are paid to do a test project similar to the job they are applying for which showcase their problem solving abilities. 5. From that dozen, 5 or 6 are called for a final phone interview. So from 150 to 5 or less without spending more than a few hours on info sessions! Superconnector [37:38] At any event you are in, there is no need to feel pressure to talk to anyone and everyone, just find one person to have an interesting conversation with — the trick is finding that person. Remember to keep in touch at small moments: Happy Thanksgiving! Life hacking [41:09] making a 1% improvement every day creates a compounding effect. [42:21] Jeff thanks Kevin for coming on the podcast, as well as where listeners can get in touch with him. Jeff then shares his takeaways from the show. Thanks for listening! Mentioned in this episode <a href="https://podcasts.apple.com/us/podcast/id1468333209" rel="nofollow" target="_blank">PlayBook for Amazon podcast</a> <a href="https://www.capitalism.com/amazonclass" rel="nofollow" target="_blank">Capitalism.com/Amazonclass</a> <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a>

How To Build A Huge Audience For Product Launches And More w/ Kevin Liang

Steven Black

If you don’t brand yourself, your customers will brand you. Max Kerwick talks to Steven Black about social listening, a great tool to begin or improve your ongoing market research processes. Tune in for some serious advice: your social media channels are not secondary sales channels, engage with your customers! The importance of customer retention, abandoned cart sequences and stop apologizing for being in business.

If you don’t brand yourself, your customers will brand you. Max Kerwick talks to Steven Black about social listening, a great tool to begin or improve your ongoing market research processes. Tune in for some serious advice: your social media channels are not secondary sales channels, engage with your customers! The importance of customer retention, abandoned cart sequences and stop apologizing for being in business.

Finding The 5% of Customers Who Will Increase Your Revenue By 90% w/ Steven Black

Jeff Lieber

We see a lot of physical product sellers who are really settling for low profit margins and who are really in the weeds of their business, particularly when it comes to navigating the challenges of Amazon.com So we had Jeff Lieber on the podcast who works with Amazon sellers to free up their capacity as entrepreneurs and help them quickly scale.  Jeff Lieber is the founder of Turnkey Product Management, a company dedicated to helping clients automate their sales growth.

We see a lot of physical product sellers who are really settling for low profit margins and who are really in the weeds of their business, particularly when it comes to navigating the challenges of <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> So we had Jeff Lieber on the podcast who works with Amazon sellers to free up their capacity as entrepreneurs and help them quickly scale.  Jeff Lieber is the founder of Turnkey Product Management, a company dedicated to helping clients automate their sales growth.

Turnkey Strategies For Rapid Sales Growth On Amazon w/ Jeff Lieber

Michael Dubin

Many companies break when they scale too quickly with poor infrastructure, and when Michael Dubin’s Dollar Shave Club hit momentum through a viral video, he had to figure out quickly how to scale effectively. Hear his story behind the hit viral video from 2012, the importance of worrying and the golden ratio to tracking success.

Many companies break when they scale too quickly with poor infrastructure, and when Michael Dubin’s Dollar Shave Club hit momentum through a viral video, he had to figure out quickly how to scale effectively. Hear his story behind the hit viral video from 2012, the importance of worrying and the golden ratio to tracking success.

Michael Dubin - How To Build A Billion Dollar Brand  

We’re doing things a little differently this week, Nathan Hirsh  — CEO of FreeeUp and host of the Outsourcing and Scaling Show — interviews Max!   Are you looking to increase the value of your company for eventual sale? Max breaks down the specific steps to building a Brand with a big ‘B’ — which is the only real way to build a really strong asset.   Keep in touch or learn more   Max@brandbuilderstrategy.com   Mentioned in this episode FreeeUp Nathan Hirsch

We’re doing things a little differently this week, Nathan Hirsh  — CEO of FreeeUp and host of the Outsourcing and Scaling Show — interviews Max! Are you looking to increase the value of your company for eventual sale? Max breaks down the specific steps to building a Brand with a big ‘B’ — which is the only real way to build a really strong asset. Keep in touch or learn more <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a> Mentioned in this episode <a href="https://freeeup.com/" rel="nofollow" target="_blank">FreeeUp</a> <a href="https://www.linkedin.com/in/nathanhirsch" rel="nofollow" target="_blank">Nathan Hirsch</a>

The Keys To Multi-Channel Business Success: How To Take An Amazon Brand To Your Own Platform

Rasmus Andersen

Lauren Fisher

Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing.   Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don’ts of this kind of advertising channel.   Keep in touch or learn more   Max@brandbuilderstrategy.com   Mentioned in this episode Lauren Fisher Rasmus Andersen

Listen to this episode before throwing your money at any and all influencers you can find! There is a wrong and right way to do influencer marketing. Are you thinking of adding influencer marketing to your strategy? Max Kerwick welcomes influencers Lauren Fisher and Rasmus Andersen to talk about their side of a marketing relationship and share critical dos and don’ts of this kind of advertising channel. Keep in touch or learn more <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a> Mentioned in this episode <a href="https://www.instagram.com/laurenfisher/?hl=en" rel="nofollow" target="_blank">Lauren Fisher</a> <a href="https://www.instagram.com/rasmuswandersen/?hl=en" rel="nofollow" target="_blank">Rasmus Andersen</a>

Influencer Marketing: Create A Partnership That Really Works w/ Crossfitters Lauren Fisher & Rasmus Andersen

The one and only Ezra Firestone joins Jeff Lieber this week to discuss the most up-to-date online sales and marketing strategies he uses to grow sales through all channels. Ezra shares his best practices, some interesting insights on Amazon and what it was like for him growing up on an intentional community and how it affected his career path. Keep in touch or learn more Max@brandbuilderstrategy.com   Mentioned in this episode    The Playbook for Amazon Podcast with Jeff Lieber BOOM SmartMarketer.com   “First and foremost, I’m a merchant and I am the luckiest: the first of the FIrestone merchants that is not limited by geography.” — Ezra Firestone   “Amazon is perhaps the greatest sales channel in the history of e-commerce.” — Ezra Firestone   “Do Amazon well, then take 10 - 20% of that money and invest it in paid amplification.” — Ezra Firestone

The one and only Ezra Firestone joins Jeff Lieber this week to discuss the most up-to-date online sales and marketing strategies he uses to grow sales through all channels. Ezra shares his best practices, some interesting insights on Amazon and what it was like for him growing up on an intentional community and how it affected his career path. Keep in touch or learn more <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a> Mentioned in this episode <a href="https://podcasts.apple.com/us/podcast/playbook-for-amazon-podcast/id1468333209" rel="nofollow" target="_blank"> The Playbook for Amazon Podcast with Jeff Lieber</a> <a href="https://www.boombycindyjoseph.com/" rel="nofollow" target="_blank">BOOM</a> <a href="https://smartmarketer.com/" rel="nofollow" target="_blank">SmartMarketer.com</a> “First and foremost, I’m a merchant and I am the luckiest: the first of the FIrestone merchants that is not limited by geography.” — Ezra Firestone “Amazon is perhaps the greatest sales channel in the history of e-commerce.” — Ezra Firestone “Do Amazon well, then take 10 - 20% of that money and invest it in paid amplification.” — Ezra Firestone

Ezra Firestone - How To Grow Amazon, Shopify, And Paid Media Simultaneously

Joel Marion

Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.   Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once   Key Takeaways [3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures.   [10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight: Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales. Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income.   In truth, both are equally important: you can’t have scalable impact without scalable income.   [14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail.   Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for: 1. Warm traffic (pay for someone’s audience) 2. Cold media (CPA, CPM, CPC) [21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!” To scale a business you have to dial in these 2 aspects of your business:] 1. Front end — Increase traffic to acquire more customers. 2. Back end — Build a sales funnel and monetize your customers. To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel. How do you get confident enough to front all this advertising money and fast-track your front end? KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source? You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days. This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it. How do you maximize your sales funnel and fast track your back end? UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it. [40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront. Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel. [51:34] Joel recaps the 4 steps to scale any business fast: 1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing. 2. Dial in your back end and know your numbers, know your numbers, know your numbers. 3. Do the work and get comfortable with back end reporting. 4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days. Thanks for listening! Mentioned in this episode Capitalism.com Other Joel Podcast Dan Fleishman — social media presence build

Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019. Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once Key Takeaways [3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures. [10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight: Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales. Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income. In truth, both are equally important: you can’t have scalable impact without scalable income. [14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail. Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for: 1. Warm traffic (pay for someone’s audience) 2. Cold media (CPA, CPM, CPC) [21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!” To scale a business you have to dial in these 2 aspects of your business:] 1. Front end — Increase traffic to acquire more customers. 2. Back end — Build a sales funnel and monetize your customers. To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel. How do you get confident enough to front all this advertising money and fast-track your front end? KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source? You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days. This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it. How do you maximize your sales funnel and fast track your back end? UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it. [40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront. Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel. [51:34] Joel recaps the 4 steps to scale any business fast: 1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing. 2. Dial in your back end and know your numbers, know your numbers, know your numbers. 3. Do the work and get comfortable with back end reporting. 4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days. Thanks for listening! Mentioned in this episode <a href="http://Capitalism.com" rel="nofollow" target="_blank">Capitalism.com</a> Other Joel Podcast Dan Fleishman — social media presence build

The Secrets And The Mindset Of The $100m+ Man w/ Joel Marion 

Cathryn Lavery

Cathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk from a Capitalism.com live event she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.

Cathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk from a <a href="http://Capitalism.com" rel="nofollow" target="_blank">Capitalism.com</a> live event she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.

8 Figure Branding : How Creating Experiences Made An eCommerce Co. Thrive w/ Cathryn Lavery

When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path. In this episode, Kevin Lavelle, founder of mizzen+main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states. We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.

When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path. In this episode, Kevin Lavelle, founder of mizzen+main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states. We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.

How Kevin Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures

Molly Pittman

Molly Pittman — Co-Founder of Train my Traffic Person — has thousands of hours of experience running ads for companies selling physical products, info products and SaaS, and has spent over $14 million on Facebook while maintaining a positive ROI.   Do technical aspects ever outweigh marketing? In this actionable presentation, she breaks down the core elements common to all the highly successful advertising campaigns, regardless of platform.   Keep in touch Max@brandbuilderstrategy.com

Molly Pittman — Co-Founder of Train my Traffic Person — has thousands of hours of experience running ads for companies selling physical products, info products and SaaS, and has spent over $14 million on Facebook while maintaining a positive ROI. Do technical aspects ever outweigh marketing? In this actionable presentation, she breaks down the core elements common to all the highly successful advertising campaigns, regardless of platform. Keep in touch <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a>

5 Foundational Truths Of Highly Profitable Ad Campaigns w/ Molly Pittman

Ryan Daniel Moran recently spoke at AdSum 2019, a summit for online sellers and digital marketers.  In this talk Ryan shares how you can combine the power of online marketing through ads and great offers to send traffic to Amazon products.  

Ryan Daniel Moran recently spoke at AdSum 2019, a summit for online sellers and digital marketers. In this talk Ryan shares how you can combine the power of online marketing through ads and great offers to send traffic to Amazon products.

Ryan Daniel Moran: The Power Of Ads, Amazon, And A Good Offer

Max Kerwick welcomes Ranay Daye Orton, Founder and CEO of Glow by Daye a hair care brand for natural and textured hair for women of color. She shares the story of how she iteratively built her product line and brand around a hunger in the market and scaled to her first million.   She shares tips and strategic advice on how to build a brand one product at a time as well as how focusing on the people rather than the product really does make a difference. Ranay also dives in building teams and operational challenges.   Keep in touch or learn more   Max@brandbuilderstrategy.com   Mentioned in this episode   Glow by Daye

Max Kerwick welcomes Ranay Daye Orton, Founder and CEO of Glow by Daye a hair care brand for natural and textured hair for women of color. She shares the story of how she iteratively built her product line and brand around a hunger in the market and scaled to her first million. She shares tips and strategic advice on how to build a brand one product at a time as well as how focusing on the people rather than the product really does make a difference. Ranay also dives in building teams and operational challenges. Keep in touch or learn more <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a> Mentioned in this episode <a href="https://www.glowbydaye.com/" rel="nofollow" target="_blank">Glow by Daye</a>

Riches In The Niches: How Glow By Daye Grew A Small Hair Brand Into Big Profits

Max Kerwick

Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success? Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data.

Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success? Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data.

How To Get Customers: Targeting The Ideal Buyers For Your Brand w/ Max Kerwick

Ryan Daniel Moran talks about the usual challenges businesses looking to scale up typically run into, and how to tackle those issues. In this episode, hear about what is required to take your business from the million dollar plateau, and start growing it into a multi-million company.

Ryan Daniel Moran talks about the usual challenges businesses looking to scale up typically run into, and how to tackle those issues. In this episode, hear about what is required to take your business from the million dollar plateau, and start growing it into a multi-million company.

How To Pass $1m In Sales On Amazon 

Caleb Kerr

A great photo gives more &amp; better information than words ever can. When it comes to selling physical products, you NEED to understand how you are using images to build a brand and get people to buy from you. In this episode Caleb Kerr - product, fitness, action, and outdoor photographer - shares what he has learned over the course of his career. You'll learn how to be intentional in the imagery you use, work with creative professionals like Caleb, and build a brand that truly stands out from the competition.

A great photo gives more &amp; better information than words ever can. When it comes to selling physical products, you NEED to understand how you are using images to build a brand and get people to buy from you. In this episode Caleb Kerr - product, fitness, action, and outdoor photographer - shares what he has learned over the course of his career. You'll learn how to be intentional in the imagery you use, work with creative professionals like Caleb, and build a brand that truly stands out from the competition.

Telling Brand Stories Through Photography with Caleb Kerr

Is your business a "lifestyle" business? An escape from the corporate world? A means of independence? Or the expression of a true passion? Could it turn into a long-term growth business? There is nothing wrong with any of these strategies. But it's important to get clear on the purpose of your business. In this episode of The Brand Builder Podcast co-hosts Ryan Daniel Moran and Max Kerwick share their thoughts on operating a business you may or may not be truly passionate about.

Is your business a "lifestyle" business? An escape from the corporate world? A means of independence? Or the expression of a true passion? Could it turn into a long-term growth business? There is nothing wrong with any of these strategies. But it's important to get clear on the purpose of your business. In this episode of The Brand Builder Podcast co-hosts Ryan Daniel Moran and Max Kerwick share their thoughts on operating a business you may or may not be truly passionate about.

Do You Need To Be Passionate About Your Product?

Dreaming of the big payday? Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know? His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel. Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring?   Key Takeaways [3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.   The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.   Comparatively, record levels of capital is being raised to acquire physical products brands.   [7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%.   So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition: 1. Brand synergy — repeat sales to one demographic 2. Product uniqueness and diversification — don’t rely on one hero product 3. Revenue diversification — keep the 30% rule in mind 4. Size — most buyers are not interested below 1 million revenue 5. Growth — Year over year trend Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked. [14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that. 1. Think like a bigger business Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion. 2. Think strategically Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple. 3. Get money (Where the f*ck do I get the money?) There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands. If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want. [22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom! Have questions? sales@thefbabroker.com Thanks for listening! Visit capitalism.com/events for upcoming events and additional content. If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes. Mentioned in this episode Capitalism.com Max@brandbuilderstrategy.com The FBA Broker

Dreaming of the big payday? Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know? His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel. Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring? Key Takeaways [3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry. The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates. Comparatively, record levels of capital is being raised to acquire physical products brands. [7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%. So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition: 1. Brand synergy — repeat sales to one demographic 2. Product uniqueness and diversification — don’t rely on one hero product 3. Revenue diversification — keep the 30% rule in mind 4. Size — most buyers are not interested below 1 million revenue 5. Growth — Year over year trend Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked. [14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that. 1. Think like a bigger business Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion. 2. Think strategically Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple. 3. Get money (Where the f*ck do I get the money?) There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands. If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want. [22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom! Have questions? <a href="mailto:sales@thefbabroker.com">sales@thefbabroker.com</a> Thanks for listening! Visit <a href="https://www.capitalism.com/events/" rel="nofollow" target="_blank">capitalism.com/events</a> for upcoming events and additional content. If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at <a href="mailto:max@brandbuildingstrategies.com">max@brandbuildingstrategies.com</a> Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes. Mentioned in this episode <a href="https://www.capitalism.com/" rel="nofollow" target="_blank">Capitalism.com</a> <a href="mailto:Max@brandbuilderstrategy.com">Max@brandbuilderstrategy.com</a> <a href="https://thefbabroker.com/" rel="nofollow" target="_blank">The FBA Broker</a>

How To Build A Sellable Brand: 7 & 8-Figure Exits w/ Coran Woodmass﻿ 

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