Cover image of Inside Fashion Marketing by Zalando Marketing Services

Inside Fashion Marketing by Zalando Marketing Services

Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find ... Read more

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Ranked #1

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#23 How Rituals achieved 53K new customers during Earth Week

#23 How Rituals achieved 53K new customers during Earth Week

Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - in... Read more

7 Jul 2022

14mins

Ranked #2

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#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, Internationa... Read more

23 Jun 2022

16mins

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Ranked #3

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#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, G... Read more

9 Jun 2022

16mins

Ranked #4

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#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate ... Read more

26 May 2022

10mins

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Ranked #5

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#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo ... Read more

12 May 2022

13mins

Ranked #6

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#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to g... Read more

28 Apr 2022

21mins

Ranked #7

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#18 - How Mammut increased followers by 123% with their engaging approach to sustainability

#18 - How Mammut increased followers by 123% with their engaging approach to sustainability

This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corpo... Read more

14 Apr 2022

12mins

Ranked #8

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#17 - Beauty brand 3INA: Skyrocketing performance, steered by data

#17 - Beauty brand 3INA: Skyrocketing performance, steered by data

This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty bran... Read more

31 Mar 2022

11mins

Ranked #9

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#16 - Win with Zalando: How to leverage key commercial moments

#16 - Win with Zalando: How to leverage key commercial moments

This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can i... Read more

17 Mar 2022

15mins

Ranked #10

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#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey

#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey

With International Women’s Day just around the corner, Andreas sits down with female-owned oral healthcare brand vVARDIS... Read more

3 Mar 2022

12mins

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