Branding for Social Enterprises: Interview with Brand Pollinators
Steven and Michael speak with Kate Fosson and Channing Salava, co-founders of Brand Pollinators. Brand Pollinators is a social enterprise consulting firm that helps emerging brands grow intentionally, meaningfully, and efficiently. They use a holistic approach to build sustainable businesses--connecting brand identity, marketing, operations, innovation, and long-term strategy.They discuss:How Kate and Channing developed a passion for social enterprisesThe origin of Brand PollinatorsTips to effectively execute your brand and marketing strategyThe advantages of branding as a social enterpriseTips for marketing your business’s social impactThe relationship between strategic planning and brandingCommon pitfalls of branding and marketingHow to find the best social media platform for your businessSign up for the Brand Pollinators newsletter: http://brandpollinators.com/cross-pollination/Learn more about Brand Pollinators:Website http://brandpollinators.com/Company LinkedIn https://www.linkedin.com/company/brandpollinators/Instagram https://www.instagram.com/brandpollinators/Kate’s LinkedIn https://www.linkedin.com/in/katefosson/Channing’s LinkedIn https://www.linkedin.com/in/channing-salava-09724217/Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).
20 Jul 2021
Content Creation 101 with Zach Thanasilangkul
Michael and Steven sit down with Zach Thanasilangkul, Social Enterprise Marketing Coach and Founder & Director of Mission Driven Impact. Mission Driven Impact is a digital marketing agency that helps nonprofits and social entrepreneurs clarify their message, spread the word, and build a loyal community of fans and supporters so they can create the impact they've always dreamed of. They discuss: What is content marketing?Search Engine Optimization (SEO) and how many use it poorlyThe value of collaborationShort term and long term marketing tacticsAnd much more Download Zach’s free PDF guide: "The ONLY 3 Things You Need to Raise Awareness for Your Social Enterprise Online — even if you have a small budget + no idea where to start" https://missiondrivenimpact.lpages.co/seguys/ Learn more about Zach and Mission Driven Impact: Zach’s LinkedIn https://www.linkedin.com/in/zachthanasilangkul/Mission Driven Impact website https://www.missiondrivenimpact.com/ Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/). ______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
7 Jul 2021
Get to Know Us
Michael and Steven discuss their backgrounds, work, and interest in social enterprises. Learn more: Wise Assistant (https://gogetwise.com/) Connect with Michael (https://www.linkedin.com/in/michaeladiego/) Brantley Performance Management (https://www.brantleypm.com/) Connect with Steven (https://www.linkedin.com/in/steven-brantley/) ______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
16 Jun 2021
Why and How to Become a Certified B Corporation: Interview with Nathan Stuck
In episode 2, Steven and Michael sit down with Nathan Stuck. Nathan is the Director of Corporate Culture at Ad Victoriam Solutions, a Salesforce consultancy and Certified B Corporation headquartered in Alpharetta. He is also co-founder and chair of B Local Georgia, a nonprofit network of for-profit B Corps working together to build the ‘business for good’ B Corp community in the Peach State. We discuss: · How the University of Georgia is supporting the Certified B Corp movement · What a Director of Corporate Culture does and how someone can find such a position · History of the B Corp movement · B Lab https://bcorporation.net/about-b-lab · Greenwashing · Reasons to become a Certified B Corp · How certification is linked to social impact · A common criticism of stakeholder capitalism · Why capitalists should support the social enterprise movement · Growing the B Corp movement in Georgia · The role of academia in B Corps · When it’s appropriate for a business to become certified · The certification process · How to get more involved in the movement B Local Georgia: · Website https://blocalgeorgia.com/ · LinkedIn https://www.linkedin.com/company/b-local-georgia/ Ad Victoriam Solutions: · Website https://www.advictoriamsolutions.com/ · LinkedIn https://www.linkedin.com/company/ad-victoriam-solutions/ ______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
5 May 2021
Most Popular Podcasts
The Social Enterprise Movement: Interview with Dr. Garima Sharma
Garima Sharma is our first guest for The Social Enterprise Guys. She’s an Assistant Professor and Director of the Bachelor’s in Social Entrepreneurship at Andrew Young School of Policy Studies at Georgia State University. We discuss: · History of the social enterprise movement and where it stands today · Definitions of social enterprise, social entrepreneurship, social business, and stakeholder capitalism · Examples of social enterprises, such as Greyston Bakery and Last Bottle Clothing · Research in social entrepreneurship · B Local Georgia · Georgia Social Impact Collaborative Garima holds a Ph.D. from Case Western Reserve University, MBA from Symbiosis Center for Human Resource Development, and Bachelor’s in Engineering from Sri G.S Institute of Technology and Science. She can be reached via email at firstname.lastname@example.org. Garima’s recent article on COVID-19 and business sustainability: “How COVID‐19 Informs Business Sustainability Research: It’s Time for a Systems Perspective.” Follow The Social Enterprise Guys: · Join the Facebook Group · Instagram · LinkedIn · YouTube · Website & Blog Special thanks to Nathan Stuck of B Local Georgia for introducing us to Dr. Sharma. ______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
16 Apr 2021
Co-hosts Michael Diego and Steven Brantley discuss what you can expect from the Social Enterprise Guys podcast.______ Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
3 Apr 2021