Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.

Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.

 Google’s Evolving Search Ads with Automation

What would happen if you treated your customers the way Michelin star restaurants do? Learn how applying a fine-dining approach to agency work helped Br8kthru Digital conquer its business plateau, raise its standards, and become an award-winning agency.

What would happen if you treated your customers the way Michelin star restaurants do? Learn how applying a fine-dining approach to agency work helped Br8kthru Digital conquer its business plateau, raise its standards, and become an award-winning agency.

Becoming Values-Driven: Br8kthru's Fine Dining Approach to Their Agency Model

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising.  Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising.  Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.

Expand Your Audience Reach with Audio Ads

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.

SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.

Goodbye SEO! Rank and Convert Everywhere with DMO

Discover how entrepreneurs and CTM co-founders, Laure and Todd Fisher, transitioned their business from a home-based startup to a $30 million dollar company in 10 years, without investors. Learn how hiring experienced team leaders, boosting diversity, and investing in tech can challenge and improve your leadership while driving big payoffs.  Bonus: Listen until the end for Laure’s top three recommendations to scale your company and set you and your business up for future success.

Discover how entrepreneurs and CTM co-founders, Laure and Todd Fisher, transitioned their business from a home-based startup to a $30 million dollar company in 10 years, without investors. Learn how hiring experienced team leaders, boosting diversity, and investing in tech can challenge and improve your leadership while driving big payoffs. Bonus: Listen until the end for Laure’s top three recommendations to scale your company and set you and your business up for future success.

Scaling Your Business: Transitioning from Start Up to Growth

Pay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you’ll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in a cookieless internet.

Pay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you’ll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in a cookieless internet.

How to Grow Your Business with Profitable PPC Advertising

A great onboarding journey can bring customers ROI on their SaaS products, and quickly. But not every customer fully understands the long-term benefits of professional onboarding, and many companies struggle to communicate its value. Join ChurnZero’s Manager of Customer Success, Naomi Aiken, to learn practical steps you and your team can take to maximize onboarding value for customers, create achievable timeframes, and personalize the onboarding process– even when it’s automated.

A great onboarding journey can bring customers ROI on their SaaS products, and quickly. But not every customer fully understands the long-term benefits of professional onboarding, and many companies struggle to communicate its value. Join ChurnZero’s Manager of Customer Success, Naomi Aiken, to learn practical steps you and your team can take to maximize onboarding value for customers, create achievable timeframes, and personalize the onboarding process– even when it’s automated.

How to Crush SaaS Customer Onboarding with Naomi Aiken

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and CallTrackingMetrics’s Marketing Director, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and CallTrackingMetrics’s Marketing Director, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

From Retail to SaaS, Consumer Behavior is Changing E-commerce and Marketing

Joy Hawkins

Join us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.

Join us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.

The Ins and Outs of Google My Business with Joy Hawkins

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.

Things Have Changed: Digital Growth In The B2B Space

The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener's business’s journey forward.

Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!

Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!

Value of Third Party Reviews and Referrals with G2's Mike Buscemi

Investing in your workforce results in a team of talent who are committed to the success of your company. In this episode, we chat with two of our own about building the CallTrackingMetrics Mentor Program and its impact on the organization. Ken Sylvain, Director of Customer Success and Jonathan Morgia, Account Executive Team Lead, share their personal experiences as mentors and how that inspired them to create a program to share ideas, foster productivity, and develop future technology leaders.

Investing in your workforce results in a team of talent who are committed to the success of your company. In this episode, we chat with two of our own about building the CallTrackingMetrics Mentor Program and its impact on the organization. Ken Sylvain, Director of Customer Success and Jonathan Morgia, Account Executive Team Lead, share their personal experiences as mentors and how that inspired them to create a program to share ideas, foster productivity, and develop future technology leaders.

Building A Successful Mentorship Program: Investing In The Future of Your Employees

Navah Hopkins

In this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.

In this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.

Building Customer Trust w/ First Party Data, Navah Hopkins

Aaron Weiche

In this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to discover why text messaging is no longer just a “nice to have” and how your communication strategy is at the heart of delivering a strong customer experience.

In this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to discover why text messaging is no longer just a “nice to have” and how your communication strategy is at the heart of delivering a strong customer experience.

From Agency Expert to CEO: The Journey of Digital Entrepreneur Aaron Weiche

Remote

The global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this question, we sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees. He’ll share what inspired him to build a remote workforce from the start and his strategy for fostering strong internal communication, even without face-to-face interaction.

The global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this question, we sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees. He’ll share what inspired him to build a remote workforce from the start and his strategy for fostering strong internal communication, even without face-to-face interaction.

Empowering Remote Employees

Go beyond basic transcriptions of your calls to start uncovering the intent behind your customer’s words and what informs their buying decisions. In this episode, we sit down with Deepgram CEO Scott Stephenson to break down the concept of "conversation intelligence": what it is, the value it can bring to your organization, and how businesses everywhere can pull insights from their daily conversations with customers to understand what drives them and refine their marketing, sales, and service strategy.

Go beyond basic transcriptions of your calls to start uncovering the intent behind your customer’s words and what informs their buying decisions. In this episode, we sit down with Deepgram CEO Scott Stephenson to break down the concept of "conversation intelligence": what it is, the value it can bring to your organization, and how businesses everywhere can pull insights from their daily conversations with customers to understand what drives them and refine their marketing, sales, and service strategy.

What is Conversation Intelligence?

How this husband and wife team grew a business from their basement into a $20M company. 

How this husband and wife team grew a business from their basement into a $20M company.

CallTrackingMetrics - Founder's Story

Smart Route

The best philosophy podcast episodes. Asking questions about how to live a better life, what it means to be and do good, to the idea of God. This topic includes episodes that bring about important questions that everyone should be asking themselves. Add episodes you're interested into your queue below!

Best Episodes on Practical Philosophy & How To Live

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!