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Earned Media Rising

Updated 4 days ago

Business
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Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

Read more

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.

iTunes Ratings

4 Ratings
Average Ratings
3
1
0
0
0

iTunes Ratings

4 Ratings
Average Ratings
3
1
0
0
0
Cover image of Earned Media Rising

Earned Media Rising

Latest release on Oct 31, 2019

The Best Episodes Ranked Using User Listens

Updated by OwlTail 4 days ago

Rank #1: How paid, earned, and owned can benefit each other in times of crisis

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Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best mix of advertising, PR, and marketing during these times, how the president effectively uses social media, which department - comms or marketing - takes the lead during a crisis, and some best case examples from companies that expertly handled crises in the past.

Nov 02 2018

26mins

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Rank #2: Identifying and confirming influencers

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Leading comms pros Stacey Tank and Carrie Kurlander discuss the keys to building relationships with influencers, how can brands tap into the power of everyday consumers, and celebrity influencers: What works and what does not. As well as this, our panelists go into detail about measuring the bottom line impact of influencer programs and share some case studies from their respective brands.

Nov 30 2017

21mins

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Rank #3: The ever-changing earned media landscape - featuring Cision CEO Kevin Akeroyd

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PRWeek managing editor Gideon Fidelzeid and Kevin Akeroyd discuss the upheaval in the comms industry and the obvious need for PR pros to take action; what are some opportunities for PR firms and brands in this new environment; the role of earned media in a fake news world; and there's a brief overview of Cision Impact and the company's recent partnership with MediaMath.

Jul 12 2018

21mins

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Rank #4: The Great Debate: Earned versus Paid Media

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Rosemary Mercedes, Univision and Jessica Shih, Verizon, weigh in on The Great Debate: Earned versus Paid Media, discussing how the marketing mix has evolved in the past number of years, what channels are their brands devoting more or less time and resources to, and why? And our guests outline how earned media can be leveraged to successfully build customer engagement and create a two-way conversation with desired stakeholders.

Dec 14 2017

18mins

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Rank #5: Integrating marketing and communications to drive business value

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Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fidelzeid to discuss connecting earned media to broader marketing and communications directives, how the drive toward integration has changed responsibilities, and how it has changed team and workflow expectations.

Nov 01 2018

20mins

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Rank #6: Smashing Silos - Aligning Communications with Other Disciplines

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Tara Rush and Bryan Specht explain the importance of smashing silos; discussing how they changed their organizational structures to promote cross-disciplinary, cross-departmental teams; the challenges to working in this type of environment; and the type of ROI that is possible after implementing a cross-disciplinary approach.

Jan 19 2018

30mins

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Rank #7: How earned media helps brands stay relevant

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Weight Watchers works every day to stay ahead of an increasing number of competitors. As SVP of corporate comms Stacie Sherer tells PRWeek managing editor Gideon Fidelzeid, the 55-year-old company's secret weapon is earned media. In this podcast, Sherer discussed how the iconic brand relies on earned media to work with influencers, empower employees, and help current and prospective customers pursue a healthier lifestyle.

Oct 26 2018

21mins

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Rank #8: Changing the narrative: PR and the media landscape

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Nadine General of Dixon Schwabl and the PGA’s Sandy Cross chat with Bernadette Casey, executive editor, PRWeek, about whether the need to ensure diversity and inclusion is changing PR’s approach to media relations, how PR pros can promote ethical journalism, and what are some effective strategies for working with bloggers, vloggers, and influencers.

Nov 01 2018

22mins

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Rank #9: How an organization can expand its influence – featuring Brett Jewkes, SVP, CCO, AMB Group

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AMB Group is the investment management and support services arm of Arthur Blank’s for-profit businesses, which includes the Atlanta Falcons and Atlanta United FC, among others. The group's SVP and CCO speaks to PRWeek managing editor Gideon Fidelzeid about leveraging brand ambassadors effectively, the comms-CEO relationship, earning media in outlets outside your comfort zone, and what is the real value to a brand to have its name on a stadium or arena.

Jul 12 2018

25mins

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Rank #10: How to communicate trust and integrity to stakeholders

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Danone’s senior director, external comms, speaks to PRWeek managing editor Gideon Fidelzeid about do’s and don’ts of communicating trust to stakeholders – externally and internally, why social purpose is a necessity for brands, how does Danone use earned media to demonstrate authenticity, and top tips on handling a modern-day crisis.

Nov 01 2018

23mins

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