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Marketing Trek

Marketing Trek is a podcast for professionals with a passion for marketing and communications. We seek to sneak under the skin of a business issue to bring you original opinion, thought leadership and tips and tricks on what really works.

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CSATs and NPS are Garbage. Discuss.

These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promoter Scores. We think that in most cases, they are a waste of time and where they are not, they’re not being properly implemented. But, we're open to persuasion, so we assembled a panel of experts to argue the case. Are CSATs and NPS garbage?

28mins

9 Feb 2021

Rank #1

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Ep11: Wargaming for marketing agencies

When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.

18mins

24 Aug 2020

Rank #2

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Ep 10: Marketing agency M&A

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells it how it is.This podcast has some awesome and very direct advice for agency owners and senior managers.

18mins

23 Jul 2020

Rank #3

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Ep 9: Magic Numbers For Marketing Agencies

Many agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.

17mins

14 Jul 2020

Rank #4

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EP 8: Life vs Livelihood: How to get the right balance

As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.

18mins

11 Jun 2020

Rank #5

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EP 7: Managing Creative Teams with Jeff and Dafina

Nurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!

16mins

22 May 2020

Rank #6

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Ep 6: Why PR is Not Optional with Mark Pinnes

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.

19mins

7 May 2020

Rank #7

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Ep 5: Using Lockdown Time Well with Richard White

Lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.

17mins

28 Apr 2020

Rank #8

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Ep 4: Marketing Dashboard Dos and Don'ts with Vernon Riley

Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.

29mins

11 Mar 2020

Rank #9

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Ep3: Is B2B the Hot Place to Be? With Dave Stevens

B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.

29mins

7 Feb 2020

Rank #10