CSATs and NPS are Garbage. Discuss.
These days we’re all massively over-surveyed. We get why companies are obsessed with the happiness of their customers, but is sending another survey the best way of finding out? Marketing Trek has a major issue with CSATs and NPS scores – these being customer satisfaction surveys and Net Promoter Scores. We think that in most cases, they are a waste of time and where they are not, they’re not being properly implemented. But, we're open to persuasion, so we assembled a panel of experts to argue the case. Are CSATs and NPS garbage?
9 Feb 2021
Ep11: Wargaming for marketing agencies
When the future is so uncertain, how do marketing agencies plan? Take a leaf out of the military's playbook and wargame, that's how. In this episode, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future.
24 Aug 2020
Ep 10: Marketing agency M&A
As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston's Howard Weston because he tells it how it is.This podcast has some awesome and very direct advice for agency owners and senior managers.
23 Jul 2020
Ep 9: Magic Numbers For Marketing Agencies
Many agencies are feeling the covid squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies.
14 Jul 2020
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EP 8: Life vs Livelihood: How to get the right balance
As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.
11 Jun 2020
EP 7: Managing Creative Teams with Jeff and Dafina
Nurturing creative teams under lockdown is hard. We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas!
22 May 2020
Ep 6: Why PR is Not Optional with Mark Pinnes
When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.
7 May 2020
Ep 5: Using Lockdown Time Well with Richard White
Lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? Richard White from Unit4 joins us to talk about using time well during Covid-19 lockdown.
28 Apr 2020
Ep 4: Marketing Dashboard Dos and Don'ts with Vernon Riley
Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how to you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter.
11 Mar 2020
Ep3: Is B2B the Hot Place to Be? With Dave Stevens
B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.
7 Feb 2020