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Business
Marketing

Ground Up

Updated 5 days ago

Business
Marketing
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Ground Up is a podcast about growth, except without all the numbers.Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

Read more

Ground Up is a podcast about growth, except without all the numbers.Here, we tell the stories of everything behind the numbers––the ideas, habits, and disciplines of some of the smartest marketers and business owners we know.

iTunes Ratings

31 Ratings
Average Ratings
31
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0
0
0

Actionable and engaging

By HillGamingCompany - Feb 18 2020
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For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.

Open, Honest Stories

By Nellyvan - Feb 16 2018
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John's a great interviewer who's able to get folks to open up and speak honnestly. 5 Stars!

iTunes Ratings

31 Ratings
Average Ratings
31
0
0
0
0

Actionable and engaging

By HillGamingCompany - Feb 18 2020
Read more
For me, when I follow a podcast I look for two things. One is a podcast episode that delivers something actionable I can take away and try in my business and two, I want to listen to speakers who engage and draw me in. John is an engaging podcast interviewer with a keen sense on how to extract the right data/key points while still keeping things conversational and light.

Open, Honest Stories

By Nellyvan - Feb 16 2018
Read more
John's a great interviewer who's able to get folks to open up and speak honnestly. 5 Stars!
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Ground Up

Latest release on May 07, 2020

All 74 episodes from oldest to newest

74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years

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JD Sherman, HubSpot's COO for the past 8 years, joined the podcast a few weeks ahead of his announcement that he will be leaving HubSpot in July of '21. Here, he talks about his working relationship with CEO Brian Halligan, how HubSpot's leadership team approaches strategy and planning, and how that translates to various teams and departments, HubSpot's decision to go wide as a platform rather than deep and upmarket as an automation tool, and much more.

May 07 2020

43mins

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73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)

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An old friend Patrick Shea joins the pod to discuss the early days of HubSpot's partner program, how they went about building a powerful and thriving partner community, his transition to enterprise and what SMB marketers can learn from the enterprise playbook (and vice versa) and much more.

Apr 15 2020

1hr 5mins

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72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)

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Today Pete Caputa joins the podcast to talk about how Databox is leveraging live chat + email in both the sales and support functions, how the approach differs from the traditional sales approach, and why it took Databox so long to roll it out (thoughtfully) over the last year.

Mar 18 2020

38mins

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71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It

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April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positioning lessons that April discusses in the book and coaches clients on, including:

- How to tell if you have weak positioning
- Where positioning should fall on a marketer's/executive's priority list
- How the approach to positioning changes depending on the stage of your company
- The 10-step process for defining your positioning, and...
- The most important positioning lessons that April has learned throughout her career

Enjoy.

Mar 10 2020

45mins

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70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content

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Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and Convert. The latter, a content marketing agency he's run for over 4 years, takes a unique approach to offering services around content marketing. Hear about their 4-step content framework for getting client's results no matter the industry.

Mar 04 2020

54mins

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69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B

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On this episode, Casted CEO and cofounder Lindsay Tjepkema joins the show to talk about its recent public launch and round of funding, how the company is growing and what's been working so far, and why genuine and helpful conversations are the next big thing for B2B brands to leverage as a driver for growth.

Feb 25 2020

38mins

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68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpot

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Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth.

In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including:

- how the team is structured
- how their planning process works
- how they set goals and cascade them down to the individual contributor
- how they stay flexible to make adjustments, improve efficiencies, etc.
- the channels they're investing more in, the ones that have evolved, etc.

Enjoy!

Feb 18 2020

45mins

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67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams

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In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.

Feb 11 2020

30mins

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66: Devin Bramhall / How Animalz Produces The World's Best Content

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Today we're joined by Devin Bramhall, VP of Marketing at Animalz and previously head of content at Help Scout. Animalz is a content marketing services company that works with some of the most well-known companies in SaaS––Intercom, Wistia, ProfitWell, Zendesk, and Clearbit just to name a few.

Here, Devin takes us through her process and outlook for creating great content. Hint: It doesn't involve writing. (At least, not exclusively.)

Feb 04 2020

42mins

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65: Daniel Waas / Lessons from 10 Years of Growing GoToWebinar

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Daniel Waas spent 10 years managing and working on the same product––GoToWebinar. First with Citrix and later, after an acquisition, with LogMeIn, Waas's strength was perfecting and marketing a product that he himself knew better than anyone after hosting more than 500 webinars over the last 10 years.

Here, Waas shares lessons learned after spending more than 10 years growing with the same company.

Jan 28 2020

51mins

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